December 11, 2025 • 35 mins
Join us as we explore the power of story telling for entrepreneurs! Learn essential business tips and how to adopt the right entrepreneur mindset. Discover how a creative strategist can leverage branding and marketing digital to grow your business with compelling stories.
Jake Isham is a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling. Over the past decade, Jake has worked with more than 150 entrepreneurs and companies— including Grant Cardone, Callaway, 5.11 Tactical, and Travis Mathew—creating content that’s generated over 1 billion views online. Jake focuses on blending his background in filmmaking with deep marketing strategy, with creating digital shows and social media content for CEOs and entrepreneurs to cut through the noise by crafting content that builds trust, drives visibility, and creates true omnipresence across platforms.
Whether scaling a founder-led brand or launching a thought leadership show, Jake brings a unique creative lens and proven playbooks that turn storytelling into growth.
Company: Creative Minds
Website: https://digitalshow.creativemindsofficial.com/
Email: create@creativemindsofficial.com
Social Media:
LinkedIN - https://www.linkedin.com/in/jakeisham/
Instagram - https://instagram.com/Jakecreativemarketing
Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.
Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
Jake Isham is a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling. Over the past decade, Jake has worked with more than 150 entrepreneurs and companies— including Grant Cardone, Callaway, 5.11 Tactical, and Travis Mathew—creating content that’s generated over 1 billion views online. Jake focuses on blending his background in filmmaking with deep marketing strategy, with creating digital shows and social media content for CEOs and entrepreneurs to cut through the noise by crafting content that builds trust, drives visibility, and creates true omnipresence across platforms.
Whether scaling a founder-led brand or launching a thought leadership show, Jake brings a unique creative lens and proven playbooks that turn storytelling into growth.
Company: Creative Minds
Website: https://digitalshow.creativemindsofficial.com/
Email: create@creativemindsofficial.com
Social Media:
LinkedIN - https://www.linkedin.com/in/jakeisham/
Instagram - https://instagram.com/Jakecreativemarketing
Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.
Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to Just Minded My Business Media LLC, where you
get information that you can use.
Speaker 2 (00:10):
I'm your host, Ida Crawford. But before we dive in,
subscribe to Just Minding my Business on YouTube and wherever
you get your podcasts. Shape just Minded my Business with
your family, friends, and pile leaders. Engage with us by
leaving a review or comment. Your support keeps this podcast
(00:33):
going and growing. Visit our website at JMMB mediac dot
com to learn how we can support you and get
more visibility on your products and services. So grab a
center paper and get ready for information that you can use.
Speaker 3 (00:56):
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(01:18):
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(01:39):
marketing goals. Visit our website to schedule at jmmbmediallc dot com.
Speaker 4 (01:46):
Welcome to just Monde Mob Business.
Speaker 1 (01:48):
I hope you're having an amazing day and I am
peaked to bring to you today Jake Aishef, who is
a filmmaker turned brand strategies and creative director who helps
founders and entrepreneurs turn their expertise into authority through powerful storytelling.
Speaker 4 (02:11):
Wow, Welcome, Welcome, Jake. I am so excited to have you.
Speaker 5 (02:16):
You just don't know and I'm excited to be here.
Thank you for having me.
Speaker 1 (02:20):
Yes, indeed, so let's talk about how you support founders
and entrepreneurs and getting that powerful storytelling going on.
Speaker 6 (02:32):
So I helped create video podcasts just like this to
full on digital shows and it's a lot of fun.
Basically because I'm a filmmaker, I'm an accidental marketer.
Speaker 5 (02:45):
I never plan on getting into marketing.
Speaker 6 (02:46):
I never plan on even being an entrepreneur any of
this business stuff. I'm an artist and I'm very fortunate
my parents are both artists, and so it was always like,
go make more art. It was never like, oh, you
got to get a real job, because their real job
was being artists. So I got, I was, I got,
(03:07):
I got the lottery from parents.
Speaker 5 (03:09):
I got the lottery. I'll give out the numbers later,
you know.
Speaker 6 (03:15):
And so I grew up acting, and then I transitioned
behind the camera around high school, I and and fell
in love with it. I fell absolutely in love with
it in college and totally forgot that I even wanted
to be an actor.
Speaker 5 (03:29):
After school, I realized, how, okay, how do I pay
for rent? How do I pay for food? How do
I pay for dates? Like, okay, what do I I
got to be an adult now?
Speaker 6 (03:44):
And again, my parents, being artists, never like go get
a nine to five, Go get a job.
Speaker 5 (03:48):
They're like, go figure it out. Okay, So I figured out.
Speaker 6 (03:55):
And basically the biggest lesson I learned early on is
people will pay you if you make them more money.
Speaker 5 (04:04):
You have to solve a problem.
Speaker 6 (04:06):
If people have a problem and you can solve it,
they'll pay you for and they'll pay you more the
better you can solve that problem.
Speaker 5 (04:14):
So that's basically been my guiding.
Speaker 6 (04:16):
Principle as an entrepreneur is how do I help my
clients make more money, and how can I more effectively
make them more money?
Speaker 5 (04:26):
And at the end of the day, we.
Speaker 6 (04:28):
Can choose what we do and how we do it.
And I love filmmaking. I love photography. I love the
art of capturing content through a lens, and so I
continue to do that. I've done lots of different shot
corporate product photography like you kind of name, and I've
gone across the boards, but I really found a niche
(04:48):
as I just kept going in creating content for entrepreneurs
and founders and building their personal brand and then within that,
the greatest leverage that I believe is video podcasting because
you have the long form, you can cut up all
the shorts, you can turn it into blog articles, email
(05:10):
blasts like you can have all of that breadth of
content in a great conversation or whether you're doing it
by yourself with others. However, there's so many different ways
to you know, slice the pizza that, but it's the
greatest leverage tool.
Speaker 1 (05:27):
I believe, yes, And I'm so glad you said that,
because I mean, as a podcaster and being in this
industry for a minute.
Speaker 4 (05:39):
I there is so much you're gonna do with a podcast.
Speaker 1 (05:43):
Just don't realize when you go on that podcast and
create that.
Speaker 4 (05:51):
Audio and visual you can do a lot with it.
Speaker 5 (05:57):
So I got a hot take for you. Got a
hot take if you.
Speaker 6 (06:00):
Want it, I want it where I believe ninety percent
of people who are doing podcasts are doing it incorrectly.
Really yep, especially people who are business owners and founders
and entrepreneurs. They are doing it incorrectly because they are going, Okay, great,
we've got to build an audience. We got to you know,
got to get a lot of views. Got I'm like,
(06:21):
that's not where the money is. The money is the
guests you bring on. So I have three qualifiers for
the guests, and if they do not fit those qualifiers,
you do not have them as a guest in my opinion.
And this is where again it's a bit of a
hot take, it's a bit of a strong take, but
this is what I believe is that if you're a
(06:42):
podcast host that's wanting to grow your business, you should
have either prospects or referral partners or industry leaders on
your podcast, and that's it. If they are not one
of those three, you shouldn't have them on because what
you do is you use the podcast, you use the
digital show, You use the content as.
Speaker 5 (07:00):
A way to network.
Speaker 6 (07:02):
And as a way to build the relationship and continue
to build the relationship, nurture the relationship by having them
on the show.
Speaker 5 (07:11):
And then you're like, oh my god, it was amazing. Hey,
let me tag you on it. Great. Now you're seeing
more tags, you're seeing more views. Great. Hey, by the way,
I can help you out with this. Boom.
Speaker 6 (07:20):
You're in a sales cycle, close them money, or it's
a referral partner. Hey, great, I can help you with this,
or I can help the.
Speaker 5 (07:27):
Same client as you. Let's work together. Oh my god,
you're amazing. You're amazing.
Speaker 6 (07:31):
Yeah, great, Hey, I got like six people that I
work with that I got to refer you like tomorrow,
You're like, let's let's do business. Let's work together. Or
an industry leader where it's hey, you know whatever. You know,
look at this awesome dude with a lot of followers
and I'm got to interview him, or I got to
be on a podcast with him. Boom, You're just like, look,
(07:53):
I was just like with that person. For example, like
I did content with Grant cardone. Right, I've worked with him,
he's plan of mine. Just by even having been able
to work with him, I've gotten so many more clients.
It's given me so much credibility because he's an industry leader,
because he's a big brand as an entrepreneur. So other
entrepreneurs goes, oh shit, Okay, you've done work with Grant Cardon,
(08:15):
let me do work with you the same way. I've
done commercials and adds in content for Callaway, for Travis Matthew,
for Kompari, big brands that, But again I work my
way up to that.
Speaker 5 (08:28):
But that it's a positioning thing.
Speaker 6 (08:29):
So that's my heart take in terms of why podcasters
are doing it incorrectly because they're worried about trying to
get a lot of views or trying to get guests.
The real value is in building in the relationships and
then the podcast and the recording is all just secondary
because you then now start putting it out, you'll start
getting inbound. You're getting more prospects, more feral partners, more
industry leaders on the podcast without you having to call.
Speaker 5 (08:52):
That reach to them. So that's my hot take.
Speaker 1 (08:55):
I'll say that, and you're absolutely right, because I don't
worry that's one of the things I don't worry about.
Speaker 4 (09:03):
I used to in the early days getting people on
the show, but now they just find me.
Speaker 5 (09:13):
Yeah, I'm getting emails.
Speaker 4 (09:15):
All through tonight. I wake up.
Speaker 5 (09:19):
I get this, you know.
Speaker 4 (09:21):
And it didn't start that way.
Speaker 1 (09:22):
It just kept building and building, and you know, I've
an Now it's international.
Speaker 5 (09:32):
That's amazing.
Speaker 6 (09:33):
And again you said it is so right, kept building
and building and building, Like, look, this is not an
overnight thing.
Speaker 5 (09:40):
None of this is an overnight thing. Every career is.
You know, it is not.
Speaker 6 (09:45):
An overnight thing. And I love comparing it, like to
sports into working now. And you know, you always look
at like I look at athletes because my brother both
my brothers played D one college football, and I had
a who was on track to go to the NFL
and then ended up joining the family business and being
(10:05):
an artist. And uh, but you look at like these,
you know, these athletes, these top athletes, right, oh.
Speaker 5 (10:14):
They come out of high school or they come out.
Speaker 6 (10:16):
Of college and like they're still you know, it's like yep,
but they've been doing it for fifteen years. They've literally
been doing it since they were five years old. Like,
these aren't guys who just did it two years ago
who were like, oh, let me pick up football, let
me start in college. No, these guys are doing it
from the age of five, seven, eight years old, and
(10:36):
so by the time they're twenty five, Yeah, they've literally
twenty years of experience. So content is the same way.
It's just you just put it enough time, you put
it enough reps. You're gonna get good at it. You're
gonna learn, and it's gonna grow.
Speaker 1 (10:54):
Yes, absolutely, you just And I always tell people that
you can't perfect really needs to be a boush from
the dictionary, because you can't measure that number one.
Speaker 4 (11:09):
You can measure excellence because I like that.
Speaker 5 (11:17):
I like that. Okay, yeah, I mean you you start.
Speaker 4 (11:23):
I mean I remember my first podcast was on what
is It? Blog talk Radio. I couldn't even find my guests.
Speaker 1 (11:34):
I didn't even realize you had to know their phone numbers.
Speaker 4 (11:39):
I'm on the air and I'm like, oh my god,
where's my guess.
Speaker 1 (11:46):
I laugh about it now, but I was so my
blood pressure was so high in that moment.
Speaker 5 (11:53):
Oh my god, it was crazy.
Speaker 1 (11:55):
And then I used don what is it free conference
call dot com?
Speaker 5 (12:03):
Oh my god.
Speaker 6 (12:04):
I mean similar I mean similarly to me. I grew
up acting, so like, let me just paint you this
picture quickly. I grew up acting on the stage in
front of hundreds of people from the age of five
to eighteen years old. I additionally grew up doing music
and performing in front of thousands of people, and so
and then so just know that like I had no
(12:25):
problem of performing in front of and learning lines, and
like being on stage performing. I started creating content as
an entrepreneur in my mid twenties. I remember vividly in
the parking lot of my church and going like, okay, great,
I'm here early.
Speaker 5 (12:44):
Let me let me just do a video.
Speaker 6 (12:45):
Let's let's let's let's let's do this video thing. Okay,
And I remember doing that, Hey guys, what's up. You know,
it was horrendous. I did probably eight or ten takes
because it was so I could not talk. And I
am literally a actor and performer, having performed in front
of thousands, probably hundreds of thousands of people in my
(13:07):
life for almost.
Speaker 5 (13:09):
Two decades, and I could not speak to my phone.
Speaker 6 (13:13):
So my point, because I work with a lot of
first time entrepreneurs who're just getting into the content game,
You're gonna suck it's gonna be awful.
Speaker 5 (13:24):
But the only way to get good is you just
get good. You just do it enough, you're gonna get good.
Speaker 4 (13:30):
Yes, you just gotta keep doing it.
Speaker 5 (13:31):
Their thing out.
Speaker 1 (13:34):
So when you talk about how do you work with
businesses and entrepreneurs, just give me a.
Speaker 4 (13:42):
What that looks like.
Speaker 6 (13:44):
So we create again these these digital shows, these podcasts.
Speaker 5 (13:47):
We create this content because I'm a big believer in
personal brands.
Speaker 6 (13:52):
Pretty much all of the businesses that we know and love,
like pretty much all of them, we're all started by
a personal brand. Ford that was a guy. That was
his last name, Henry Ford, JP, Morgan Disney, Walt Disney
was a guy. Like all of these brands that we
(14:15):
know and love were personal brands. They just made a product,
but like it was started by an individual and that
individual brought that brand to life. And whether you call
your company by your name or not. You think of Apple,
(14:37):
you think of Steve Jobs, you think of Amazon, you
think of Jeff Bezos, you think of Tesla, you think
of Elon Musk. These are entrepreneurs who have built a brand.
And even if your brand, you know, people were like, well,
A great example that I like to use on the
antithesis of it is Nike. Very few people know the
(14:58):
CEO and founder of ni Fell Knight unless you've read
his book Shoot Dog, which is fantastic I highly recommend.
But he specifically picked top athletes to represent his brand.
You think of Nike, you think of Air Jordan, you
think of Kobe Bryant, you think of Tiger Woods, you
(15:19):
think of Michael Phelps, you think of the best athletes
on the planet being Nike.
Speaker 5 (15:26):
And but that's the personal brand you look at.
Speaker 6 (15:29):
Even the top billion dollar, multi multi billion dollar insurance
companies flow from Progressive Jake, from State Farm. They've chosen
human personal brands to represent the brand. Now it could
be you know, Ronald McDonald. It's an animated character the
get Go from Geico. Right, these are still anthropomorphic characters.
(15:53):
They're characters that look like and talk like and act
like human because at the end of the day, were
late to humans. So this whole big brant is on
how do I help brands, Is that I help build
that brand and help getting you to get that brand
out there into the world because people do business with
(16:13):
people they know and trust. So if they don't know
you first of all, or second off, if they don't
trust you, they're not going to do business with you.
So how do they get to know you and how
do they trust you? Is you have to create content.
You have to get that content out there. You have
to continue to create content. You have to continue to
(16:37):
get it out there.
Speaker 4 (16:42):
And that's the easiest, sudden, that's the.
Speaker 6 (16:44):
Most Yeah, and that's where I'm like, Look, I tell
this to literally all of my clients in all of
my content I make go. You do not need to
hire me. You have one thousand dollars camera right here.
You have a four K one thousand dollars camera in
your hand. You can get very simple lavaliers to do
(17:07):
the same thing. One hundred dollars, one hundred dollars for
a microphone.
Speaker 5 (17:10):
I have a thirty dollars.
Speaker 6 (17:11):
A light and a window. You don't even need a light.
Just stand in front of a window. Like, you don't
need to hire me. It doesn't cost to post on Instagram,
TikTok YouTube LinkedIn, Like, it doesn't cost anything.
Speaker 5 (17:26):
It's free. What it does take is just you doing it.
Speaker 6 (17:31):
You would only hire an agency, hire a consultant, hire
a person to help a staff member to do this
with you. The same way you would hire a personal
trainer to get fit. And I always compare creating content
to go into the gym. You can go to twenty
four hour Fitness and do this yourself. You can go
to La Fitness, any any of the big gyms, gold gym,
you name it. You can do it for you know,
(17:52):
twenty dollars a month, fifty dollars a month, whatever. Or
you can hire a personal trainer. The personal trainer is
going to tell you how to do it. It's also
going to help you hold you accountable to doing it,
so you go great, I know, mondays, I'm gonna do this. Monday's,
Tuesdays and Wednesdays, I'm gonna go. You know, you go
to a pilates class. My mom goes to pilates because
(18:14):
it holds your accountable and she could just she knows, okay, great,
I'm doing here. From here, teacher's gonna tell me exactly
what to do.
Speaker 5 (18:22):
I don't have to think about it. I just have
to suffer through it.
Speaker 6 (18:26):
But she does it long enough, she's gonna get a results,
she's gonna get the body she wants.
Speaker 5 (18:30):
The same way.
Speaker 6 (18:31):
You know, if you go to the gym long enough
you're gonna see the results you want. And that's the
same thing with content. You just do it long enough,
you're gonna see the results. You're gonna grow that brand.
You just gotta, you know, do it long enough. So
someone like me helps you, you know, tells you what
to say, how to say it, where to put it,
(18:53):
how to cut it, all of the nuanced things the
same way.
Speaker 5 (18:56):
Okay, great.
Speaker 6 (18:56):
You know when you're doing a you know, a shoulder press,
hold your arms like this, not like this. It's going
to be better for the blah blah muscle, you know.
Speaker 5 (19:05):
Oh okay, I didn't know that.
Speaker 6 (19:07):
So that's the advantages, and it also is your time.
You don't have to sit there and editing it, you
don't have to sit there and posting it. You don't
have to sit there and think about the ideas.
Speaker 1 (19:17):
So, so, Jake, how do people entrepreneurs connect with you?
Speaker 5 (19:25):
So you'll have the link down in the description or
in the show notes, Definitely go check that out. Otherwise,
hit me up on LinkedIn, or honestly, you could search
my name pretty much on any platform. You're gonna either
find some.
Speaker 6 (19:36):
Of my filmmaking, some of my photography, or some of
my agency and some of my marketing stuff. But LinkedIn
is a fantastic way to reach out if you want
to work with me, if you want some help, if
you're just like, hey, Jake, let's just talk shop. I'm
always happy to jump on a Discovery call and jump
on a call with you.
Speaker 5 (19:56):
So yeah, let's do it.
Speaker 4 (20:00):
Yes, yes, indeed.
Speaker 1 (20:01):
So my thing is, I'm just gonna go ahead and
be your first. I'm really trying to promote the TV channels,
like some of my podcasts into the TV.
Speaker 4 (20:15):
Space and.
Speaker 1 (20:21):
Like repurposing because I believe my belief is you need
to be everywhere because everybody's not on YouTube, everybody's not
on social media, some.
Speaker 4 (20:36):
People on television, you know. So that's my whole thing
is repurposing the interview for television.
Speaker 1 (20:46):
And typically what I do when I do that is
I overlay pictures and scenes and.
Speaker 4 (20:53):
Things like that to make it different than the actual interview.
It will be on YouTube.
Speaker 2 (21:02):
Or somewhere like that.
Speaker 4 (21:04):
So what's your thoughts.
Speaker 1 (21:06):
I'm having a lot of time right now getting it
off the grant.
Speaker 4 (21:10):
I got the vision and I know it will work.
Speaker 6 (21:16):
So I compared to this to what is TV going
to give you that you're not that you can't do
on your own. Look, and this is coming from somebody
who all he wants to do is make movies and
television shows. This is so I just want to make
sure the big big asterisks. This is somebody who just
wants to make television.
Speaker 5 (21:34):
This was that was always my goal.
Speaker 4 (21:36):
Well, what is television for my clients?
Speaker 1 (21:39):
I want them to be able to have their their
information on different platforms.
Speaker 6 (21:48):
So I look at in my opinion, you would then
would need the right TV channel. Right, So if you're
going to talk about business, we need to find the
right TV channels that talk about business. And what is
your unique angle of the show? Right, Like you look
at like any other any show they have a unique angle,
(22:08):
right Like, Okay, what's different about this show that's going
to get people to click on it and people go, oh,
I want to spend the time. I'm a big proponent
right now, most of YouTube, do you know where it's
watched on?
Speaker 5 (22:21):
What device?
Speaker 2 (22:24):
Funds?
Speaker 4 (22:25):
No TV?
Speaker 6 (22:30):
That's where I watch the majority of people watch YouTube
on their television now, so you already have your own
television show. People are watching YouTube on TVs. You have
your own television show and you're not paying to get
it put out there. You're getting paid to put it
(22:52):
up there, like you handle the distribution you are like,
So all it comes down to, in my opinion, is
keep creating better and better content. Create better thumbnails, create
better titles so people want to click on it. Create
the shorts, and think of every short that you make,
like YouTube shorts or tiktoks or Instagram reels. Those are
(23:14):
ads for each episode. Those are the advertisements, those are
the trailers. Those are the people like, oh shit, I
gotta watch this full episode, Oh dang, okay, right, And
so because never has there been a time that you
can reach literally millions of people for free. This has
(23:34):
never existed before in history where you can literally reach
millions of people for free. But you're now not competing
against your fellow podcasts. You're competing against every single person
and every single massive fortune one hundred company for attention.
(23:54):
So the degree of quality of content has never been higher.
At the same time, so that's where really understanding who
your guests are really understanding on like where to put
him out, what what angles to take, what questions to ask?
Like you look at a guy like you look at
(24:17):
a guy like Steven Bartlett Diary of a CEO, one
of the top podcasters out there. Recently just got offered
one hundred million dollars for his show, and he turned
it down because again he's like, I would just do
this myself, you know, I'd just I would just be
doing the same exact thing and the same Like there
was a talk with mister Beast when he just did
(24:39):
a episode he did these games, like what was he
gets less views having an Amazon Prime show than he
does on his YouTube channel, literally like a tenth of
the views that he does then compared to his own
YouTube channel.
Speaker 5 (24:55):
So he was asked why why does he do it?
Why did he do it?
Speaker 6 (24:58):
It's like because it gave him an aspect of notoriety,
It gave him a newer audience that might not see
his YouTube views and the experience of having worked in
the network TV space, like in the professional space.
Speaker 5 (25:15):
But that's the only reasons why.
Speaker 6 (25:17):
Like he's not getting more views, he's getting less views,
and it spent more money to do that. So hence
my hence my look and this comes from somebody again,
I'll just say it again, who I just want to
make television shows and movies that was always the goal,
but I'm realizing more and more every day you could
(25:38):
just do it on our own.
Speaker 5 (25:39):
We don't need the studios anymore.
Speaker 6 (25:42):
You can have a simple camera, some simple lighting, and
it comes down to just making really interesting shows.
Speaker 1 (25:50):
Yes, yes, absolutely, and I get some really good top.
Speaker 4 (25:53):
Match Yes, I'm sure.
Speaker 5 (25:56):
I mean obviously, look who's here.
Speaker 1 (26:00):
Absolutely, absolutely, and it's all everybody is different and bring
their own flavor, and that's.
Speaker 4 (26:08):
What I like. I like about doing this the flavor
so unique. Wow, this has been awesome.
Speaker 5 (26:17):
Ness.
Speaker 1 (26:19):
I've gotten a lot of good things from you for
my business. Fantastic Again, How can entrepreneurs connect with you
and definitely have this conversation like we're heaving.
Speaker 6 (26:33):
Yeah, LinkedIn, reach out to me on LinkedIn, have that
conversation there. I mean, Instagram is great, Jake creative marketing.
Speaker 5 (26:43):
Yes, my Instagram. Let's jump on a call. More than
more than happy to chat.
Speaker 6 (26:48):
Give away all my secrets for free, you know, if
you want my help implementing it, great, but otherwise I
have no secrets to keep, no zero secrets to keep.
Speaker 4 (27:00):
Wow, that's amazing, that's amazing. You're an amazing person. I
know when you first came on I was like, oh,
I'm love this. I like energy.
Speaker 5 (27:13):
Oh I got a lot of it, too much of it.
Speaker 1 (27:15):
At times, I can tell wow, this is amazing because
I knew I wasn't on TikTok at first.
Speaker 6 (27:23):
Now, oh my god, Oh yeah, dude, and your audience
is everywhere. Your audience And this is what I always
tell people, Well, should I be on like your audience
are humans?
Speaker 2 (27:33):
Yeah?
Speaker 5 (27:33):
Humans are on social media? Y okay?
Speaker 6 (27:37):
Like now, yes, you could be a bit more strategic.
Oh should I go to LinkedIn versus? Like eventually you
should be everywhere? Yes, start somewhere, build it up to
ben great eventually being everywhere.
Speaker 4 (27:51):
Yeah.
Speaker 1 (27:51):
Yes.
Speaker 4 (27:52):
And that's what I mean because at first I wasn't
on TikTok.
Speaker 1 (27:55):
Now, I mean everything goes out, all of my marketing,
all of my shirts go everywhere, Facebook, TikTok, Instagram, LinkedIn,
h everywhere. And I get a kick out of TikTok
because I just amazed to some of the stuff people do.
Speaker 5 (28:18):
Things people do for reviews.
Speaker 1 (28:20):
Man, Oh my god, I get the laugh, I get
the I get the news, you know, I get crazy stuff.
Speaker 4 (28:28):
I get prayers so much.
Speaker 6 (28:32):
I mean, and that's where like TikTok really changed everything
in social media because it really changed social media to
interest based, where again you're seeing you're seeing all of
these things, and I see a very different set of
things on my social media and on my TikTok And
because of that, the same thing is with Instagram, the
same thing is with YouTube, the same thing as with Facebook.
Speaker 5 (28:53):
Like, you see what you like. So that's the amazing thing.
Speaker 6 (28:57):
If you just start putting out content on what you
like and that reaches the audience that you want to,
people will start seeing it because it's the.
Speaker 5 (29:06):
Content that you are connecting with.
Speaker 1 (29:10):
Yes, And before we wrap up, let's talk a little
bit about algorithms, because that's one of the things that
you know.
Speaker 4 (29:20):
I'm in the IT space and I can't.
Speaker 1 (29:23):
Even keep up with the algorithms because they change so frequently.
Speaker 6 (29:28):
It doesn't, it doesn't I have a hot take on it.
You ready, Yes, every time you say the word algorithm,
replace it with the word audience. H yeah, Because at
the end of the day, it's humans watching it. It's
not robots watching it. Your content is being sent out
so specifically TikTok, let's just take that because.
Speaker 5 (29:51):
Everyone's like, oh, I'm shadow band, I'm this, I'm that.
Speaker 6 (29:53):
Like, sure, there are times where you'll say something or
do something that's against their guidelines.
Speaker 5 (30:00):
It's just their rules.
Speaker 6 (30:01):
Hey, don't talk about this, don't show that. Fine, but
they send it. They send it out.
Speaker 5 (30:08):
That's why every video gets basically two to three.
Speaker 6 (30:10):
Hundred views regardless, and they send it out to an
audience to go, great, what percentage of that audience actually
enjoys this video. If a certain percentage likes it and
comments it, watches it, et cetera, they send it out
to the next degree of percentage of people. That's where
you get that four to five hundred views. Then you
(30:30):
get the next thousand views, then you get the next
like that's where you can have zero followers, put your
first video on and it can go viral and get
ten million plus views because it kept seeing more people.
That's why you get a lot of what's called rage bait,
where people are just like, hey, just a stupid The
algorithm just sees that it's commenting, so that it sees
(30:52):
the audience is engaging with it. You just have to
make engaging content because that is what it's more intention
But then on the flip side.
Speaker 5 (31:02):
I'm gonna just go deeper on this.
Speaker 6 (31:05):
When I talk to business owners specifically, I go, if
you care about views, we shouldn't work together because views
don't matter in the business world. Because I can get you,
you know, for us business owners in the States, I
can get you a million views in Thailand and the
Philippines and China and anywhere else for no money.
Speaker 5 (31:26):
Ain't going to do anything for your business. You're going
to feel really cool.
Speaker 6 (31:30):
You can take a photo of it and put it
on your wall, you can tell your friends about it.
Speaker 5 (31:34):
Ain't gonna make any money.
Speaker 6 (31:37):
But for most because I work with a lot of
B to B business owners, right, and they get if
they get a thousand views and ten of those are
clients that are prospects that reach out and to a
discovery call, most of them can't even take ten clients
because they can't handle ten new onboarding clients at one time.
(31:57):
They can barely handle one or two. So all you
need is the right views.
Speaker 5 (32:04):
You don't need a million views. You need the right views.
So if you get five hundred views and five of those,
one percent of those are prospects that reach out to you,
five people reach out to you to go, hey, I
love to learn more. Hey, can you help me?
Speaker 6 (32:24):
That's what you need. So that's always my philosophy. Now,
if you're wanting to go mass entertainment, then you do
got to do crazy stuff. Then you do got to
make audiences. You've got to make content that's going to
reach the masses or whatever audience you want. You can
have a more niche audience for example, like like you said,
you mentioned prayer, right, there's a lot of like Christian channels,
(32:48):
but they have a narrow audience.
Speaker 5 (32:49):
They make content for Christians. There's a lot of Jewish content,
they make content for Jewish people. Like faith content does well,
but it's it's not gonna.
Speaker 6 (33:01):
Ever gonna get billions of views unless they say something
crazy that's controversial then and then you're that's why controversy
does well on social media. But know the size of
your audience and really understand the size of your audience
is such an important thing. And at the end of
the day, to again circle back to how we started this,
(33:23):
that algorithm is just your audience. And if you just
really think these are human beings watching this on the
other side, just make what you would want to watch.
And like I constantly go back and look at content
and go, I.
Speaker 5 (33:39):
Don't care to watch this? Why did I put this out?
Well that's why I didn't do well? Oh well that
was that was not a great basic content. Yeah, that's
why I got two hundred views.
Speaker 4 (33:53):
Wow, Jack, this has been the bone dot com to
say the least raw.
Speaker 5 (34:01):
And to the point I appreciate it.
Speaker 4 (34:04):
Yes, and so again, how do entrepreneurs connect with you?
Speaker 5 (34:11):
Social media? Man s way to do it? LinkedIn Instagram
and uh.
Speaker 6 (34:17):
You know, I will have You'll have the link in
the in the description and all that where if you
want to learn more and book a call with me,
you can totally do that.
Speaker 4 (34:26):
Absolutely well. I definitely appreciate you. You just don't know. You
made my.
Speaker 5 (34:31):
Day and likewise you're an amazing host. Really appreciate you
having me on.
Speaker 4 (34:36):
Thank you, Thank you an audience. Thank you as well.
Speaker 2 (34:40):
You also the poem dot com.
Speaker 4 (34:43):
Love you and we got to do this.
Speaker 5 (34:45):
Again, Jake, anytime you let me know.
Speaker 1 (34:48):
All righty, thank you, Thank you to our guests and
you our values audience.
Speaker 5 (34:58):
Let's stop you by.
Speaker 2 (35:00):
We truly appreciate you.
Speaker 1 (35:02):
Many blessings to you and yours
Welcome to Just Minded My Business Media LLC, where you
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Speaker 2 (00:10):
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Speaker 4 (01:46):
Welcome to just Monde Mob Business.
Speaker 1 (01:48):
I hope you're having an amazing day and I am
peaked to bring to you today Jake Aishef, who is
a filmmaker turned brand strategies and creative director who helps
founders and entrepreneurs turn their expertise into authority through powerful storytelling.
Speaker 4 (02:11):
Wow, Welcome, Welcome, Jake. I am so excited to have you.
Speaker 5 (02:16):
You just don't know and I'm excited to be here.
Thank you for having me.
Speaker 1 (02:20):
Yes, indeed, so let's talk about how you support founders
and entrepreneurs and getting that powerful storytelling going on.
Speaker 6 (02:32):
So I helped create video podcasts just like this to
full on digital shows and it's a lot of fun.
Basically because I'm a filmmaker, I'm an accidental marketer.
Speaker 5 (02:45):
I never plan on getting into marketing.
Speaker 6 (02:46):
I never plan on even being an entrepreneur any of
this business stuff. I'm an artist and I'm very fortunate
my parents are both artists, and so it was always like,
go make more art. It was never like, oh, you
got to get a real job, because their real job
was being artists. So I got, I was, I got,
(03:07):
I got the lottery from parents.
Speaker 5 (03:09):
I got the lottery. I'll give out the numbers later,
you know.
Speaker 6 (03:15):
And so I grew up acting, and then I transitioned
behind the camera around high school, I and and fell
in love with it. I fell absolutely in love with
it in college and totally forgot that I even wanted
to be an actor.
Speaker 5 (03:29):
After school, I realized, how, okay, how do I pay
for rent? How do I pay for food? How do
I pay for dates? Like, okay, what do I I
got to be an adult now?
Speaker 6 (03:44):
And again, my parents, being artists, never like go get
a nine to five, Go get a job.
Speaker 5 (03:48):
They're like, go figure it out. Okay, So I figured out.
Speaker 6 (03:55):
And basically the biggest lesson I learned early on is
people will pay you if you make them more money.
Speaker 5 (04:04):
You have to solve a problem.
Speaker 6 (04:06):
If people have a problem and you can solve it,
they'll pay you for and they'll pay you more the
better you can solve that problem.
Speaker 5 (04:14):
So that's basically been my guiding.
Speaker 6 (04:16):
Principle as an entrepreneur is how do I help my
clients make more money, and how can I more effectively
make them more money?
Speaker 5 (04:26):
And at the end of the day, we.
Speaker 6 (04:28):
Can choose what we do and how we do it.
And I love filmmaking. I love photography. I love the
art of capturing content through a lens, and so I
continue to do that. I've done lots of different shot
corporate product photography like you kind of name, and I've
gone across the boards, but I really found a niche
(04:48):
as I just kept going in creating content for entrepreneurs
and founders and building their personal brand and then within that,
the greatest leverage that I believe is video podcasting because
you have the long form, you can cut up all
the shorts, you can turn it into blog articles, email
(05:10):
blasts like you can have all of that breadth of
content in a great conversation or whether you're doing it
by yourself with others. However, there's so many different ways
to you know, slice the pizza that, but it's the
greatest leverage tool.
Speaker 1 (05:27):
I believe, yes, And I'm so glad you said that,
because I mean, as a podcaster and being in this
industry for a minute.
Speaker 4 (05:39):
I there is so much you're gonna do with a podcast.
Speaker 1 (05:43):
Just don't realize when you go on that podcast and
create that.
Speaker 4 (05:51):
Audio and visual you can do a lot with it.
Speaker 5 (05:57):
So I got a hot take for you. Got a
hot take if you.
Speaker 6 (06:00):
Want it, I want it where I believe ninety percent
of people who are doing podcasts are doing it incorrectly.
Really yep, especially people who are business owners and founders
and entrepreneurs. They are doing it incorrectly because they are going, Okay, great,
we've got to build an audience. We got to you know,
got to get a lot of views. Got I'm like,
(06:21):
that's not where the money is. The money is the
guests you bring on. So I have three qualifiers for
the guests, and if they do not fit those qualifiers,
you do not have them as a guest in my opinion.
And this is where again it's a bit of a
hot take, it's a bit of a strong take, but
this is what I believe is that if you're a
(06:42):
podcast host that's wanting to grow your business, you should
have either prospects or referral partners or industry leaders on
your podcast, and that's it. If they are not one
of those three, you shouldn't have them on because what
you do is you use the podcast, you use the
digital show, You use the content as.
Speaker 5 (07:00):
A way to network.
Speaker 6 (07:02):
And as a way to build the relationship and continue
to build the relationship, nurture the relationship by having them
on the show.
Speaker 5 (07:11):
And then you're like, oh my god, it was amazing. Hey,
let me tag you on it. Great. Now you're seeing
more tags, you're seeing more views. Great. Hey, by the way,
I can help you out with this. Boom.
Speaker 6 (07:20):
You're in a sales cycle, close them money, or it's
a referral partner. Hey, great, I can help you with this,
or I can help the.
Speaker 5 (07:27):
Same client as you. Let's work together. Oh my god,
you're amazing. You're amazing.
Speaker 6 (07:31):
Yeah, great, Hey, I got like six people that I
work with that I got to refer you like tomorrow,
You're like, let's let's do business. Let's work together. Or
an industry leader where it's hey, you know whatever. You know,
look at this awesome dude with a lot of followers
and I'm got to interview him, or I got to
be on a podcast with him. Boom, You're just like, look,
(07:53):
I was just like with that person. For example, like
I did content with Grant cardone. Right, I've worked with him,
he's plan of mine. Just by even having been able
to work with him, I've gotten so many more clients.
It's given me so much credibility because he's an industry leader,
because he's a big brand as an entrepreneur. So other
entrepreneurs goes, oh shit, Okay, you've done work with Grant Cardon,
(08:15):
let me do work with you the same way. I've
done commercials and adds in content for Callaway, for Travis Matthew,
for Kompari, big brands that, But again I work my
way up to that.
Speaker 5 (08:28):
But that it's a positioning thing.
Speaker 6 (08:29):
So that's my heart take in terms of why podcasters
are doing it incorrectly because they're worried about trying to
get a lot of views or trying to get guests.
The real value is in building in the relationships and
then the podcast and the recording is all just secondary
because you then now start putting it out, you'll start
getting inbound. You're getting more prospects, more feral partners, more
industry leaders on the podcast without you having to call.
Speaker 5 (08:52):
That reach to them. So that's my hot take.
Speaker 1 (08:55):
I'll say that, and you're absolutely right, because I don't
worry that's one of the things I don't worry about.
Speaker 4 (09:03):
I used to in the early days getting people on
the show, but now they just find me.
Speaker 5 (09:13):
Yeah, I'm getting emails.
Speaker 4 (09:15):
All through tonight. I wake up.
Speaker 5 (09:19):
I get this, you know.
Speaker 4 (09:21):
And it didn't start that way.
Speaker 1 (09:22):
It just kept building and building, and you know, I've
an Now it's international.
Speaker 5 (09:32):
That's amazing.
Speaker 6 (09:33):
And again you said it is so right, kept building
and building and building, Like, look, this is not an
overnight thing.
Speaker 5 (09:40):
None of this is an overnight thing. Every career is.
You know, it is not.
Speaker 6 (09:45):
An overnight thing. And I love comparing it, like to
sports into working now. And you know, you always look
at like I look at athletes because my brother both
my brothers played D one college football, and I had
a who was on track to go to the NFL
and then ended up joining the family business and being
(10:05):
an artist. And uh, but you look at like these,
you know, these athletes, these top athletes, right, oh.
Speaker 5 (10:14):
They come out of high school or they come out.
Speaker 6 (10:16):
Of college and like they're still you know, it's like yep,
but they've been doing it for fifteen years. They've literally
been doing it since they were five years old. Like,
these aren't guys who just did it two years ago
who were like, oh, let me pick up football, let
me start in college. No, these guys are doing it
from the age of five, seven, eight years old, and
(10:36):
so by the time they're twenty five, Yeah, they've literally
twenty years of experience. So content is the same way.
It's just you just put it enough time, you put
it enough reps. You're gonna get good at it. You're
gonna learn, and it's gonna grow.
Speaker 1 (10:54):
Yes, absolutely, you just And I always tell people that
you can't perfect really needs to be a boush from
the dictionary, because you can't measure that number one.
Speaker 4 (11:09):
You can measure excellence because I like that.
Speaker 5 (11:17):
I like that. Okay, yeah, I mean you you start.
Speaker 4 (11:23):
I mean I remember my first podcast was on what
is It? Blog talk Radio. I couldn't even find my guests.
Speaker 1 (11:34):
I didn't even realize you had to know their phone numbers.
Speaker 4 (11:39):
I'm on the air and I'm like, oh my god,
where's my guess.
Speaker 1 (11:46):
I laugh about it now, but I was so my
blood pressure was so high in that moment.
Speaker 5 (11:53):
Oh my god, it was crazy.
Speaker 1 (11:55):
And then I used don what is it free conference
call dot com?
Speaker 5 (12:03):
Oh my god.
Speaker 6 (12:04):
I mean similar I mean similarly to me. I grew
up acting, so like, let me just paint you this
picture quickly. I grew up acting on the stage in
front of hundreds of people from the age of five
to eighteen years old. I additionally grew up doing music
and performing in front of thousands of people, and so
and then so just know that like I had no
(12:25):
problem of performing in front of and learning lines, and
like being on stage performing. I started creating content as
an entrepreneur in my mid twenties. I remember vividly in
the parking lot of my church and going like, okay, great,
I'm here early.
Speaker 5 (12:44):
Let me let me just do a video.
Speaker 6 (12:45):
Let's let's let's let's let's do this video thing. Okay,
And I remember doing that, Hey guys, what's up. You know,
it was horrendous. I did probably eight or ten takes
because it was so I could not talk. And I
am literally a actor and performer, having performed in front
of thousands, probably hundreds of thousands of people in my
(13:07):
life for almost.
Speaker 5 (13:09):
Two decades, and I could not speak to my phone.
Speaker 6 (13:13):
So my point, because I work with a lot of
first time entrepreneurs who're just getting into the content game,
You're gonna suck it's gonna be awful.
Speaker 5 (13:24):
But the only way to get good is you just
get good. You just do it enough, you're gonna get good.
Speaker 4 (13:30):
Yes, you just gotta keep doing it.
Speaker 5 (13:31):
Their thing out.
Speaker 1 (13:34):
So when you talk about how do you work with
businesses and entrepreneurs, just give me a.
Speaker 4 (13:42):
What that looks like.
Speaker 6 (13:44):
So we create again these these digital shows, these podcasts.
Speaker 5 (13:47):
We create this content because I'm a big believer in
personal brands.
Speaker 6 (13:52):
Pretty much all of the businesses that we know and love,
like pretty much all of them, we're all started by
a personal brand. Ford that was a guy. That was
his last name, Henry Ford, JP, Morgan Disney, Walt Disney
was a guy. Like all of these brands that we
(14:15):
know and love were personal brands. They just made a product,
but like it was started by an individual and that
individual brought that brand to life. And whether you call
your company by your name or not. You think of Apple,
(14:37):
you think of Steve Jobs, you think of Amazon, you
think of Jeff Bezos, you think of Tesla, you think
of Elon Musk. These are entrepreneurs who have built a brand.
And even if your brand, you know, people were like, well,
A great example that I like to use on the
antithesis of it is Nike. Very few people know the
(14:58):
CEO and founder of ni Fell Knight unless you've read
his book Shoot Dog, which is fantastic I highly recommend.
But he specifically picked top athletes to represent his brand.
You think of Nike, you think of Air Jordan, you
think of Kobe Bryant, you think of Tiger Woods, you
(15:19):
think of Michael Phelps, you think of the best athletes
on the planet being Nike.
Speaker 5 (15:26):
And but that's the personal brand you look at.
Speaker 6 (15:29):
Even the top billion dollar, multi multi billion dollar insurance
companies flow from Progressive Jake, from State Farm. They've chosen
human personal brands to represent the brand. Now it could
be you know, Ronald McDonald. It's an animated character the
get Go from Geico. Right, these are still anthropomorphic characters.
(15:53):
They're characters that look like and talk like and act
like human because at the end of the day, were
late to humans. So this whole big brant is on
how do I help brands, Is that I help build
that brand and help getting you to get that brand
out there into the world because people do business with
(16:13):
people they know and trust. So if they don't know
you first of all, or second off, if they don't
trust you, they're not going to do business with you.
So how do they get to know you and how
do they trust you? Is you have to create content.
You have to get that content out there. You have
to continue to create content. You have to continue to
(16:37):
get it out there.
Speaker 4 (16:42):
And that's the easiest, sudden, that's the.
Speaker 6 (16:44):
Most Yeah, and that's where I'm like, Look, I tell
this to literally all of my clients in all of
my content I make go. You do not need to
hire me. You have one thousand dollars camera right here.
You have a four K one thousand dollars camera in
your hand. You can get very simple lavaliers to do
(17:07):
the same thing. One hundred dollars, one hundred dollars for
a microphone.
Speaker 5 (17:10):
I have a thirty dollars.
Speaker 6 (17:11):
A light and a window. You don't even need a light.
Just stand in front of a window. Like, you don't
need to hire me. It doesn't cost to post on Instagram,
TikTok YouTube LinkedIn, Like, it doesn't cost anything.
Speaker 5 (17:26):
It's free. What it does take is just you doing it.
Speaker 6 (17:31):
You would only hire an agency, hire a consultant, hire
a person to help a staff member to do this
with you. The same way you would hire a personal
trainer to get fit. And I always compare creating content
to go into the gym. You can go to twenty
four hour Fitness and do this yourself. You can go
to La Fitness, any any of the big gyms, gold gym,
you name it. You can do it for you know,
(17:52):
twenty dollars a month, fifty dollars a month, whatever. Or
you can hire a personal trainer. The personal trainer is
going to tell you how to do it. It's also
going to help you hold you accountable to doing it,
so you go great, I know, mondays, I'm gonna do this. Monday's,
Tuesdays and Wednesdays, I'm gonna go. You know, you go
to a pilates class. My mom goes to pilates because
(18:14):
it holds your accountable and she could just she knows, okay, great,
I'm doing here. From here, teacher's gonna tell me exactly
what to do.
Speaker 5 (18:22):
I don't have to think about it. I just have
to suffer through it.
Speaker 6 (18:26):
But she does it long enough, she's gonna get a results,
she's gonna get the body she wants.
Speaker 5 (18:30):
The same way.
Speaker 6 (18:31):
You know, if you go to the gym long enough
you're gonna see the results you want. And that's the
same thing with content. You just do it long enough,
you're gonna see the results. You're gonna grow that brand.
You just gotta, you know, do it long enough. So
someone like me helps you, you know, tells you what
to say, how to say it, where to put it,
(18:53):
how to cut it, all of the nuanced things the
same way.
Speaker 5 (18:56):
Okay, great.
Speaker 6 (18:56):
You know when you're doing a you know, a shoulder press,
hold your arms like this, not like this. It's going
to be better for the blah blah muscle, you know.
Speaker 5 (19:05):
Oh okay, I didn't know that.
Speaker 6 (19:07):
So that's the advantages, and it also is your time.
You don't have to sit there and editing it, you
don't have to sit there and posting it. You don't
have to sit there and think about the ideas.
Speaker 1 (19:17):
So, so, Jake, how do people entrepreneurs connect with you?
Speaker 5 (19:25):
So you'll have the link down in the description or
in the show notes, Definitely go check that out. Otherwise,
hit me up on LinkedIn, or honestly, you could search
my name pretty much on any platform. You're gonna either
find some.
Speaker 6 (19:36):
Of my filmmaking, some of my photography, or some of
my agency and some of my marketing stuff. But LinkedIn
is a fantastic way to reach out if you want
to work with me, if you want some help, if
you're just like, hey, Jake, let's just talk shop. I'm
always happy to jump on a Discovery call and jump
on a call with you.
Speaker 5 (19:56):
So yeah, let's do it.
Speaker 4 (20:00):
Yes, yes, indeed.
Speaker 1 (20:01):
So my thing is, I'm just gonna go ahead and
be your first. I'm really trying to promote the TV channels,
like some of my podcasts into the TV.
Speaker 4 (20:15):
Space and.
Speaker 1 (20:21):
Like repurposing because I believe my belief is you need
to be everywhere because everybody's not on YouTube, everybody's not
on social media, some.
Speaker 4 (20:36):
People on television, you know. So that's my whole thing
is repurposing the interview for television.
Speaker 1 (20:46):
And typically what I do when I do that is
I overlay pictures and scenes and.
Speaker 4 (20:53):
Things like that to make it different than the actual interview.
It will be on YouTube.
Speaker 2 (21:02):
Or somewhere like that.
Speaker 4 (21:04):
So what's your thoughts.
Speaker 1 (21:06):
I'm having a lot of time right now getting it
off the grant.
Speaker 4 (21:10):
I got the vision and I know it will work.
Speaker 6 (21:16):
So I compared to this to what is TV going
to give you that you're not that you can't do
on your own. Look, and this is coming from somebody
who all he wants to do is make movies and
television shows. This is so I just want to make
sure the big big asterisks. This is somebody who just
wants to make television.
Speaker 5 (21:34):
This was that was always my goal.
Speaker 4 (21:36):
Well, what is television for my clients?
Speaker 1 (21:39):
I want them to be able to have their their
information on different platforms.
Speaker 6 (21:48):
So I look at in my opinion, you would then
would need the right TV channel. Right, So if you're
going to talk about business, we need to find the
right TV channels that talk about business. And what is
your unique angle of the show? Right, Like you look
at like any other any show they have a unique angle,
(22:08):
right Like, Okay, what's different about this show that's going
to get people to click on it and people go, oh,
I want to spend the time. I'm a big proponent
right now, most of YouTube, do you know where it's
watched on?
Speaker 5 (22:21):
What device?
Speaker 2 (22:24):
Funds?
Speaker 4 (22:25):
No TV?
Speaker 6 (22:30):
That's where I watch the majority of people watch YouTube
on their television now, so you already have your own
television show. People are watching YouTube on TVs. You have
your own television show and you're not paying to get
it put out there. You're getting paid to put it
(22:52):
up there, like you handle the distribution you are like,
So all it comes down to, in my opinion, is
keep creating better and better content. Create better thumbnails, create
better titles so people want to click on it. Create
the shorts, and think of every short that you make,
like YouTube shorts or tiktoks or Instagram reels. Those are
(23:14):
ads for each episode. Those are the advertisements, those are
the trailers. Those are the people like, oh shit, I
gotta watch this full episode, Oh dang, okay, right, And
so because never has there been a time that you
can reach literally millions of people for free. This has
(23:34):
never existed before in history where you can literally reach
millions of people for free. But you're now not competing
against your fellow podcasts. You're competing against every single person
and every single massive fortune one hundred company for attention.
(23:54):
So the degree of quality of content has never been higher.
At the same time, so that's where really understanding who
your guests are really understanding on like where to put
him out, what what angles to take, what questions to ask?
Like you look at a guy like you look at
(24:17):
a guy like Steven Bartlett Diary of a CEO, one
of the top podcasters out there. Recently just got offered
one hundred million dollars for his show, and he turned
it down because again he's like, I would just do
this myself, you know, I'd just I would just be
doing the same exact thing and the same Like there
was a talk with mister Beast when he just did
(24:39):
a episode he did these games, like what was he
gets less views having an Amazon Prime show than he
does on his YouTube channel, literally like a tenth of
the views that he does then compared to his own
YouTube channel.
Speaker 5 (24:55):
So he was asked why why does he do it?
Why did he do it?
Speaker 6 (24:58):
It's like because it gave him an aspect of notoriety,
It gave him a newer audience that might not see
his YouTube views and the experience of having worked in
the network TV space, like in the professional space.
Speaker 5 (25:15):
But that's the only reasons why.
Speaker 6 (25:17):
Like he's not getting more views, he's getting less views,
and it spent more money to do that. So hence
my hence my look and this comes from somebody again,
I'll just say it again, who I just want to
make television shows and movies that was always the goal,
but I'm realizing more and more every day you could
(25:38):
just do it on our own.
Speaker 5 (25:39):
We don't need the studios anymore.
Speaker 6 (25:42):
You can have a simple camera, some simple lighting, and
it comes down to just making really interesting shows.
Speaker 1 (25:50):
Yes, yes, absolutely, and I get some really good top.
Speaker 4 (25:53):
Match Yes, I'm sure.
Speaker 5 (25:56):
I mean obviously, look who's here.
Speaker 1 (26:00):
Absolutely, absolutely, and it's all everybody is different and bring
their own flavor, and that's.
Speaker 4 (26:08):
What I like. I like about doing this the flavor
so unique. Wow, this has been awesome.
Speaker 5 (26:17):
Ness.
Speaker 1 (26:19):
I've gotten a lot of good things from you for
my business. Fantastic Again, How can entrepreneurs connect with you
and definitely have this conversation like we're heaving.
Speaker 6 (26:33):
Yeah, LinkedIn, reach out to me on LinkedIn, have that
conversation there. I mean, Instagram is great, Jake creative marketing.
Speaker 5 (26:43):
Yes, my Instagram. Let's jump on a call. More than
more than happy to chat.
Speaker 6 (26:48):
Give away all my secrets for free, you know, if
you want my help implementing it, great, but otherwise I
have no secrets to keep, no zero secrets to keep.
Speaker 4 (27:00):
Wow, that's amazing, that's amazing. You're an amazing person. I
know when you first came on I was like, oh,
I'm love this. I like energy.
Speaker 5 (27:13):
Oh I got a lot of it, too much of it.
Speaker 1 (27:15):
At times, I can tell wow, this is amazing because
I knew I wasn't on TikTok at first.
Speaker 6 (27:23):
Now, oh my god, Oh yeah, dude, and your audience
is everywhere. Your audience And this is what I always
tell people, Well, should I be on like your audience
are humans?
Speaker 2 (27:33):
Yeah?
Speaker 5 (27:33):
Humans are on social media? Y okay?
Speaker 6 (27:37):
Like now, yes, you could be a bit more strategic.
Oh should I go to LinkedIn versus? Like eventually you
should be everywhere? Yes, start somewhere, build it up to
ben great eventually being everywhere.
Speaker 4 (27:51):
Yeah.
Speaker 1 (27:51):
Yes.
Speaker 4 (27:52):
And that's what I mean because at first I wasn't
on TikTok.
Speaker 1 (27:55):
Now, I mean everything goes out, all of my marketing,
all of my shirts go everywhere, Facebook, TikTok, Instagram, LinkedIn,
h everywhere. And I get a kick out of TikTok
because I just amazed to some of the stuff people do.
Speaker 5 (28:18):
Things people do for reviews.
Speaker 1 (28:20):
Man, Oh my god, I get the laugh, I get
the I get the news, you know, I get crazy stuff.
Speaker 4 (28:28):
I get prayers so much.
Speaker 6 (28:32):
I mean, and that's where like TikTok really changed everything
in social media because it really changed social media to
interest based, where again you're seeing you're seeing all of
these things, and I see a very different set of
things on my social media and on my TikTok And
because of that, the same thing is with Instagram, the
same thing is with YouTube, the same thing as with Facebook.
Speaker 5 (28:53):
Like, you see what you like. So that's the amazing thing.
Speaker 6 (28:57):
If you just start putting out content on what you
like and that reaches the audience that you want to,
people will start seeing it because it's the.
Speaker 5 (29:06):
Content that you are connecting with.
Speaker 1 (29:10):
Yes, And before we wrap up, let's talk a little
bit about algorithms, because that's one of the things that
you know.
Speaker 4 (29:20):
I'm in the IT space and I can't.
Speaker 1 (29:23):
Even keep up with the algorithms because they change so frequently.
Speaker 6 (29:28):
It doesn't, it doesn't I have a hot take on it.
You ready, Yes, every time you say the word algorithm,
replace it with the word audience. H yeah, Because at
the end of the day, it's humans watching it. It's
not robots watching it. Your content is being sent out
so specifically TikTok, let's just take that because.
Speaker 5 (29:51):
Everyone's like, oh, I'm shadow band, I'm this, I'm that.
Speaker 6 (29:53):
Like, sure, there are times where you'll say something or
do something that's against their guidelines.
Speaker 5 (30:00):
It's just their rules.
Speaker 6 (30:01):
Hey, don't talk about this, don't show that. Fine, but
they send it. They send it out.
Speaker 5 (30:08):
That's why every video gets basically two to three.
Speaker 6 (30:10):
Hundred views regardless, and they send it out to an
audience to go, great, what percentage of that audience actually
enjoys this video. If a certain percentage likes it and
comments it, watches it, et cetera, they send it out
to the next degree of percentage of people. That's where
you get that four to five hundred views. Then you
(30:30):
get the next thousand views, then you get the next
like that's where you can have zero followers, put your
first video on and it can go viral and get
ten million plus views because it kept seeing more people.
That's why you get a lot of what's called rage bait,
where people are just like, hey, just a stupid The
algorithm just sees that it's commenting, so that it sees
(30:52):
the audience is engaging with it. You just have to
make engaging content because that is what it's more intention
But then on the flip side.
Speaker 5 (31:02):
I'm gonna just go deeper on this.
Speaker 6 (31:05):
When I talk to business owners specifically, I go, if
you care about views, we shouldn't work together because views
don't matter in the business world. Because I can get you,
you know, for us business owners in the States, I
can get you a million views in Thailand and the
Philippines and China and anywhere else for no money.
Speaker 5 (31:26):
Ain't going to do anything for your business. You're going
to feel really cool.
Speaker 6 (31:30):
You can take a photo of it and put it
on your wall, you can tell your friends about it.
Speaker 5 (31:34):
Ain't gonna make any money.
Speaker 6 (31:37):
But for most because I work with a lot of
B to B business owners, right, and they get if
they get a thousand views and ten of those are
clients that are prospects that reach out and to a
discovery call, most of them can't even take ten clients
because they can't handle ten new onboarding clients at one time.
(31:57):
They can barely handle one or two. So all you
need is the right views.
Speaker 5 (32:04):
You don't need a million views. You need the right views.
So if you get five hundred views and five of those,
one percent of those are prospects that reach out to you,
five people reach out to you to go, hey, I
love to learn more. Hey, can you help me?
Speaker 6 (32:24):
That's what you need. So that's always my philosophy. Now,
if you're wanting to go mass entertainment, then you do
got to do crazy stuff. Then you do got to
make audiences. You've got to make content that's going to
reach the masses or whatever audience you want. You can
have a more niche audience for example, like like you said,
you mentioned prayer, right, there's a lot of like Christian channels,
(32:48):
but they have a narrow audience.
Speaker 5 (32:49):
They make content for Christians. There's a lot of Jewish content,
they make content for Jewish people. Like faith content does well,
but it's it's not gonna.
Speaker 6 (33:01):
Ever gonna get billions of views unless they say something
crazy that's controversial then and then you're that's why controversy
does well on social media. But know the size of
your audience and really understand the size of your audience
is such an important thing. And at the end of
the day, to again circle back to how we started this,
(33:23):
that algorithm is just your audience. And if you just
really think these are human beings watching this on the
other side, just make what you would want to watch.
And like I constantly go back and look at content
and go, I.
Speaker 5 (33:39):
Don't care to watch this? Why did I put this out?
Well that's why I didn't do well? Oh well that
was that was not a great basic content. Yeah, that's
why I got two hundred views.
Speaker 4 (33:53):
Wow, Jack, this has been the bone dot com to
say the least raw.
Speaker 5 (34:01):
And to the point I appreciate it.
Speaker 4 (34:04):
Yes, and so again, how do entrepreneurs connect with you?
Speaker 5 (34:11):
Social media? Man s way to do it? LinkedIn Instagram
and uh.
Speaker 6 (34:17):
You know, I will have You'll have the link in
the in the description and all that where if you
want to learn more and book a call with me,
you can totally do that.
Speaker 4 (34:26):
Absolutely well. I definitely appreciate you. You just don't know. You
made my.
Speaker 5 (34:31):
Day and likewise you're an amazing host. Really appreciate you
having me on.
Speaker 4 (34:36):
Thank you, Thank you an audience. Thank you as well.
Speaker 2 (34:40):
You also the poem dot com.
Speaker 4 (34:43):
Love you and we got to do this.
Speaker 5 (34:45):
Again, Jake, anytime you let me know.
Speaker 1 (34:48):
All righty, thank you, Thank you to our guests and
you our values audience.
Speaker 5 (34:58):
Let's stop you by.
Speaker 2 (35:00):
We truly appreciate you.
Speaker 1 (35:02):
Many blessings to you and yours
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