#118 Building business bridge between Egypt and Europe

Welcome to 118th episode of Good Morning BSS World! In this episode, we explore how Egypt has become a strategic business hub connecting Europe, Africa, and the Middle East.

My guests are Hans Henrik Groth, CEO of CrossWorkers, and Jan-Hendri Tromp, Executive at SoluGrowth. Together, they discuss why Egypt is a top destination for business process outsourcing (BPO), global business services (GBS), and IT services.

Hans and Jan-Hendri share firsthand experiences of expanding their businesses into Cairo, highlighting Egypt’s vast talent pool, strong linguistic capabilities, and cultural readiness for international business. With over 500,000 university graduates annually—including 50,000 in IT alone—Egypt offers a powerful solution to Europe’s growing skills shortage. The discussion also covers the country’s supportive infrastructure, government incentives, and nearshore advantages that make it an attractive destination for companies across industries.

From customer experience and IT services to finance and telecommunications, Egypt is rapidly emerging as a key global player. Tune in to learn how businesses can leverage this dynamic market, the evolving work culture post-pandemic, and the strong strategic partnerships forming between companies like CrossWorkers and SoluGrowth.  

Key points of the podcast:

• Egypt's strategic geographical location makes it an ideal hub for servicing European, Middle Eastern, and African markets, offering a blend of time zone compatibility and cultural readiness.
• The Egyptian workforce boasts significant linguistic capabilities and a large talent pool, including 50,000 IT graduates annually, making it an attractive destination for IT and customer care services.
• The Egyptian BPO sector is experiencing substantial growth, driven by the entry of major international corporations and supported by government initiatives, further positioning Egypt as a key player in the global outsourcing industry.  

Links:
Hans Henrik Groth on Linkedin - https://www.linkedin.com/in/hanshenrikgroth/
CrossWorkers - https://crossworkers.com/
CrossWorkers on Linkedin - https://www.linkedin.com/company/crossworkers/
Jan-Hendri Tromp on Linkedin - https://www.linkedin.com/in/jan-hendri-tromp-a87b5945/
SoluGrowth – https://www.solugrowth.com/
SoluGrowth on Linkedin - https://www.linkedin.com/company/company-page-called-solugrowth/
Talk to AI about this episode – https://gmbw.onpodcastai.com/episodes/hhbyD06Yk0a/chat  

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My name is Wiktor Doktór and on daily basis I run Pro Progressio Club https://klub.proprogressio.pl - it's a community of many private companies and public sector organizations that care about the development of business relations in the B2B model. In the Good Morning BSS World podcast, apart from solo episodes, I share interviews with experts and specialists from global BPO/GBS industry.

Come and visit my social media channels:
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