March 8, 2026 • 33 mins
Tina Lopez helps content creators automate their content, traffic, and income with no code, affiliate marketing, and email marketing. Tina' website: http://creatorsclub.tinalopez.com/ Tools You Need: https://tinalopez.com/toolsrecommendation Show notes: https://successgrid.net/sg259/ If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid Join AI Marketers Club: https://www.successgridacademy.com/3a30d0c6
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Episode Transcript
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Speaker 1 (00:00):
Hallo, I welcome to the Success Great Podcast with Alsos
and Tale. I am excited to introduce you to a
series of conversations with some of the most successful and
sparing individuals from various industries. My aim is to dive
into their stories behind their success and explore the knowledge, strategiest, habits, mindsets,
and wisdom that have propelled their success. Each hibishud of
(00:21):
the Success Great Podcast will feature a different guest who
will share their unique journey, the challenges they faced, and
the reasons they have learned along the way. I would
also be covering topics from entrepreneurship and innovation to leadership
and personal development. Whether you are inspiring entrepreneur, a season
business profession, or just someone looking to improve your life,
(00:41):
the Success Great Podcast is for you. My goal is
to bring you valuable insights and inspiration that will help
you achieve your own success in business and life. So
get ready to learn and be inspired. The Success Great
Podcast starts now. I am joined with Tenelope to talk
about the essential steps to building an automated to creat
our business and to however these kind of things and
(01:05):
collaboration into building your email list more and more so,
Tina helps content creators, what you make their content, traffic
and intern with no code, affiliate marketing and email marketing. Tina,
Welcome to this episode of the Success gret podcast.
Speaker 2 (01:19):
Thank you so much for having me happily be here.
Speaker 1 (01:21):
Because you are to creator economy and you are helping
other people. What do success means to do? And what
do you see other people define success as?
Speaker 2 (01:29):
So what does success mean to me? I have actually
two missions in life. So the first one is actually
to help you know, businesses, individuals, entrepreneurs build generational wealth
through online business. The second mission that I have is
to help those same entrepreneurs be able to have the
time to enjoy that wealth because I feel like a
lot of times what I see a lot in you know,
(01:51):
the creator space, but just an entrepreneurship in general, is
that people talk a lot about money and they see
that as a sign of success, which it is. But
what people don't see the behind the scenes is the
booked out calendar, the back to back calls, the stress,
the mental load of waking up and going to bed
thinking about your business. And that's not the way that
I like to run my business personally, and so it's
(02:13):
my mission to help those same entrepreneurs actually realize that
you can enjoy wealth but also have the free time
to live your life on your own terms.
Speaker 1 (02:21):
Usually. I know that like all of us think of
that that the creator economy now is very personal and
it's very important to be authentic in it. So in
your own experience, how did you start with that? Can
you give us a telling of a story or a
glimpse on how do you started writing on medium? How
you started being a content creator? Did you see the
(02:43):
content creators and thought to yourself, this is what I
want to do.
Speaker 2 (02:46):
Actually, no, with content creation. I actually did not want
to do content creation for a long time. It's you know,
it's interesting because when you think of creators, they usually
take the path of content creation and then maybe courses
and then coach and then you know, they get more
of a book dot calendar as they progress in their career.
But for me, it was the complete opposite. So I
(03:08):
actually started in the online space as an online coach.
So I was helping, you know, as a business coach.
I was helping life coaches, mindset coaches, people within that
space really build their online business. And so it was
the first time where I was really helping them like
on a one one setting of getting clients, making the
first ten thousand dollars getting their first clients, And it
(03:30):
was very fulfilling to really be able to see these
businesses grow and I was able to help them. However,
what people tell you is that like they always say, like,
you know, start coaching because you make a ton of money.
I did make a ton of money from coaching. But
what they don't tell you is the behind the scenes aspect.
And I alluded to this earlier of like I did
(03:50):
have the back to back sales calls, and I feel
like a lot of people say sales calls and having
a book dot calendar it's like a dream. But for me,
it's not a dream. It's a nightmare because because you know,
I had, you know, to deal with the content creation piece,
the marketing, the customer support, the client delivery, that actual
like sales calls itself. And I had this type of
(04:11):
business model at the time where like if I I
only made money when I signed clients, So if I
didn't sign clients, then I didn't make money. And so
every month I'm wondering, like when am I going to
get my next client? And it's actually ironic how I
got into content creation because I always call it my
dark day where I actually the reason why I say
(04:31):
its ironic is because I actually made the most amount
of money I've ever had in my business, and at
that coaching business at the time, and I realized, like,
you know, what got me here was actually working less.
But for some reason, when I made so much more
money than I've ever seen before, I thought to myself, like, oh,
I need to work harder, when I didn't credit the
fact that what got me to that success was working less,
(04:52):
And so I went on overdrive where I worked. I
pushed myself so much. I literally had twenty back to
back sales colls and every single one of them I'd
said no. And I was thinking to myself like that
that's that doesn't seem right, Like I know how to
close sales like I've done, Like I've closed over six
figures in sales, Like I know how to do this,
So what's going on here? And I actually had a
(05:16):
coach at the time who asked me, She's like, you know,
do you think you're burnt out? And I was like,
what is that? Like I didn't even know what the
term meant. I just knew that I had this feeling,
and so as she was describing it to me, I
was like, yeah, I feel like that is what I'm experiencing.
And so, you know, I decided to take a four
month mental sabbatical, sabbatical, mental health sabbatical, and I just
(05:37):
closed all my didn't take any clients, just finish the
contracts that I had, and I kind of had this
point where like, you know, I want to go back
to online business, but I don't want to go back
in the same way. And so, you know, bringing it
back to those two missions of like, how do I,
you know, teach people how to create generrational wealth through
(05:58):
online business, but how do I do that in a
way where I'm not being burnt out? And so that's
where I stumbled upon Medium, where I thought you could
get paid to write on the platform, you can actually
you know, create and deliver knowledge at scale because you
have the internet. The blog runs twenty four seven, so
it can have an evergreen aspect of it, meaning that
people can access at twenty four seven, three hundred and
(06:19):
sixty five days a year. And that's where I was like, ooh,
that's my golden ticket, that's my opportunity where content creation
allows me to teach people at scale, but it also
allows me the availability to have a free calendar, to
not have any client calls, and not have any coaching calls,
to not have any sales calls. I also don't have
a team. I just it's really just me, And like
(06:42):
I kind of realized myself, like, Okay, I love content creation,
but I want to be able to not have the
headaches of content creation, of having you know, like being
you know, there's this term of like you need to
create content every day, or you need to write posts,
you need to post every day, and I think that's bullshit,
right because like I've been able to build a successful
creative business without doing any of those things. And I've
(07:05):
just realized, like it took me three years to build
an automated creative business, and you know that is truly
because I had to start with my non negotiables of
like I don't want to have a book dot calendar.
I want it to be completely automated. And I want
to be able to take a month off for my business,
which I did last year and still be able to
make money in my business. And so that's why I'm
(07:26):
here to tell you guys about that whole journey.
Speaker 1 (07:29):
Well cool, So you mentioned that medium about medium, talked
about medium, talked about social media, and you mentioned medium
that s pays people who are right there and create
coning there. I didn't know that existed there that platform. Yeah,
so this this is one thing of it, right. So
another thing is you when you talked about social media,
(07:49):
talked about that you didn't like to create social media
or posts every day, which is actually exhausting. I know
that from experience, and it's not really that much useful
and listen, like your posts go like I don't want
to say viral, but it gets tons of views because
it's up to this if you are not having certain
type of things, and sometimes it gets frustrating not to
(08:11):
get the like the views this which is very important.
It's not if I am talking for example, about YouTube,
the views are more important than the subscribers because no
matter how much subscribers you have on YouTube, it does
not matter if they are not watching the videos. So
views are more important. So how do you approach this,
Like are you now focused completely on medium and do
(08:33):
you think this is something that's very important and you
encourage your creators to focus on one type of thing
and not being here and there.
Speaker 2 (08:41):
So it's actually funny. I'm actually I'm on Medium because
I love the platform, but I think it even goes
like take it a step back, right, So there's two
there's two focuses that I always ask creators, like is
your goal to build a brand or is your goal
to make money? Because if you like serious, like, there
are very two different activities, right, there are different routes
(09:03):
in terms of like, if you want to build a brand, yes,
post on social media every every day, right on Medium
every day, do all the things for you to get followers, likes, comments, engagement,
all those things. But at the end of the day, like,
if you want to go viral on the platform, then yes,
you're gonna build a brand. But I will honestly say
I've gone viral. It's made me some money, but like
(09:23):
it has it, it's not sustainable, right, Viralogy is not
a strategy in my opinion, And so if your goal
is to make money, then I'm gonna take you through
a different route where like it's actually like surprisingly like
when I looked at the data, because I did like
a quarterly recap and I looked at the data to
see where all my leads are coming from, to see
(09:45):
like where the money's coming from in my business. And surprisingly,
like social media was like the bottom of the lists
in terms of it yielded the lowest return on EMAO subscribers, leads,
and actually cash. What yielded the highest return on you know,
cash and leads was actually building my email list. And
that was you know, when we think about building the
(10:07):
email list, it's like, you know, people think to themselves like, oh,
if I want to build an email then I just
need to create more content. Well not necessarily, right, So
if you want to build leads in your business, you
want to build your email subscriber based, then I'm going
to highly encourage you to focus on collaborations, specifically collaborations
at skill. And what that looks like for me is
doing it in the form of freebe swaps, bundles, reaching
(10:29):
out to people and saying it, hey, can I promote
my freeby tier list, so on and so forth, and
we do a vice versa. And you know, that has
been the highest return not only on time, but it
has been the highest return on email subscribers that I
get in return of that, right, And so what I
can see is that like ninety percent of my email
subscribers are coming through collaborations. And when I think about
(10:50):
the time aspect of actually being involved in collaboration, max
it takes an hour a month to be involved in
a collaboration. But if I can get for four hundred
email subscribers on an hour, then that's worth my time
versus spending an hour creating content to build a brand
that doesn't pay my bills.
Speaker 1 (11:10):
I can relate like social media if you're especially like thinking.
If you're talking social media, Twitter or Facebook, the post
lives there at maximum twenty four hours, so it's not
for a long time and barely anyone sees it in general.
So ned you mention that they have to click, they
have to go to the website, they have to actually
opt in for the freebie or the core free course
(11:31):
or whatever it is. So we're talking here about a
fraction of the people who are, for example, following someone
on social media in contrast to the collaboration type, which
is I actually did two summits back in November and
in December, and yeah, there's a difference. There's there's but
(11:51):
there's a ton of work from from my side that
is because I was there was for example, there was
a lot to fork from that side. But as far
as when you are let's say, maybe the the side
of the guests, that could be different, and the collaboration
in general is especially when it is I would say
(12:12):
like aligned collaborations, Like you could have collaborations in with everyone,
but I would say better collaboration with aligned the aligned
people or aligned entrepreneurs or business owners that are in
the same kind of atmosphere or same type of audience.
Let's say, which is I think maybe I believe it's
better because you would know more what type of people
(12:35):
that you would get into your business or your basically
email list, and you would know that what you are
for offering them is something that they are going to
accept to develop more in their business or their lives.
Speaker 2 (12:49):
Yeah, and even like so let me kind of like
walk you through about that. You mentioned this a little
bit about like having aligned like the collaborations being aligned
with your business right, Like, so for me, like I
collaborate with individuals that serve the same niche as me,
So I serve creators at the creator economy course creators
and could just kind of tend to sometimes follow in
that bag of categories as well, and so like it
(13:13):
just realistically, if I'm going to do a collaboration with somebody, like, yes,
I wanted to work well with me, but I also
want to work wanted to work well with the person
that I'm collaborating with. Right, So, for example, if I'm
doing a freebe swap, and basically the context of a
free freeb swap is like say, for example, I promote
my freebee to your list and you promote your freebie
to my list, then we both get exposure to each
(13:34):
other's audiences, and the you know, the audience you know
itself gets something for free. Right, So it's a one
win scenario for all parties. But like at the end
of the day, like if I, you know, promote my
content database freebie, for example, to someone who sells charcuterie boards,
like that doesn't make sense, right, and it's not gonna
convert well for them, it's not gonna covert well for me.
(13:57):
But also like at the end of the day, like
it's like you want to have the best return on
your time, Like don't invest your time on activities or
on collaborations that don't align with your mission who you
serve and ultimately, like the niche that you're in now.
Speaker 1 (14:13):
In your opinion, what is the best way to go
about the Like as I mentioned, I did summits and
you mentioned the freebies. Do you think the type of
people who would like obtain for the freebies is a
good idea or do you think that it's about building
relationship with them for the long term and not immediately
(14:35):
hitting them with offers to get the sales.
Speaker 2 (14:38):
So, yeah, that's actually an interesting thing. It's you're asking
the question of, like what is the balance between value
versus sales? Right? And when we think about this, like
you still need a freebie in some element to get
people to join your list, right, And so I like
to think of this as like a funnel, right, like
all of my content, because I'm a contracreator, I still
(14:58):
create content. I don't spend a ton of time on
the platform, but like content is being posted and scheduled
on my behalf, right, Like when I create content, my
only coll toent action truly is just to join my
email list, and that could be in the form of
grab this freebie everything like that that is value that
I'm giving to my audience in the form of like
my content itself. But also I'm directing them to evalue
(15:20):
ad which is the freebie itself, right, And so like,
those are two touch points that I already have where
I'm giving value. Now the goal of like what I
do my selling, majority of my selling is actually via
my email list. I don't really sell through content directly,
right because with my email lists, like I can follow
up with them, I can engage with them, I can
(15:40):
build that relationship further. Right, So when I think about
building a relationship via my email list, I'm thinking of like, okay,
like how can I give them even further value in
the form of maybe I want to give them more freebies.
Maybe I want to give them like exclusive trainings or
resources or you know, content that is not publicly shared
anywhere else, right, And so I do that, you know,
(16:03):
within my email list. But I also tell my subscribers
from the beginning, like literally as my I call it,
like email zero, where I'm walking them through with expectations
of joining my email list, like I say to them, say,
I say, hey, like, I will give you value, but
I also will be promoting my offers, my services, my products,
(16:24):
because I do think that they are of value, but
also at the end of the day, Like, I'm a
small business and I fully expect you to do the
same for your own audience as well. So I'm leading
by example. But basically the way that I mix it
up is like I'll have like a freebead, some value
add emails, and then I'll do like a single promotion
(16:44):
for a specific offer, and then I'll just repeat the
cycle from that point on.
Speaker 1 (16:49):
So, now do you think how important it is? Like, gee,
what you're talking about. Medium is a written world platform.
Email marketing is a written world platform, basically, so how
important this is for content to get creators to actually
learn about writing and copyrighting? They think this is I
would believe something that is essential for every content creator
(17:09):
to learn about, not mentioning that if you post on
social media there's also some copywriting there.
Speaker 2 (17:15):
I mean writing and copywriting is literally the backbone of
any type of content, right like if even if you
are doing podcasting or youtubing or any type of other
form of content, like you need some type of writing,
and like that can go from the form of like
outlining to direct response copywriting of like you want to
directly talk to your ideal client, right like, writing is essential.
(17:39):
But I think what's even more essential beyond writing is
like understanding who you are even writing for, right, Who
are you writing to? If you don't have a good
grasp of the person that you're writing too, then it's
going to make it very hard for human to create
content to begin with.
Speaker 1 (17:54):
Right.
Speaker 2 (17:55):
And so if you want to have a good understanding
of who you're writing to, you want to understand, like
where the pain points, what are the transformations that they're
truly seeking, what are the things that they keep them
up at night, what is the first thing that they
think about when they wake up? Right, And majority of
the time, your ideal client might be a previous version
of who you are currently, right, So for example, like
(18:17):
for me, like, I know, content creators struggle with creating
content because, like you know, you post something on social
media and it goes to a black hole, Right, I
know that's something that like they spend hours creating and
they just it just sucks, like as much as your contracreator.
I feel like secretly there's a part of re view
that maybe like doesn't like social media, and so I
know that's a pain point that they struggle with. I
(18:39):
know that because I used to be that person. I
used to be that person as a previous version of
me who had that same struggle and that experience. Right,
So because I understand completely that person struggle because their
prior version of me, I can actually I did create
an offer where I know you're someone who doesn't who
who feels like there's contentent's going down a social media
(19:02):
black hole. But if you're someone who wants to get
your time back but automate your content creation, then maybe
you might want to check out this daily content that's
nine dollars, right, that I created that's helping you, right,
because it helped me, And if I know it helped me,
then I know it's gonna help a prior version of
me as well.
Speaker 1 (19:20):
That's definitely true. It's it's always good to learn not
from the extreme experts. I would say it's good to
learn from people who are one or two or three
steps ahead of you. That would feel more relatable. I
guess right when you speak about the gurus, so there
are way beyond what you want to be, which is
(19:41):
good to learn more about people and what they do
and their opinions, but it would feed closer to maybe
someone who's three steps ahead of you instead of four
hundred steps ahead of you. So that's very important. So
now can we put the let's say, the steps building
an ultimate creator business in twenty two three overview and
(20:04):
give a bit of h one of them.
Speaker 2 (20:07):
So I kind of like to think of this as
my three pillars. Right, So when it comes to create
an automated content business, the first things, as the term says,
is like, okay, you're a content creator. One of the
things that takes majority of your time, which probably has
the lowest return on your time, is content creation, which
is ridiculous because you would think otherwise. But like what
(20:29):
I mean by contact creation, I mean like posting on
social media just for the sake of posting social media.
If you don't have a reason behind it, then I
don't think it's necessarily the best use of your time. Right,
So how do I automate the brand building, which is
the posting of social media? Well, I love Bridge AI
and automation. I do legitimately have my daily content generator.
I'm not trying to sell it to you, but what
(20:50):
I'm trying to say is that what I have in
my business is this nine dollars automation, this workflow, right,
and literally what it does is like I have a
whole library of content. This automation randomly pulls a piece
of my content and spins it out on social media
for Instagram, Facebook, LinkedIn, know YouTube, all these different platforms
(21:11):
for me, so that I can take advantage of the
brand building aspect that social media allows me to do. Right,
I can grow my own audience, I can grow my traffic,
but I'm also automating my traffic because I created content
once by AI and automation via this workflow do it
for me. Right. So my biggest thing is if you're
going to contracreator you want to transition to an automated
content business, automate your contecration. Now. The second aspect of
(21:36):
you know, creating an automated content business is really talking
about what does it look like to automate my leadchen
right now? Automating lead gen is a little bit harder
than what you may think. Some people think that, like
you need to invest in ads. I think it's great
to invest in ads if you are ready to invest
in ads. For me personally, like, I don't invest in
ads because it's not something that I know how to do.
(21:58):
But it's not something that I really want to do, right,
And so I ask myself, how can I get AD
level reach but for free?
Speaker 1 (22:05):
Right?
Speaker 2 (22:05):
And so when you think about ads, like what is
the what is like the whole premise of them? Well,
the premise of ads is literally it's a pay to
play way to access an audience. Right. So I'm thinking
to myself like, Okay, how can I access an audience
the same way that you would with ads, but for free?
And that's when we get into collaborations of freebee swaps, bundles, summits,
(22:26):
all those types of collaboration opportunities where I'm literally spending
max an hour of my time pitching it myself to people,
applying to bundles, all those things so that I can
get the highs return on time. And so, yes, it's
not completely automated, but like the fact that like it's
taking an hour worth of my time a month versus
ten twenty plus hours creating content that just goes down
(22:48):
a social media black hole, It's worth it to me, right.
And so the last piece is conversions, and I'm really
leaning on email marketing. I'm leaning on funnels where I'm
thinking about like, Okay, I'm driving all this traffic. I'm
driving people to my email list. How can I drive
people to either purchase my courses? My courses or purchase
you know, affiliate recommendation that I have and you know,
(23:12):
have that kind of mixture of both value but also
you know, sell to my audience. Because I am a
small business, I am someone who does make money and
needs to make money. I think anybody does, right, And
so I automate my selling by email marketing and bio funnels.
Speaker 1 (23:28):
So now, speaking of let's say conversion, which is the
very important thing and funnels convergon, let's talk about conversion
a little bit. What do you think is the best
way to convert people in an online environment? Do you
think it's with you?
Speaker 2 (23:44):
I don't necessarily think it's about the content format. I
think it's really about the steps that people are taking
to even be going. And it's like, so conversion goes
in a lot of different ways, right, Like there's multiple
conversion points, right, So you have the first touch point
of people need to even like your content, right so
that like, you know, getting a follower, I would say,
(24:04):
is a first conversion piece. Right. It doesn't necessarily need
to be video or any type of specific content format,
I would say, like honestly, like, choose the format that
works best for you for me, Like, I love writing
because it's very like meta, it's very like simple. All
I have to do is just sit down and a
keyboard and write. But if it's for YouTube, and then
then like I need like a really nice camera, a
(24:26):
really nice mac is mike, Like, it's just like too
many steps for me personally, Right, I like writing because
it works well for me. You might not like writing,
and that's fine. But the first conversion would be like
getting a follower, right. The second conversion would be getting
people to go and join my email lists. The third
conversion would be to have people buy one of my products. Right.
(24:48):
The fourth conversion is, once when they buy my products,
can I upsell, you know, a product of mind? Can
I down sell a product of mine? Right? So there's
all these layers of conversions, But what happens in between.
What happens in between them is I give value in
the form of content, I give value in the form
of freebies, I give value in the form of emails,
(25:08):
I give value in the form of product recommendations. And
then ultimately I'm not only building a relationship but I'm
building the conversion conversation as you go further down my
you know, my world of Tina.
Speaker 1 (25:24):
I think I got some a freebie from you. I'm
not sure it's I think it's for you. It's like
a Facebook groups collection, something like the a list of
Facebook groups that contains the Facebook groups and show you
some kind of how abystic groups to interact with.
Speaker 2 (25:41):
Yes, uh, there is that freebie of mine. But I
do have other freebies in the forms of content database
freebies as well as a welcome email template. There's different
ways that you can lover freebies.
Speaker 1 (25:53):
Yeah, so this one that I am talking about, can
you tell us a little bit about it and your
initial thoughts about it and how it will help someone
who might get it.
Speaker 2 (26:05):
Yeah, So when it comes to Facebook groups, I think
that specific freeview would help someone because then they can realize,
like they could do some market research and Facebook groups.
You could do market research and Facebook groups of like
who is it that you want to target? But also
you can leverage Facebook groups to do kind of like promotion. Right, So,
(26:25):
some Facebook groups allow you to promote your business, right,
and so if you are allowed to promote your business,
then you're able to actually you know, get the reach
and the engagement and the audience exposure to the Facebook group. Right,
So make sure you're obviously doing it within the roles
and within the scheduled timeframes, but that will allow you
(26:46):
to get further reach.
Speaker 1 (26:48):
Yeah. I wanted to know this because a lot of
people I see that what kind of freebee should I do?
What should I do? Is it vida video coursative? Like
what you are doing. You did something, You got something
that already existed, and you put in a way that
is kind of useful to people who to get it.
So we didn't. You didn't basically create it from scratch
(27:08):
to us already kind of there, but you utilize it
in a different way. So I think this is a
good and creative way to do let's say freebies for
an upt and to get the leads and this type
of something that people would actually want to to let's
say shortcut things like I said, for example, me going
to every Facebook group and search myself, you would have
(27:33):
this type of things. So I would also say to
people and courage to listen. You can think of creative
ways to kind of speaking of bundles, kind of bundle
things together that you can actually do and you are
permitted to do in a way that would be useful
to people, which is very important.
Speaker 2 (27:51):
Yes, absolutely, Like I think when it comes to freebies,
like you definitely want to help your audience in the
sense of like how can I you know, the biggest
ways that you tell people is how do I teach
people how to make more money? Or how do I
teach people how to have more time? Right, and so,
like making money could probably be like something that you
offer as like a paid container, or you could do
free It's up to you. But I think time honestly
(28:14):
is more important than money, right, So if I can
create a freebee that shortens the time it takes to
get to X, y Z, then I think that's a
huge value add because people always need more time. You
can always make more money, but you can never get
more time.
Speaker 1 (28:27):
Definitely, definitely. So what would you say the best resources,
tools or books that you have read that you would
generate or recommend to people.
Speaker 2 (28:36):
Yeah, So I think the best book that I recently
read that is actually very simple is Million Dollar Weekend,
having in my Bookshelf Club by Noah Kagan. And then
the second book that I really love is Copyrighting Secrets
by Jim Edwards. And then the last book that I
would say is I believe It's Dot Com Secrets by
(28:57):
Russell Bronson. These are kind of like three foundational books
that I've really read. And another book that I could
talk about actually is Who Not How? By Dan Sullivan.
I believe these are really great books that I've kind
of leveraged in my business, and it's kind of surprising,
like how much value you can get just from a
simple book.
Speaker 1 (29:19):
Yeah, definitely, speaking of how much value. So, what is
the worst advice that you have ever received?
Speaker 2 (29:27):
Ooh, the worst advice that I've ever received. I don't
know if it's the advice, but I feel like it's
like the general thing that I keep seeing often is
like my way is the best way, right, Like you'll
see a lot of that in the entrepreneurship space of
like learn my number one secrets and how I make
ten twenty fifty, one hundred grade in a month whatever,
(29:48):
And you know that's probably there's probably some merit to
like what they're saying, but like, honestly, like their way
is not the best way, at least not for you.
Speaker 1 (29:56):
Right.
Speaker 2 (29:57):
The reason why I say that is because like everybody
has way of doing things uniquely, right, Like I am
the one Tina that's uniquely me in the entire world. Right,
you're telling me that your way is gonna be perfect
for me. I might like some elements that you have
in your business that I want to apply to my
business model, but it's not one way, like my way's
(30:19):
the only way, right. And the reason why I say
this is because for a long time, even in the
coaching business like that I had, like I felt like
there's a lot of copycat culture and the coaching business
where like people are like my ways this way, and
then you just kind of see like people are teaching
the exact same thing but just in a different container.
And I was just like, you know what, like there
(30:40):
is no layer of like authenticity, like what is your
unique way? Like, well, you kind of just see the
same things over and over again. And so for me,
like me building an automated concept business like I've I've
literally spent three years building this is my way the
best way it is for me, But it might not
be for you. And that's fine. Maybe take some elements
(31:00):
of my business that you can apply to your business.
Maybe you don't, But like I think people are not
allowing themselves the creativity to think for themselves, but also
allowing themselves the creativity to experiment. Right, Like I genuinely
when I started this whole concept persiness, I generinely tried
to find a coach who could teach me everything that
(31:22):
I know now, and I couldn't buy someone because nobody
was doing it. And so I literally had to figure
out how to do this by myself, not because I
wanted to, but because I had to. And that's why
I feel even remotely confident to talk about this on
your podcast is because like it took me three years
to build it, and like my way is the best
for a way for me. Maybe it might be good
for you, maybe it might not, but at least you
(31:44):
learn something.
Speaker 1 (31:45):
Yeah, I thoughtally agree with you. The element of not
each experience or whether it's true or not some people
telling you that this is the way, the secret of
whatever it is the secret of X. It's not necessarily
what's working for hurt and individual would actually work for
the other. But like you said, it could be some
(32:07):
elements there that are useful, but we have to keep researching,
not researching, because it exactly is not taking action. But I
would say planning and then taking action immediately. So plan
and take action immediately, you would learn faster and you
would know what is a good fit for you or not.
So by taking actually that's the most important thing. But
(32:28):
planning or sitting outside or going from A to B
to C to C to whatever it is and ideas
it will not be helpful at all. Yeah, definitely. So
do you think that there's something that you would like
to say as a final note or do you think
that we have missed something? Talk about something important? Do
(32:48):
you think?
Speaker 2 (32:50):
I think the one thing is like, if you want
to build a business, make sure it's the business model
that works best for you. The one thing I would
also say is like, if you and this podcast and
you want to connect with me further, then feel free
to gape or grab one of the freebies in the
show notes. But you can also reach me on my
email list creators Club dot tinolopus dot com. That's where
(33:11):
I spend a majority of my time on the newsletter.
But overall, like I'd be happy to chat and you know,
continue the conversation from there.
Speaker 1 (33:20):
Awesome, Well, Tina, thank you very much for joining me
for this episode. The great insights, very authentic, I would say,
and a great subject matter that And I would say
I knew, let's say, point of view of things, because
not everyone should like tell that this is the way.
Each one should experiment, do the action and find their
(33:43):
own way or find their own path into things. Thank
you for joining me.
Speaker 2 (33:47):
Thank you
Hallo, I welcome to the Success Great Podcast with Alsos
and Tale. I am excited to introduce you to a
series of conversations with some of the most successful and
sparing individuals from various industries. My aim is to dive
into their stories behind their success and explore the knowledge, strategiest, habits, mindsets,
and wisdom that have propelled their success. Each hibishud of
(00:21):
the Success Great Podcast will feature a different guest who
will share their unique journey, the challenges they faced, and
the reasons they have learned along the way. I would
also be covering topics from entrepreneurship and innovation to leadership
and personal development. Whether you are inspiring entrepreneur, a season
business profession, or just someone looking to improve your life,
(00:41):
the Success Great Podcast is for you. My goal is
to bring you valuable insights and inspiration that will help
you achieve your own success in business and life. So
get ready to learn and be inspired. The Success Great
Podcast starts now. I am joined with Tenelope to talk
about the essential steps to building an automated to creat
our business and to however these kind of things and
(01:05):
collaboration into building your email list more and more so,
Tina helps content creators, what you make their content, traffic
and intern with no code, affiliate marketing and email marketing. Tina,
Welcome to this episode of the Success gret podcast.
Speaker 2 (01:19):
Thank you so much for having me happily be here.
Speaker 1 (01:21):
Because you are to creator economy and you are helping
other people. What do success means to do? And what
do you see other people define success as?
Speaker 2 (01:29):
So what does success mean to me? I have actually
two missions in life. So the first one is actually
to help you know, businesses, individuals, entrepreneurs build generational wealth
through online business. The second mission that I have is
to help those same entrepreneurs be able to have the
time to enjoy that wealth because I feel like a
lot of times what I see a lot in you know,
(01:51):
the creator space, but just an entrepreneurship in general, is
that people talk a lot about money and they see
that as a sign of success, which it is. But
what people don't see the behind the scenes is the
booked out calendar, the back to back calls, the stress,
the mental load of waking up and going to bed
thinking about your business. And that's not the way that
I like to run my business personally, and so it's
(02:13):
my mission to help those same entrepreneurs actually realize that
you can enjoy wealth but also have the free time
to live your life on your own terms.
Speaker 1 (02:21):
Usually. I know that like all of us think of
that that the creator economy now is very personal and
it's very important to be authentic in it. So in
your own experience, how did you start with that? Can
you give us a telling of a story or a
glimpse on how do you started writing on medium? How
you started being a content creator? Did you see the
(02:43):
content creators and thought to yourself, this is what I
want to do.
Speaker 2 (02:46):
Actually, no, with content creation. I actually did not want
to do content creation for a long time. It's you know,
it's interesting because when you think of creators, they usually
take the path of content creation and then maybe courses
and then coach and then you know, they get more
of a book dot calendar as they progress in their career.
But for me, it was the complete opposite. So I
(03:08):
actually started in the online space as an online coach.
So I was helping, you know, as a business coach.
I was helping life coaches, mindset coaches, people within that
space really build their online business. And so it was
the first time where I was really helping them like
on a one one setting of getting clients, making the
first ten thousand dollars getting their first clients, And it
(03:30):
was very fulfilling to really be able to see these
businesses grow and I was able to help them. However,
what people tell you is that like they always say, like,
you know, start coaching because you make a ton of money.
I did make a ton of money from coaching. But
what they don't tell you is the behind the scenes aspect.
And I alluded to this earlier of like I did
(03:50):
have the back to back sales calls, and I feel
like a lot of people say sales calls and having
a book dot calendar it's like a dream. But for me,
it's not a dream. It's a nightmare because because you know,
I had, you know, to deal with the content creation piece,
the marketing, the customer support, the client delivery, that actual
like sales calls itself. And I had this type of
(04:11):
business model at the time where like if I I
only made money when I signed clients, So if I
didn't sign clients, then I didn't make money. And so
every month I'm wondering, like when am I going to
get my next client? And it's actually ironic how I
got into content creation because I always call it my
dark day where I actually the reason why I say
(04:31):
its ironic is because I actually made the most amount
of money I've ever had in my business, and at
that coaching business at the time, and I realized, like,
you know, what got me here was actually working less.
But for some reason, when I made so much more
money than I've ever seen before, I thought to myself, like, oh,
I need to work harder, when I didn't credit the
fact that what got me to that success was working less,
(04:52):
And so I went on overdrive where I worked. I
pushed myself so much. I literally had twenty back to
back sales colls and every single one of them I'd
said no. And I was thinking to myself like that
that's that doesn't seem right, Like I know how to
close sales like I've done, Like I've closed over six
figures in sales, Like I know how to do this,
So what's going on here? And I actually had a
(05:16):
coach at the time who asked me, She's like, you know,
do you think you're burnt out? And I was like,
what is that? Like I didn't even know what the
term meant. I just knew that I had this feeling,
and so as she was describing it to me, I
was like, yeah, I feel like that is what I'm experiencing.
And so, you know, I decided to take a four
month mental sabbatical, sabbatical, mental health sabbatical, and I just
(05:37):
closed all my didn't take any clients, just finish the
contracts that I had, and I kind of had this
point where like, you know, I want to go back
to online business, but I don't want to go back
in the same way. And so, you know, bringing it
back to those two missions of like, how do I,
you know, teach people how to create generrational wealth through
(05:58):
online business, but how do I do that in a
way where I'm not being burnt out? And so that's
where I stumbled upon Medium, where I thought you could
get paid to write on the platform, you can actually
you know, create and deliver knowledge at scale because you
have the internet. The blog runs twenty four seven, so
it can have an evergreen aspect of it, meaning that
people can access at twenty four seven, three hundred and
(06:19):
sixty five days a year. And that's where I was like, ooh,
that's my golden ticket, that's my opportunity where content creation
allows me to teach people at scale, but it also
allows me the availability to have a free calendar, to
not have any client calls, and not have any coaching calls,
to not have any sales calls. I also don't have
a team. I just it's really just me, And like
(06:42):
I kind of realized myself, like, Okay, I love content creation,
but I want to be able to not have the
headaches of content creation, of having you know, like being
you know, there's this term of like you need to
create content every day, or you need to write posts,
you need to post every day, and I think that's bullshit,
right because like I've been able to build a successful
creative business without doing any of those things. And I've
(07:05):
just realized, like it took me three years to build
an automated creative business, and you know that is truly
because I had to start with my non negotiables of
like I don't want to have a book dot calendar.
I want it to be completely automated. And I want
to be able to take a month off for my business,
which I did last year and still be able to
make money in my business. And so that's why I'm
(07:26):
here to tell you guys about that whole journey.
Speaker 1 (07:29):
Well cool, So you mentioned that medium about medium, talked
about medium, talked about social media, and you mentioned medium
that s pays people who are right there and create
coning there. I didn't know that existed there that platform. Yeah,
so this this is one thing of it, right. So
another thing is you when you talked about social media,
(07:49):
talked about that you didn't like to create social media
or posts every day, which is actually exhausting. I know
that from experience, and it's not really that much useful
and listen, like your posts go like I don't want
to say viral, but it gets tons of views because
it's up to this if you are not having certain
type of things, and sometimes it gets frustrating not to
(08:11):
get the like the views this which is very important.
It's not if I am talking for example, about YouTube,
the views are more important than the subscribers because no
matter how much subscribers you have on YouTube, it does
not matter if they are not watching the videos. So
views are more important. So how do you approach this,
Like are you now focused completely on medium and do
(08:33):
you think this is something that's very important and you
encourage your creators to focus on one type of thing
and not being here and there.
Speaker 2 (08:41):
So it's actually funny. I'm actually I'm on Medium because
I love the platform, but I think it even goes
like take it a step back, right, So there's two
there's two focuses that I always ask creators, like is
your goal to build a brand or is your goal
to make money? Because if you like serious, like, there
are very two different activities, right, there are different routes
(09:03):
in terms of like, if you want to build a brand, yes,
post on social media every every day, right on Medium
every day, do all the things for you to get followers, likes, comments, engagement,
all those things. But at the end of the day, like,
if you want to go viral on the platform, then yes,
you're gonna build a brand. But I will honestly say
I've gone viral. It's made me some money, but like
(09:23):
it has it, it's not sustainable, right, Viralogy is not
a strategy in my opinion, And so if your goal
is to make money, then I'm gonna take you through
a different route where like it's actually like surprisingly like
when I looked at the data, because I did like
a quarterly recap and I looked at the data to
see where all my leads are coming from, to see
(09:45):
like where the money's coming from in my business. And surprisingly,
like social media was like the bottom of the lists
in terms of it yielded the lowest return on EMAO subscribers, leads,
and actually cash. What yielded the highest return on you know,
cash and leads was actually building my email list. And
that was you know, when we think about building the
(10:07):
email list, it's like, you know, people think to themselves like, oh,
if I want to build an email then I just
need to create more content. Well not necessarily, right, So
if you want to build leads in your business, you
want to build your email subscriber based, then I'm going
to highly encourage you to focus on collaborations, specifically collaborations
at skill. And what that looks like for me is
doing it in the form of freebe swaps, bundles, reaching
(10:29):
out to people and saying it, hey, can I promote
my freeby tier list, so on and so forth, and
we do a vice versa. And you know, that has
been the highest return not only on time, but it
has been the highest return on email subscribers that I
get in return of that, right, And so what I
can see is that like ninety percent of my email
subscribers are coming through collaborations. And when I think about
(10:50):
the time aspect of actually being involved in collaboration, max
it takes an hour a month to be involved in
a collaboration. But if I can get for four hundred
email subscribers on an hour, then that's worth my time
versus spending an hour creating content to build a brand
that doesn't pay my bills.
Speaker 1 (11:10):
I can relate like social media if you're especially like thinking.
If you're talking social media, Twitter or Facebook, the post
lives there at maximum twenty four hours, so it's not
for a long time and barely anyone sees it in general.
So ned you mention that they have to click, they
have to go to the website, they have to actually
opt in for the freebie or the core free course
(11:31):
or whatever it is. So we're talking here about a
fraction of the people who are, for example, following someone
on social media in contrast to the collaboration type, which
is I actually did two summits back in November and
in December, and yeah, there's a difference. There's there's but
(11:51):
there's a ton of work from from my side that
is because I was there was for example, there was
a lot to fork from that side. But as far
as when you are let's say, maybe the the side
of the guests, that could be different, and the collaboration
in general is especially when it is I would say
(12:12):
like aligned collaborations, Like you could have collaborations in with everyone,
but I would say better collaboration with aligned the aligned
people or aligned entrepreneurs or business owners that are in
the same kind of atmosphere or same type of audience.
Let's say, which is I think maybe I believe it's
better because you would know more what type of people
(12:35):
that you would get into your business or your basically
email list, and you would know that what you are
for offering them is something that they are going to
accept to develop more in their business or their lives.
Speaker 2 (12:49):
Yeah, and even like so let me kind of like
walk you through about that. You mentioned this a little
bit about like having aligned like the collaborations being aligned
with your business right, Like, so for me, like I
collaborate with individuals that serve the same niche as me,
So I serve creators at the creator economy course creators
and could just kind of tend to sometimes follow in
that bag of categories as well, and so like it
(13:13):
just realistically, if I'm going to do a collaboration with somebody, like, yes,
I wanted to work well with me, but I also
want to work wanted to work well with the person
that I'm collaborating with. Right, So, for example, if I'm
doing a freebe swap, and basically the context of a
free freeb swap is like say, for example, I promote
my freebee to your list and you promote your freebie
to my list, then we both get exposure to each
(13:34):
other's audiences, and the you know, the audience you know
itself gets something for free. Right, So it's a one
win scenario for all parties. But like at the end
of the day, like if I, you know, promote my
content database freebie, for example, to someone who sells charcuterie boards,
like that doesn't make sense, right, and it's not gonna
convert well for them, it's not gonna covert well for me.
(13:57):
But also like at the end of the day, like
it's like you want to have the best return on
your time, Like don't invest your time on activities or
on collaborations that don't align with your mission who you
serve and ultimately, like the niche that you're in now.
Speaker 1 (14:13):
In your opinion, what is the best way to go
about the Like as I mentioned, I did summits and
you mentioned the freebies. Do you think the type of
people who would like obtain for the freebies is a
good idea or do you think that it's about building
relationship with them for the long term and not immediately
(14:35):
hitting them with offers to get the sales.
Speaker 2 (14:38):
So, yeah, that's actually an interesting thing. It's you're asking
the question of, like what is the balance between value
versus sales? Right? And when we think about this, like
you still need a freebie in some element to get
people to join your list, right, And so I like
to think of this as like a funnel, right, like
all of my content, because I'm a contracreator, I still
(14:58):
create content. I don't spend a ton of time on
the platform, but like content is being posted and scheduled
on my behalf, right, Like when I create content, my
only coll toent action truly is just to join my
email list, and that could be in the form of
grab this freebie everything like that that is value that
I'm giving to my audience in the form of like
my content itself. But also I'm directing them to evalue
(15:20):
ad which is the freebie itself, right, And so like,
those are two touch points that I already have where
I'm giving value. Now the goal of like what I
do my selling, majority of my selling is actually via
my email list. I don't really sell through content directly,
right because with my email lists, like I can follow
up with them, I can engage with them, I can
(15:40):
build that relationship further. Right, So when I think about
building a relationship via my email list, I'm thinking of like, okay,
like how can I give them even further value in
the form of maybe I want to give them more freebies.
Maybe I want to give them like exclusive trainings or
resources or you know, content that is not publicly shared
anywhere else, right, And so I do that, you know,
(16:03):
within my email list. But I also tell my subscribers
from the beginning, like literally as my I call it,
like email zero, where I'm walking them through with expectations
of joining my email list, like I say to them, say,
I say, hey, like, I will give you value, but
I also will be promoting my offers, my services, my products,
(16:24):
because I do think that they are of value, but
also at the end of the day, Like, I'm a
small business and I fully expect you to do the
same for your own audience as well. So I'm leading
by example. But basically the way that I mix it
up is like I'll have like a freebead, some value
add emails, and then I'll do like a single promotion
(16:44):
for a specific offer, and then I'll just repeat the
cycle from that point on.
Speaker 1 (16:49):
So, now do you think how important it is? Like, gee,
what you're talking about. Medium is a written world platform.
Email marketing is a written world platform, basically, so how
important this is for content to get creators to actually
learn about writing and copyrighting? They think this is I
would believe something that is essential for every content creator
(17:09):
to learn about, not mentioning that if you post on
social media there's also some copywriting there.
Speaker 2 (17:15):
I mean writing and copywriting is literally the backbone of
any type of content, right like if even if you
are doing podcasting or youtubing or any type of other
form of content, like you need some type of writing,
and like that can go from the form of like
outlining to direct response copywriting of like you want to
directly talk to your ideal client, right like, writing is essential.
(17:39):
But I think what's even more essential beyond writing is
like understanding who you are even writing for, right, Who
are you writing to? If you don't have a good
grasp of the person that you're writing too, then it's
going to make it very hard for human to create
content to begin with.
Speaker 1 (17:54):
Right.
Speaker 2 (17:55):
And so if you want to have a good understanding
of who you're writing to, you want to understand, like
where the pain points, what are the transformations that they're
truly seeking, what are the things that they keep them
up at night, what is the first thing that they
think about when they wake up? Right, And majority of
the time, your ideal client might be a previous version
of who you are currently, right, So for example, like
(18:17):
for me, like, I know, content creators struggle with creating
content because, like you know, you post something on social
media and it goes to a black hole, Right, I
know that's something that like they spend hours creating and
they just it just sucks, like as much as your contracreator.
I feel like secretly there's a part of re view
that maybe like doesn't like social media, and so I
know that's a pain point that they struggle with. I
(18:39):
know that because I used to be that person. I
used to be that person as a previous version of
me who had that same struggle and that experience. Right,
So because I understand completely that person struggle because their
prior version of me, I can actually I did create
an offer where I know you're someone who doesn't who
who feels like there's contentent's going down a social media
(19:02):
black hole. But if you're someone who wants to get
your time back but automate your content creation, then maybe
you might want to check out this daily content that's
nine dollars, right, that I created that's helping you, right,
because it helped me, And if I know it helped me,
then I know it's gonna help a prior version of
me as well.
Speaker 1 (19:20):
That's definitely true. It's it's always good to learn not
from the extreme experts. I would say it's good to
learn from people who are one or two or three
steps ahead of you. That would feel more relatable. I
guess right when you speak about the gurus, so there
are way beyond what you want to be, which is
(19:41):
good to learn more about people and what they do
and their opinions, but it would feed closer to maybe
someone who's three steps ahead of you instead of four
hundred steps ahead of you. So that's very important. So
now can we put the let's say, the steps building
an ultimate creator business in twenty two three overview and
(20:04):
give a bit of h one of them.
Speaker 2 (20:07):
So I kind of like to think of this as
my three pillars. Right, So when it comes to create
an automated content business, the first things, as the term says,
is like, okay, you're a content creator. One of the
things that takes majority of your time, which probably has
the lowest return on your time, is content creation, which
is ridiculous because you would think otherwise. But like what
(20:29):
I mean by contact creation, I mean like posting on
social media just for the sake of posting social media.
If you don't have a reason behind it, then I
don't think it's necessarily the best use of your time. Right,
So how do I automate the brand building, which is
the posting of social media? Well, I love Bridge AI
and automation. I do legitimately have my daily content generator.
I'm not trying to sell it to you, but what
(20:50):
I'm trying to say is that what I have in
my business is this nine dollars automation, this workflow, right,
and literally what it does is like I have a
whole library of content. This automation randomly pulls a piece
of my content and spins it out on social media
for Instagram, Facebook, LinkedIn, know YouTube, all these different platforms
(21:11):
for me, so that I can take advantage of the
brand building aspect that social media allows me to do. Right,
I can grow my own audience, I can grow my traffic,
but I'm also automating my traffic because I created content
once by AI and automation via this workflow do it
for me. Right. So my biggest thing is if you're
going to contracreator you want to transition to an automated
content business, automate your contecration. Now. The second aspect of
(21:36):
you know, creating an automated content business is really talking
about what does it look like to automate my leadchen
right now? Automating lead gen is a little bit harder
than what you may think. Some people think that, like
you need to invest in ads. I think it's great
to invest in ads if you are ready to invest
in ads. For me personally, like, I don't invest in
ads because it's not something that I know how to do.
(21:58):
But it's not something that I really want to do, right,
And so I ask myself, how can I get AD
level reach but for free?
Speaker 1 (22:05):
Right?
Speaker 2 (22:05):
And so when you think about ads, like what is
the what is like the whole premise of them? Well,
the premise of ads is literally it's a pay to
play way to access an audience. Right. So I'm thinking
to myself like, Okay, how can I access an audience
the same way that you would with ads, but for free?
And that's when we get into collaborations of freebee swaps, bundles, summits,
(22:26):
all those types of collaboration opportunities where I'm literally spending
max an hour of my time pitching it myself to people,
applying to bundles, all those things so that I can
get the highs return on time. And so, yes, it's
not completely automated, but like the fact that like it's
taking an hour worth of my time a month versus
ten twenty plus hours creating content that just goes down
(22:48):
a social media black hole, It's worth it to me, right.
And so the last piece is conversions, and I'm really
leaning on email marketing. I'm leaning on funnels where I'm
thinking about like, Okay, I'm driving all this traffic. I'm
driving people to my email list. How can I drive
people to either purchase my courses? My courses or purchase
you know, affiliate recommendation that I have and you know,
(23:12):
have that kind of mixture of both value but also
you know, sell to my audience. Because I am a
small business, I am someone who does make money and
needs to make money. I think anybody does, right, And
so I automate my selling by email marketing and bio funnels.
Speaker 1 (23:28):
So now, speaking of let's say conversion, which is the
very important thing and funnels convergon, let's talk about conversion
a little bit. What do you think is the best
way to convert people in an online environment? Do you
think it's with you?
Speaker 2 (23:44):
I don't necessarily think it's about the content format. I
think it's really about the steps that people are taking
to even be going. And it's like, so conversion goes
in a lot of different ways, right, Like there's multiple
conversion points, right, So you have the first touch point
of people need to even like your content, right so
that like, you know, getting a follower, I would say,
(24:04):
is a first conversion piece. Right. It doesn't necessarily need
to be video or any type of specific content format,
I would say, like honestly, like, choose the format that
works best for you for me, Like, I love writing
because it's very like meta, it's very like simple. All
I have to do is just sit down and a
keyboard and write. But if it's for YouTube, and then
then like I need like a really nice camera, a
(24:26):
really nice mac is mike, Like, it's just like too
many steps for me personally, Right, I like writing because
it works well for me. You might not like writing,
and that's fine. But the first conversion would be like
getting a follower, right. The second conversion would be getting
people to go and join my email lists. The third
conversion would be to have people buy one of my products. Right.
(24:48):
The fourth conversion is, once when they buy my products,
can I upsell, you know, a product of mind? Can
I down sell a product of mine? Right? So there's
all these layers of conversions, But what happens in between.
What happens in between them is I give value in
the form of content, I give value in the form
of freebies, I give value in the form of emails,
(25:08):
I give value in the form of product recommendations. And
then ultimately I'm not only building a relationship but I'm
building the conversion conversation as you go further down my
you know, my world of Tina.
Speaker 1 (25:24):
I think I got some a freebie from you. I'm
not sure it's I think it's for you. It's like
a Facebook groups collection, something like the a list of
Facebook groups that contains the Facebook groups and show you
some kind of how abystic groups to interact with.
Speaker 2 (25:41):
Yes, uh, there is that freebie of mine. But I
do have other freebies in the forms of content database
freebies as well as a welcome email template. There's different
ways that you can lover freebies.
Speaker 1 (25:53):
Yeah, so this one that I am talking about, can
you tell us a little bit about it and your
initial thoughts about it and how it will help someone
who might get it.
Speaker 2 (26:05):
Yeah, So when it comes to Facebook groups, I think
that specific freeview would help someone because then they can realize,
like they could do some market research and Facebook groups.
You could do market research and Facebook groups of like
who is it that you want to target? But also
you can leverage Facebook groups to do kind of like promotion. Right, So,
(26:25):
some Facebook groups allow you to promote your business, right,
and so if you are allowed to promote your business,
then you're able to actually you know, get the reach
and the engagement and the audience exposure to the Facebook group. Right,
So make sure you're obviously doing it within the roles
and within the scheduled timeframes, but that will allow you
(26:46):
to get further reach.
Speaker 1 (26:48):
Yeah. I wanted to know this because a lot of
people I see that what kind of freebee should I do?
What should I do? Is it vida video coursative? Like
what you are doing. You did something, You got something
that already existed, and you put in a way that
is kind of useful to people who to get it.
So we didn't. You didn't basically create it from scratch
(27:08):
to us already kind of there, but you utilize it
in a different way. So I think this is a
good and creative way to do let's say freebies for
an upt and to get the leads and this type
of something that people would actually want to to let's
say shortcut things like I said, for example, me going
to every Facebook group and search myself, you would have
(27:33):
this type of things. So I would also say to
people and courage to listen. You can think of creative
ways to kind of speaking of bundles, kind of bundle
things together that you can actually do and you are
permitted to do in a way that would be useful
to people, which is very important.
Speaker 2 (27:51):
Yes, absolutely, Like I think when it comes to freebies,
like you definitely want to help your audience in the
sense of like how can I you know, the biggest
ways that you tell people is how do I teach
people how to make more money? Or how do I
teach people how to have more time? Right, and so,
like making money could probably be like something that you
offer as like a paid container, or you could do
free It's up to you. But I think time honestly
(28:14):
is more important than money, right, So if I can
create a freebee that shortens the time it takes to
get to X, y Z, then I think that's a
huge value add because people always need more time. You
can always make more money, but you can never get
more time.
Speaker 1 (28:27):
Definitely, definitely. So what would you say the best resources,
tools or books that you have read that you would
generate or recommend to people.
Speaker 2 (28:36):
Yeah, So I think the best book that I recently
read that is actually very simple is Million Dollar Weekend,
having in my Bookshelf Club by Noah Kagan. And then
the second book that I really love is Copyrighting Secrets
by Jim Edwards. And then the last book that I
would say is I believe It's Dot Com Secrets by
(28:57):
Russell Bronson. These are kind of like three foundational books
that I've really read. And another book that I could
talk about actually is Who Not How? By Dan Sullivan.
I believe these are really great books that I've kind
of leveraged in my business, and it's kind of surprising,
like how much value you can get just from a
simple book.
Speaker 1 (29:19):
Yeah, definitely, speaking of how much value. So, what is
the worst advice that you have ever received?
Speaker 2 (29:27):
Ooh, the worst advice that I've ever received. I don't
know if it's the advice, but I feel like it's
like the general thing that I keep seeing often is
like my way is the best way, right, Like you'll
see a lot of that in the entrepreneurship space of
like learn my number one secrets and how I make
ten twenty fifty, one hundred grade in a month whatever,
(29:48):
And you know that's probably there's probably some merit to
like what they're saying, but like, honestly, like their way
is not the best way, at least not for you.
Speaker 1 (29:56):
Right.
Speaker 2 (29:57):
The reason why I say that is because like everybody
has way of doing things uniquely, right, Like I am
the one Tina that's uniquely me in the entire world. Right,
you're telling me that your way is gonna be perfect
for me. I might like some elements that you have
in your business that I want to apply to my
business model, but it's not one way, like my way's
(30:19):
the only way, right. And the reason why I say
this is because for a long time, even in the
coaching business like that I had, like I felt like
there's a lot of copycat culture and the coaching business
where like people are like my ways this way, and
then you just kind of see like people are teaching
the exact same thing but just in a different container.
And I was just like, you know what, like there
(30:40):
is no layer of like authenticity, like what is your
unique way? Like, well, you kind of just see the
same things over and over again. And so for me,
like me building an automated concept business like I've I've
literally spent three years building this is my way the
best way it is for me, But it might not
be for you. And that's fine. Maybe take some elements
(31:00):
of my business that you can apply to your business.
Maybe you don't, But like I think people are not
allowing themselves the creativity to think for themselves, but also
allowing themselves the creativity to experiment. Right, Like I genuinely
when I started this whole concept persiness, I generinely tried
to find a coach who could teach me everything that
(31:22):
I know now, and I couldn't buy someone because nobody
was doing it. And so I literally had to figure
out how to do this by myself, not because I
wanted to, but because I had to. And that's why
I feel even remotely confident to talk about this on
your podcast is because like it took me three years
to build it, and like my way is the best
for a way for me. Maybe it might be good
for you, maybe it might not, but at least you
(31:44):
learn something.
Speaker 1 (31:45):
Yeah, I thoughtally agree with you. The element of not
each experience or whether it's true or not some people
telling you that this is the way, the secret of
whatever it is the secret of X. It's not necessarily
what's working for hurt and individual would actually work for
the other. But like you said, it could be some
(32:07):
elements there that are useful, but we have to keep researching,
not researching, because it exactly is not taking action. But I
would say planning and then taking action immediately. So plan
and take action immediately, you would learn faster and you
would know what is a good fit for you or not.
So by taking actually that's the most important thing. But
(32:28):
planning or sitting outside or going from A to B
to C to C to whatever it is and ideas
it will not be helpful at all. Yeah, definitely. So
do you think that there's something that you would like
to say as a final note or do you think
that we have missed something? Talk about something important? Do
(32:48):
you think?
Speaker 2 (32:50):
I think the one thing is like, if you want
to build a business, make sure it's the business model
that works best for you. The one thing I would
also say is like, if you and this podcast and
you want to connect with me further, then feel free
to gape or grab one of the freebies in the
show notes. But you can also reach me on my
email list creators Club dot tinolopus dot com. That's where
(33:11):
I spend a majority of my time on the newsletter.
But overall, like I'd be happy to chat and you know,
continue the conversation from there.
Speaker 1 (33:20):
Awesome, Well, Tina, thank you very much for joining me
for this episode. The great insights, very authentic, I would say,
and a great subject matter that And I would say
I knew, let's say, point of view of things, because
not everyone should like tell that this is the way.
Each one should experiment, do the action and find their
(33:43):
own way or find their own path into things. Thank
you for joining me.
Speaker 2 (33:47):
Thank you
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