#124 African BPO – BOSAG in Ghana

In the 124th episode of "Good Morning BSS World," I take you on a journey to Accra, Ghana, for an insightful conversation with David Gowu, Board Member of BOSAG (Business Outsourcing Services Association of Ghana). Discover why Ghana is rapidly emerging as a prime destination for BPO and ITO services, attracting global giants like Concentrix and Teleperformance.

David shares how Ghana’s young, educated, and English-proficient talent pool (over 400,000 strong), has become the backbone of its growing outsourcing sector. With more than 600,000 young people ready to be trained and a monthly influx of 20,000 new candidates, Ghana offers scalability and quality at a competitive price point.

Learn about BOSAG’s pivotal role as a trade association, acting as the ecosystem builder and one-stop shop for international companies looking to enter the Ghanaian market. BOSAG supports companies with soft landing services, connects them to government agencies, and helps them benefit from attractive incentives such as a 10-year tax-free period for eligible exporters.

David also highlights Ghana’s strategic position in the center of the world, its stable democracy, and its active tech ecosystem, including AI startups and tech hubs. The episode explores Ghana’s main outsourcing markets (Germany, Switzerland, the UK, and the US), BOSAG’s membership in the African BPO Federation, and the broader vision for Africa as a global talent powerhouse by 2050.

Tune in for practical insights, real-world examples, and a fresh perspective on Africa’s role in the global BSS landscape. Whether you’re an investor, BPO leader, or simply curious about emerging markets, this episode is packed with valuable takeaways!

Key points of the podcast:

• Ghana has been preparing for the BPO and ITO industry for the past two decades, building a strong talent pool of educated and eager young people, which has attracted major players like Concentrix and Teleperformance.
• BOSAC, the Business Outsourcing Services Association of Ghana, acts as a one-stop shop to facilitate trade, support companies in navigating regulatory environments, and promote Ghana as an attractive destination for BPO and ITO services.
• Ghana offers significant incentives for BPO and ITO companies, including a ten-year tax-free period for companies outsourcing at least 70% of their services internationally, making it an appealing location for business expansion.  

Links:
David Gowu - https://www.linkedin.com/in/david-gowu-9158027/
BOSAG - https://www.bosag.org/
Ghana Investment Promotion Centre (GIPC) - https://gipc.gov.gh/
Talk to AI about this episode - https://gmbw.onpodcastai.com/episodes/6nur7NuhXgu/chat  

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My name is Wiktor Doktór and on daily basis I run Pro Progressio Club https://klub.proprogressio.pl - it's a community of many private companies and public sector organizations that care about the development of business relations in the B2B model. In the Good Morning BSS World podcast, apart from solo episodes, I share interviews with experts and specialists from global BPO/GBS industry.

If you want to learn more about me, please visit my social media channels:
YouTube - https://www.youtube.com/c/wiktordoktor
Here is also link to the English podcasts Playlist - .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}