Episode Transcript
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Speaker 1 (00:02):
In a world where movies rely on marketing more than
ever to connect with audiences, one podcast aims to make
sense of it all. This is Movies and Marketing.
Speaker 2 (00:16):
Next Saturday Night, where's sending you back to the future?
Speaker 3 (00:21):
Go ahead, make my day? How about now? You're crazy
Dutch bastard.
Speaker 2 (00:26):
What we've got here is failure mill Gate.
Speaker 3 (00:31):
Take them around, where as fresh all of pow for
we might be as well with them. I am an
f I agent.
Speaker 2 (00:43):
Here we are Chad finally doing a MoMA A Movies
and Marketing episode. Is this the first of the year?
Speaker 3 (00:51):
Could it be that possible?
Speaker 2 (00:53):
Now?
Speaker 3 (00:53):
Is that true?
Speaker 2 (00:55):
I think it's true.
Speaker 3 (00:56):
I don't even know. I don't even remember the last moment.
Speaker 2 (00:59):
You might be right, So I've got we've been starting
off movies and marketing for probably like a year, right
with trivia questions.
Speaker 3 (01:07):
Yeah, we've been doing trivia for about a year now.
I think it's you know ingrained in the show at
this point, since.
Speaker 2 (01:14):
We're talking about a movie that is somewhat related to space,
not somewhat. This movie is all about space.
Speaker 3 (01:23):
Yeah, I say it's pretty related to space.
Speaker 2 (01:26):
I'll call this the billion dollar question, and you'll immediately
know why what was the first space movie to gross
over a billion dollars worldwide? I have multiple choice if
you want it. In the past few episodes of Trivia,
I feel like you've been able to just call it
out and you've been pretty close, if not dead on.
Speaker 3 (01:48):
So my first instinct is to say Star Wars. But
I'm like, did movies make over a billion back then?
I don't know if we're hitting that mark, but that
would be my first instinct. Guess you can tell me
if that's right or wrong.
Speaker 2 (02:01):
It is in the multiple choice options. It is incorrect, though,
if you were to go with that one, Okay, it's
a good try, though, I think.
Speaker 3 (02:11):
How about Avatar?
Speaker 2 (02:13):
You would be correct if you picked Avatar. So fifty
to fifty shot there. But we all know Avatar was
a hit. So you know what's funny is like, when
I immediately think of it, I don't even think of
Avatar as a space movie, you know, because it's completely
set on one world. But then yeah, you think about
it and yeah, it's in like far reaches of space clearly.
Speaker 3 (02:34):
Yeah, I think there's some space travel in the beginning
of the first one.
Speaker 2 (02:38):
Yeah, So the multiple choice had interstellar gravity Star Wars
and Avatar. So you got it with Avatar.
Speaker 3 (02:46):
Yeah, Star Wars must have been before that. Time movies
are making that much money, you know, especially the international money.
Speaker 2 (02:53):
Yeah, in you know, just paying a little tribute to
you know, space movies out there.
Speaker 3 (02:59):
There's a lot of space movies, maybe less now than
there used to be.
Speaker 2 (03:02):
Yeah, but every so often you get some really good
ones that come around. Interstellar, one of my favorite movies,
came out in twenty fourteen. Yeah, I mean it's twelve
years ago, but I love I still love that movie.
It's a very timeless movie. Even though most futuristic movies
are most movies that are sort of set in space
(03:24):
feel dated. I think they did a really good job
of holding it together and that super focused, you know
what I mean. Like they didn't show populations and cities
as much, so it will feel less dated over time.
Does that make sense.
Speaker 3 (03:37):
Yeah, And their depiction of what was happening on Earth
seems like it could fit for at least a century
to come.
Speaker 2 (03:44):
It might be too close to reality to be honest,
might not be science fiction.
Speaker 3 (03:49):
Yeah, that one I need to watch again. It's been
a while since I saw it, and I think I
just saw it the one time go quite have the
love you do. I'd like to see that in a
theater though.
Speaker 2 (03:57):
So today we're talking though about what Chad.
Speaker 3 (04:02):
We're talking about another space movie, a big one. We're
getting here pretty soon. Project hail Mary, please stay to
your name, Ryland Grace. He spoke up from a coma.
Speaker 2 (04:15):
There's several light years from my apartment.
Speaker 3 (04:17):
And I'm not an astronaut.
Speaker 2 (04:21):
I'm not an astronaut. I'm not an astronaut.
Speaker 3 (04:25):
If you don't go, you die with the rest of us.
Hitting theaters on March twentieth, twenty twenty six, the first
day of Spring. Not related in any way, just you
know a little fact. Project Hail Mary tells the story
of science teacher Ryland Grace, who wakes up on a
(04:47):
spaceship white years from home with no recollection of who
he is or how he got there. As his memory returns,
he begins to uncover his mission solve the riddle of
the mysterious substance causing the Sun to diet out. He
must call on his scientific knowledge and unorthodox ideas to
save everything on Earth from extinction, but an unexpected friendship
(05:10):
means he may not have to do it alone. That's exciting. Yeah,
this movie is based on the twenty twenty one So
I Find the novel of the same name by Andy Weir,
who also authored The Martian, a book that also became
a movie. Stars Ryan Gosling and was directed by Phil
Lord and Chris Miller, who previously directed the Lego movie
(05:32):
in twenty one Jump Street and wrote and produced the
Spider Verse movies. So those guy's got a pretty good
track record. The movie is being released by MGM Amazon
MGM Studio. Sorry, can't forget the Amazon right, So Patrick,
it's kind of one of our first bigger releases, i'd say,
of the year of twenty twenty six. It thought it'd
(05:55):
be a good idea to talk a little bit about
the marketing, maybe go through it detailed by detailing great
it as only we.
Speaker 2 (06:02):
Can only we can do this. I gotta be honest.
I'm excited that it's coming up soon. You know, it's
like three weeks from when we're recording, because I want
to see this movie. A little bum that it's not
in the Summer movie draft, because I think this is
like what, like you said, it's I think it's going
to be a pretty big movie.
Speaker 3 (06:22):
It seems like something to see on the big screen,
doesn't it.
Speaker 2 (06:24):
Yeah, it feels cinematic. I feel like space movies tend
to be.
Speaker 1 (06:29):
That way for me.
Speaker 3 (06:30):
Good example on your multiple choice list. Gravity is a
great theater movie.
Speaker 2 (06:35):
That was great in the theater. I heard people talking about, like,
you have to see this in the theater, which is
one of the reasons why I saw it there. And
it did not disappoint. It looked great.
Speaker 3 (06:45):
So what are we doing today? We're going to go
through the marketing efforts of Hail Mary. We previously did
this with the movie him mm hmm, where he kind
of broke down, you know, several different categories we talked about,
the trailers, the posters, the social a few different things.
We're gonna go through and we're gonna give each one
a grade on our specific scale we have made up
(07:08):
just for this movie. What is that scale?
Speaker 2 (07:11):
Patrick, Yeah, this is fun. One failure to launch it
means this is bad, It's very bad. Whatever whatever it
was we were talking about. Stable orbit is good. So
it's like right in the middle medium meh mid mid
as the kids say, and mission accomplished. Great thumbs up,
you know, like the Astronauts thumbs up pretty easy one
(07:34):
of three.
Speaker 3 (07:35):
We like to keep thinking simple here, so let's start
off by talking about the trailers for Project Hail Mary.
There have been three official trailers. You know, we got
the first one, the second one, and the third one.
But you know three one, two three trailers.
Speaker 2 (07:54):
The first one, the second one, and the third one.
Speaker 3 (07:56):
I don't know if there's a name for them or
a way to describe them, but I think they're just
official trailer one, two and three.
Speaker 2 (08:03):
Here's how I I categorized those three. Music is a
big part of any trailer, right, but in this movie,
I think they picked I think there's a reason behind them.
But so, the first trailer had a Harry Styles song
got to Got to get Away. I don't know what
that song's title is. I should have probably looked that up,
(08:25):
so sorry, you have to go from my vocal reinterpretation
of that. The second trailer had Supernova Dampagne Supernova Champagne
Supernova by Oasis Oasis, and the third one had Prince
I'd Die for you, Ah, what dat fault you? And
(08:46):
here's what I liked about this. I gotta tell you, man,
I love when trailers put a remix mashup type of song. Yeah,
it really gets you in a mood, you know, whatever mood.
I mean, it just gets you amped up, especially if
it's a song you like.
Speaker 3 (09:05):
It almost always works, yeah, I mean I have trouble
thinking about when it hasn't worked. You know. I can
think of a bunch of movies like Us and The
Social Network, and you know, going back years, movies have
been doing this constantly. I think they're doing it more
and more too with the trailers, and I like it
almost every time.
Speaker 2 (09:21):
Yeah, because you have an emotional connection to that song.
We talk about this all the time. We talked about
a moment I'm teen times. Right. It just connects with
you so quickly because the song already has like inherent
value to you as a watcher. Right. So all three
songs I really like. I mean, whether you like those
(09:42):
songs or not, I think or know them all, Like
the Harry Styles one I think has enough popularity, but
the other two for our generation at the very least,
very identifiable. One hundred percent mission accomplished on these trailers
for me, and that's just music alone. I would say
the way they progressed the story between trailer one two
(10:03):
and three. The final trailer was the third one. They
they progressively told you a little bit more about the
story to the point where I think they have done
a good job of setting up expectations. If they tease
this in the wrong way, people might be disappointed. I
think if you went into this movie and you thought
it was like Interstellar where it's just like humanity and
(10:26):
you didn't have the alien portion, if you weren't anticipating that,
you went into this movie thing and it's like Brian
Gosling trying to, you know, save the Earth, and then
you see like, oh, is this like a man meets alien.
Speaker 3 (10:37):
Kind of movie.
Speaker 2 (10:38):
If you didn't know that's what it was about, you
might be a little like shook.
Speaker 3 (10:43):
So you thought it was good they showed the alien,
and how much I guess they showed the alien because
the third one they show a lot.
Speaker 2 (10:49):
Of the alien. Yeah, originally I thought that was the
giveaway and I was like, why did they do that?
Speaker 3 (10:55):
It seems like a bait switch, doesn't it. It seems
like we're like throwing this thing out so not like
looking over here, Yeah, like there's something else.
Speaker 2 (11:03):
And I think the right I mean, the writing like
it doesn't feel like it's shoddy writing because you've got
Phil Lord and Christopher Miller, who's the filmmakers behind, you know,
the Martian I mean, obviously the author is from the Martian, right,
they're really thinking through this, They're not just giving you stuff,
And so I do like that they showed that once
(11:25):
I started to think through that a little bit more,
especially because how much they show it in the second
and the third.
Speaker 3 (11:31):
Yeah, I probably in general a little lower on the trailers.
I'm probably more like a stable orbit the I liked
the music. The first trailer I think might be bad.
You know, if I'm just graining that one alone, that's
probably a failure to launch. I thought it was pretty
I saw it a couple of times in the theater
and I was like this, I know, I'm gonna probably
(11:52):
like this movie, but this trie is pretty lame. And
I think part of it's what you're talking about. I
could tell like they're holding back, and obviously then we
got more of the alien stuff. The way it's cut
together and what they're showing it is clear there's like
missing pieces that they're like keeping out of there because
it all just doesn't quite flow, you know, it's not
(12:13):
like a clear story set up. There there's something missing.
I would have hinted at the alien. It felt like
they were showing too much. But again, once we see
the final movie, it might be like this was not
too much, you know, and it was kind of like
a misdirect. Wouldn't have been more fun to be surprised
by some of this stuff or be like, Okay, I
know there's an alien or there's the ship and there's
(12:33):
something in it. Yeah, But to be more surprised by
what is in it and the relationship they then developed,
which you get a lot of that that final trailer,
you know.
Speaker 2 (12:42):
That's the other thing it sets up which I like
about it is that it sets up the tone of
the movie a little bit better. It gives a tone
to this movie that like there's some comedy there. There's
some cuteness factor that goes on in terms of like
the dialogue. It's not like a real deep I mean,
(13:02):
it might might be very deep, it might be, yeah,
but it feels like there's a level of lightness to it.
Here's what I'm afraid of, though, I'm just gonna talk
about my real fear.
Speaker 3 (13:13):
Get it off your chest.
Speaker 2 (13:15):
I mean Rocky's gonna die.
Speaker 3 (13:17):
Wow, you're just going right there.
Speaker 2 (13:19):
Yeah, I mean I feel like this better not turn
into that, because that would make me sad. Like Interstellar
has this deep emotional part to the movie, but it's
rewatchable to some degree, whereas like if it's like someone
dies in the movie, it's really hard to rewatch that
a bunch of times, you know what I mean.
Speaker 3 (13:37):
Yeah, that's interesting. I hadn't thought about that. I don't
know if there's gonna be a death, but I could
see there being like they become friends and then they
have to go, you know, their separate ways made me
think a lot about Hanks and Wilson. Yeah, you know,
he kind of like finds this thing like that can't
necessarily directly communicate that they find a way to communicate,
so he has something when he's like all alone, kind
(13:58):
of like lost at sea, but you're thrifting through space
or whatever. So I could see it where there's a
point where they have to like then separate, which is crushing. Yeah,
when this has been your best bud.
Speaker 2 (14:11):
That's a great comparison.
Speaker 3 (14:13):
Yeah, Wilson and Rocky, that'll be the spinoff, Wilson and Rocky.
Speaker 2 (14:17):
Yeah, I mean, I really hope it's not. That's my
general fear, the deep contemplation before I even go into
the movie.
Speaker 3 (14:25):
I know you're like going there. So yeah, you're a
mission accomplished. On the trailers, I'm a stable orbit. So
good and great, still pretty good. According to the movie's
Twitter feed, the first trailer the most viewed ever in
a single week for an original film, not a sequel
or remake. Four hundred million global.
Speaker 2 (14:45):
Views, four hundred million people are interested, four hundred million. Yeah,
that's a lot in a week.
Speaker 3 (14:51):
Yeah, Moving on to posters, we got a few.
Speaker 2 (14:55):
Yeah, here's what I would say about. All three posters
feature front and center. Guess who Ryan Gosling. If you
guess Ryan Gosling, you get all the points.
Speaker 3 (15:07):
Big star this guy.
Speaker 2 (15:08):
Yeah, Ryan Gosling collage in space each time in different ways.
One he's in a actually two of them, he's in
a spacesuit. One of them, he looks like he's looking
out from the inside of the spaceship that he's in
out the window. He can see maybe the ship that
Rocky is on, but he's always looking out into the distance.
(15:31):
This is what they've done really well, between the three
of them. They've covered all their bases right. One is
like got the tagline Project tail Mary. It's him Earth
the Sun. The other one he's looking out the window
of the spaceship. The big thing on that one instead
of the tagline is they talk about the best selling
author from The Martian, Phil Lord and Christopher Miller, creators
(15:53):
of the Spider Verse. I think earlier I misspoke that
I said that they were from the Martian. They weren't
from the Marsh and the original one they were or
from Spider Verse, from the Spider Verse franchise, I should say.
And then the third one they're really pumping the imax.
So all three I think, very nice looking images of
him in space. I think it's good that they're choosing
(16:15):
to feature him. He's obviously the start of the show.
Little glimpse at Rocky there in the one with the tagline.
What do you think about these three? The posters?
Speaker 3 (16:25):
I like them, especially a couple of them, you know,
have some nice coloration. It's kind of like eye catching. Yeah,
you're like seeing it in the theater. The other thing
I really like is, you know it's kind of related
to the post kind of not but the thought they
use for the title, you know where Hail Mary has
kind of these triangles. It's kind of like the wider
(16:46):
lettering a little bit other than Project. I don't know why. Project.
It's a little different. Project's a little smaller. Project is
not that important. More about the Hail Mary.
Speaker 2 (16:57):
Part of me wonders if it has something to do
with the concept to the movie.
Speaker 3 (17:01):
Oh, there's like some kind of like code or something
like that. Yeah, you know, the one with Goslin kind
of looking at he's upside down looking out the spaceship.
That one's kind of the least exciting to me. Out
like the more colorful even in the trailer, you seek
some of these kind of vibrant, all psychedelic scenes. It
looks like so I like that they kind of incorporated
(17:21):
that a little more. The Imax one's probably the one
I like the best. It's really the one that that
kind of like pops and shows him again in space
looking off and you're like, what's he looking at? They
could have been a little better than probably like a
stable orbit on these I think they're good. I don't
think they're.
Speaker 2 (17:37):
Great from my vantage point. I think they're good too.
They're stable orbit. Yeah, they're in Orbit in like kind.
Speaker 3 (17:44):
Of status quo movie poster, you know what I mean,
They're not doing anything like Super Original.
Speaker 2 (17:49):
Yeah. As a series, I like him though. I think
that they they work really well as a series. They
tell different parts of the story, so by the end
you kind of understand in the complexity of that story
a little bit better than you did at the beginning.
So I don't know when they released each one of
these posters, or any of the posters.
Speaker 3 (18:10):
That's a good point. I don't know how many people
are actually gonna look at them together or see them
in sequence. But when I look at them like that,
it's like Earth, Spaceship Space, maybe other World. So it's
cool to like kind of get that full story, like
you said about the trail lish.
Speaker 2 (18:24):
Yeah. So then that brings us to tagline. Taglines plural.
We've got two that they've used and unlikely friendship and
impossible Mission. That's one, and the other one is Believe
in the Hail Mary.
Speaker 3 (18:41):
It's gonna be a failure to launch for me, Patrick,
neither of these do you very much? For me? I
feel like they could have done something, you know, more creative.
They could have done a little better. Believe in the
hail Mary. I get it. I feel like there's even
another hail mary phrase they could have used that was
like better, stronger. This is just like the simplest clock
(19:02):
out by five o'clock version of that.
Speaker 2 (19:04):
Mmm.
Speaker 3 (19:05):
So yeah, those don't particularly move me. Am I being
too harsh? I don't know, what do you think?
Speaker 2 (19:11):
Yeah, the first one, you know, an unlikely friendship and
impossible mission, feels pretty easy. Not necessarily a cop out,
but maybe you could call it that based on what
you were just saying.
Speaker 3 (19:22):
What if they switched it, What if it was an
impossible friendship and unlikely mission, would you like it better?
Speaker 2 (19:28):
I would actually like that better. I don't know why.
And also I'm not a big fan of believing the
hail Mary. I don't really know what that means, because
that's not the saying, you know, he's gonna go for
a hail Mary, Like that's how people would say it,
believe in the hail Mary. That's not actually a saying,
and I don't like the way that that sounds. I
(19:50):
don't know why.
Speaker 3 (19:51):
I agree.
Speaker 2 (19:51):
I'd prefer go for the hail mary. And again, that's
not even great. But I also wouldn't use hail mary
in the tagline because you you have project hail Mary.
Speaker 3 (20:02):
Well, I guess the believe in the hail Mary is
like believe in the project.
Speaker 2 (20:06):
Yeah, so just say believe in the project.
Speaker 3 (20:10):
That's in the title too, I know.
Speaker 2 (20:13):
But then you say believe in the project and it's
project hail Mary. Now you're saying the same thing but
not having to say believe in the hail Mary.
Speaker 3 (20:22):
Nothing about it works for me.
Speaker 2 (20:24):
I agree, I don't. It's not my favorite and usually
isn't it used in like a football connotation? Mostly?
Speaker 3 (20:32):
Yeah, like throwing a hail Mary.
Speaker 2 (20:34):
Yeah. Anyway, so you would say crashing to the earth in.
Speaker 3 (20:39):
That one, I did. Yeah, failure, it didn't even launch,
didn't go up.
Speaker 2 (20:43):
I would agree with you. I don't think that's great.
They're starting to tick down for me.
Speaker 3 (20:48):
You know.
Speaker 2 (20:48):
The trailers were pretty high, Yeah, posters and then taglines.
What about the title, the project hail Mary? What do
you think on that?
Speaker 3 (20:56):
The title is solid, it seems to function well with
the plot, but it doesn't blow me away for some reason.
I you know, I was thinking about this. Would it
be better if they lost the project? Would it be
better if it was just called hail Mary? Would it
be worse.
Speaker 2 (21:10):
Here's my problem with that. And maybe this is just
because historically in my life be like a church movie
then yeah, you know, like having project in front of
hail Mary. This is what it does. It stops me
from saying hail Mary, full of grace. Immediately my mind
wants to complete the sentence hail Mary with full of
(21:32):
grace as opposed to just project. Hail Mary. Doesn't make
me you know, I don't want to complete that sentence.
Speaker 3 (21:38):
What if the title is hail Mary and then the
tagline is play on full of grace? Okay, like full
of space, you know.
Speaker 2 (21:47):
And I just put this together because his name is
in the movie Ryland Grace, hail Mary, full of grace.
I'm sorry to piece the puzzle together. Yeah, the writer,
he had to think a lot about that and like
what is he kind of name this? It'll probably mean
a lot more once you see the movie too. This
(22:08):
is the.
Speaker 3 (22:09):
Discussion we had with him. Yeah, you know, we're like,
what does the title mean before you've seen the movie?
Like how much depth can it really have? Sometimes the
title becomes much better once you've seen the movie, and
it like starts to sound right, you know, after you've
seen the full thing.
Speaker 2 (22:26):
Which I think is what's going to happen with this.
This is the other thing I think they're always struggling
with is how do you make it unique? There's so
many space movies. None of them are called Project Hail Mary.
So good for them. They just checked one off the list.
This is that movie. It's not any other movie. It's
(22:47):
not you know, like even Interstellar. You could argue that
could be any space movie two thousand and one, Space Odyssey,
Space Odyssey. I mean it's like, okay, gravity, there's just
like all those movies could be something else. You know,
maybe this one will be unique enough that it works.
Speaker 3 (23:05):
Yeah, And do you think that the sequel then will
be called Strategy? Our Father, our father who aren't in space?
Speaker 2 (23:20):
Who aren't in space? Rocky be thy name, Rocky be
Thy name.
Speaker 3 (23:25):
Yeah, so the title, you know, it's a stable arbit
For me.
Speaker 2 (23:28):
I think it's Yeah, it's good.
Speaker 3 (23:30):
Maybe it'll get better, yeah, yeah, as they sometimes do. Okay,
let's talk viral social what's going on there? You know,
your TikTok, your Instagram, your Facebook, your X anything else trending.
What do you think of those efforts?
Speaker 2 (23:47):
Here's what I'll say, like the social it leans I
think into this community building sort of like sci fi optimism.
They're framing this like message around belief being and trying
to build the fandom around that. I think the social
in general, I think is just that, you know, like
it's it's like most movies. The one thing that I
(24:10):
would say that I liked that maybe would have been
sort of as a as like a gorilla social was
something I saw on social, but it was like sort
of gorilla that sort of ties in with this like
the Instagram, the TikTok, the Facebook is them posting these
(24:31):
kind of raw videos of Ryan Gosling doing things which
I liked. I think that not a lot of actors
can pull that off, and I think he does that
really well. One I think I maybe sent you even
Mendez videotaped him calling the guy from on FaceTime from
Saturday Night Live. I don't know if that again, I
(24:53):
don't know. Some things seem like they're not planned, and
then they they're playing off this like very a seemingly
authentic thing where like he was like, wait a second,
he's like because he started talking to him about at
the SNL like spot that he was coming on in
a couple of weeks, and Ryan Gosling starts off and
he's kind of like hidden in this call. He starts
(25:16):
talking about the movie and then it clearly becomes like
a plug for the movie right where it's not about
the SNL spot anymore that he's coming on, and Mikey
Day is like, is this a marketing thing? I don't
understand what's happening right now? And Ryan Gosling's trying to
play it straight, you know, but you could tell he's
(25:36):
starting to lose it a little bit and laugh. And
that that's the kind of stuff like on social media
that I think gets picked up because people share that,
like again to the effect of what I'm telling you
is did you see this? A little bit of It's funny,
a little bit of his did they know? Did Mikey
Day know on this? That's the shareable nature of that,
(25:57):
and I think what makes it somewhat fire, not necessarily
viral viral, but viral enough.
Speaker 3 (26:03):
Yeah, that's stuff that has a little juice. M h
I saw you know another they're speaking of Ryan Gosling.
There was one TikTok that was kind of like a
pre Super Bowl one that was clearly doctored, but kind
of entertaining where it was Like Gosling was on a bridge.
He throws the football. It looks like two hundred yards
(26:24):
into like you know, it's like a giant yonnut like
you'd see on top of a donut shop or something.
Speaker 2 (26:28):
It gets, yeah, you know.
Speaker 3 (26:29):
It throws a hail Mary and gets the football. You
can almost see where it like clips and cuts, you know,
to where it's doctor and then the football goes through
the donut kind of like a fun stupid thing.
Speaker 2 (26:44):
Yeah, it's fun. See that's what I like too, Like
tying in the throwing a hail Mary. Okay, I like that.
Speaker 3 (26:52):
I do too.
Speaker 2 (26:52):
You know, I know it's very face value, but we.
Speaker 3 (26:55):
Do that kind of stuff, you know what I mean,
Like go around, just go to like kids practicing on
a football field and like be like, I'd give one
hundred dollars to whoever can you know get this in
this doughnut that's like fifty yards away or something like that.
Speaker 2 (27:10):
Yeah, and they all do it.
Speaker 3 (27:15):
Damn. So I think they you know, they've got a
social presence. They're everywhere. They got some cool posters on
Instagram and stuff. They're on like doing something a little
different on all of them. So it's a stable orbit.
It's pretty good. There's some interesting stuff out there.
Speaker 2 (27:28):
Yeah, I don't think anything that would be mission accomplished necessarily.
Like it's great, but I think it's like right in
between that and stable orbit, like between good and great.
Speaker 3 (27:39):
Yeah, they're doing the work.
Speaker 2 (27:40):
Yeah, they're doing the work. And the thing I do
like or I feel like I'm getting a sense of
a lot of people are talking about this movie. Yeah,
and maybe that's timing and time of year, season and
all kinds of stuff. I mean, all that comes into play,
but people are talking.
Speaker 3 (27:57):
And I think having gosspling me out there helps mm hmm.
Speaker 2 (28:01):
And word of mouth. We haven't talked about that, but
I've seen some things, Like with pre screenings, people were
talking about it. I saw a thing I think it
was Josh Gad posted how he saw it and he's like,
it makes you believe in humanity again, stuff like that. So,
I mean, if the Snowman from Frozen likes it, I
mean he loves summertime just like I do.
Speaker 3 (28:22):
Yeah.
Speaker 2 (28:22):
Well, so overall, I think, you know, fairly on the
positive side, nothing totally destroys this movie's cred with us.
Speaker 3 (28:31):
What about any other what about March product, guerrilla marketing,
anything like that? You got any other stuff?
Speaker 2 (28:39):
Most of that was like the post that was on
social accounts. What did you see any other product tie ins?
I haven't seen anything specific.
Speaker 3 (28:47):
I got a couple I'd like slotting to other, which
are I saw a YouTube video with the directors MM
where they were doing like a theater tour, watching it
in all the different formats. Oh, so they went around
and they're like, we're seeing in I'MAX, Now, we're seeing
in the D box, Now we're seeing it in three D, new,
we're seeing forty X. Just kind of like promoting all
(29:07):
the different ways you could see it, which was pretty
entertaining and kind of like pushing the premium on this.
Speaker 1 (29:13):
Yeah.
Speaker 3 (29:13):
And then the other thing I saw was, you know,
through cinema, like a astronaut helmet popcorn bucket.
Speaker 2 (29:20):
Oh, that would be cool.
Speaker 3 (29:22):
Yeah, it wasn't the best one I've ever seen, but
it was in you know, had like a flip top. Yeah,
the helmet opened up.
Speaker 2 (29:27):
I would get that. That'd be cool. I did see that.
Because of the Amazon tie in, they have the prime
early screenings. Again, one of those things where when you've
got a studio who's also you know, a streamer who's
releasing something in the theaters. This idea of if you're
a subscriber here, you might get some benefits and pre
(29:49):
screening opportunities here in the theater, which actually kind of
cool idea if that worked out. I mean, I know
you can't do that for everything, so there have to
be some stipulations. But cross promotion, I wouldn't mind that.
Speaker 3 (30:01):
I wouldn't mind seeing it early.
Speaker 2 (30:02):
Call me up at Amazon, on me up Amazon, I'm ready.
Speaker 3 (30:07):
So overall, I don't think it's great, but I think
it's good all around, you know, pretty much cross the board,
pretty solid. What do you thank you with that?
Speaker 2 (30:14):
Yeah, I'm pretty jazzed about this. I mean, I think
the marketing has really led me down this path to
be a ticket holder, and then that the ultimate goal,
like get me to buy a ticket maybe more, which
I probably will. My kids are probably gonna go stay
with me, my wife, you know, I mean that's what
they want.
Speaker 3 (30:32):
You're gonna get the astronaut helmet, popcornbike.
Speaker 2 (30:34):
I'm gonna get that again.
Speaker 3 (30:36):
I don't know. The marketing's totally sold me. I found
it somewhat underwhelming in some respects, But I just have
this feeling in me. I'm like, this is gonna be
a good movie. I'm gonna like it, and that is
almost doing more work for me than the things I'm
seeing of it. So I hope that instinct is right.
Speaker 2 (30:53):
But your instinct isn't it sort of driven by the marketing,
Like the marketing has to be giving you that feeling.
You can't get that feel without because you haven't seen
the movie. Well, I think it's that feeling is based
on the people involved. Okay, so it's solely based on
the cred of Okay.
Speaker 3 (31:10):
Yeah, it's kind of this combination of people feel feels
like it has to be good. But then when I
watched the trailer and like some of the comedy coming
across and like some of the stuff, I'm just like,
it's not quite connecting for me. Okay, but again, I
feel like they're also not dealing out the full deck there.
Speaker 2 (31:26):
Yeah, that's my hope. Anyway, did you like the movie
The Fall Guy? I can't remember if I were asked
you that.
Speaker 3 (31:32):
Uh, yeah, I thought that was good.
Speaker 2 (31:34):
Yeah. Did you feel like that movie was rewatchable?
Speaker 3 (31:37):
Yeah? I'd watch it again. Did you like it? Yeah?
Speaker 2 (31:39):
I liked that movie a lot. I actually liked it
a lot more than I thought I was gonna like it.
And I think it's a very fun, rewatchable movie. So
the reason why I asked that question to relate to
this movie is that it's like the stars and aligning
of the credit of the actor and the writer, the
directors and stuff. So writer, actor director, Yeah, I could
(32:01):
see where that could play a part. Plus, I think
he brings a watchability to as an actor to things
because he does feel like he's most of this movie
outside of this CGI or maybe it's a real alien I.
Speaker 3 (32:14):
Don't know, could be real, which I think looks good.
Speaker 2 (32:17):
All Right, So we've been doing this thing with movies
like this box office predictions for this. What do you
think Project Hail Mary comes out? Like we said March twentieth,
about three weeks from the recording, So how do you
think it's gonna do at the box office? Bomb Blockbuster,
not to be confused with the now dissunked video store.
Speaker 3 (32:38):
Oh okay, so we're not doing that. So we're predicting
domestic and international? Are we doing the Are we doing prices? Right?
Speaker 2 (32:46):
Uh?
Speaker 3 (32:46):
Yeah?
Speaker 2 (32:46):
Sure, why not, let's do it. I always like that
challenge because then it makes it real.
Speaker 3 (32:51):
It does make it a challenge. I can't be too
crazy like I want to be. So I'm gonna go here.
I'm gonna go two hundred domestic and six hundred international.
Speaker 2 (33:03):
Two hundred domestic and six hundred international, so it's gonna
be eight hundred million.
Speaker 3 (33:07):
No, oh, six hundred includes the two hundred.
Speaker 2 (33:10):
Okay, so four hundred international, two hundred domestics, six hundred worldwide. Yeah, okay,
I think you're probably dead on. I was thinking two hundred,
but I'm going to go to twenty five domestic.
Speaker 3 (33:25):
You should have gone two oh one. I'm gonna go
two oh one, Bob, twenty five.
Speaker 2 (33:32):
I'm gonna say two twenty five domestic, three hundred international,
So that'd be five twenty five worldwide, So I'm still
under you.
Speaker 3 (33:44):
International. Yeah, international, you're higher than me, domestic lower than
me worldwide?
Speaker 2 (33:49):
So will you lose on either side of it doesn't
matter if it's domestic or international.
Speaker 3 (33:54):
I guess you could win one and lose the other one, right,
I guess.
Speaker 2 (33:57):
I don't know.
Speaker 3 (33:58):
It was originally going to go two thirty, but then
I was like, I got to pair it back. Its
price is right.
Speaker 2 (34:04):
Yeah, I think it's gonna be somewhere between like two
and two forty, probably two fifty domestic and probably somewhere
between three and three point fifty internationals. So it's gonna
be because here's what I'm basing that belief on is
that the Martian.
Speaker 3 (34:19):
This is exactly what I was basic a.
Speaker 2 (34:21):
Yeah, yeah, I actually think this is going to do
better than The Martian, which that had six thirty worldwide.
I do think this is going to be bigger than
that for a number of reasons. But people really liked that.
Speaker 3 (34:32):
But it also came out, you know what, that was
probably like ten to twelve years ago too.
Speaker 2 (34:37):
Yeah, twenty fifteen, so Elevin, we were in a different
place than twenty fifteen.
Speaker 3 (34:43):
We were one movies were making more money though, but still,
you know, big movies now can still put up some numbers,
and this is gonna be one of the first, I think,
bigger ones of the year. Yeah.
Speaker 2 (34:54):
I also think that there's some things in play here
with word of mouth. I think Martian had a little
bit of that. People talked about that movie, and then
it got some residual from that I think this movie
is gonna have a ton This is just me thinking
about hype and stuff like that. We're talking about where
we are right now, ten eleven years later. If what
(35:16):
I'm hearing about it is like makes you believe in
humanity again, lovely, just take that snapshot of what someone said, Well,
let it go, Shad, come on, let it go. If
that's true, I think people are craving that. I think
people need a movie that makes you feel good. And
if this movie does that for people, I think there's
(35:38):
gonna be a lot of people go see this. It's
the right time of year. I'll also throw this out there.
It's got religious undertones going into Easter. You're in Lenton season.
Speaker 3 (35:48):
Do you believe in the Hail? Mary?
Speaker 2 (35:50):
I'm just saying, if I'm a betting man, which i am,
I'm clearly betting with you on the prices of rules.
Speaker 3 (35:57):
It also seems like something almost all a just could
go to. Mm hmmm, A four quadrant movie as they
call it. But you probably take barely young kids to
see this, you know, old people. It's kind of I
feel like it kind of hits all those groups. It's
like open to everybody.
Speaker 2 (36:11):
Yeah, It's what made the Martian work, right. It's like
it's space, but it's also like a human story.
Speaker 3 (36:18):
It's also kind of funny.
Speaker 2 (36:20):
I mean, and really I'm like looking back at that
even the market you know, Matt Damon did a pretty
good job. There were some funny parts in that movie.
Speaker 3 (36:27):
Where Oscar nominated Matt Damon.
Speaker 2 (36:30):
Yeah, so if it does even half as good of
a job, which I think great charisma on screen, this
dude's gonna you know, it's gonna make bank and should.
Speaker 3 (36:41):
We'll find out. So one thing we like to do
to wrap up each episode is share, you know, an
upcoming movie, a piece of movie marketing, movie news items,
something that's on our radar.
Speaker 2 (36:53):
Mm hmm, Patrick, what do you have for that?
Speaker 3 (36:55):
What's hitting your hype watch right now? Other than you know,
this movie we just talked about.
Speaker 2 (37:01):
I had things in my list and then I was like,
what the hell do I really want to talk about?
Something that keeps coming up though, bubbling up to the surface,
this untitled Mummy project, part of that franchise of the
Mummy with Brendan Fraser, Rachel Wise.
Speaker 3 (37:20):
Okay, okay, yeah, so that's good clarification. Different from the
Mummy coming out soon.
Speaker 2 (37:27):
Yeah, where Supposedly Brendan Fraser is going to be back
in this Oh is he?
Speaker 3 (37:32):
I don't realize it.
Speaker 2 (37:33):
I've heard this. I don't know if those rumors are true,
but let me just say I kind of love the
idea he's making a comeback. I kind of miss that
Brendan Fraser.
Speaker 3 (37:46):
Yeah. Those movies were a lot of fun too.
Speaker 2 (37:48):
They were a lot of fun that could be really interesting.
So I don't know truth to any of those rumors, obviously,
but it just keeps bubbling up to the surface, like
I'm hanging out with the Hollywood elite. None of that's happening,
but it could be interesting. How about you? What do
you got?
Speaker 3 (38:05):
So the thing I was going to point out was
the poster for the A twenty four movie, The Drama
m I don't know if you've seen this. It's got
Robert Pattinson and Zendiah Zendia, Zendia Zendia.
Speaker 2 (38:20):
My daughter says, it's Zendia.
Speaker 3 (38:22):
Okay, Well that's we'll go with that. That's legit. Yeah,
k It's an interesting poster. It's different, it's eye catching,
and I think seems to be a little revealing about
the characters they're playing, or the types of people they're playing,
or maybe that's just kind of the trick of it
movies coming out April third. I know nothing about it.
I've just seen the poster and I think it's interesting.
(38:43):
It's again we're talking about you know, we were just
talking about posters for Project Hail Mary, and we're like, well,
the pretty standard issue. This one's a little different. This
is like different than most movie posters you had seen.
I'd give this kind of a mission accomplished because I'm like, Okay,
this is doing something else.
Speaker 2 (38:58):
I haven't seen that, but sounds interesting. Is it anything
like the poster for Weathering Heights?
Speaker 3 (39:05):
Not sure. I don't know exactly what that poster looks like.
Speaker 2 (39:09):
With Margot Robbie. It looks like Gone with the Wind.
I don't know what's going on with that. So many
people talking about Weathering Heights. I don't even know what
that movie is about, but I'll tell you it's got
people talking.
Speaker 3 (39:22):
There's a lot of word on, a lot of buzz,
a lot of.
Speaker 2 (39:24):
Buzz, a lot of buzz. So yeah, overall, high expectation
optimism for Project Hail Mary. I think the early sentiments
are pretty strong. We personally want to see it.
Speaker 3 (39:38):
Let us know what you think, Yeah, share your thoughts
with us. I'm interested to see how this one pans out.
I think it's going to do well, and I think
it's gonna kind of kick off the spring to early
summer movie season, hopefully in a good way. Get the
get the box office movement.
Speaker 2 (39:53):
Yeah, it'll set us up for a really interesting summer
movie draft this year. God knows I need. I need
good summer with movies and good box office numbers so
I can retain my lead.
Speaker 3 (40:06):
Well, if you can hit this box office, maybe it'll
be a good sign.
Speaker 2 (40:10):
But that's it for this episode of movies and marketing.
Until next time, let's fade to black. I'll be back.
Speaker 1 (40:20):
He's not coming back.