As with every industry, the personal development field is awash with so many conflicting pieces of advice, it can sometimes be difficult to separate fact from fiction. It also has a lot of myths – these have grown from well-meaning places, but even with good intentions they are actually harmful and counter-productive. In this episode, Keith takes a look at a few of these, analyses why they are wrong, and discusses the danger they pose if accepted as the truth. He also shares what we can actually usefully take from each of them. Sure to be considered controversial by some, this episode is designed to encourage us to question, question, question! Join us as we explore - * Why it is unhelpful to meekly accept the “truisms” which abound. * Why these can be harmful. * What we CAN learn from them and apply positively. About Keith Blakemore-Noble, aka The Confidence Alchemist Keith Blakemore-Noble is the creator and host of The Confidence Alchemist Radio Show. As The Confidence Alchemist, he helps performers to transform their deepest fears into their greatest strengths. For some this is conquering their social phobia around meeting strangers, for others it is beating the fear of stepping up their career into perhaps a managerial role; for yet others it is all about finding their own confidence to be them and enjoy living the life they always wanted to live but were too scared to dare. He knows a thing of two about conquering fears and phobias and developing confidence – for far too many years he himself was painfully shy, crushingly lonely as a result, and his career hit its limits because of this. He started studying cutting edge neurosciences, conquered his “stuff”, and because The Confidence Alchemist – he has subsequently spoken to groups small and large (up to 800) in multiple countries across 3 different continents, sharing insights into how we can all become truly confident in all areas of our lives. He has compiled and published several books and is in the process of writing his own book on confidence during 2018/9. He also occasionally performs his popular hypnosis and card magic show to thrilled audiences.