The multi-talented Southern California author/editor Terry Whalin talks about “10 Publishing Myths”!
December 6, 2025 • 41 mins
Southern California author/editor of 60+ books and several selling over 100K Terry Whalin talks about his latest release “10 Publishing Myths” giving authors realistic expectations & encouragement to take practical action to make their book a success! Terry also explains the nuts and bolts of the business in his roles as acquisitions editor, literary agent, writer and proofread editor, plus practical tips on how to be successful and more! Find out more from the industry leader Terry Whalin and his release at www.terrywhalin.com and www.linktr.ee/themikewagnershow today! #podmatch #terrywhalin #author #editor #tenpublishingmyths #writer #bestsellingbook #literaryagent #spreaker #spotify #iheartradio #applemusic #bitchute #rumble #youtube #mikewagner #themikewagnershow #mikewagnerterrywhalin #themikewagnershowterrywhalin
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Speaker 3 (01:27):
We'll hear the Trefit gentleman from Selling California.
Speaker 4 (01:29):
He's an author, editor of sixty plus books, written for
more than fifty magazines, and several had sold over one
hundred thousand copies. We'll talk more about that. He was
also acquisition's editor five plus years the two book publishing companies,
former literary agent, and ten years as an acquisitions editor
at Morgan James Publishing. Editor of The Writing Life, has
(01:50):
a new book out which gives author realistic expectations and
encouragement take practical action make their books that success. It's
ten publishing myths and what are some of the ten?
We'll finally in one minute live lace and Gentleman plus
dews and beautiful downtown Southern California. The amazing author editor
sixty books written for more than fifty magazines and selling
over one hundred thousand copies with several books and has
(02:12):
a new book, Ten Publishing mess The multi talent Terry
Whaling Terry, good morning, good.
Speaker 3 (02:16):
Afternoon, good aving. Thanks for joining us today.
Speaker 2 (02:18):
Hi, great to be here with you. I appreciate this opportunity.
Speaker 3 (02:21):
Well, great to have you on board.
Speaker 4 (02:23):
Terry Sira, author editor from South California with sixty plus
books written for more than fifty magazines and several of
them had sold over one hundred thousand copies. You were
also an acquisition's editor for five years at two book
publishing companies. Former literary agent, and you also spent ten
years as an AE at Morgan James Publishing.
Speaker 3 (02:42):
Also editor of The Writing Life.
Speaker 4 (02:43):
You have a new book out which gives authors realistic
expectations and encourages those take practical action make the book success.
Speaker 3 (02:50):
It's called ten Publishing Myths.
Speaker 4 (02:52):
Before get to some of the publishing, miss Terry, tell
us how you first got started.
Speaker 2 (02:57):
Oh, Mike, I it was actually an English teacher in
high school that noticed something in my writing and encouraged
me to join the high school newspaper staff. I did that.
They put me in sports and I'm wow, a non
sports person. I really didn't even know the terminology, so
(03:19):
I had to learn that kind of thing. And then
ultimately my senior year in college, I was the editor
of the newspaper. And I really thought I was a
great writer back then, you know. So I went to
India University in one of the top ten journalists with
schools in the country, and I joined the college newspaper
and there were about one hundred of us on the
(03:41):
writing staff. We put out a full sized newspaper six
days a week, and I think I rewrote my first
story for the campus newspaper about five times, and I
think it was like three paragraphs. It didn't even have
my name on it. So I quickly learned while it
was there that I had a lot to learn as
a writer and as a journalist to be able to
(04:03):
get through through that program.
Speaker 3 (04:07):
Oh my gosh. And you certainly learned a lot.
Speaker 4 (04:09):
And here we are, like sixty books later, fifty magazines later,
and you're at the top of your game as well.
And what was it one exact precise moment that simply
influence you into what you do in the rest of
your career.
Speaker 2 (04:20):
You know. I think a real key moment in my
life was when I was a sophomore in college. I
joined the one of the active social fraternities there. I
was at drinking and this is back in the pre
computer days. I was sitting in my old royal typewriter.
I couldn't get my fingers done the right keys.
Speaker 4 (04:40):
Oh yeah, I remember those typewriters. I adore those things.
I'll tell you I wish I had one right now.
So we speak, like a big tall metal cup of coffee,
a rotary phone, and of course you are having a
copia was the luxurious item, and of course you had
like a classic lamp and a metal desk and a
metal chair.
Speaker 3 (04:59):
I remember that.
Speaker 2 (05:00):
That's Christ, that's right. I was just saying, shoulder to
shoulder with somebody else. We were all typing our stories out,
and I knew my copy wasn't going to look good
because I couldn't get my fingers on the right keys,
and I kept muttering to myself, Jesus Christ, Jesus Christ.
And this little blondhair girl that was sitting next to
me turned to me and she said, oh, Terry, don't
say that, because one of these days, when you really
(05:22):
need Jesus, you'll call out for him and he won't
be there. And I thought, what's this. I'm a Christian
and I go to church when I'm at home. She
recommended that I go down to this little bookstore a
couple of blocks off the Indian campus, saying pretty cards
and posters and maybe I'd find a book that interested me.
I want her down there. A couple of days later
and I bought this book called Jesus the Revolutionary. I thought,
(05:43):
how in the world could Jesus be a revolutionary? I
took that book back to my room. I read that book,
showed me a different side of Jesus than I'd ever
seen before. And about that time, somebody invited me to
this Jesus people gathering in downtown Bloomington, Indiana. They were
all sitting a little scraps of carpets with little candles lit,
and those people might had something that I didn't have,
(06:04):
And so I got a Bible. And I've been going
to Jesus trail of my life ever since. My journalism
colleagues thought I was a little crazy because instead of
becoming a newspaper reporter on the Indianapolis Stars Chicago Tribune
in one of those places like we all thought we
were going to do, I joined this group called Wickliffe
Bible Translators, and I trooped off to Guatemala, Central America.
(06:27):
I worked among the Southwest cut you kill people. I
spent seventeen years with them. That's why I have a
new testament on my shelf from that language that I
worked on. And it's that whole experience showed me that
books changed people's lives. And I know that firsthand because
I read this book that changed my life.
Speaker 4 (06:45):
Oh my gosh, that was something you thought you'd be
in Innianapolis, Chicago, New York, Los Angeles, even at Bloomington or.
Speaker 3 (06:55):
Rockford, Fort Wayne.
Speaker 4 (06:56):
And here we are doing some work for the Lord
in Gualamal is terrific.
Speaker 3 (07:00):
So who knew, that's the whole thing.
Speaker 2 (07:02):
So it was, it was, It was amazing. And you know,
even while I was at Wickliffe, I started off writing
for magazines and I was I went to a writer's comforts,
and I always encourage people to go to a writer's
comforts because you meet editors and agents, you learn a
lot about how the whole business works. And I was
(07:23):
out walking with an editor from David C. Cook and
she turned to me and she said, Terry, she said,
I have a problem. And I always listen when these
editors tell me what their problem is. And she said,
I have this whole line of children's books, and our
mission as a company is that we're supposed to give
books to children and show them that there's a wide
(07:44):
world out there where they should go with their lives.
We don't have a single book that says anything about that.
What kind of ideas do you have, Terry that in
that area. Well, at that point in my life, my
kids were little. I was reading a lot of children's books,
and I knew that Steven Lawhead, who writes fantasy, also
had a line of children's books that he bought called
(08:07):
Howard had a Hot Air Balloon, Howard had a spaceship.
It combined real pictures with a little cartoon character to
show kids to help them be able to visualize it.
And I said, you know what if we created this
book with our real pictures from Wickliff from around the
world that with a combined with a cartoon character to
(08:29):
show kids that they could go anywhere with their lives.
She said, Oh, that's a good idea, Terry, write that
up and send that to me. So I made a
little note, I went home, I wrote it up. We
went back and forth a few times, and that ultimately
became my first book that was published in nineteen ninety two,
a little children's book called When I Grow Up, I
Can Go Anywhere.
Speaker 3 (08:50):
For Jesus Hi, I like that.
Speaker 4 (08:54):
A great idea coming from you, and that's a perfect book.
Speaker 3 (08:57):
Of course.
Speaker 4 (08:58):
You know mentioned some of the few of the authors
and working in that ministry as well. Who are some
of your favorite authors, your favorite writers, and your favorite
books growing up?
Speaker 2 (09:08):
Oh, I have a lot of favorites. I've I've written
a lot of biographies because as a kid, I read
a lot of biographies. So I've written biographies on people
like Billy Graham, Luis Palau, Billy Sunday, John Perkins, Sojourner Truth,
Samuel Morris, people like that. I love telling, helping people
(09:29):
tell their stories, so I've co authored a number of
books with different people. I've I've written children's books, devotionals,
just just all kinds of stuff. Through the years, It's been.
Speaker 4 (09:39):
Oh, my gosh, and you've got your owners. You've got
your own as well too. You've got the writing life.
Jump start your publishing dreams. Inside Secrets of Skyrocket your Sets,
we'll be talking about that plus the ten Publishing Mess
with Terry Whalen. But first listen to the Mike Weaders
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author editor from Salvin cal forty sixty plus books written
for more fifty magazines save I had soul one hundred
(12:04):
thousand copies with ten publisher Miss Terry Whalen here on
The Mike Waiters Show. And I look at this number
of one hundred thousand copies, which some of the books
did sell over one hundred thousand copies.
Speaker 3 (12:15):
I'd like to find out more.
Speaker 2 (12:16):
Yeah, you know, Mike, great question. I wrote this book
years ago called First Place, It's a It's a diet
book came out of the First Baptist Church in Houston, Texas.
They usually published diet books in January, and so because
people make New Year's resolutions all that kind of thing,
want to lose weight. So I got this rough copy
(12:39):
of this book in early November from this editor and
I said, Okay, I'm going to sign up. I'm going
to write write this book for you by the by
the end of the month. By the end of November,
I said, I got to go to Houston to meet
my co author, Carol Lewis, and so I flew. They
said fine. I flew down to Houston, walked into her
(13:00):
office at the big First Baptist Church in Houston, and
she looked at me and she said, she said, ten
through twenty. What are we talking about here? She'd never
seen the outline of the book. The editor actually made
all that stuff that I signed up for. And I thought,
I'm in big trouble here because I'm supposed to have
a book by the end of the month and you
(13:21):
don't even know what the outline of the book is.
So I wrote the whole book, and they gave me
a bonus for every week that I was early. So
I wrote forty eight thousand words in about seventeen days.
I finished two weeks early. I got two weeks of bonus.
And this particular book is like the foundation book of
this ministry. So it's sold over one hundred thousand copies
(13:46):
through the year's names on the cover of all of them. Now,
I was a hard gun for the publishers, so I
haven't been paid in all those years. But it's a
great publishing credit and it did a lot of good
for me out there.
Speaker 3 (14:00):
In fact, does Mayston with books as well.
Speaker 4 (14:02):
We want we want everybody to check that out and
also goes website as well. You've been acquisitions editor at
two book publishing companies and spent ten years at Morgan
James as well, and plus you've been informed literary agent
as well too, so you've been around the gallage for
a while.
Speaker 2 (14:18):
I have been. I have been Mike, and I really
had my own wake up experience in this whole in
this whole book area was actually in two thousand and seven.
I was I was a literary agent. Back then, I
had a little literary agency in Arizona and Mark Victor Hansen,
the co author on Chicken Soup for the Soul, and
had this event at Los Angeles called Megabook Marketing University.
(14:42):
He invited me to come out there. I took pitches
from people during the during the event. But at that
point in my life, I'd written about fifty books for
traditional publishers, so they were paying me advances, they were
making nice books, putting them in the bookstore. But when
you write those kinds of books, sometimes quarterly, sometimes once
(15:02):
or twice a year, the publisher will send you a
financial statement on your book, so you see how you're
doing well. I was getting my financial statements and they
were all in the minus category. I wasn't making any
money on my books, and I thought I must be
doing something wrong. So when I was at this event
with four hundred people, I decided to sit there with
everybody else and figure out what I was doing wrong
(15:26):
with my own stuff. Well. One of the speakers at
this event was Jack Canfield, the other co author on
chickens And for the Soul. Now Jack has written this
book called The Success Principles and it's really about what
do you have to do to be successful? Well, the
very first success principle says that I will take one
(15:46):
hundred percent responsibility for my own success. Well, as I
thought about my own life, I realized how little I
was doing myself to be telling people about my book. Sure,
I had Terry Whalen dot com website, and I was
doing hardly anything else to be telling people about my book.
So I thought, I'm going to do that. I'm going
to take one hundred percent responsibility for my own success.
(16:09):
So I changed. I started doing stuff. I started blogging.
That's why my blog on the Writing Life has over
seventeen hundred entries in it. And I have this little
thing that goes out on the internet searches for my name.
About over a year ago, I found this little article
about the top twenty seven content producers out there. They
(16:32):
said they were over six hundred million blogs and they
listed the top twenty seven people seth godin Ryan Holiday.
People like that. I was one of the top twenty seven.
And it's not that I'm doing anything fancy or incredible here.
I'm just I'm blogging once a week, but I'm doing
(16:52):
it consistently. Over and over, and that builds up quite
a body of work that suddenly you have by doing
that over and over.
Speaker 4 (17:01):
And certainly as well too. You also written some other
books like with You. We did talk about writing life
jumps Out your Publishing Dreams in Sier's Secrets to Sky
wrote Your Success a bit about those.
Speaker 2 (17:12):
Yeah, I wrote jump Start You're Publishing Dreams. Basically it's
material that came out of my blog. I actually self
published that book way back when. It's a lot of
work to take these random blog posts and weave them
into a into a book, but that's what I did
on that particular book. I wanted to look exactly like
(17:33):
a book that would come from Random House or Simon
Schuster or one of those places, so I got Mark
Victor Hanson to write the forward for the book. It
has endorsements of some cartoons every other chapter, so I
really tried to make this book very practical. I actually
self published this book for a while, but now I've
got the updated edition out there with Morgan James. It's
(17:56):
available in bookstores all over the place.
Speaker 3 (17:58):
It certainly did as well too, And we'll get your book.
Speaker 4 (18:01):
Ten publishing myths and what are those the advice for authors, experience,
novice beginners, and everything like that. Well file out Marwa
Terry Whalen. You listen to The Mike Wedners Show at
the Mike Wedershow dot compowered by Soundweb Studios, Brought to
you by official sponsor The Mike Widners Show, Interash Warring
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(18:22):
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Serena Wagner. We're back in the multi title author Terry
Whalen at ten publishing Myths after this time.
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Speaker 6 (19:03):
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And boy?
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Are you in luck? Right place?
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Right time?
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Tuned into the Mike Wagner Show.
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You heard me?
Speaker 4 (20:22):
Well back on author Terry Whalen of ten publishing Myths
here on the Mike Waiters Show. I guess you're wondering
what it is. What are those ten publishing myths?
Speaker 2 (20:32):
Well, the first one, Mike, is that I will make
a lot of money with my book. And sure, you
might make a lot of money with your book, but
that's not usually the primary reason you write a book.
You write a book basically to establish your authority as
an expert, to open up speaking opportunities. There's a lot
(20:55):
of other reasons that you write a book than then
make money, and it's it's often an unrealistic expectation that
authors have that they're going to make make a lot
of money with their book. I talked to authors all
day long with my role at Morgan James and a
lot of these authors just just have no connection, no
presence out there in the marketplace to be able to
(21:17):
sell a lot of books. So it's it's really unrealistic
for them to think that they can make a lot
of money. And then they these authors they decide to
self publish, and they self published with companies that they
don't really research. Right. I always encourage people once they
get a publishing contract not just to celebrate that and
(21:39):
to sign it, but instead they need to go to
a search engine like Google, type in that publisher name
with the word complaint and see what comes up. Oh wow,
you get If you get pages and pages of complaints,
that should be a red flag. Do you not to lie?
Speaker 3 (21:58):
Exactly? Most people don't do that.
Speaker 4 (22:00):
They just get you know, starry eyes, stargaze or starstruck,
whatever you call it. Me think in Paperback Rider by
the Beatles, you're sir a man, could you please read
my book making a million dollars over at night? So
that hasn't maybe think of it Paperback Rider by the Beatles.
Speaker 2 (22:14):
That's right, that's right. Authors have just a lot of
these unrealistic expectations. Like another publishing myth is that my
publisher will market and sell my books. Well, sure, your
publisher's got an investment in your book, then they're gonna
get out there and sell your book. But their passions
and intentions are divided. I mean a Morgan James. We
(22:37):
publish almost two hundred books a year, so we have
a lot going on. Sure we're going to market and
sell your book, but you as the author have to
take your responsibility and your activity to really get out
there and do something to be telling people about your book.
Speaker 4 (22:53):
And I think that's the most important thing. That people
sit back too much, let them do the work. And everything.
You talk about self publishing companies and how they list
all these complaints and everything. What are some of the
more the the uh the better self publishing companies with
fewer complaints.
Speaker 3 (23:11):
Are some ones that are reliable?
Speaker 2 (23:13):
Well, that's that's always the key is trying to trying
to find it reliable, and uh, I think I think
Morgan James is one of the one of the reliable ones.
I've been with them all these years. Now we've we've
been around. We're starting our twenty first years a publisher.
N twenty nine New York Times bestsellers, over two hundred
(23:33):
Wall Street journal bestsellers. If sure, every publisher has complaints,
and you know, the stuff that's out there about Morgan
James is old and and doesn't doesn't really have any
merit or truth to it. We've we've got a whole
different system. And I explained that to author has spent
(23:55):
a lot of time on the phone with them to
explain to them how how we distribute the book, how
we get them out there, all that, all that kind
of thing. So I think our publishing option is a
good one.
Speaker 4 (24:07):
And of course you know the difference between self publishing
and traditional publishing in your opinion.
Speaker 2 (24:14):
Well, traditional publishing in general, they take all the rights,
they have all the control, and basically they make the
book and then encourage you to sell it, but if
you don't, if you don't sell it, then they take
(24:34):
it out of print after six months and destroy those books.
So I think, I mean, sure, traditional publishing is great
if you can, if you can go that route, but
you know they have high expectations too on the traditional side,
that they're trying to sell fifty one hundred thousand books
you know in the first year and things.
Speaker 3 (24:56):
Right, Yeah, it's very hard.
Speaker 2 (24:58):
To get in with those those people self publishing. On
the other hand, anybody with a computer believes they can
self publish, and we all have computers, so we can.
We can certainly produce something, but that doesn't mean we
should publish it, and that doesn't mean that we shouldn't
use outside freelance editors to make it good and have
(25:20):
a good foundation. And Morgan James, we sell books on Amazon.
They're a big customer of ours, but they're only twenty
four percent of overall business. So the way I look
at it, you published with Amazon, you're missing seventy six
percent of what we do for the book out there.
I mean we sell our books on one hundred and
eighty online platforms. We're in brick and mortar stores, I
(25:43):
mean distribution. I think we sell it Target for example.
You know that's where our books are. One of the
places our books are sold. So you want your book
out there in the broadest possible way where people can
find it at the end of the day.
Speaker 4 (25:59):
And also most importantly too, if for writers out there,
what's the best advice as well to become successful you know, beginner, novice,
expert and everything like that.
Speaker 3 (26:08):
What's the most important act to be to become successful?
Speaker 2 (26:11):
Well, to be successful, it's a lot of times it's
being in the right place at the right time, with
the right stuff. So it's to who you know as
much as what you know. So get to a writer's conference,
like I was telling you about, meet these people, learn
from them, form these relationships. Part of the reason I
wrote this ten publishing this book was really to give
(26:34):
people practical information. There's a lot in publishing that's outside
of our control, and so I've in particular, I've really
tried to emphasize the traits that and the actual steps
that people could actually take themselves. For example, I'll talk
to an author and I'll say, well, my connections are
(26:55):
over on LinkedIn or my connections are on Facebook. Well,
those may be great platforms, but in the business, we
call those rented platforms because I don't control LinkedIn or Facebook.
Matter of fact, I could be kicked off those places tomorrow.
So I always encourage people. In each chapter of this
(27:16):
I have what I call a myth buster action and
MBA where I really encourage them to take a practical
thing that they can actually do. Because we control our
own website, our own blog, our own newsletter, those things
you can actually have control over, so I really encourage
people to go in that kind of direction. The other
(27:37):
thing I did, Mike, to make it easy for people
to get this book is I set up a website.
If they go to Publishingoffer dot com Publishingoffer dot com,
you can get this book from me for only ten
dollars and that includes shipping along with over two hundred
dollars worth of free bonuses that you get when you
(27:57):
buy this book. Now, these aren't just logus, you know,
free bonuses. One of my bonuses. For example, I interviewed
a friend who sold thousands of his books to public libraries.
Now he goes over all the details how he did that.
I mean, people forget, there's over nine thousand public libraries
in this country and those guys have budgets to be
(28:18):
able to buy books.
Speaker 4 (28:19):
Oh wow, So you can sell them to public libraries,
not just donate, but to sell them. And there's got
to be and there's gotta be unique tactics to that.
Speaker 2 (28:28):
That is, and that's what he goes over in this
In this audio, he tells how he does it. He
basically got a hold of the right librarian, pitch this
librarian and they say okay, yeah, I'll take your book,
and so he would afterwards print on an invoice, pack
it up, send it to them. He sold thousands of
books doing that. Of course, it's a lot of work.
(28:48):
Most people don't want to do that kind of work, Mike,
in order to sell books. But if you do the work,
you can have the results.
Speaker 4 (28:55):
And plus you mentioned about the eleventh myth as well too,
which has been talked to out and perhaps the eleventh
myth and how can people acquire that?
Speaker 2 (29:06):
Yeah, the eleventh myth. When I got the endorsements for
this book, Alice Krider, who's an acquisition s editor, told me,
she said, Terry, you're missing the eleventh myth. I'm like, okay,
I'll buy Alice, what's the eleventh myth? She said, well,
the eleventh myth should be that if I send my
book to Oprah Winfrey, she'll book me on our show.
And I thought, that's a great myth. I should write
(29:27):
that chapter. So I decided to write that chapter, and
we designed when we designed the book, we designed this
chapter look exactly like the rest of the book. And
your listeners can get that eleventh myth for me for free,
completely free. You go to Terrylinks dot com forward slash
eleventh myth one one thh myth and that'll you put
(29:48):
in your first name and your email address, and then
you'll get this eleventh myth for me for free.
Speaker 4 (29:54):
If he sent to Oprah, does that mean you get
a car, he gets a car, She gets a car.
Speaker 3 (29:58):
Does that mean.
Speaker 2 (29:59):
That no, you know, I mean Oprah Winfrey has a
warehouse in downtown Chicago where she takes all the free
stuff that people have given to her, and she organizes
that and a couple of times a year she gives
it all away. Sure, you send your book to Oprah
if you want your book in that pile of free
stuff that she gives away.
Speaker 4 (30:20):
Even though a pontiac at G six is I'm sure
they are just still sitting in the warehouse, still full
tank of gas maybe from a ten year ago. Something
like that is still hases started up yet.
Speaker 2 (30:31):
So that's true. You know, you get there's there's a
lot of other more valuable things that you can do
with your with your time and your books. Then pack
one up and send one to Oprah Winfrey.
Speaker 3 (30:43):
I'm sure.
Speaker 4 (30:45):
How about to be old ways to market your books
besides what you got some of the other right, unique ideas.
Speaker 2 (30:50):
Well, another way to market your book. People forget about
this in the book business. For example, if your book
sells five thousand copies during the lifetime of the books,
that's a pretty good number that you've done that. People
forget about magazines. You know, you mentioned that I've written
from over fifty magazines. Well, I'm still writing for magazines, Mike,
(31:12):
because when you write for magazines, it's pretty easy to
reach one hundred thousand, two hundred thousand, half a million
people with your magazine article. And at the bottom of
that magazine article it can say Terry Whalen, the author
of ten publishing myths, and give my website. So it's
a great promotional tool and it's a way to get
(31:35):
out there much broader than probably any book that you
write will ever get out there.
Speaker 4 (31:41):
Is there anyone mess you like your share or Takoby
as well?
Speaker 2 (31:46):
Uh, you know, there's there's just there's just a lot
of a lot of these things. My editor will will
fix all of my mistakes is another one. You know,
I don't know a book that gets out there that
doesn't have some error or something in it, even though
it goes through multiple screens and everything. So you want
(32:10):
to be realistic as far as what's actually going to
happen with your book at the end of the day.
Speaker 4 (32:16):
And of course it takes a lot editing. And I've
seen some books on Amazon I read through. It's like
some books written great and some books are just written lousy.
So it's like, you know, you've got to clean it up.
That's the most important thing. And I meantime, where can
we find your book? Ten publish and Miss the Night
works at Terry.
Speaker 2 (32:34):
Well like the best place, like again to get ten
publishing Miss. It's available in bookstores everywhere, but the best
place is to get it directly for me, if you
go to publishing offer dot com. That'll you can get
it for ten dollars including the shipping, and that's that's
probably the best way to do that kind of thing.
But you can get it anywhere. It's some bookstores all
(32:55):
over the place.
Speaker 3 (32:56):
And how about your website? How do people contact you?
Speaker 2 (32:59):
They can cut heeck me at Terry Whalen dot com.
I actually have my personal email address right in my
ex Twitter profile. I have one hundred and seventy five
thousand followers over there on Twitter, but my personal email
address is right there, Terry at Terry Whalen dot com.
Speaker 4 (33:18):
Terry at Terry Whalen dot com. We want everybody to
send email, say hi, check things out, everything like that.
We're here, amazing author, Terry Whalen, come publishing, miss here
on the Mike Winter Show, Terry, just a few more things.
Speaker 3 (33:33):
What else we expect me twenty twenty five and beyond.
Speaker 2 (33:38):
Oh what am I expecting? I'm I'm expecting that I'm
going to be doing more podcasts like this. I'm expecting
that I'm going to be acquiring more great books and
great authors at Morgan James Publishing. I'm doing that all
the time. I'm sending contracts to authors almost every week,
(34:00):
and uh, we're publishing their books and helping them get
that out there. It's it's a great time. I believe
that we live, Mike in one of the greatest times
in human history. I heard I heard Marcus Duhay, who
just stepped back from being the CEO of Penguin Random House,
(34:20):
say that we live in one of the greatest times
in human history since Gutenberg invented the printing press.
Speaker 3 (34:27):
Right thing, You're right.
Speaker 2 (34:30):
I really believe that's true. But as as individuals, we
need to really be out there in the marketplace and
seize those opportunities in order for them to happen. They
don't just rain on you. You have to actually actively
do something for him to to transpire.
Speaker 1 (34:48):
Uh huh.
Speaker 4 (34:48):
And I think that's really important as well too. Who
do you consider biggest influence in your career?
Speaker 2 (34:54):
Oh, I have a lot of a lot of influences
in my in my life and career. All these people
that I've I've interviewed more than one hundred and fifty
best selling authors, and each of these authors have just
invested so many things in my life that they've they've
taught me. And that's that's one of the reasons I
love to be on these kind of shows and give
(35:17):
back from this process.
Speaker 4 (35:19):
And certainly indeed as well, you're doing a great job.
What's the best advice you can get to any body?
Speaker 3 (35:22):
At this point?
Speaker 2 (35:24):
The best place, the best advice I can give to
anybody is that you have great passion for your book
and for your topic. Well take that passion and just
keep on going no matter what. I see writers all
the time that send their stuff out a couple of
times they get rejected and they give up. Well, they
(35:49):
forget that the Chicken Soup for the Soul authors. Those
guys were rejected over one hundred and sixty times before
they finally found a published publisher. And what they did
whenever they got rejected is they would look at each
other and say one word. They said, next, there you go.
(36:09):
Then they didn't tuck it away in a drawer somewhere.
They decided to get it out to the next place.
They finally found a publisher, Mike in Florida, that published
that first Chicken Soup for the Soul book. They told
their publishers they were going to sell a million books
during the first year. Their publisher laughed at them. They
(36:30):
never sold a million copies of anything. That thought, that's
a ridiculous idea. It took them a year and a
half to sell their first million books. But those guys
practiced what they call the rule of five. They got
up every day and they did five things to be
telling people about their book. They did a radio show,
a podcast, a newspaper article, a magazine article, a guest blog.
(36:53):
There's dozens of things you can do, but they did
those things over and over and over. And that persistence
and consistency is really what every one of us in
the publishing world need to do. I've been in some
of the top literary agencies in the country and the
top editors in New York. I've met with these people,
(37:14):
and when you send them your stuff, you may not
get a response. They may ghost you, they may be
telling you their lists are full, all that thing. But
I know, because I've talked to these people that they're
all looking at their stuff, They're reading their email, they're
answering their phone calls, they're they're listening to their voicemail
(37:35):
because they're all looking for where's the next bestseller, Where's
the next diamond in the rough. So no matter how
they respond, I really want your listeners to know that
there are people looking for your stuff. You just have
to be out there and be persistent and consistent to
find the right place.
Speaker 4 (37:56):
Right place, right time. Just ask Stephen King.
Speaker 2 (37:59):
That's right, That's right, pretty much.
Speaker 4 (38:02):
It and and of course best advice.
Speaker 3 (38:05):
We are cover of that here, so we have all that.
Speaker 4 (38:08):
So we're here with author Terry Whaler ten publishing mess
here on the Mike Waiter Show. Terry, a very big
thanks for time you've been absent, fantastic looking forward having soon,
keeps up to day, keeping touch, love, have you back?
What's your website? How do people contact you? Bring people
purchase or check out your book?
Speaker 3 (38:24):
Well?
Speaker 2 (38:25):
Yeah, I really want people to reach out for me.
I I people say call me one of the most
accessible people in publishing. A lot of these people you
can't even reach your mic. So that's why I have
my personal email address on my Twitter profile there and
why I do answer my email and my phone calls.
I really want people to be able to plug in
and be able to get done what they want to
(38:47):
get done out there.
Speaker 3 (38:48):
M hm, and certainly Indied as well too.
Speaker 4 (38:51):
Once again, Terry, a very big thanks for time You've
been absolut amazing looking forehand soon keeps up today, keep
in touch, live heavy back.
Speaker 3 (38:57):
We wish our best and Terry you definitely great feature.
Speaker 2 (39:01):
Thank you, Mike.
Speaker 1 (39:01):
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Speaker 6 (39:31):
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Speaker 3 (01:27):
We'll hear the Trefit gentleman from Selling California.
Speaker 4 (01:29):
He's an author, editor of sixty plus books, written for
more than fifty magazines, and several had sold over one
hundred thousand copies. We'll talk more about that. He was
also acquisition's editor five plus years the two book publishing companies,
former literary agent, and ten years as an acquisitions editor
at Morgan James Publishing. Editor of The Writing Life, has
(01:50):
a new book out which gives author realistic expectations and
encouragement take practical action make their books that success. It's
ten publishing myths and what are some of the ten?
We'll finally in one minute live lace and Gentleman plus
dews and beautiful downtown Southern California. The amazing author editor
sixty books written for more than fifty magazines and selling
over one hundred thousand copies with several books and has
(02:12):
a new book, Ten Publishing mess The multi talent Terry
Whaling Terry, good morning, good.
Speaker 3 (02:16):
Afternoon, good aving. Thanks for joining us today.
Speaker 2 (02:18):
Hi, great to be here with you. I appreciate this opportunity.
Speaker 3 (02:21):
Well, great to have you on board.
Speaker 4 (02:23):
Terry Sira, author editor from South California with sixty plus
books written for more than fifty magazines and several of
them had sold over one hundred thousand copies. You were
also an acquisition's editor for five years at two book
publishing companies. Former literary agent, and you also spent ten
years as an AE at Morgan James Publishing.
Speaker 3 (02:42):
Also editor of The Writing Life.
Speaker 4 (02:43):
You have a new book out which gives authors realistic
expectations and encourages those take practical action make the book success.
Speaker 3 (02:50):
It's called ten Publishing Myths.
Speaker 4 (02:52):
Before get to some of the publishing, miss Terry, tell
us how you first got started.
Speaker 2 (02:57):
Oh, Mike, I it was actually an English teacher in
high school that noticed something in my writing and encouraged
me to join the high school newspaper staff. I did that.
They put me in sports and I'm wow, a non
sports person. I really didn't even know the terminology, so
(03:19):
I had to learn that kind of thing. And then
ultimately my senior year in college, I was the editor
of the newspaper. And I really thought I was a
great writer back then, you know. So I went to
India University in one of the top ten journalists with
schools in the country, and I joined the college newspaper
and there were about one hundred of us on the
(03:41):
writing staff. We put out a full sized newspaper six
days a week, and I think I rewrote my first
story for the campus newspaper about five times, and I
think it was like three paragraphs. It didn't even have
my name on it. So I quickly learned while it
was there that I had a lot to learn as
a writer and as a journalist to be able to
(04:03):
get through through that program.
Speaker 3 (04:07):
Oh my gosh. And you certainly learned a lot.
Speaker 4 (04:09):
And here we are, like sixty books later, fifty magazines later,
and you're at the top of your game as well.
And what was it one exact precise moment that simply
influence you into what you do in the rest of
your career.
Speaker 2 (04:20):
You know. I think a real key moment in my
life was when I was a sophomore in college. I
joined the one of the active social fraternities there. I
was at drinking and this is back in the pre
computer days. I was sitting in my old royal typewriter.
I couldn't get my fingers done the right keys.
Speaker 4 (04:40):
Oh yeah, I remember those typewriters. I adore those things.
I'll tell you I wish I had one right now.
So we speak, like a big tall metal cup of coffee,
a rotary phone, and of course you are having a
copia was the luxurious item, and of course you had
like a classic lamp and a metal desk and a
metal chair.
Speaker 3 (04:59):
I remember that.
Speaker 2 (05:00):
That's Christ, that's right. I was just saying, shoulder to
shoulder with somebody else. We were all typing our stories out,
and I knew my copy wasn't going to look good
because I couldn't get my fingers on the right keys,
and I kept muttering to myself, Jesus Christ, Jesus Christ.
And this little blondhair girl that was sitting next to
me turned to me and she said, oh, Terry, don't
say that, because one of these days, when you really
(05:22):
need Jesus, you'll call out for him and he won't
be there. And I thought, what's this. I'm a Christian
and I go to church when I'm at home. She
recommended that I go down to this little bookstore a
couple of blocks off the Indian campus, saying pretty cards
and posters and maybe I'd find a book that interested me.
I want her down there. A couple of days later
and I bought this book called Jesus the Revolutionary. I thought,
(05:43):
how in the world could Jesus be a revolutionary? I
took that book back to my room. I read that book,
showed me a different side of Jesus than I'd ever
seen before. And about that time, somebody invited me to
this Jesus people gathering in downtown Bloomington, Indiana. They were
all sitting a little scraps of carpets with little candles lit,
and those people might had something that I didn't have,
(06:04):
And so I got a Bible. And I've been going
to Jesus trail of my life ever since. My journalism
colleagues thought I was a little crazy because instead of
becoming a newspaper reporter on the Indianapolis Stars Chicago Tribune
in one of those places like we all thought we
were going to do, I joined this group called Wickliffe
Bible Translators, and I trooped off to Guatemala, Central America.
(06:27):
I worked among the Southwest cut you kill people. I
spent seventeen years with them. That's why I have a
new testament on my shelf from that language that I
worked on. And it's that whole experience showed me that
books changed people's lives. And I know that firsthand because
I read this book that changed my life.
Speaker 4 (06:45):
Oh my gosh, that was something you thought you'd be
in Innianapolis, Chicago, New York, Los Angeles, even at Bloomington or.
Speaker 3 (06:55):
Rockford, Fort Wayne.
Speaker 4 (06:56):
And here we are doing some work for the Lord
in Gualamal is terrific.
Speaker 3 (07:00):
So who knew, that's the whole thing.
Speaker 2 (07:02):
So it was, it was, It was amazing. And you know,
even while I was at Wickliffe, I started off writing
for magazines and I was I went to a writer's comforts,
and I always encourage people to go to a writer's
comforts because you meet editors and agents, you learn a
lot about how the whole business works. And I was
(07:23):
out walking with an editor from David C. Cook and
she turned to me and she said, Terry, she said,
I have a problem. And I always listen when these
editors tell me what their problem is. And she said,
I have this whole line of children's books, and our
mission as a company is that we're supposed to give
books to children and show them that there's a wide
(07:44):
world out there where they should go with their lives.
We don't have a single book that says anything about that.
What kind of ideas do you have, Terry that in
that area. Well, at that point in my life, my
kids were little. I was reading a lot of children's books,
and I knew that Steven Lawhead, who writes fantasy, also
had a line of children's books that he bought called
(08:07):
Howard had a Hot Air Balloon, Howard had a spaceship.
It combined real pictures with a little cartoon character to
show kids to help them be able to visualize it.
And I said, you know what if we created this
book with our real pictures from Wickliff from around the
world that with a combined with a cartoon character to
(08:29):
show kids that they could go anywhere with their lives.
She said, Oh, that's a good idea, Terry, write that
up and send that to me. So I made a
little note, I went home, I wrote it up. We
went back and forth a few times, and that ultimately
became my first book that was published in nineteen ninety two,
a little children's book called When I Grow Up, I
Can Go Anywhere.
Speaker 3 (08:50):
For Jesus Hi, I like that.
Speaker 4 (08:54):
A great idea coming from you, and that's a perfect book.
Speaker 3 (08:57):
Of course.
Speaker 4 (08:58):
You know mentioned some of the few of the authors
and working in that ministry as well. Who are some
of your favorite authors, your favorite writers, and your favorite
books growing up?
Speaker 2 (09:08):
Oh, I have a lot of favorites. I've I've written
a lot of biographies because as a kid, I read
a lot of biographies. So I've written biographies on people
like Billy Graham, Luis Palau, Billy Sunday, John Perkins, Sojourner Truth,
Samuel Morris, people like that. I love telling, helping people
(09:29):
tell their stories, so I've co authored a number of
books with different people. I've I've written children's books, devotionals,
just just all kinds of stuff. Through the years, It's been.
Speaker 4 (09:39):
Oh, my gosh, and you've got your owners. You've got
your own as well too. You've got the writing life.
Jump start your publishing dreams. Inside Secrets of Skyrocket your Sets,
we'll be talking about that plus the ten Publishing Mess
with Terry Whalen. But first listen to the Mike Weaders
Show at the Mike Weaershow dot com powered by sound
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Check it out on Amazon.
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Also bright to buy The Sweet Summits by Serena Wagner,
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Check out The Sweet Summus by Serena White on Amazon
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Also check out The Mike Wedner Show.
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Out The Mike Weadners Show dot com, fifty podcast platforms
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author editor from Salvin cal forty sixty plus books written
for more fifty magazines save I had soul one hundred
(12:04):
thousand copies with ten publisher Miss Terry Whalen here on
The Mike Waiters Show. And I look at this number
of one hundred thousand copies, which some of the books
did sell over one hundred thousand copies.
Speaker 3 (12:15):
I'd like to find out more.
Speaker 2 (12:16):
Yeah, you know, Mike, great question. I wrote this book
years ago called First Place, It's a It's a diet
book came out of the First Baptist Church in Houston, Texas.
They usually published diet books in January, and so because
people make New Year's resolutions all that kind of thing,
want to lose weight. So I got this rough copy
(12:39):
of this book in early November from this editor and
I said, Okay, I'm going to sign up. I'm going
to write write this book for you by the by
the end of the month. By the end of November,
I said, I got to go to Houston to meet
my co author, Carol Lewis, and so I flew. They
said fine. I flew down to Houston, walked into her
(13:00):
office at the big First Baptist Church in Houston, and
she looked at me and she said, she said, ten
through twenty. What are we talking about here? She'd never
seen the outline of the book. The editor actually made
all that stuff that I signed up for. And I thought,
I'm in big trouble here because I'm supposed to have
a book by the end of the month and you
(13:21):
don't even know what the outline of the book is.
So I wrote the whole book, and they gave me
a bonus for every week that I was early. So
I wrote forty eight thousand words in about seventeen days.
I finished two weeks early. I got two weeks of bonus.
And this particular book is like the foundation book of
this ministry. So it's sold over one hundred thousand copies
(13:46):
through the year's names on the cover of all of them. Now,
I was a hard gun for the publishers, so I
haven't been paid in all those years. But it's a
great publishing credit and it did a lot of good
for me out there.
Speaker 3 (14:00):
In fact, does Mayston with books as well.
Speaker 4 (14:02):
We want we want everybody to check that out and
also goes website as well. You've been acquisitions editor at
two book publishing companies and spent ten years at Morgan
James as well, and plus you've been informed literary agent
as well too, so you've been around the gallage for
a while.
Speaker 2 (14:18):
I have been. I have been Mike, and I really
had my own wake up experience in this whole in
this whole book area was actually in two thousand and seven.
I was I was a literary agent. Back then, I
had a little literary agency in Arizona and Mark Victor Hansen,
the co author on Chicken Soup for the Soul, and
had this event at Los Angeles called Megabook Marketing University.
(14:42):
He invited me to come out there. I took pitches
from people during the during the event. But at that
point in my life, I'd written about fifty books for
traditional publishers, so they were paying me advances, they were
making nice books, putting them in the bookstore. But when
you write those kinds of books, sometimes quarterly, sometimes once
(15:02):
or twice a year, the publisher will send you a
financial statement on your book, so you see how you're
doing well. I was getting my financial statements and they
were all in the minus category. I wasn't making any
money on my books, and I thought I must be
doing something wrong. So when I was at this event
with four hundred people, I decided to sit there with
everybody else and figure out what I was doing wrong
(15:26):
with my own stuff. Well. One of the speakers at
this event was Jack Canfield, the other co author on
chickens And for the Soul. Now Jack has written this
book called The Success Principles and it's really about what
do you have to do to be successful? Well, the
very first success principle says that I will take one
(15:46):
hundred percent responsibility for my own success. Well, as I
thought about my own life, I realized how little I
was doing myself to be telling people about my book. Sure,
I had Terry Whalen dot com website, and I was
doing hardly anything else to be telling people about my book.
So I thought, I'm going to do that. I'm going
to take one hundred percent responsibility for my own success.
(16:09):
So I changed. I started doing stuff. I started blogging.
That's why my blog on the Writing Life has over
seventeen hundred entries in it. And I have this little
thing that goes out on the internet searches for my name.
About over a year ago, I found this little article
about the top twenty seven content producers out there. They
(16:32):
said they were over six hundred million blogs and they
listed the top twenty seven people seth godin Ryan Holiday.
People like that. I was one of the top twenty seven.
And it's not that I'm doing anything fancy or incredible here.
I'm just I'm blogging once a week, but I'm doing
(16:52):
it consistently. Over and over, and that builds up quite
a body of work that suddenly you have by doing
that over and over.
Speaker 4 (17:01):
And certainly as well too. You also written some other
books like with You. We did talk about writing life
jumps Out your Publishing Dreams in Sier's Secrets to Sky
wrote Your Success a bit about those.
Speaker 2 (17:12):
Yeah, I wrote jump Start You're Publishing Dreams. Basically it's
material that came out of my blog. I actually self
published that book way back when. It's a lot of
work to take these random blog posts and weave them
into a into a book, but that's what I did
on that particular book. I wanted to look exactly like
(17:33):
a book that would come from Random House or Simon
Schuster or one of those places, so I got Mark
Victor Hanson to write the forward for the book. It
has endorsements of some cartoons every other chapter, so I
really tried to make this book very practical. I actually
self published this book for a while, but now I've
got the updated edition out there with Morgan James. It's
(17:56):
available in bookstores all over the place.
Speaker 3 (17:58):
It certainly did as well too, And we'll get your book.
Speaker 4 (18:01):
Ten publishing myths and what are those the advice for authors, experience,
novice beginners, and everything like that. Well file out Marwa
Terry Whalen. You listen to The Mike Wedners Show at
the Mike Wedershow dot compowered by Soundweb Studios, Brought to
you by official sponsor The Mike Widners Show, Interash Warring
Out and Me and most is You Missing the Sweets
Homist by Serena Wagner, based on Life of Davin Queen.
(18:22):
There's quizz of Pains and Kindavid Songs. Join The Journey
of David at Amazon dot com. Keywords sweet Sam as
Serena Wagner. We're back in the multi title author Terry
Whalen at ten publishing Myths after this time.
Speaker 1 (18:33):
The Mike Wagner Show is powered by sonicwebs Studios. If
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Speaker 6 (19:03):
Hey there, Dana Laksa here, American news anchor. Hey, let
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(19:55):
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this is rape howe is?
Speaker 1 (20:11):
And boy?
Speaker 3 (20:11):
Are you in luck? Right place?
Speaker 1 (20:14):
Right time?
Speaker 4 (20:15):
Tuned into the Mike Wagner Show.
Speaker 5 (20:18):
You heard me?
Speaker 4 (20:22):
Well back on author Terry Whalen of ten publishing Myths
here on the Mike Waiters Show. I guess you're wondering
what it is. What are those ten publishing myths?
Speaker 2 (20:32):
Well, the first one, Mike, is that I will make
a lot of money with my book. And sure, you
might make a lot of money with your book, but
that's not usually the primary reason you write a book.
You write a book basically to establish your authority as
an expert, to open up speaking opportunities. There's a lot
(20:55):
of other reasons that you write a book than then
make money, and it's it's often an unrealistic expectation that
authors have that they're going to make make a lot
of money with their book. I talked to authors all
day long with my role at Morgan James and a
lot of these authors just just have no connection, no
presence out there in the marketplace to be able to
(21:17):
sell a lot of books. So it's it's really unrealistic
for them to think that they can make a lot
of money. And then they these authors they decide to
self publish, and they self published with companies that they
don't really research. Right. I always encourage people once they
get a publishing contract not just to celebrate that and
(21:39):
to sign it, but instead they need to go to
a search engine like Google, type in that publisher name
with the word complaint and see what comes up. Oh wow,
you get If you get pages and pages of complaints,
that should be a red flag. Do you not to lie?
Speaker 3 (21:58):
Exactly? Most people don't do that.
Speaker 4 (22:00):
They just get you know, starry eyes, stargaze or starstruck,
whatever you call it. Me think in Paperback Rider by
the Beatles, you're sir a man, could you please read
my book making a million dollars over at night? So
that hasn't maybe think of it Paperback Rider by the Beatles.
Speaker 2 (22:14):
That's right, that's right. Authors have just a lot of
these unrealistic expectations. Like another publishing myth is that my
publisher will market and sell my books. Well, sure, your
publisher's got an investment in your book, then they're gonna
get out there and sell your book. But their passions
and intentions are divided. I mean a Morgan James. We
(22:37):
publish almost two hundred books a year, so we have
a lot going on. Sure we're going to market and
sell your book, but you as the author have to
take your responsibility and your activity to really get out
there and do something to be telling people about your book.
Speaker 4 (22:53):
And I think that's the most important thing. That people
sit back too much, let them do the work. And everything.
You talk about self publishing companies and how they list
all these complaints and everything. What are some of the
more the the uh the better self publishing companies with
fewer complaints.
Speaker 3 (23:11):
Are some ones that are reliable?
Speaker 2 (23:13):
Well, that's that's always the key is trying to trying
to find it reliable, and uh, I think I think
Morgan James is one of the one of the reliable ones.
I've been with them all these years. Now we've we've
been around. We're starting our twenty first years a publisher.
N twenty nine New York Times bestsellers, over two hundred
(23:33):
Wall Street journal bestsellers. If sure, every publisher has complaints,
and you know, the stuff that's out there about Morgan
James is old and and doesn't doesn't really have any
merit or truth to it. We've we've got a whole
different system. And I explained that to author has spent
(23:55):
a lot of time on the phone with them to
explain to them how how we distribute the book, how
we get them out there, all that, all that kind
of thing. So I think our publishing option is a
good one.
Speaker 4 (24:07):
And of course you know the difference between self publishing
and traditional publishing in your opinion.
Speaker 2 (24:14):
Well, traditional publishing in general, they take all the rights,
they have all the control, and basically they make the
book and then encourage you to sell it, but if
you don't, if you don't sell it, then they take
(24:34):
it out of print after six months and destroy those books.
So I think, I mean, sure, traditional publishing is great
if you can, if you can go that route, but
you know they have high expectations too on the traditional side,
that they're trying to sell fifty one hundred thousand books
you know in the first year and things.
Speaker 3 (24:56):
Right, Yeah, it's very hard.
Speaker 2 (24:58):
To get in with those those people self publishing. On
the other hand, anybody with a computer believes they can
self publish, and we all have computers, so we can.
We can certainly produce something, but that doesn't mean we
should publish it, and that doesn't mean that we shouldn't
use outside freelance editors to make it good and have
(25:20):
a good foundation. And Morgan James, we sell books on Amazon.
They're a big customer of ours, but they're only twenty
four percent of overall business. So the way I look
at it, you published with Amazon, you're missing seventy six
percent of what we do for the book out there.
I mean we sell our books on one hundred and
eighty online platforms. We're in brick and mortar stores, I
(25:43):
mean distribution. I think we sell it Target for example.
You know that's where our books are. One of the
places our books are sold. So you want your book
out there in the broadest possible way where people can
find it at the end of the day.
Speaker 4 (25:59):
And also most importantly too, if for writers out there,
what's the best advice as well to become successful you know, beginner, novice,
expert and everything like that.
Speaker 3 (26:08):
What's the most important act to be to become successful?
Speaker 2 (26:11):
Well, to be successful, it's a lot of times it's
being in the right place at the right time, with
the right stuff. So it's to who you know as
much as what you know. So get to a writer's conference,
like I was telling you about, meet these people, learn
from them, form these relationships. Part of the reason I
wrote this ten publishing this book was really to give
(26:34):
people practical information. There's a lot in publishing that's outside
of our control, and so I've in particular, I've really
tried to emphasize the traits that and the actual steps
that people could actually take themselves. For example, I'll talk
to an author and I'll say, well, my connections are
(26:55):
over on LinkedIn or my connections are on Facebook. Well,
those may be great platforms, but in the business, we
call those rented platforms because I don't control LinkedIn or Facebook.
Matter of fact, I could be kicked off those places tomorrow.
So I always encourage people. In each chapter of this
(27:16):
I have what I call a myth buster action and
MBA where I really encourage them to take a practical
thing that they can actually do. Because we control our
own website, our own blog, our own newsletter, those things
you can actually have control over, so I really encourage
people to go in that kind of direction. The other
(27:37):
thing I did, Mike, to make it easy for people
to get this book is I set up a website.
If they go to Publishingoffer dot com Publishingoffer dot com,
you can get this book from me for only ten
dollars and that includes shipping along with over two hundred
dollars worth of free bonuses that you get when you
(27:57):
buy this book. Now, these aren't just logus, you know,
free bonuses. One of my bonuses. For example, I interviewed
a friend who sold thousands of his books to public libraries.
Now he goes over all the details how he did that.
I mean, people forget, there's over nine thousand public libraries
in this country and those guys have budgets to be
(28:18):
able to buy books.
Speaker 4 (28:19):
Oh wow, So you can sell them to public libraries,
not just donate, but to sell them. And there's got
to be and there's gotta be unique tactics to that.
Speaker 2 (28:28):
That is, and that's what he goes over in this
In this audio, he tells how he does it. He
basically got a hold of the right librarian, pitch this
librarian and they say okay, yeah, I'll take your book,
and so he would afterwards print on an invoice, pack
it up, send it to them. He sold thousands of
books doing that. Of course, it's a lot of work.
(28:48):
Most people don't want to do that kind of work, Mike,
in order to sell books. But if you do the work,
you can have the results.
Speaker 4 (28:55):
And plus you mentioned about the eleventh myth as well too,
which has been talked to out and perhaps the eleventh
myth and how can people acquire that?
Speaker 2 (29:06):
Yeah, the eleventh myth. When I got the endorsements for
this book, Alice Krider, who's an acquisition s editor, told me,
she said, Terry, you're missing the eleventh myth. I'm like, okay,
I'll buy Alice, what's the eleventh myth? She said, well,
the eleventh myth should be that if I send my
book to Oprah Winfrey, she'll book me on our show.
And I thought, that's a great myth. I should write
(29:27):
that chapter. So I decided to write that chapter, and
we designed when we designed the book, we designed this
chapter look exactly like the rest of the book. And
your listeners can get that eleventh myth for me for free,
completely free. You go to Terrylinks dot com forward slash
eleventh myth one one thh myth and that'll you put
(29:48):
in your first name and your email address, and then
you'll get this eleventh myth for me for free.
Speaker 4 (29:54):
If he sent to Oprah, does that mean you get
a car, he gets a car, She gets a car.
Speaker 3 (29:58):
Does that mean.
Speaker 2 (29:59):
That no, you know, I mean Oprah Winfrey has a
warehouse in downtown Chicago where she takes all the free
stuff that people have given to her, and she organizes
that and a couple of times a year she gives
it all away. Sure, you send your book to Oprah
if you want your book in that pile of free
stuff that she gives away.
Speaker 4 (30:20):
Even though a pontiac at G six is I'm sure
they are just still sitting in the warehouse, still full
tank of gas maybe from a ten year ago. Something
like that is still hases started up yet.
Speaker 2 (30:31):
So that's true. You know, you get there's there's a
lot of other more valuable things that you can do
with your with your time and your books. Then pack
one up and send one to Oprah Winfrey.
Speaker 3 (30:43):
I'm sure.
Speaker 4 (30:45):
How about to be old ways to market your books
besides what you got some of the other right, unique ideas.
Speaker 2 (30:50):
Well, another way to market your book. People forget about
this in the book business. For example, if your book
sells five thousand copies during the lifetime of the books,
that's a pretty good number that you've done that. People
forget about magazines. You know, you mentioned that I've written
from over fifty magazines. Well, I'm still writing for magazines, Mike,
(31:12):
because when you write for magazines, it's pretty easy to
reach one hundred thousand, two hundred thousand, half a million
people with your magazine article. And at the bottom of
that magazine article it can say Terry Whalen, the author
of ten publishing myths, and give my website. So it's
a great promotional tool and it's a way to get
(31:35):
out there much broader than probably any book that you
write will ever get out there.
Speaker 4 (31:41):
Is there anyone mess you like your share or Takoby
as well?
Speaker 2 (31:46):
Uh, you know, there's there's just there's just a lot
of a lot of these things. My editor will will
fix all of my mistakes is another one. You know,
I don't know a book that gets out there that
doesn't have some error or something in it, even though
it goes through multiple screens and everything. So you want
(32:10):
to be realistic as far as what's actually going to
happen with your book at the end of the day.
Speaker 4 (32:16):
And of course it takes a lot editing. And I've
seen some books on Amazon I read through. It's like
some books written great and some books are just written lousy.
So it's like, you know, you've got to clean it up.
That's the most important thing. And I meantime, where can
we find your book? Ten publish and Miss the Night
works at Terry.
Speaker 2 (32:34):
Well like the best place, like again to get ten
publishing Miss. It's available in bookstores everywhere, but the best
place is to get it directly for me, if you
go to publishing offer dot com. That'll you can get
it for ten dollars including the shipping, and that's that's
probably the best way to do that kind of thing.
But you can get it anywhere. It's some bookstores all
(32:55):
over the place.
Speaker 3 (32:56):
And how about your website? How do people contact you?
Speaker 2 (32:59):
They can cut heeck me at Terry Whalen dot com.
I actually have my personal email address right in my
ex Twitter profile. I have one hundred and seventy five
thousand followers over there on Twitter, but my personal email
address is right there, Terry at Terry Whalen dot com.
Speaker 4 (33:18):
Terry at Terry Whalen dot com. We want everybody to
send email, say hi, check things out, everything like that.
We're here, amazing author, Terry Whalen, come publishing, miss here
on the Mike Winter Show, Terry, just a few more things.
Speaker 3 (33:33):
What else we expect me twenty twenty five and beyond.
Speaker 2 (33:38):
Oh what am I expecting? I'm I'm expecting that I'm
going to be doing more podcasts like this. I'm expecting
that I'm going to be acquiring more great books and
great authors at Morgan James Publishing. I'm doing that all
the time. I'm sending contracts to authors almost every week,
(34:00):
and uh, we're publishing their books and helping them get
that out there. It's it's a great time. I believe
that we live, Mike in one of the greatest times
in human history. I heard I heard Marcus Duhay, who
just stepped back from being the CEO of Penguin Random House,
(34:20):
say that we live in one of the greatest times
in human history since Gutenberg invented the printing press.
Speaker 3 (34:27):
Right thing, You're right.
Speaker 2 (34:30):
I really believe that's true. But as as individuals, we
need to really be out there in the marketplace and
seize those opportunities in order for them to happen. They
don't just rain on you. You have to actually actively
do something for him to to transpire.
Speaker 1 (34:48):
Uh huh.
Speaker 4 (34:48):
And I think that's really important as well too. Who
do you consider biggest influence in your career?
Speaker 2 (34:54):
Oh, I have a lot of a lot of influences
in my in my life and career. All these people
that I've I've interviewed more than one hundred and fifty
best selling authors, and each of these authors have just
invested so many things in my life that they've they've
taught me. And that's that's one of the reasons I
love to be on these kind of shows and give
(35:17):
back from this process.
Speaker 4 (35:19):
And certainly indeed as well, you're doing a great job.
What's the best advice you can get to any body?
Speaker 3 (35:22):
At this point?
Speaker 2 (35:24):
The best place, the best advice I can give to
anybody is that you have great passion for your book
and for your topic. Well take that passion and just
keep on going no matter what. I see writers all
the time that send their stuff out a couple of
times they get rejected and they give up. Well, they
(35:49):
forget that the Chicken Soup for the Soul authors. Those
guys were rejected over one hundred and sixty times before
they finally found a published publisher. And what they did
whenever they got rejected is they would look at each
other and say one word. They said, next, there you go.
(36:09):
Then they didn't tuck it away in a drawer somewhere.
They decided to get it out to the next place.
They finally found a publisher, Mike in Florida, that published
that first Chicken Soup for the Soul book. They told
their publishers they were going to sell a million books
during the first year. Their publisher laughed at them. They
(36:30):
never sold a million copies of anything. That thought, that's
a ridiculous idea. It took them a year and a
half to sell their first million books. But those guys
practiced what they call the rule of five. They got
up every day and they did five things to be
telling people about their book. They did a radio show,
a podcast, a newspaper article, a magazine article, a guest blog.
(36:53):
There's dozens of things you can do, but they did
those things over and over and over. And that persistence
and consistency is really what every one of us in
the publishing world need to do. I've been in some
of the top literary agencies in the country and the
top editors in New York. I've met with these people,
(37:14):
and when you send them your stuff, you may not
get a response. They may ghost you, they may be
telling you their lists are full, all that thing. But
I know, because I've talked to these people that they're
all looking at their stuff, They're reading their email, they're
answering their phone calls, they're they're listening to their voicemail
(37:35):
because they're all looking for where's the next bestseller, Where's
the next diamond in the rough. So no matter how
they respond, I really want your listeners to know that
there are people looking for your stuff. You just have
to be out there and be persistent and consistent to
find the right place.
Speaker 4 (37:56):
Right place, right time. Just ask Stephen King.
Speaker 2 (37:59):
That's right, That's right, pretty much.
Speaker 4 (38:02):
It and and of course best advice.
Speaker 3 (38:05):
We are cover of that here, so we have all that.
Speaker 4 (38:08):
So we're here with author Terry Whaler ten publishing mess
here on the Mike Waiter Show. Terry, a very big
thanks for time you've been absent, fantastic looking forward having soon,
keeps up to day, keeping touch, love, have you back?
What's your website? How do people contact you? Bring people
purchase or check out your book?
Speaker 3 (38:24):
Well?
Speaker 2 (38:25):
Yeah, I really want people to reach out for me.
I I people say call me one of the most
accessible people in publishing. A lot of these people you
can't even reach your mic. So that's why I have
my personal email address on my Twitter profile there and
why I do answer my email and my phone calls.
I really want people to be able to plug in
and be able to get done what they want to
(38:47):
get done out there.
Speaker 3 (38:48):
M hm, and certainly Indied as well too.
Speaker 4 (38:51):
Once again, Terry, a very big thanks for time You've
been absolut amazing looking forehand soon keeps up today, keep
in touch, live heavy back.
Speaker 3 (38:57):
We wish our best and Terry you definitely great feature.
Speaker 2 (39:01):
Thank you, Mike.
Speaker 1 (39:01):
The Mike Wagner Show is powered by Sonicweb Studios. If
you're looking to start or upgrade your online presence, visit
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(39:22):
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Speaker 6 (39:31):
Hey there, Dana Laxa here, American news anchor. Hey, let
me ask you something real quick. Why do you read
a book. You're buying a story, a thought, a message,
and a good book entertains and inspires. And that's exactly
what missing by award winning author me On Ziadas. I
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events with relatable characters that hook you from start to finish.
(39:55):
I personally love this book. It's super powerful and meaningful
for you can actually get it on Amazon right now.
Speaker 4 (40:02):
The Mike Wagner Show is brought to you by Serena
Wagner's book The Sweet Sawmist, now availve on Amazon. This
book includes thirty exquisite paintings by well known and unknown
painters and King David songs. The sweets Amist gives us
a new perspective An's life in this book through the
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(40:22):
as well as other events. It's a story of love, betrayal, repentance,
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Speaker 5 (40:39):
Thanks for listening to The Mike Wagner Show powered by
Sonicweb Studios. Lisit online at Sonicwebstudios dot com for all
your needs. Mike Wagner Show can be heard on spreak A, Spotify, iHeartRadio, iTunes,
YouTube Anchor, FM Radio Public, and The Mike Wagner Show
dot Com. Please post our program with your donations at
Mike Wagnershow dot com. Join us again next time for
(41:02):
another great episode of The Mike Wagner Show.
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