The 1% Better Podcast

The 1% Better Podcast

If you’re of a curious disposition, have a positive outlook, are devoted to, or even have a passing interest in making yourself a little bit better (let’s set the bar low and aim for 1%) then I’m very hopeful you’ll enjoy listening to my podcast.... Show More

Welcome to the show! Paula has had quite a varied and fascinating career so far. From journalism, TV Production, Event Management, Human Rights Research, Life and Business Coaching, Authoring books developing Wellness and Social Media Influencing. She is also a Mother. She is originally from Sao Paulo, Brazil, but her career so far has brought her far and wide. I connected with Paula earlier this year as I was interested in learning more about her career as well as her experience in the area of social media. As she has a following on Twitter of almost half a million, I was keen to understand her strategy and approaches to that. While that was the original interest, as Paula talks through her career, I began to realize there was a lot more to her than just having nearly half a million followers on twitter. During our broad ranging conversation, I learned a lot about Paula’s positive approach to life, her passion for learning and always looking to help others. I recorded this interview on International Day of happiness (20th March) which was a fitting day as Paula does look towards finding happiness. Just some of the key points we discussed include: •Leading with a positive mindset •Life challenges with an Autistic Son and how she’s worked to keep positive •A career in TV & Communications skills •The importance of team work •Executive Producing Events including a Red Hot Chilli Peppers concert •Dealing with the demands of performers •Project Management & Event Management •Taking on a new challenge in the area of Human Rights research in Kosovo •Seeing first hand that atrocities that war can bring and how strong people can be •Moving back to London and starting out in the area of Social Media and Marketing •Developing Social Media Strategies in Facebook and Twitter while still early days with both platforms •Training in Homeopathy •Becoming an author in 2013 and publishing a series of books •Having a busy mind and always looking for ways to be positive •As a life & business coach, finding ways to help others via social media •Fighting for her customers & followers rights though social media •What a typical day looks like? •Paz’s 2 main pleasures in life oHelping others be successful through coaching oCooking for others •What does the future hold? oConcerns about Brexit and how it could impact her future oHaving a plan B, C, D & E •Holding her Mother as her greatest influencer over her life! •Advice that stands out from her past! 1% Better Takeaways: •Learn to be happy - this is the biggest secret! •The Theory of the 5 in Social Media oHave 5 ideas online every day 3 from others 2 from you – 1 with business & 1 about you! •Always have a Plan B •Social Media advice from her experience so far oConsistency is key across all your platforms – same picture, bio and header!!! oFocus on Instagram is exploding – more video is great oBuild out a strategy but be open to test out posts at different times oUse of tools like Hootsuite can be very useful if you’re building a full on strategy oTwitter is becoming a platform of complaints! oThe use of Tor Project online for positive results •Be genuine with your followers and engage with them Connect with: www.paulatooths.com Twitter - @paulatooths

Share
Mark as Played

Chat About The 1% Better Podcast

Popular Podcasts

The Ron Burgundy Podcast
The Ron Burgundy Podcast
Will Ferrell reprises his role as Ron Burgundy in his brand new Ron Burgundy Podcast! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand.
Atlanta Monster / Monster: The Zodiac Killer
Atlanta Monster / Monster: The Zodiac Killer
Atlanta Monster / Monster: The Zodiac KillerFrom Tenderfoot TV and HowStuffWorks, 'Monster: The Zodiac Killer' dives into one of the most notorious, unsolved serial killing sprees in history.
The Joe Rogan Experience
The Joe Rogan Experience
Joe Rogan's Weekly Podcast