Intellectual Property can make your company money or people can claim royalties for what you paid them to create, unless you have (28:10)
Licensing and IP expert Rand Brenner helps you get an ROi on your IP. Every business has intellectual property. Follow these 3 steps to generate an ROi:
Understand what you've got
Figure out how to grab it, inventory it & document it.
Look if it has value to others.
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