UGC for Beginners 40+: How to Get Started with Megan Collier [Creator Currency Ep. 19]

You Can Follow Megan Here:

Instagram: https://www.instagram.com/megan_ugc
TikTok: https://www.tiktok.com/@megan_ugc
The Ultimate UGC course: https://stan.store/affiliates/1779ad34-5240-47f2-9e65-98f5328c74af

In this episode, we sit down with Megan Collier to talk all things UGC (User Generated Content) and her journey stepping into the space. Megan opens up about what it’s really like getting started, how to push past imposter syndrome, and why UGC is an incredible opportunity not just for Gen Z and Millennials, but also for Gen X and Baby Boomers. She shares practical advice on building your first portfolio (yes, you can use everyday products around your house), what brands actually look for in creators, and how to make content that gets noticed. We also dive into negotiation tips, usage rights, and the power of securing monthly retainer clients for steady income. Whether you’re just getting curious about UGC or already creating content, this episode is packed with tips to help you grow, monetize, and show up with confidence.

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This Episode Can Also Be Seen On YouTube: https://youtu.be/Dwu1NywnCBc

Episode Transcript

Speaker 1 (00:00):
I am so excited about today's episode. I'm going to
be interviewing Megan Collier, who is a UGC creator and
specifically helps a certain demographic, that forty plus demographic on
all things UGC. Now, obviously, the things we're going to
talk about are not just for the forty plus community,
So if you're not in that, don't feel like you
can't listen in. But I love Megan's ability to really

(00:22):
break down difficult topics to make them bite size and
easy digestible for her community and now for ours. Megan
has helped over nine thousand people when it comes to
teaching about UGC, and she herself has replaced her own
six figure past career with the UGC one in just
fourteen months, creating content for brands, creating content with her

(00:45):
mom for brands, and teaching other women how to do
the same. I love that she's not about having a
big following. She's really focused on helping pitch UGC. So
that's something that you're interested. Make sure you watch this interview.
It is going to be jam packed with nuggets of
information for all the u GC creators out there. Welcome
Megan to Influencer Confidential. We are so pumped to have

(01:05):
you here today with.

Speaker 2 (01:06):
That, Thanks for having me, I'm super excited chat. Yeah.

Speaker 1 (01:10):
So, I think UGC is something so many of the
creators in my community have questions about, and luckily, I
think now we're at a time that more and more
people know about it and like know what it is.
But I figured today's episode could be a deep dive
on UGC, especially for people who are curious. Are like,
is this something I can do even if I have
a big influencer audience, or what if I'm just starting

(01:33):
off and I have nothing like what is UGC? And
so I wanted to make this kind of like our
UGC episode and kind of have you really spearheaded as
a UGC creator yourself? So maybe we could just start
by you could tell tell us a little bit about
yourself for those that are listening in. You know, my
audience is all creators, and many of them know what

(01:54):
UGC is, but some of them haven't dived into the world.
So I'd love to just start to kind of like
just by chatting and learning a little bit about you
and how you got into UGC. Tell us your UGC
story for sure.

Speaker 2 (02:06):
This was back in summer of twenty twenty two, so
next month it'll actually be about three years since I've
been doing UGC. And you know, I was working a
full time job and our son was I think one
at the time, and so I was like, I think
I need to make a little more money on the side.
Pipers are expensive, and so I was, you know, mindlessly
scrolling on TikTok like all of us do, and I

(02:28):
saw a video of someone who's now a friend of mine, Saha,
she's pretty big in the EUGC space. She was explaining it,
and I was like, what the heck. I'm like, I
was doing like some social media for the company I
was working with, and I'm like, I don't even know
what UGC is. How do I not know about this?
And so it made sense to me that was the
big thing. You know, OLLVC. There's a million side hustles,
but I am creative, you know, I've kind of taught

(02:50):
myself social media. That's how I got my full time job,
and so it made sense to me that brands were
wanting more content, but I did not know that they
were working with people with like basically no followers. So
that was a huge thing for me because I had
like two hundred followers or something on social media at
the time, and so UGC made sense. I looked into
it and I just had like really good feeling about it,

(03:12):
and so I just I got started right away. I
remember telling my wife. I was like, UGC, I'm gonna DOUGC.
And this is like after twenty different side hustles, you know,
basically failures at that point, and I was like, yep,
I'm doing it. And so I made my portfolio, just
chose random products around my house, you know, and I
made some example videos, put the portfolio up. Then, Yeah,

(03:32):
within like ten days, I landed my first UGC deal
and I was sold on the whole thing.

Speaker 1 (03:37):
That's crazy. So I kind of want to deconstruct that
because I think so many people feel like you need
a brand partnership in order to get started, and you're
telling us what we already know, which is you want
to create content for brands. Go around the house, shoot
content with the things that you own, with the candles
that you like, with the headphones that you wear. Make
this content, put it into this portfolio so that when

(03:59):
you do reach out pitch you have something to show
correct dred percent.

Speaker 2 (04:03):
Yeah, and that's that's the question I get all the
time so many of my students, you know, and we'll
talk about this more probably, but gen X there's baby
boomers who have never taken their phone and filmed anything before,
so their brands spanking new this whole thing. And so
most people are like, yeah, I literally have no content
to use for my portfolio. But that's how most people start.
So if that's your case, like, it doesn't matter. You

(04:23):
just have to be willing to take your phone, maybe
a tripod if you have it. If you don't, that's okay,
but just take some products. Like I made my two
first example videos for my portfolio. Where about the cat treats?
I give my two cats? So it was like nothing spectacular,
nothing fancy, but it got the job done and it
got me started, just like putting my foot in the
door for UGC.

Speaker 1 (04:43):
And with UGC, just like cat video. Let's just say it, like,
do creators have to be in the content like talking head?
Do they have to you know, be or can they
be faceless? Can they put together a cat treat video
with the cat and the treat and the hand or
like what are your thoughts? I know there's no right
or wrong and the people in my community aren't looking for,
you know, a heart set line. But what are your

(05:04):
thoughts on when it comes to this example you're sharing,
So are we putting our faces in it? Are we not?
What does that look like?

Speaker 2 (05:11):
Yep? For sure? That's another huge question because a lot
of people are like again, they're not comfortable putting their
face in the content. So what I've said is, you know,
I have done a lot of faceless UGC and they're
for sure is opportunities in faceless UGC space like for
different companies and I've worked with I had a monthly
retainer client that was a nail care company, right, so

(05:31):
it's basically all hands and nails and the nail polish.
So that's an example. But I would say the biggest
advice when it comes to faceless GGC if you're wondering
about that, is yes, no, you can be successful in that,
but also know that you will likely have more opportunities
and more doors open for you if you do show
your face because it just adds that human element, and

(05:53):
most companies want you to show your face because again
it just creates that trust. Right. But like with the
cat things of some of my students do dog UGC
like with their dogs eating like horses and stuff, so
are the like. Sometimes they'll show their face for maybe
a second or two, sometimes never, but it really is
there's a space for everybody. But if you're willing to

(06:13):
get comfortable on camera, I think it's gonna only help you.

Speaker 1 (06:17):
I agree, and I think you can charge more. And
it's a casting I always talk about EUGC is like
in the audition world, right, we're looking for someone who is,
you know, five seven to five eleven brunette, like, that's
what they're looking for. And if you're like, hey, I'm
a lady who looks like the role that they're casting,
you know, or maybe we're looking for someone who is
fifty plus, has grandkids, whatever, showing your face is also

(06:41):
helping you get the role in this way, right, And
I think that's really that's really where it's at. Before
we keep going, I did want to ask when you
first started your journey, you said, you put your portfolio together,
you went around the house, you shot some stuff, and
then you got your first partnership. Was this through like
you pitching that brand direct or was it through like

(07:02):
a third party platform? Because at this point you're two
hundred followers in and you have a just like a portfolio,
So how did that look?

Speaker 2 (07:10):
Yeah, so I basically just like in twenty twenty two,
and I don't know if you remember this, in the
EUGC space, it was pretty new, like to the I mean,
it's not new to the whole marketing world, but a
lot of people did not know what UGC was. Like
I look back and there was probably like maybe one
hundred hashtags using hashtag GUGC creator on TikTok. That was
like maybe a million or something crazy, So a lot

(07:31):
of people weren't doing EUGC or weren't even talking about
it on TikTok and social media. I just was like,
there was a few people that I followed, and I'm like, okay,
they seem to be emailing people. They seemed to be
just like connecting with brands that way. I did not
know if any C platforms that were connecting brands with
UGC creators, so I just went all in on email
and dming. So the first brand that hired me was

(07:53):
the Captions app, which is a really big app, but
they were kind of just starting at the time, and
so I had emailed them I think he kept seeing
their ads on social media and I was like, cool, Like,
now I'm doing UGC, I should probably connect with them.
And I downloaded their app and I was like, Hey,
I'm a UGC creator. I love your guys' app. I'd
love to maybe chat with you about doing UGC. And
I was just kind of winging it. It's very basic.

(08:13):
I'm pretty sure I had some you know, grammar mistakes
in there. But they got back to me like within
two hours, and they're like, yep, let's hop on a call.
And I was like, okay, great, so I had to
take the next day, I hopped on a fifteen minute
call with their creative director whoever it was. And you know,
I was on Microsoft teams for my full time job.
I'm like, oh my gosh, I hope they don't know.
And so I did that and they were like, yep,

(08:33):
let's do it. Let's do it. They hired me initially
for three videos, and then I was like, gosh, I
really want to make some more money for this first
year GC deal. So I just didn't. I didn't tell them,
but I made an extra two videos for them and
upsold them on that and then they they took it
and they're like, yep, this is fantastic, and then they
came back to me like a month later for a
dozen more videos. So it was yeah, it was all

(08:53):
through emails.

Speaker 1 (08:54):
You're like, you're like doing it the right way before, right,
because we talked a lot about this in my pitching program,
you know, getting on a call up selling, you know,
the client asks for this, provide more and you were
kind of just already doing this naturally, which I love
to hear. And you also said something that I think
is a really great indicator for those of you guys
listening in. When you see a brand running an ad

(09:16):
that's already such a major like Ding Ding Ding, they
have ad budget, they're running ads. They you know, they're
looking for this type of content to probably boost or
put money into. So I love that Megan saw this
at such an early time but also was able to
be like I saw their ad, like I want to
use their app, like it all kind of tied in.

(09:37):
But I think that's really awesome. So I love to
see that. So one of the things I think that
people also kind of get tripped out about with UGC
is their lack of confidence in their creating abilities. So
I hear this a lot, but my content isn't good
And there's a lot of imposter syndrome in our industry, right,
there's a lot of I'm like, we all need therapy,

(09:57):
but like there's like a lot of like self esteem
and like I'm not good enough or my my videos
are bad? Why would anyone want that? And sometimes I
tell people, you're right, your videos are bad. You got
to make them better, right, And that's okay. We're all
kind of like wonky when we first get started. But
how do you kind of help your UGC community get
through those mindset blocks around content being bad when in

(10:21):
fact it's probably not that god and that may even
be the style that the brand's looking for.

Speaker 2 (10:27):
Yeah, oh my gosh, this is probably my favorite thing
ever to I can talk about this for five hours.
People ask you this. There just before we hopped on this,
this podcast called Somebody just messaged me like five sentences
about how they're horrible at editing. They're super intimidated by
it and they're just never going to be able to
DOGC because of this. And my thing is everybody sucks.

(10:49):
In the beginning, I remember looking back to like I've
been like dabbling with video editing and like travel stuff before.
But I remember with the first video I edited, trying
to make a cup of coffee with my cuing machine,
like seven years ago, and it took me over an
hour and then it all got deleted somehow. So I
just was, I was, I was terrible in the beginning,
but I just kept going. And that's what I always
want to tell people, Like, if you feel like your

(11:10):
content sucks or you're not creative enough for you have
never even tried attempted to edit a video before, that
is normal and that's okay. We all have to just
give ourselves some grace knowing that this is how life works.
Like I always try to remind people because people get
into the content space, especially like forty fifty sixty year
olds my mom included because she's doing UGC, which we

(11:32):
could talk about, but like most people have never done this,
so it's this whole new thing for them, and they
forget that they've had all these years prior to doing
UGC of doing hard things as well, So getting over that,
like oh my gosh, I'm gonna suck. Yeah, like, yes,
you're gonna suck, and just be okay with that and
give yourself some grace knowing that every single UGC video

(11:53):
you do from here on out is literally going to
get you know, ten percent better, twenty percent better. I
would like to give the example my mom, Like again,
she's now sixty four, she's doing UGC and she has
zero percent background. She had one picture on her Instagram account,
she's been a nurse for over forty years, Like Nothing've
never filmed the video, never edited. She went through like

(12:16):
I have a course. So she went through that, and
I have like ten minute video on editing. But I
did not help her with anything. She just took some
products around your house, put them in capcut, messed around
with it a little bit, and her first video was
a little bit rough, Like I was like, okay, like
this for sure needs some improvement. But her second video
three hours later that she sent me was night and day.
And now she's so good at it, And I'm like

(12:37):
that that can happen with anybody as long as you're
willing to do it. And then also like giving yourself
some grace and having fun with it is the biggest
advice I can give.

Speaker 1 (12:46):
And it's so true, Like we why do we get
to intimidated by technology, Like we've got through hard stuff,
We've done crazy other hard things in life, like we
can overcome this as well. So let's go ahead and
talk about like getting started before we dive into your
specific niche of that you know, fifty five plus creator,
but like, let's start off with the getting started. For
someone who has never created content before, the common question

(13:09):
is where do I begin? Do you think a phone
is enough? Where does that person begin? I know you
talked to us about you need the portfolio anything else.
For someone that is listening today and is like want
to wrap up this episode and get started.

Speaker 2 (13:23):
For sure, yeah, just do it? Yeah, so well, for sure,
just do it. But I would always I think a
lot of people skip this part. Is people hear about
UGC and they think it makes sense. But for me,
as a visual learner, and I think most people are
visual learners, it helped me so much just to look
at UGC example videos, just so I could wrap my
head around visually what the heck I was going to
be doing if I do, you know, if I was

(13:44):
going to pursue you know, you could look at people's portfolio.
You could literally just type in UGC example video on
TikTok and see so many videos and not that your
content that you're going to create is going to look
exactly like anybody else is, but it's going to give
you an idea of like, oh okay, cool, I've seen
these videos a million times. And most people don't realize,
like when they first hear about UGC, they actually don't

(14:06):
realize that they've probably seen thousands of UGC videos and
UGC creators while they're scrolling on Facebook or Instagram or wherever.
But once you kind of get it, it kind of clicks
and you're like, oh my gosh, now you start seeing
UGC everywhere, and so you're gonna be inspired. And that's
also another part of the creative piece, is like you're

(14:26):
gonna get inspired by other people's content and then you're
just gonna take that, whether you realize it or not,
and apply it to your own content. So I think
number one, look at some video examples, get your head
wrapped around it visually, and then once you're like, Okay,
I really want to do this, then dive in and
create that portfolio. And for me and what I teach
in my course and everything is just like start with

(14:47):
something simple. I think so many people hear about UGC
love it, they want to do it, and then they
hear portfolio or website or something, especially the crowd that's
like forty fifty sixties, they get so intimidated so they
stop before or they even start. And so my recommendation
is go to Canva, type in a website portfolio, make
sure it's a website, not a presentation. Choose a template

(15:09):
that you know, look looks like you maybe likely you
like that stands out, and then just start creating content
around different products that are around your house and mess
around with capcut or whatever video editing software you want
to use, and use your phone. Like ninety nine percent
of the time I only use my iPhone, and I
think that that also helps people who are like, Okay,

(15:29):
I need to get this gear and I need to
spend one thousand dollars of getting a microphone that I
maybe this is against what a lot of people think,
but I rarely even use a microphone because where I'm
recording sounds okay on my phone, And so you can
if your audio sucks, get a microphone. Spend twenty thirty bucks,
get a tripod, maybe twenty five bucks on Amazon maybe
a selfie light if you live in Seattle like me,

(15:50):
where it's always dark and gloomy. But you know, don't
overthink it and just get started because every single day
it's going to get easier and easier. But that's what
I would say to get started. Visuals amazing, see example, videos,
portfolio and get started.

Speaker 1 (16:03):
And you gave us some really good action items for
those listening in search up an example type and you
do you see video example on TikTok to see an example.
She told us to go on Canba and look up
the website portfolio, not presentation, but website, so that way
we can go ahead and publish that. And she also
told us using editing tools like catcut, which of course

(16:24):
many of us know, these are some you know, starting
equipment and tech, just to kind of again lift off
and just start. I tell people too, like I have
a lot of people who say, oh, I want to
be a vlogger. I want to vlog I'm like, do
you watch vlogs? They're like no, I'm like okay, so like,
how can you be something you don't know?

Speaker 2 (16:41):
Right?

Speaker 1 (16:41):
So I kind of feel like creators that want to
make UGC content, you know, they should be on TikTok.
They don't have to have a big following, but they
probably need to be on the platforms that they want
to create for to see how things work. Like how
can you create TikTok content but not have a TikTok account?
Would you agree with that? Like, do you think that
creators need to or you know, just get onto these

(17:02):
platforms and start to you know, play around. It doesn't
have to be publishing or posting, but just to be
doing kind of that homework so you know what works.

Speaker 2 (17:10):
Well, yeah, I think. I mean it cannot hurt. What
I always tell people because you know, big thing about
YOUUGC is again, you don't need to be an influencer.
You don't need to go viral like. You just need
to know how to take a product and create content
that brands want a need for their own marketing purposes.
But it does help to show up on social media
like I like, for literally three years, almost every single

(17:33):
day I've showed up on social media talking about UGC,
posting my video examples, and it's brought me more opportunities,
Like and I was give my mom as an example.
You know, she had an Instagram account for nothing like
just sending my sisters and I reels and so she
took it and she kind of switched it up to
put you know, baby boom er UGC creator put her

(17:55):
link to her portfolio in there and then uploaded several
months ago, like nine different video examsamples that she created
or had been hired to do. And still to this day,
brands are finding her on that Instagram account even though
she hasn't posted for months because of the hashtags. She
is just posting video examples on there, putting her generation
into her age. It really helps to show up and

(18:16):
then she can also see you know, she sends me
different ads. She's like, oh, I think I could do this,
you know a little bit better than this person. Or
this gives me an idea for a company I could
work with. And that is another huge thing of like, yes,
post your video examples because it increases the chances of
brands finding you on Instagram, TikTok wherever you want to be.
But also, like you said, like doing that homework, I can't.

(18:36):
I mean I always try to remind people you as
a UGC creator, you are a content creator, So you
can't just create five video examples and stop there and
think you're gonna be golden. You have to get better
at the actual like skill of content creation. So what's
helped me is studying the ads that I see because
most ads now because UGC is working so well, are

(18:58):
UGC style ads. So studying the ads, I'm seeing what
stands out at me, What do I like, What makes
me like actually want to buy a product and then
take that and kind of use that going forward in
your own content creation.

Speaker 1 (19:11):
You know, it's interesting. I do think the older types
of creators are really good at the studying portion, Like
they really they're more like they that's like how we
were brought up right, So like being able to be like, hey,
take this ad and study it. That's something like I
feel that we can all do and it's a it's
something that we can kind of like deconstruct it to

(19:32):
use it as that soundboard before we get into monetization
and strategy, which is something that obviously I love to
talk about. I want to talk about the niche that
you kind of dove in to specifically, you know, creators.
I know that you say a lot like the gen X,
the baby boomers. Why do you think there's so much
opportunity for creators of this age bracket, like in the

(19:54):
UGC space, and what advantages do these type of creators
have potentially, you know, that would make them stand out
or different.

Speaker 2 (20:02):
Yeah, for sure, there are so many. And I mean,
I'll just go back to like a quick story about
why this even came up, because again, I mean, I'm
thirty four, I'm a millennial. It's kind of random that
I'm teaching gen xers and boomers. But I was on
a call with a brand, a large footwear brand, like
a year and a half ago, and they were, you know,
I was trying to convince them to hire me. It
was going well. They were like, okay, we'll start with

(20:23):
three UGC videos, and I happened to mention my mom,
who's in her sixties. I was like, yeah, my mom
is obsessed with your guys's shoes, like only wears your shoes.
And they're like, oh, They're kind of like perked up
a little bit, and they got really excited about it,
and they're like, that would be so amazing if your
mom was willing to be in one of the UGC
videos that you do for us. And I was like, oh,
for sure, my mom loves me, like so totally do it.

(20:46):
And so they were like, Okay, fantastic because your mom,
as a sixty something year old's actually more part of
our target demographic. Those are who we sell most of
our shoes to. That's it's like our jam. And so
I'm like, fantastic, makes sense, Let's do it. We did
the video perform great, they loved it, And then like
a month or two later, I just got to thinking, like,

(21:07):
this is bizarre because I do not see that many
fifty definitely nobody in their sixties doing UGC around my
mom's age. But if this brand is like pretty Big,
is wanting people and has them as their target audience,
it only makes sense that other brands probably are in
the same boat. And so I saw nobody doing it

(21:28):
around their fifties or sixties, some people in their forties,
And so I started talking about this, and since then,
like a year and a half later, I've had dozens
and dozens of brands reach out to me directly just
thanking me for encouraging these two generations to get into
UGC because they are in the same boat. They are
targeting those people. They want more content for people that
are in their forties fifties, sixties, and you know, even

(21:50):
in their seventies, and so that was kind of the
starting point. And so since then I've realized that the
reason is because you know, going back to your question,
gen xerifically like have the biggest purchasing power, and that
is you know, music to the brand's ears, right. They
want to make sure that whoever they're advertising their products
or services or apps to have money in the bank

(22:11):
to spend on whatever it is they're selling. So I
think that's the biggest thing is like the biggest purchasing power.
People are active. People are you know gen x ers, boomers.
They're very active on social media, specifically Facebook, Instagram, and
so if they can show up and you know, I
like to give the example of a fifty five year old,
you know, scrolling on Facebook, if they're only seeing ads
that have like twenty or thirty something year olds talking

(22:33):
about products, they're just gonna they're gonna tune it out.
They're not gonna they're not gonna relate, they're not gonna
trust that brand, and they're definitely not gonna buy the product.
So it only makes sense for brands who are trying
to target people that are gen xers and boomers to
put fellow gen xers and boomers in their ads, in
the content that these people are seeing. So I think
purchasing power. Another thing is life experience, Like there's just

(22:55):
so much life experience that gen xers and boomers have
that can be related to the content they create. Like
my mom was hired from Kuro Footwear, at this footwear
company to do a video about these new shoes that
were specifically for healthcare workers, and so it was this
perfect tie in of her age plus her profession that
she's been doing for decades. That's the reason they chose

(23:17):
my mom to do this UGC video. So I think
life experience. I can tell so many stories about some
of my students who have like professional experience or just
life experience in general that it relates to people you know,
like maybe you you know you have a mortgage or
like you do have grandkids, So those are the kind
of people they're wanting to target. And also just the
professionalism aspects, like like we were talking a little bit

(23:38):
of like studying, like gen xers a boo wads just
tend to be more professional, which brands love. If you
can make the brands life easier. They're gonna love you.
And there if especially if you create good content for them,
it's like dynamic duo. It's like they're gonna they're just
gonna begging for more content. You're gonna make more money.
So those are really the three key things. Is the
purchasing power, the life experience, and the professional that brands

(24:00):
really low.

Speaker 1 (24:01):
And have you seen a shift with brands that they're
now more open to this demo?

Speaker 2 (24:09):
For sure? Yeah, I have definitely seen that, and I
think a lot of and I've talked with Eileen, who
has like a guest training inside of my course. She
is like a six figure UGC creator and TikTok shop affiliate,
who I think she's like fifty seven now, but she's
a gen xer. And that's what she said too. She
said that she was so when she started the UGC

(24:30):
she was thinking that her age as a fifty something
year old was going to be a negative thing, and
so she never really told any brands. Once she realized
her age was her superpower, she started, Hey, like, I'm
fifty seven years old, this is I'm a UGC creator.
And she said that brands they told her that they
just weren't advertising that they wanted to work with people

(24:51):
in this stage because they didn't know anyone was doing
it at this age. So I think now I see,
like I'm on platforms and I'm on just seeing a
lot of my students who are landing EUGC deals in
this two demographics. Is like brands are begging to work
with them, and they're posting it on these platforms. On backstage,
they're putting the age of like fifty to sixty or

(25:12):
forty to fifty years old, right, So it's becoming more
of a thing you see while you're on these platforms,
and I've seen a lot of just in the video
example some of my students post in our Facebook group
is they see their ads all the time while they're
scrolling on Facebook. They're like, oh yeah, I am in
another ad, and they put screenschats and links to the videos.
So you see it more and more, and I think
brands have adapted this where they're like, oh my gosh,

(25:33):
we definitely can't be only hiring twenty thirty something year
olds to target these people. So it's been this shift.
I think. I think in the last year or two,
the brands are embracing.

Speaker 1 (25:42):
This, especially because there's so much that you can do
on the AD side, Like from a targeting you know,
you can put certain content that only like they could
have the thirty year olds reaching the thirty year olds
and the fifty year olds reaching the fifty year olds.
I mean, you can get so granular now with your
ad and who you're targeting. So I think it makes
total sense. So regarding monetization and you know, things of

(26:06):
that nature, you mentioned something along the lines of oh my,
my studentcy themselves and ads or you know, we're seeing
so many more people and getting these type of jobs.
Like I guess when it comes to charging, we teach rates,
we teach pitching, we teach from influencer creator, all of that.
So I think there's a lot of you know, hybrids
and crossover and what we do. But I think one

(26:27):
of the things that a lot of the creators in
our community have come to us and been like, you know,
do I charge for the amount of times they can
run an ad?

Speaker 2 (26:35):
You know?

Speaker 1 (26:36):
Or do I get to up my rates because of usage?
Things of that nature, like how do you start to
kind of identify how those ladies who are now getting
you know, because they're making content for these brands to
ultimately sell their products, right, so how are you kind
of helping them get through those big questions around usage

(26:56):
and ads and things of that nature.

Speaker 2 (26:59):
Yeah, for sure, I think that. I mean, yes, you
can charge more, and I can give some examples of that,
but I think that when it comes I always tell people,
you know, and right now everything nothing is black and
white with EUGC. Obviously you could do whatever you want
beginner rate. It's like, you know, about one fifty to
two hundred dollars per UGC video when you're just starting out,
and then you know offer obviously offering packages at a

(27:21):
more discount rate. So it's so it makes sense for
the brand. But when it comes to usage, what you'll
find is, you know a lot of brands don't want
to deal with usage rights, right, so they're they're just want, hey,
we want to own the content, we want to run
it for however long. We don't want to deal with
the legalities of it, which makes sense from the brand side.
So I think a lot of people go into it
thinking like every single brand is going to pay me

(27:43):
x amount of dollars for you know, ninety days of
usage rights. When it's not always the case. So you
have to be aware that every brand, every brand's budget,
their goals is going to be slightly different than the next. Right,
So I think navigating it knowing the terms, knowing that, Okay,
do I want to do ad content paid media for

(28:04):
these brands? And if so, am I gonna just charge
a lot more? Which could I kind of recommend if
a brand wants to own your content out right, just
charge an alarming amount of money and see what they
say and kind of negotiate in that way. And then
you know, I've I've worked with so many brands that
are open to usage rights of like, you know, I
have a standard rate of about you know, one fifty

(28:26):
to two hundred dollars per thirty days that they're going
to be running the ad and if it performs well,
which you you know, hope that it does, and you're
that's what you're paid to do, then they're gonna want
to keep using it. Right. So I've had so many,
like so many brands come back to me like, hey,
this is performing great, We're selling a bunch of our products,
So you want to extend the usage, right, So tell us,
you know, send us an invoice, and it's kind of

(28:48):
that extra money that you're you're able to just get
from UGC. That's again it's not always the case, but
it is nice to know that that's available. But yeah,
that's That's kind of what I say, is like, just
know them and also know a huge thing. Even for
me when I was starting, I was very intimidated by
the whole negotiation process, Like I just didn't want to negotiate.

(29:11):
I'm like, at people, pleas are just naturally, can't just
take it. I'll do whatever. Yeah I need the money.
That sounds great, This sounds great. Yeah, I send that
over the contract. And so that's how it was at
the beginning, and I really quickly realized that, you know,
this is a normal thing, like the brands expect you
to go back and forth, and it shouldn't be like, oh,
you're stepping on people's toes. It's just part of the game.

(29:31):
And I think that for me raising my rates and
being willing to negotiate and also walking away from UGC
deals that did not make sense to me and we're
not going to put a lot of money in my
pocket that we're gonna be worth my time was so
pivotal in my EUGC journey and just knowing my worth
and knowing that, hey, this is a skill, like I
shouldn't get a free product. Free products don't pay your bills.

(29:52):
I need to be paid and I need to be paid. Well.
Really was just like a turning point in my EUGC business,
and I think I really really try to empower people
in my community. Whoever else is willing to listen to
me is just like, hey, yes, it's okay. Everyone's journey
is so different. Like maybe start with gifted collaborations if
that's what you feel is best for you, and that's
what you need to become, you know, more confident in

(30:13):
this space. But also don't think you need to do that,
and don't be afraid to move away from all of
those gifted collaborations and go to a more paid space,
because I mean you've probably seen this too over the
last seven years. But so many people start UGC or
even influencing, and it's like they do these things and
they're excited about the free products, and you know, sometimes

(30:34):
it feels like Christmas. It's super fun. But free products
do not pay your bills, and those are the people
that quit early. And they don't see any success when
they're just like, there's no money to be made in UGC.
All these brands just want to give me free products.
Nobody's paying me, And it's like, no, you just have
to know your worth and be willing to negotiate and
show up confidently in this space.

Speaker 1 (30:53):
I love that, I really do. I think I actually
was gonna ask to do you have any I don't
know if it's an example, but like, have you seen
or maybe for you yourself, have you done UGC for
gifted for a certain brand and then been able to
turn that brand into a paid partner? Because I know
a lot of times creators will be like, well I
already did it for them for free. How am I
gonna like go back and tell them?

Speaker 2 (31:14):
No?

Speaker 1 (31:15):
You know, like how do I switch that? Do you
have any thoughts on that? Or you just say leading
them alone, let's pitch someone else.

Speaker 2 (31:22):
No, I think that you know it. And again it's
like a mindset thing like yes, you've done free content,
why would they pay you for it? But this is
and I'll give you an example of what's happened with me,
even with Koru Footwear, like that was the only gifted
collab I did in the very first year of my
UGC business is they sent me some shoes for free,
and I was like, Okay, I'm going to create some content,
you know. I posted the video on my TikTok and

(31:46):
gone a lot of views, and a lot of people
were like, oh my gosh, I didn't know about this.
I didn't know about this footwear brand. So that was
a gifted clab. I didn't expect anything from them. Literally,
I don't even know if it was. It was maybe
a year later. I pitched them and I sent and
we could talk about this, but I sent them a
video pitch again, and I like I had done a
gifted collab, talked with somebody on their team, and then

(32:07):
I sent them a video pitch and I was just
explaining to them, like, hey, I am obsessed with your shoes.
It is They're the only shoes I wear ten pairs of. Like,
I love you guys. I'm so obsessed with you guys.
I know because I can know I can create more
content for you that people love because of this video
I've already done for you. Look at I posted com
I showed them all the comments of people interested in

(32:29):
their shoes. Now, and I just kind of showed them
tangible results that I've already done for them, and then
I sent them this video pitch and then they just
like they were commenting on the Loom video, they send
it to their entire marketing team. They were like, Megan,
we love this so much. Oh my gosh, has Let's
hop on a call. And then I helped on a
call four people on their marketing team. And I used

(32:49):
that because when I was on the call with them,
they actually only wanted to do another gifted clab with me,
and I was determined. I was so I just was
so confident about doing this deal with them, and I
knew I could provide value and they had never paid
this is crazy, but they had never paid any content
creators before influencers, UGC careers and nobody. They've only done

(33:10):
gifted collabs and so I was like, I totally get it,
but I know I can do this for you, So
let's just start with this. I kind of just laid
it out visually for them what it would look like
to work with me, because when a brand is new
to the EUGC space, even like these big brands maybe
that you're working with and most residenting UGC. But at
this point, it's like, when you're working with a brand

(33:31):
who is brand new to this concept of UGC, they've
only worked with influencers before, maybe you have to lay
it out, like you have to just like dumb it
down for them and be like, hey, you need more content.
I can make content for you. You can use this
for your own marketing purposes, you can use this on ads,
you can do whatever you want with it. Right, So
laying it out visually was super helpful for me. But

(33:52):
the Gifted collab in the beginning, which I was usually
very hesitant to do, ended up working really really well
in that specific example for this company. And I think
that as long as you're willing to provide value and
explain what the heck you're going to be doing for them,
there's a way bigger chance they're going to say yes.
And that's something that I think so many people forget

(34:12):
is they kind of make it about themselves and they
fail to make it about what they're doing for the brand.
But at the end of the day, like I try
to explain some people who are brand new to whole
content spaces, what do brand what do brands want? They
just want to make more money. They want to sell
more products. So if you're able to come and say, hey,
I can help you sell more of your products, make
more money, be more profitable with the content I create,

(34:35):
then let's let's go forward and you can pay me
X amount of dollars. Right, So that's what I'm fucking
in that space. Now.

Speaker 1 (34:41):
I love that, and I think that's a good example
of like using a gifted in your benefit to help
you then land a paid partnership. Last question to monetization,
and then I kind of want to go on to
some like content tips and action items. Is there a
sweet spot of the number of clients to do like
UGC you like in terms of retainer clients, or what

(35:02):
would a standard retainer client ask for? Like how many
videos a month are we seeing? I want to kind
of paint the picture, you know, if you're doing these
one offs, okay, how many one offs are reasonable a month?
Or if you're doing retainer you know, okay, we're doing
three retainer clients, they each need fifteen videos each? Like
what is that? What are different scenarios or is there

(35:22):
a sweet spot that you want to stick to before
you have to Like I don't know, bringing an assistant
or say no to people because you just can't do anymore.

Speaker 2 (35:31):
For sure, I'll just talk from my own experience because
for me, I was again and this is like most
people they get started, especially like I was working full time.
I had a you know, one year old. There's a
lot going on in my house. Like I was already
a little bit overwhelmed. I got a new job a
few months into EUGC that was more demanding for me.
UGC was I just found pockets of time. So I

(35:55):
was very very like I was cool with doing the
one off and like I always try and this is
a little tip of like, you know, it's way better
to do five videos for one brand than one video
for five separate brands. It's just easier going to make
more money. So that's my biggest tip for that. But
like for me, like I was totally cool doing one
off like UGUC deals and it was working, I was

(36:15):
very very intimidated by doing and taking on a monthly
retainer client because I just felt like, oh my gosh,
it's gonna be another part like another part time job.
It's gonna be so much content that I'm creating. And
so I got like one pretty small monthly retainer client
from a beverage company, and it was very simple. So
it was like them sending me the scripts, the video examples.

(36:37):
It was just like really simple to do those videos.
So I was like, okay, I can handle this, and
so that for me, you know, I was making like
few like probably with my UGC business at that time,
like six months into it, making like three thousand to
five thousand a month maybe on those really really good months,
doing it super part time. And so I took on

(36:58):
that monthly retainer client. So that felt okay for me
for anybody who's listening, just like a full time job
plus having kids, you know, taking these smaller monthly retainer clients.
But then once I got an opportunity to take on
a bigger monthly retainer client, which was all the all
the Instagram videos for this one Cless celebrity company own

(37:19):
like luxury home product company. I was doing all their
content and it was super intimidated to take that on.
But they were going to pay me three thousand dollars
a month, and I was like, oh gosh, that sounds
like really really good, right because I could pay our
entire rent for the month and so I took it on.
And what I'll say about monthly retainer clients for anybody
else who is intimidated on top of what whatever else

(37:40):
they got going on in their life, It's going to
get easier and easier as you go because you're going
to get to know the brand more. It's going to
be easier to work with them, the communication is going
to be easier. And it was so helpful for me
to take on that monthly retainer client because then I
could kind of, you know, pass on these one off
UGC deals that were paying me less, and it took
up less and less of my time the more I

(38:02):
worked with these companies, and it was this huge shift,
like I owe most of the reason I quit my
full time, like I replaced a six figure job with
UGC deals only, and most of that is because of
my monthly retainers. That was like the light at the
end of the tunnel for me, was like, oh my gosh,

(38:24):
this brand's paying me three grand. This other monthly retainer
I have is paying me fifteen hundred dollars a month
for five videos that they literally just use on Instagram.
So they were ten to thirteen seconds long. I could
bust them out in a half a day. Then I
got another one that was paying like forty five hundred
dollars a month. So it was like a relief to
me knowing that these brands are out there wanting consistent

(38:46):
content because then it's it's not exactly like a paycheck,
but you're getting this consistent income coming in and it
just makes you feel so much better, especially if your
goal is to quit your job. So that really helped me.
But yeah, monthly retainer clients could be a huge game
too different people.

Speaker 1 (39:00):
And how long do these retainers typically last? Would you say,
like is on average?

Speaker 2 (39:06):
It just depends obviously for every single brand. But I
had two retainer clients that were like a year long,
and then I had another one that was like four months,
another one that was three months, So it's going to
be all over the board. But I think also if
you're like showing up and you're creating content and they're
liking it and it's performing well, you have to keep

(39:27):
you know, you have to let them know that you
want to keep doing this and you have to keep
showing that value because then your contract is just going
to extend longer, because that's all you want, is they
want good content. So that's that's a huge thing, is
just create good content and keep telling them that you
want to keep creating content for them, and it'll extend
your contract.

Speaker 1 (39:46):
Lastly, before we move on to like workflow and content tips,
because I think a lot of creators want to know
about that when it comes to UGC. When we when
we say forty five UGC retainer, let's just make it up.
You know, doesn't to be someone that you're working with.
But how many is it? Like a video deliverables? Are
they telling you? Like, what is that encompass? Right?

Speaker 2 (40:07):
So?

Speaker 1 (40:07):
Does it also is it just hey, here's the video edited,
ready to go? Is it scripts? Is it research? And
what would be a typical number because I want people
to be able to understand, hey, you're going to get
a client for three K a month or four K
or two K or whatever, and this is typically not
a per price video, but like what kind of is
included in that in that end delivery for the client

(40:29):
so that they know, oh wait, yeah it's three it's
three K, but it's also fifteen videos that are thirty
seconds each and they're already edited, like walk like take
us into what these typical packages kind of consist of.
And besides the video, are there other things that are
going into it? I know one thing we've heard a
lot in the UGC world or hooks give us different

(40:51):
hooks for each video. So yeah, let's dig into the
meat of what that kind of looks like.

Speaker 2 (40:58):
Yeah, and again, I mean, obviously every brand's different. But
for me, like I've seen, mostly it's either hey, we
want you know, like for that example, it was a
clothing company that had just needed more instagramrails for that.
It was it was pretty simple stuff, right, they did it.
They gave me like some inspo videos and everything. But

(41:21):
usually I think that brands either want, hey, we need
just more content for Instagram or TikTok whatever, ten videos
a month. We'll gonna pay you whatever you charge twenty
twenty five hundred and so looking at it like that way,
I think you have to number one, know what you
charge per video, in what your time is worth, because

(41:42):
that that's the biggest question, because I see so many
people that start EUGC and then these companies understand that oh, okay,
this is maybe a new UGC creator. We're gonna only
offer them two grand for thirty videos a month, like
posting every day, and they gonna want you to run
their own social media accounts, right, So that has to
be something that you know like, Okay, this is gonna
take a lot of time. This is not worth my time.

(42:02):
So I've seen a lot of companies do that right now,
and they're like, hey, we want you to run our
social media. We want you to actually create a TikTok
account and post every single day, and we're gonna pay
you fifteen hundred bucks a month. Those are no gos,
Like that's gonna be way more work. Even if they
claim to give you creative freedom, it's gonna be way
more work than you even realize. So I say, like,

(42:23):
that's a red flag even for new beginners, like it's
very tempting to take on. Oh my gosh, it's a
four figure deal, Like I could do this, don't do
it for me. I actually offered some social media management
as an addition, just because that's what they needed at
the time, and that's what got me the retainer. So
charge for that, right. It's char that yeah, yeah, And

(42:43):
it's like it's taking up brain power and I'm like, okay,
I'm looking at trends and I'm like, okay, I'm doing
I'm doing research for them, So you have to charge
for that. It's not just hey, I'm making videos and
I'm sending them and you're saying, hey, that's a great
and you're getting paid. You're using a lot of your
skills and your brain power and time. So those month

(43:05):
through a client retainer clients that want a little bit
more than just the typical UGC, you're gonna want to
make sure that you charge more for that. And I
also will say sometimes you don't know right, Like, sometimes
you start working with a brand and you're like, this
is gonna be the best thing ever, and then they
are a nightmare to work with. So what I always
recommend is start with like thirty to sixty day contracts

(43:26):
where you're like, yep, I can get through it in
thirty to sixty days. Even if it's horrible, they're still
gonna pay me. Have a contract in place. But then
if it goes great and you love working with them,
you want to keep working with them great, then extend
that contract and then make that super clear to them.
Communicate with that with them. So the retainer clients, like,
everyone is going to be so different, but knowing what

(43:48):
you're worth, what you charge, what time you're putting into it,
and what you're offering is gonna help you just across
the board, no matter what comes your.

Speaker 1 (43:55):
With, does a brand expect you or your students to
like also idea jen So they're like, hey, we want
three videos on this, Like are you guys saying okay, yeah,
sure sounds great. I'll do three videos and then I'm
giving you like ten ideas and then the client picks three.
Or you're also kind of doing miniscripts or storyboards so

(44:16):
that you don't film, and then they're like, we hate it,
Like how do you kind of put measures in place
so that when you are giving the client or videos
you're not doing reshoots or the expectations are set from
the beginning.

Speaker 2 (44:29):
Yeah, And I've seen mostly brands for me, for my students,
they usually come with ideas, but then they're also open
to other ideas. So a lot of times, like a
lot of my students get scripted UGC deals where it's
just hey, we have these scripts for you, here's some
video examples, this is what's worked really well with our ads.
Replicate this and that makes it, you know, kind of

(44:51):
easier just because you're not using as much brain power.
But I think also like being willing to do that,
maybe in showing that you can can you know, like
you've got ideas for them, Like that's landed me so
many EUGC deals where the first pitch, I say, hey,
I've got three EGC ideas for concepts for you. This
is what I'm thinking, this is why I think it's
gonna work. And then it's like green light. They're just

(45:13):
they're wanting to work with me. So I think, again,
it's all different, but a lot of brands come to
you with ideas, whether it's like a bullet point list
or they send you tons of brands send video examples. Now,
because UGC is working so well in the ad space
in the marketing space in general, that they have these
winning ads that they literally just want to replicate, and
a lot of my students are doing that while also

(45:35):
being empowered to be like, hey, I was thinking of this,
Like I have one of my students who's a gen
x or crushing it in the EGC space. She was
actually she comes from like a TV producing background, and
so she comes to these brands and she's like, hey,
this is my background. I know you sent me this
ad script, but I've actually got a better idea for you,
or I've got a different idea for you. Can I

(45:56):
tweak this? Are you okay with me tweaking it? Based
on my experience? In like ten times out of ten
they say yes please? That sounds amazing. Then she can
charge more because of that experience because she has these results,
which is also a really really great thing.

Speaker 1 (46:10):
Really that's so great and exciting to hear, because you know,
I think it shows that there's so many things that
go under it, and the brands are open, and this
has been a really refreshing, exciting combo. Just lastly, because
I'm really trying to think of the creators in my
community and you're providing so much great helpful UGC tips
regarding content tips like you know time lent the video

(46:34):
formats talking head versus b roll voiceovers. I know there's
no magic formula, but do you find that your clients
have preferences around format?

Speaker 2 (46:47):
What does well?

Speaker 1 (46:48):
What trending sounds like, I don't know, or trends in general,
like do we stick stay away from trends in UGC
or do we embrace them? What are some content tips
for those that kind of want to get in that
you would say, you know, this tends to do well,
stay under thirty seconds or standard minute or does UGC?
Is it only short form? Like what kind of give

(47:09):
me some some pointers? Arend the content tips for those
listening in that want to cree.

Speaker 2 (47:14):
Definitely, definitely, I think that it's it's different. But like
for me, you know, I've done anything from ten second
videos for Instagram reels up to you know, several minute
videos right and some of my students what somebody just
landed like an eight minute script read for somebody that
they that found them on Fiver. So the mix is
there right now. And for the last year or so,

(47:35):
I've done mostly paid media just because it's just been
something that I've that I've become better at. So Loto
brands come to me and they want ads, they want
Facebook ads, they want Instagram ads, and what seems to
be working well? Again, I study ads all day long,
So what seems to be working well is number one.
You have to start with a good hook like that

(47:57):
that is huge and anything you're doing, but especially these
quick little ads that people are seeing and they're scrolling mindlessly.
So at hooks. Getting really really good with hooks and
being willing to offer multiple hook variations for these companies
that are going to be running ads on your content
is so big. And even if companies don't realize it,

(48:17):
like they might not ask you, but then you could
even just do it. Maybe you do it for free
because you want to keep working with them, because you
just are like, hey, it takes me five minutes to
do some extra hooks. I'll just give this to them
so they know how much I love working with them,
They're gonna want to hire me again. So doing hooks,
getting good at those and testing them is something that
I see working really well across the board.

Speaker 1 (48:38):
So I just want to ask because I know my people.
So are you literally just filming different intros, like five
different intros when you say giving them different hooks? Or
is it text on screen hooks?

Speaker 2 (48:48):
Well, it could be both, but I usually it's just
like talking. So like if I had, you know, one
EGC concept and I was like, hey, three reasons why
these shoes are the best shoes for people with plantro fasciatists,
and then I'll just cut that out, make it duplicated
inside cap, cut cut it out, and then make another
one and I'll probably just film all of them in
the same you know, right here while I'm filming, film

(49:10):
it all and then edit it, splice it up inside,
capcut whatever you use, just so you make those duplications
and you're not like switching it and it doesn't feel weird. Right, So, yeah,
that's what I would say to do. But again, you know,
most of the clients I work with, like they're open
at ideas, but a lot of them, if they're paying
me a lot of money, they have ideas. Like they

(49:31):
come to me, their marketing team has thought about this
like day and night, and they're like, hey, this is
what works, this is what we want you to do.
So usually they'll even have like a list of hooks
if they know that they should be testing hooks. It's great.
It just makes it super easy.

Speaker 1 (49:45):
It makes it amazing, and that's also refreshing for the
people that are just starting and they're like, well, I
don't know, I have no idea, you know, like it's
probably helpful for the beginners too, totally.

Speaker 2 (49:54):
It's really helpful. And that's the same with men asking.

Speaker 1 (49:57):
The brand right like, hey, by the way, before we
get to are there specific hooks that you would like
to include or that have done well before. If not
happy to think of some, but just like putting it
on them as well to be like, yes, actually we
love this or whatever. You know.

Speaker 2 (50:12):
Yeah, And that's another thing, is like the communication thing.
A lot of a lot of people are like, oh,
but I'm not going to know what to do when
I work with a brand. Most brands will tell you. However,
they also expect you to communicate, So don't ever be
afraid of saying, hey, this just wasn't clear to me.
Can you just expand on what you want me to
say at the beginning of this video or anything you

(50:32):
don't want me to say, cause that is huge, Like,
don't be afraid to ask these brands. This is their
job so they can answer it for you. But yeah,
that's like what I would say about that. And then
for ads, you know, typically they're going to be shorter
in length. For Instagram reels, the trending question that you had.
If you're doing organic content and you want to do
organic content for companies, study organic content, Study the reels

(50:55):
you're seeing while scrolling on Instagram, study what you're seeing
on Facebook. They can work, but also the longevity of it,
you know, is is not like an AD where I
know it's like not typical, but I've made ads like
even for creof where it's like they're still running those
ads a year and a half later, which is almost
unheard of in the in the AD space. But it's

(51:16):
just because they're they're not trendy. They state the problem
and then they go into the solution. So that's really
what's working really really well for ads is knowing who
you're talking to, the audience you're talking to, stating the problem,
agitating that problem, and then going smoothly into the solution,
which is the product. So claw you know, add one

(51:37):
to one.

Speaker 1 (51:37):
I love that and well anyways, well, first, at Megan,
thank you so much for being here today and sharing
all your wisdom. I will include in the show notes.
Megan has given us a special link to her UGC program,
so I will include that below. Megan, how else can
people connect with you? Where can they find you? Tell

(51:57):
us all the places and I'll be sure to also
include those in the show notes below.

Speaker 2 (52:01):
Awesome, Yeah, they can find me. I'm at Megan Underscore
UGC over on TikTok and Instagram. I try to go
live on TikTok quite often to answer questions too, so
feel free to follow me over there and hopefully I
can connect with you guys soon.

Speaker 1 (52:14):
I love that, thank you so much, and I love
I also specifically am excited that you have a niche
within UGC fifty five plus or gen X boomer, But
I think anyone at any level can learn from you.
You're in the ground, so I don't think guys, if
you're listening, you know and you're not in the gen
X boomer doesn't mean that the tips are any different.

(52:34):
They're just as valuable. So thank you again, Megan for
sharing your UGC journey, a little bit of your mom's
and really kind of taking us behind the scenes of
these partnerships, content tips and all the things that we
need to be successful in the UGC world. This was
really exciting, so thank you.

Speaker 2 (52:51):
Thank you, Thanks for having me. It's been super fun.

Speaker 1 (52:53):
I hope you enjoyed today's episode with our very special guest.
But before you jump off, I just wanted to let
you know if you are a quator that is interested
in working with me directly, I'm going to go ahead
and leave in the show notes different ways that we
can work together, whether it's our signature pitching, a brand's
master course, or if you're looking for a little bit
more one on one support. I'm going to go ahead
and leave all those different ways so that I can

(53:14):
be a part of your pitching and creator journey and
you can be my next testimonial. We also have a
free training for all creators on how to land paid
brand deals, so you guys can also go ahead and
watch that training if you haven't already. That includes not
only strategies for outreach, how to get a brand interested
in you, and what to say in that first email pitch.

(53:36):
I can't wait for you guys to watch it. I'll
also make sure to link that below.