Chief Marketing Officer Podcast

Chief Marketing Officer Podcast

On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email marketing, Google AdWords, SEO, and more) Our mission is to help you double the size of your business by using time-tested, proven marketing strategies and up-to-date marketing tactics.... Show More

Episodes

Viral Solutions and Mirrorless productions discuss basic video production and video marketing. 
Share
Mark as Played
Church marketing is about telling your story or THE story. Nothing is more powerful than video. Alex Bellville, a fellow Christian Believer is a highly sought after videographer and filmmaker. Here we will discuss the fundamentals of producing church videos. 
Share
Mark as Played
May 26, 2020 39 min
Learn how to map your customers' journey from the awareness stage all the way to a promoter of your brand. This presentation is by Digital Marketer Certified Partner Viral Solutions and may not be copied or redistributed. Here is a link to the worksheet that accompanies this talk. 
https://viralsolutions.net/wp-content/uploads/2020/05/Value-Journey-Worksheet-color-CP-1.pdf
Share
Mark as Played
In this episode, we interview Selah Hirsch from PipeLime regarding donor development. 
Share
Mark as Played
Categories of Safeguarding to consider:
1. Cash Flow and Profitability
2. Organizational Culture and Employees
3. Asset and Liabilities
4. Information, Data, Network
5. Structure
Share
Mark as Played
As a busy leader of a nonprofit or church, you know you must manage your time wisely. Time is precious to you, especially right now. You can always use more of it. This article is created for anyone who wants to save time, struggles with motivation, or has mental blocks when prepping for… well, anything that requires the use of words.
Use this method when…

Crafting any type of content for your website
Preparing a sermon
Preparing t...
Read more
Share
Mark as Played
Are you posting on Facebook daily?
Engaging with your audience on Instagram?
Blogging once a week?

If so, you may think that your marketing is on point. But, don’t get too comfortable. Executing marketing tactics may help you earn some brownie points, but it won’t increase your real earnings—well, that is, unless you have a strategy in place. Simply going through the marketing “motions” without a strategy and clear objectives is a was...
Read more
Share
Mark as Played
If you have been trying to navigate the current landscape and adjust to the new “norm,” you already understand that it is no longer “business as usual.”
To survive and even thrive (yes, it’s possible!) in these unsettling times, knowing where your customers are and what problems they’re currently struggling with is crucial.
Where are your customers? They are online, now more than ever before. Whether or not you typically work out of ...
Read more
Share
Mark as Played
There’s always a newer and better marketing tactic that has higher conversions and open rates. And with each marketing advancement comes learning curves, technical know-how, and rules to follow.
Now more than ever, people are interacting with businesses online and via text due to COVID-19. So, if you haven’t already implemented a business SMS messaging campaign, there’s never been a better time to dive into this tactic and determine...
Read more
Share
Mark as Played
Your brand is speaking even if you haven’t said a word. Do you know what it’s saying? It’s telling a story of who you are and what you stand for. This brand perception could be good—or it could be detrimental. It depends on what the story is.
The good news is that you can control this brand perception. The bad news is that if you do not have a brand story, you’re not controlling anything (regardless of how many product images you po...
Read more
Share
Mark as Played
For many years, the sales and marketing industry has been engaging in a battle between automation and personal touch.
There’s a fine line between the two, and until recently, it hasn’t been easy to tread.
No matter what primary method your company uses to sell your products/services, you’ve likely been missing a key ingredient that turns that battle into a dance.
That ingredient is conversational marketing.
What Is Conversational Marke...
Read more
Share
Mark as Played
Developing a church annual report and making it available to the public (particularly current members) is a smart decision—and one that’s strongly recommended.
Why?
Because doing so not only demonstrates full transparency to your congregation but also encourages greater involvement. When people see that their efforts actually bear fruit, they’re more inclined to give. And as a result, your church can begin to grow even more.
It may no...
Read more
Share
Mark as Played
You walk into your nonprofit and fire up your computer in the hope of doing some “research” to discover ways to boost your donations and increase your supporters.
You’ve hit a wall—not with your passion, but with your growth. What seemed to be flowing last year regarding donations and support is now ebbing. You’re at a standstill. And that can be a bit scary when you don’t know which way to go… 
You come across a few ways other nonpr...
Read more
Share
Mark as Played
It’s easy to become addicted to shopping on Amazon. As much as we might want to support local businesses and stop feeding the giants, we can’t help but love the whole experience of making a purchase on the retail superpower.
And why wouldn’t we? Amazon makes it so darn easy to buy whatever we need. In 3 clicks, we can be in and out of a purchase, and in most cases, it’s for a great price and will be delivered in a couple of days.
Ama...
Read more
Share
Mark as Played
You’re a walking disk of data, and so are your customers.
As marketers, we love that, right?
With almost nothing analog left in the U.S. and cloud-based storage of customer information being so cheap, data is being collected all over the place in massive amounts.
What if you could use the data you’ve collected (possibly without even knowing it) to make predictions about your business and ensure your outcomes are more on target?
You abs...
Read more
Share
Mark as Played
Imagine you were planning a wedding and your goal was to host 100 guests at the venue of your choice. Yet, you never researched venue locations, created a guest list, or invited a soul to the event—you just expected everyone to show up…
Ummmm, sounds crazy, no?
Well, that’s how we feel when we see businesses with lofty sales and revenue goals executing tactics randomly without a solid marketing strategy or actionable steps on how to ...
Read more
Share
Mark as Played

Chat About Chief Marketing Officer Podcast

Popular Podcasts

The Daily
The Daily
This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.
Commencement: Speeches For The Class of 2020
Commencement: Speeches For The Class of 2020
iHeartRadio knows how important the graduation ceremony is. After four long years of hard work, commencement offers one last moment to reflect before you toss your hat into the air and take on the world. We know that during these difficult times, most graduates won’t get to attend their ceremony in person. So, we've partnered with some of the biggest names across industries, to write a commencement speech just for you. From 4-star generals to all-star comedians, legendary coaches to John Legend himself, these are the words we hope will inspire you. Thank you to DORITOS® , State Farm® , T-Mobile and the 2020 Census.
Crime Junkie
Crime Junkie
Crime Junkie is a weekly podcast dedicated to giving you a true crime fix. Every Monday, Ashley Flowers will tell you about whatever crime she’s been obsessing over that week in a way that sounds like you're sitting around talking crime with your best friends. The storytelling is straightforward and free of rabbit holes so the cases stay suspenseful and are easy to follow. If you can never get enough true crime... Congratulations, you’re a Crime Junkie! You’ve found your people.