#129 Building business bridges between Poland and Sweden

In this episode of the "Good Morning BSS World" podcast, I have a pleasure to talk to Fredrik Udd – Managing Partner at Explore Markets and Vice Chairman of the Swedish-Polish Chamber of Commerce – for a deep dive into the evolving business dynamics between Sweden and Poland.

Fredrik shares his personal and professional journey that began over two decades ago, when he first landed in a then-evolving Poland. Today, he’s a Warsaw-based entrepreneur and head of Explore Markets, helping Nordic and Central Eastern European companies scale through organic growth and M&A strategies. With a strong connection to both Sweden and Poland, Fredrik is uniquely positioned to provide insight into the bilateral business landscape.

The episode explores:

• The historical and current business relations between Sweden and Poland
• The transformation of Poland's economy since EU accession
• The pivotal role of the Swedish-Polish Chamber of Commerce – one of Europe’s oldest bilateral chambers
• Why ESG, local partnerships, and cultural nuances matter for Polish companies entering the Swedish market
• The importance of taking the first step in international expansion
• Upcoming business matchmaking and networking events in both countries

From this episode you will gain practical advice on navigating cross-border trade, how to approach Swedish partners, and why the current business climate between the two nations is more promising than ever. Whether you're a startup founder, SME executive, or policy advocate, this conversation offers valuable lessons on building sustainable and culturally aware business bridges between Poland and Sweden.

Tune in, and get inspired to take that first step toward Nordic expansion!  

Key points of the podcast:

• Swedish companies prioritize ESG compliance and sustainability, which are critical factors for businesses entering the Swedish market.
• The Swedish Polish Chamber of Commerce has grown significantly, with a diverse membership of nearly 300 companies from various industries, reflecting strong bilateral business relations.
• For Polish companies looking to enter the Swedish market, thorough market research, local presence, and understanding cultural nuances, including language, are essential for success.  

Links:
Fredrik Udd on Linkedin – https://www.linkedin.com/in/fredrik-udd
Explore Markets - https://exploremarkets.eu/
Swedish Polish Chamber of Commerce - https://svenskpolska.se/
Fredrik’s Email - [e-mail]
Chamber events:
Matchmaking event in Karlskrona, September 29-30, 2025 (https://www.b2match.com/e/polen-sweden-matchmaking)
Networking Meeting in Warsaw, October 7, 2025 Event calendar: https://svenskpolska.se/en/events-en/  
Talk to AI about this episode - https://gmbw.onpodcastai.com/episodes/fhnWncrxUYb/chat  

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My name is Wiktor Doktór and on daily basis I run Pro Progressio Club https://klub.proprogressio.pl - it's a community of many private companies and public sector organizations that care about the development of business relations in the B2B model. In the Good Morning BSS World podcast, apart from solo episod