Good Foodies

Good Foodies

Good Foodies is all about the people, brands and businesses doing good in the world of food. Learn from heroes of the food industry about what it takes to build a thriving business – one that puts people and the planet ahead of profit. Each week we’ll share inspiring interviews, tips, tricks, hacks and tools to help you build a food business that will make a real impact.... Show More

Episodes

Nix & Kix produce a range of adult soft drinks with a cayenne pepper kick. In 2014 co-founders Kerstin and Julia set out to create a brand with a difference to remove some of the stigma and boredom that surrounds soft drinks. Breaking into the pub and bar scene with a non-alcoholic beverage has proved challenging so far but is still very much the end-goal. In the meantime you’ll find these delicious drinks in supermarkets, in can... Read more

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Content marketing is the most effective way to attract and engage customers whilst inviting them into your brand story. It’s a very popular marketing approach - used by 91% of B2B marketers and 86% of B2C marketers - and it’s founded in providing valuable, inspirational or educational content for a targeted audience. In a world where social media moves at lighting speed, content marketing allows you to go deeper and provide value t... Read more

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When starting a food or drink business the job description is “do whatever it takes”. Dalston’s Soda started in an East London nightclub on a payday loan. Over the years they’ve navigated their way through a number of challenges to scale up whilst maintaining a craft approach and focus on quality. By using top quality ingredients and adding nothing weird or nasty, they've created a range of soft drinks that taste like real frui... Read more

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Your food business is growing and it’s time to scale up – particularly if you’ve run out of space on your kitchen table and you need more space! Finding kitchen space is a real challenge but this week’s guest has a wonderfully simple solution. Kitchup can be thought of as airbnb for commercial kitchen space. They help startups, brands, caterers and others find affordable kitchen space that can be rented by the hour, day, week or mo... Read more

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I’ve yet to meet a food entrepreneur that’s had a smooth ride on their business journey but today we’ve got a story that’s full of ups and downs. Primal Pantry was started on a credit card. They experienced explosive growth in the early stages but struggled to produce enough product to meet demand. They had numerous cash flow issues and ran out of money on multiple occasions. But the story has a much more positive ending! Lear... Read more

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BOL produce a selection of fresh, healthy food for a number of eating occasions. They’re pioneering a plant-based movement and are on a mission to “sex up veg”. Their initial concept was born inside Fruit Towers at innocent drinks and after successfully launching BOL in 2015 Paul and his team built the business to 10M in just two years. But in 2017 Paul made a huge decision which literally halved their business overnight. And he ... Read more

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A few weeks ago LUSH UK made an announcement that they would be shutting down their social media accounts. This caused quite a stir in the social media and marketing world and prompted much debate at Sapling HQ. Join Kylie and Guy in this solo episode where we look at both sides of the question “is social media a waste of time?”. We’d love to get your input too. What do you use social media for? Do you find it effective? Does it... Read more

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From a career in advertising to clinical depression to a life-changing trip to Africa. This is just the beginning of the story from Aduna co-founder Andrew Hunt. What happened next is a truly inspiring journey of building a social enterprise and unlocking a huge opportunity for rural households in some of the poorest parts of Africa. Aduna makes a range of superfruit powders, teas and energy bars. They include ingredients such as... Read more

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JimJams signature product is a chocolate spread with 83% less sugar than the leading brand. You’d think that something like this would be enough to secure a place on retailers’ shelves. But despite having a great product that solves a problem and tastes great, getting into supermarkets – and staying there – is a real challenge. Join us on the Good Foodies podcast this week to hear the JimJams story and how they’re diversifying the... Read more

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Do you find you’re most content when spending time alone? Or do you crave crowds and love going out? If you prefer peace and quiet then chances are you’re an introvert. And sometimes that can feel like a disadvantage when it comes to running a business. I used to think that to be a business owner you have to be loud, brash, supremely confident and outgoing. But that’s not the only way to be a leader or an entrepreneur. Running a... Read more

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What does it take to build a brand with purpose? Where do you start? How do you get to the essence of your message? And how do you communicate a creative way that gets the attention of your ideal customers? Learn the steps to take in this episode as we chat to the founder and creative director of Giant Peach, a full service digital agency based in Wiltshire. They help brands of all sorts across the board but their passion is work... Read more

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Have you ever wondered where barcodes come from? How they work? When they were invented? What all the lines and numbers mean? Us too. If you want to sell a food product – online or in the shops – you’ll need barcodes. In this episode we’ve gone straight to the source at GS1 UK. Listen now to learn everything you need to know about barcodes for food and how to set yourself on the right path from the beginning.

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Productivity and efficiency are the name of the game in this bonus episode. There’s always a lot to get done in your business and it often feels like there’s not enough hours in the day. But since there are a finite number of hours in the day and you no doubt have a long to-do list, what’s the best way to manage your time? One solution that works for us is time blocking. In this episode Kylie and Guy will talk through their approa... Read more

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Do you dream of seeing your own products on the supermarket shelves? Well, in this episode Dafna Bonas, founder at Indie Bay Snacks will give you the step by step roadmap they used to go from zero to 1000 stockists in just 18 months. With a background in marketing and tech, the Indie Bay team set about solving a big problem in the snack category and have reinvented an old classic with exciting ingredients and an innovative twist.... Read more

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Do you have grand plans to start, grow, scale and sell your food business? Would you prefer more of a lifestyle business? Regardless of your goals, John Stapleton has some great advice for you. John started New Covent Garden Soup in 1987. He started Glencoe Foods in 1997 (pretty much the same business as New Covent Garden, but in the United States). He then started his third business, Little Dish, in 2006. Two out of the three were... Read more

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Will Breakey has one of the most genius and bizarre job titles in the world: “co-founder of Dr. Will’s and Reconstructive Surgeon”. It’s common for startup founders to have another job to cover their bills whilst building their business but it’s not a topic that’s often discussed in the entrepreneurship world. It’s almost seen as a negative or mark of not yet being successful enough to ditch the day job. We think these topics are... Read more

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Would you like your business to run more efficiently? Would you like to be more profitable? Would you like to take the occasional day off, go on holiday or have a break from the business and stress of running your own business? I’m sure you would. It can be hard to take time off or make things run smoothly without structure and focus in your business. In this episode Kylie rants about one of the topics she’s most passionate about... Read more

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Are you a superhero? Do you wear a cape and fight crime? No, that’s not the kind of superhero we’re talking about. Do you think you have to do everything in your business because you’re the only one who knows what needs to be done and how to do it the best? That’s Superhero Syndrome. And it’s not a good thing. As entrepreneurs we dream of big things but in the early days it’s often just you - or you and a co-founder - doing everyt... Read more

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In just 8 months since launch Scrumbles have achieved a huge amount. They’ve developed an innovative, gut-friendly range of food for cats and dogs. They’ve launched into Ocado, Fetch and 30 independent pet food stores. They’ve raised a round of funds through Angel investment. And they’ve achieved the coveted B-Corp certification – the highest level of standards for ethical and sustainable businesses. How have Jack and his wife an... Read more

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Why do you do what you do? Is there something deep and meaningful that drives you or do you just have a passion for creating things? Today we’re talking to Simon Coley from Karma Cola about creating a business with purpose to compete in a dominated category. Karma Cola was founded in 2010 on a simple ideal: what you drink should not only taste good, it should be good for the land, good for the people who grow the ingredients and a... Read more

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