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We spoke to Dr Paul Bedford, also known as the fitness industry's very own Retention Guru. Paul is a researcher, international speaker and fitness industry expert on retention, attrition and customer experience. A regular face at the world famous IHRSA conventions and many others, we are proud to have him join us for an episode of FitNation to discuss the top 10 retention strategies to avoid!
Paul notes there are 71 variables which can impact your retention, and will share gems from his 30 years of experience as well as his master’s degree in exercise and health behaviours and a PhD from the London Sports Institute.
We discuss:
- How retention strategies have changed
- Top 10 strategies to avoid
- Quick, actionable insights you can take for your business
- How operator actions influence member reactions
Sign up for more exciting events at https://fitnation.co/
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