OC Talk Radio-Weekly Shows

OC Talk Radio-Weekly Shows

Orange County's only community radio station. Streaming...not screaming.... Show More
Intellectual Property can make your company money or people can claim royalties for what you paid them to create, unless you have (28:10)
Licensing and IP expert Rand Brenner helps you get an ROi on your IP. Every business has intellectual property. Follow these 3 steps to generate an ROi:
Understand what you've got
Figure out how to grab it, inventory it & document it.
Look if it has value to others.
skype vs zoom, licensing agreement, patents, trademarks, copyrights, trade secrets, "know-how" IP, trade secret theft. what is a patent, benefits of trade secrets, Listerine, trial and error discovery, Amazon, How P&G licenses IP to competitors, first step to license your IP. (28:18), Work Made for Hire Agreements. (41:18), nuances between industries: fashion, music, automotive. Design patents, owning a color, Tiffany's turquoise blue, UPS's brown, trademarking colors, sounds, and scents, requirements of trademarks (46:03),patent industry, patent trolls
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