May 10, 2026 • 26 mins
Tony been running Faceless channels for over 4 years now with one channel hitting over 100K subs. His current record breaking month is $14K+ and he has monetised 4 other channels since. He teaches others how to use AI to monetise Faceless YouTube videos. Tony website: https://automatedincomeacademy.dropfunnelsapp.com/authority-site-3/7-steps-access Show notes: https://successgrid.net/sg272/ If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid Join AI Marketers Club: https://www.successgridacademy.com/3a30d0c6
Listen
Watch
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hallo, I welcome to the Success Great Podcast with also Stale.
I am excited to introduce you to a series of
conversations with some of the most successful and sparing individuals
from various industries. My aim is to dive into their
stories behind their success and explore the knowledge, strategiest, habits, mindsets,
and wisdom that have propelled their success. Each hypishode of
(00:21):
the Success Great Podcast will feature a different guest who
will share their unique journey, the challenges they faced, and
the reasons they have learned along the way. I would
also be covering topics from entrepreneurship and innovation to leadership
and personal development. Whether you are inspiring entrepreneur, a season
business profession, or just someone looking to improve your life,
(00:41):
the Success Great Podcast is for you. My goal is
to bring you valuable insights and inspiration that will help
you achieve your own success in business and life. So
get ready to learn and be inspired. The Success Great
Podcast starts now. In In this episode, we are going
to be talking about how to make thirty k plus
with the facetst YouTube channel and videos using YouTube and AI.
(01:06):
In this episode, my guest his name is Tony disandridis
Tony has been running facet List YouTube channels for over
four years now, with one channel leating over one hundred
k subs. His current record breaking month is fourteen k
and he has monetized other for other channels since he
teaches others how to use AI tomatize face this YouTube channels.
(01:28):
So Tony will.
Speaker 2 (01:29):
Come thank you for having me? Who saying I appreciate it,
thank you.
Speaker 1 (01:32):
For joining me. So first of all, we are going
to get into YouTube and face list channels and facetest videos,
which is I think a lot of us want to
make because they would think it's easier. But first of all,
what do you use your own definition of success? And
how do you see people around you have certain misconceptions
what success is.
Speaker 3 (01:52):
That's a very good question.
Speaker 2 (01:53):
Who's saying in terms of success, everyone has a different
definition of success, And I would say that it's it's
not one size fits all. Everybody has their own goals
and their own dreams that they want to achieve in life.
And I would say that whatever your highest values are,
there's this book I read recently. It's called The Values Factor,
and it talks about understanding what you truly value and
(02:15):
living up to your values. And when you do that,
what happens is you begin to you begin to when
you truly live up to what you value, you begin
to live a very fulfilled life. So if you really
value cars, and you're driving your dream car, and you're
selling cars, and you're living your life around that thing
that you really value, then you are a successful individual.
(02:37):
You don't have to be a millionaire, you don't have
to have a hundred girlfriends. If you are living in
accordance to your highest values, then it's a form of success.
Speaker 1 (02:48):
So now speaking of YouTube success, it's so that's very
important topic. But first of all, before we dive deeper
into basically or specifically about there's these YouTube channels and
your experience, what is the most important things for people
to grow on YouTube and is it important to let's
(03:10):
maybe specify a niche the general overview of YouTube success
in your experience.
Speaker 3 (03:17):
That's a good question.
Speaker 2 (03:18):
I would say the main thing that will make you
successful on YouTube, whether you're showing your face or whether
you're doing face those YouTube channels, is essentially the idea
behind what you're doing. So the ideation is definitely the
most important thing. If you have a brilliant idea. It
can be the difference between you getting one thousand views
on a video and a million views on a video.
(03:40):
So having a brilliant idea, the video idea I'm talking about,
and the niche is very very important. So that's the
number one thing that's the most important thing in the
whole YouTube spectrum is the niche you are in and
the video ideas that you put into that niche.
Speaker 3 (03:57):
That's the most important thing.
Speaker 1 (04:00):
Yourself.
Speaker 3 (04:00):
How did you get to YouTube? Like, did you just did.
Speaker 1 (04:03):
You see others doing YouTube when they were successful, or
someone told you YouTube is a good idea? How how
did you decide to do YouTube videos? The story, the
ologny story, I would say for you.
Speaker 2 (04:16):
Yeah, so it all started in lockdown, the first lockdown
when at the time I was working in sales. I
was working for a security company selling security systems, and
we were put on something would fur allowed here in
the UK where we were asked not to come into
work because of the coronavirus and social distancing and all
that stuff, and we weren't allowed to go to work.
So I was stuck at home and I was just
(04:36):
left essentially with a bunch of time and a bit
of money.
Speaker 3 (04:41):
To just play around with in my bedroom.
Speaker 2 (04:44):
So I was just like, Okay, I've got I've got
this money, I've got a bunch of time. Now that
we're in lockdown, what can I do? So what I
ended up doing is actually it was like three am
in the morning and I was scrolling through through I
think it was Instagram or it was Facebook or something,
and I across this advert which actually was talking about
faceless YouTube channels and how you can have a side
(05:05):
income with faceless YouTube channels. And I was like okay,
and I had a look, and I ended up buying
the course. They were selling a course there and a program,
so I took the program, took the course, and then
I started applying what I was learning in the course.
And then essentially what then happened was I after eight months,
my YouTube channels monetized. So my strategy was just looking
(05:27):
at trends, looking at what videos were going viral, and
I was just doing similar videos to videos that were
already hit in tens of millions of views. And then
my video started getting tens of millions of views, and
within eight months, my first YouTube channel got monetized. Now
eight months is actually a long time to have a
monetized channel, because right now, the average time that takes
(05:50):
me to monetize the channel now with my experiences, around
thirty days, so one month. But because I was a
beginner back then, I didn't know how to do it.
So I was just figuring things out, making a bunch
of mistakes, which cost me a bunch of money, a
bunch of time, and a bunch of energy. But after
eight months, I then got monetized, started making a bit
(06:11):
of money on the side with YouTube, and then eventually
started to pick up, and then it went from two
hundred dollars a month to five hundred dollars a month,
to one thousand dollars a month, and then it went
to five thousand dollars a month, and then we hit
the fourteen thousand dollars a month, and then it just
went on from there. And then I just started to
go into different niches and monetize different YouTube channels and yeah,
(06:33):
and then after I had a bunch of people reach
out to me saying they wanted me to When they
found out what I was doing, people would reach out
to me ask me to teach them how to do this,
and then I started teaching students how to do this,
and they started getting monetized channels. So it's just been
an interesting journey since then. So it's been four years
in the making and yeah, it's been a phenomenal journey
(06:54):
so far.
Speaker 3 (06:55):
Cool.
Speaker 1 (06:56):
So that's amazing that. So the first thing you mentioned is,
for example, it took about eight months, but now if
you would start a new YouTube channel, it will take
you like thirty days to get monetized and get views.
So the most important things in order to get monetized.
Of course we know about YouTube criteria to get monetized
and all the general but the one thousand subscribers and
(07:19):
the four thousand hours of watch time while I think
maybe ninety million watch time on shorts.
Speaker 3 (07:26):
I think.
Speaker 1 (07:26):
So, now, in order for you to start a YouTube
channel now and we go with as quickly as a month,
as soon as a month, how would you find the content?
Because for example, general speaking, I do personally create content,
but it's not getting the eyes balls or the views
that I believe they should get, right, So what is
the framework to know that this content or this video,
(07:50):
whether it's even face this or non face this, is
going to get some kind of views and your process
of work for getting non faced videos.
Speaker 3 (08:00):
That's a very good question who's saying.
Speaker 2 (08:03):
What I would suggest is look at what has worked
in the past, So what has gone viral in the past.
For example, you're in the podcast in Niche, So I
would look at if I was doing a podcast, I'll
look at successful podcasts that are going viral right now
on YouTube. And right now, one of the podcasts that's
really doing well is Steven Bartlett's Diary of a CEO,
(08:25):
where if you look at his thumb nails, he has
a crystal clear picture of the guest and then a
quote on the thumbnail which is like shocking, has an
element of shock, sometimes has an element of fear. Like
he has a lot of health professionals come on his
podcast and sometimes they talk about a lack of sleep
reduces your life by thirty three percent or something like that,
(08:47):
and they he would put like a shocking statement in
the thumb nail that will cause people to click. So
I would look at his methodology of thumbnails and I'll
just do very similar tech, similar colors, and structure it
in a pretty similar way. Yeah, that's what I would do.
So essentially the same thing with faceless channels. I just
(09:09):
look at what has gone viral in the past few
months or in the past few weeks, and I find
out why it went what viral so, and I find
out what kind of audience is behind that YouTube channel.
Are they an audience who likes dopamine or are they
an audience who likes serotonin? Are there an audience who
are more of a dark side audience they like to
hear about bad news, like the dark side of New
(09:31):
York or the dark side of Dubai or the dark
side of London. Like I always look at what kind
of audience we're dealing with, and then I'll taylor the
title and the thumbnail to that audience. So essentially, just
look for something that went viral in the past few weeks,
and you do that through scrolling through YouTube. Scroll through
YouTube until you find something that went viral in the
(09:52):
past few weeks. I say viral, I'd say around one
hundred thousand views plus in the last if it went
if it had a hundred thousand views plus in the
last few days, and the channel that uploaded that video
was like a small channel, and if you can see
that it's actually a niche and not a one hit wonder,
then I would go into it and just do similar
videos model after the proven framework of that viral video,
(10:15):
target that audience, identify the audience, and then target the audience. Essentially,
that's how we do it. It's pretty simple once you get
the hang of it. It did take me a few
years to get to where I am right now to
be able to monetize the channel very quickly, and it's
not too difficult right now because YouTube are promoting smaller channels.
If you have a smaller channel under thousand subscribers, your
(10:39):
videos kind of get a bit of a boost from
the algorithm.
Speaker 3 (10:42):
So that's what they're doing right now.
Speaker 2 (10:45):
And it only just takes one video to monetize your
channel to get you to one thousand subscribers and four
thousand hours of public watch time.
Speaker 3 (10:52):
One video can do that for you.
Speaker 2 (10:53):
So it's not a big kind of it's not as
hard as people think, but it's not as easy as well.
Speaker 1 (11:00):
Yeah, it's about so it's about the views. It's not
about how big are the number of subscribers. It's about
the views. Because you say sometimes videos have a lot
of views, some other videos, for example, in a certain channels,
they don't have a lot of views. So now speaking
of face this YouTube videos, So if someone would create
a faces video, your process or let's say we know
(11:25):
now there's a lot of AI tools that can create
that text, the audio and the video and the imagery,
a lot of these kind of things. But with your experience,
what is the easiest let's say out for people to
do this and let's say it does not consume so
much time because a lot of us sometimes complain about
(11:46):
that it's taking so much time to edit videos, to
create videos, et cetera, et cetera.
Speaker 2 (11:52):
Yeah, so there's a four stage actually a five stage
process to look for viral videos or to create video.
So the process is, first you need to look for
the idea, so we just cover that, look for what
has gone viral and just do a similar video. Second
part of the process is a script writer, so you
can use you can either hire someone from upwork or
(12:15):
fiver to do the script, or you can do it yourself,
or you can just use chat gpt to do it
for you. There's a free version, there's a paid version.
The free version is pretty much enough to do.
Speaker 3 (12:25):
A script for you.
Speaker 2 (12:27):
So you have chat gpt that will do the script
for you. And then after chat GPT. After the script
is done, you'll need the voiceover to be done, and
the voiceover can either be done by yourself or it
can be done by a voiceover artist who just speaks
the scripts and brings the script to life. Now, the
(12:48):
AI tool that we use that I use to speak
the script is called eleven Labs. So it's basically like
a laboratory where you just plug in a script. You
just put the script into the AI and the AI
will generate a void and you would not think that
the voice is an AI voice. It sounds like proper human.
The quality is really sound, very crisp, and you wouldn't
(13:09):
think it's an AI voice. So essentially, yeah, so eleven laps.
Speaker 3 (13:13):
Is a really good AI tool. Variation of voices.
Speaker 2 (13:17):
You can have an American male or you can have
a British female, and you can have different languages, so
it's like it's a very powerful tool. So once the
script is done, you have the voice over done. After
the voiceover, you would want to use AI tools to
generate images basically to do the video. So after the
voiceover's done, you need the video editor to do is
(13:38):
to do his job, his or her job.
Speaker 3 (13:40):
So the video editor will put footage together.
Speaker 2 (13:44):
He can either use DAI to produce images, or mid
journey AI to produce images, or stable diffusion to produce
the images. And once those images are produced, he can
put them together with background music graphics and make the
video look really nice. And so that's that part done.
(14:05):
There's also an AI tool called in video which is
like it helps you with editing, So that's another AI
tool that we use in video AI. And then after
that we have the thumbnail. So the thumbnail essentially is
a it's the thing that people need to see before
they click on the video. So essentially, when you scroll
through YouTube, for people listening to the podcast that doesn't
(14:26):
know what thumbnail is, it's pretty much like a book cover.
So when you scroll through YouTube, you have the title
of the video that explains the video, but then you
also have the image that explains the video, and the
image essentially just depicts what the video is about. And
you need a quality thumbnail that is not just a
good image, because a good image doesn't make people click.
What will make people click is something that will spark curiosity,
(14:49):
that will trigger emotions, whether that be fear, whether that
be curiosity, whether that be joy like excitement, don't I mean,
so essentially that's what you would want to do is
have a graphic designer create a thumbnail for you, or
you can use the AI tools such as mid Journey,
put it into Canva and then add text or add
(15:11):
an arrow and do that.
Speaker 3 (15:13):
So that's the creation process of videos with.
Speaker 2 (15:16):
A I tools that have recently come out. So there
was a huge surge of AI in the last quarter
of twenty twenty three. It's it's a huge surge of
that AI has it has had its influence.
Speaker 1 (15:27):
Put it that way, Yeah, definitely has changed a lot
of things. It made certain things easier, creating content easier.
So its a lot of I would say content creators
and video creators to push more out there. Right, that's
very important. So but what we of course when we
(15:47):
talk about when we talk for example, so people who know,
like when we talk about the thumbnail, it's important the
thumbnail to have a good one because people and there
are scrolling, they would stop it. Do you talk about also,
let's see triggering some kind of joy, fears or success
or whatever it is in the text, so people would
(16:08):
click for it. That's an interesting point but also comes
down to after people if they click that video. It's
important actually to have some kind of a good quality
content because now there's so much, like I would say,
maybe competition in the space with a YouTube, any social
(16:29):
network in general, So it's important to deliver high quality
content as much as possible, which is I think you
would agree with, right.
Speaker 2 (16:37):
Yeah, one hundred percent. It's all about quality. So gone
are the days of farming videos and just throwing a
bunch of spaghetti on the wall and hoping something would stick.
That's the same we say in the UK or the
shotgun approach where you just blast the shotgun and you
hope you hit somebody. So those days and YouTube are
pretty much gone. It used to work, but it doesn't
(16:57):
work anymore. So essentially you would want to focus on
So that leads me on to my next point. So
the idea of the video is the most important part
of the whole process, but the second most important part
of the process is having a really good script. And
the script is not just designed to be to really
hook the viewer, but it's more so to add a
(17:18):
lot of value to the viewer. That's what's really gonna
make you different to many people is when you actually
hook viewers and you genuinely provide value to them. For example,
like if you used to watch a video that told
you about how to lose weight, and it told you
something that you've never heard anyone ever talk about before,
(17:40):
and you're like, oh my gosh, I've learned something amazing,
so new. It's so simple to do, it's so easy.
I mean, why isn't anyone else talking about this when
it's something like that valuable where you start telling people
about it without anyone telling you to tell people, You're
just naturally talking about it. You're just talking to your
friends and family about it because you just learn something
(18:00):
really really valuable. So that's the level of value that
you want to deliver. You want to really deliver something
that people have never heard of before, and that really
still it's something new to them, but it's not. It
doesn't conflict with them. So something new but really adds
value to their lives really aligns with their values.
Speaker 1 (18:21):
So yeah, you believe that success new in the YouTube
game is a numboards game because eventually, like we need
to do certain things, so some of us might actually
do certain video that would think that they are a
high quality, great MBRE, great line, great text, but eventually
you would not get that much views as expected because
(18:44):
for whatever reason, it is the right show. So people
should not be discouraged, right, they should create another video
and another video. But in order for example, like a
new earlier when you talked about you can monet ze
a YouTube channel in like, for example, a month in
that period thirty is how would you usually.
Speaker 2 (19:05):
Upload about ten? Sometimes it doesn't take ten. Sometimes it's
like the second upload that pops off and mix and
hits the one thousand views and the four thousand hours
of watch time. So actually it won't even be ten.
Sometimes it will just be like five to seven videos
in the first month, and then that would just do it.
(19:26):
So yeah, it's it's in a sense it is it's
more of a quality game than a numbers game.
Speaker 3 (19:31):
But numbers do play a part. And hiss.
Speaker 2 (19:33):
Why the way I like to explain it when I
explain it to some of my students is you want
to post ten videos in a month, so ten quality videos.
You don't compromise on quality never, So every month push
out three to four videos a week, minimum ten videos
a month. So once you push out ten videos a month,
(19:54):
you won't have success. With every video that you post,
and that's just a pill that you need to swallow.
That something you need to understand. Not every video that
you're gonna upload is going to go viral. So what
you would want to do is you would want to
treat every video as if it needs to give viral
and put your heart and soul into every of those
(20:15):
ten of ten videos. And out of those ten videos
that you upload in a month, not all of them
will make you money, but you might have three of
them that do make you money, and out of the
three that do a bit of money, you might have
that one video that goes viral and pays for all
(20:36):
ten videos that you paid for, because essentially, either you're
doing the videos yourself or you're gonna pay someone else
to do some of the video, like the video editing.
If you haven't got experience in that, you would want
to hire someone to do that. So out of the
ten videos, three of them will do well, and out
of the three that do well, those three will pay
for the other seven as well with profits. So that's
(20:57):
pretty much how the YouTube game works. Is a numbers
game by is also a quality slash numbers game, so
it's not just the numbers game. It's a quality slash
numbers game, I would say, And it's pretty much and yeah,
it's pretty much the same in sales. So when I
was in sales, we were taught about the numbers game
as well. You ring one hundred people on the phone,
and out of one hundred people, you would have ten
(21:19):
people who are interested. Out of the ten people who
are interested, you have three people who are really good leads.
And out of the three good leads, you have one
close one sale. So that's essentially how everything works. It's
pretty much a numbers game in everything in life, even
if like even if you're going on dates. You can
(21:41):
ask a bunch of females out, females out to go
on a date so that you can find a wife,
and then one hundred might say no, ten are interested,
three go on dates. One is one of them is
your wife. So it's pretty much a numbers game and
anything essentially.
Speaker 1 (21:57):
So speaking earlier about that, let's the research is. Do
you think is the best way to do that inside
of YouTube or do you think that there are also
good tools like for example, some people might use Google
Search for certain terms and see the questions there. I
think that this is a good idea to get ideas
for title video or for example websites like answer the
(22:20):
Public Or do you think the best is within YouTube itself?
Speaker 3 (22:25):
I'll say YouTube itself.
Speaker 2 (22:26):
I'd say you can look at other platforms, but you
have to be careful because if you look at other
platforms like TikTok, TikTok has very different, a slightly different
audience to YouTube because they're more of a short form
kind of short attention span audience who just scroll and
just watch videos that are like thirty seconds twenty seconds long.
(22:47):
So that's more of a very young audience. And most
of the people on TikTok are like twelve years old
and fifteen years old and twenty years old. And yeah,
you don't have a lot of old people on YouTube,
I mean on TikTok, and so YouTube is.
Speaker 3 (22:59):
More or YouTube has all sorts of demographics.
Speaker 2 (23:02):
There's billions of users, but it's a different audience. There's
a different type of people that go on TikTok and
and Facebook then on YouTube. So the best place to
go viral on YouTube in the best place to do
your research is on YouTube itself. I do use an
AI tool that teacher that tells me what videos are
getting how many views per hour, so I can It's
(23:24):
called vid iq. It's a software that you install onto
your browser and when you scroll through YouTube, he actually
shows you underneath every video how many views per hour
that video is getting. And when you can see that
video is getting like a thousand views an hour and
it was uploaded like two weeks ago by a very
small channel, you know that that video is in the algorithm,
(23:44):
it's still trending, the trend isn't dead, and you can
do a similar video and just pivot off of that success.
Speaker 1 (23:49):
Great, great idea, so very insightful. So what is the
worst advice that have you ever heard? Or someone told you?
Speaker 2 (23:57):
The worst advice I would say is buy YouTube subscribers
and buy YouTube views. That's the worst advice because some
people do that. Some people have bot followers, they have
bot views, bot subscribers, and the reason why they do
that is because they want like a shortcut to get
to the monetization phase and they'll actually get Youtubeill actually
(24:18):
approve them of monetization because it's like yeah, because they
have the views and the watch hours. But the only
problem is is that once you have one thousand bots
that are subscribed to your channel. Every time you upload
a video, YouTube are gonna promote your videos to those bots,
and those bots are not gonna click on your video.
(24:39):
They're not gonna watch your video, and that's gonna tell
YouTube that your video is crap. And so when they see,
when YouTube sees that no one's clicking on your videos
because they're bots, and it's gonna they're gonna stop promoting
your video. So your video is going to die because
of a bunch of bots. So the worst advice, and
that's a really good question, what's the worst advice is? Yeah,
(25:01):
people say buy bots by buy subscribers, buy fake views,
and that's just something I'm just fully against.
Speaker 1 (25:08):
Yeah, I'm totally with you. Now, it's a great perspective
into things because when you push a video and you
have a certain amount of subscribers and not even only view,
there's a trigger or YouTube the truth, there's something wrong. So, Tony,
where can people learn more about you and what you
do and get in touch with you?
Speaker 2 (25:26):
Yeah, so I have a website. I'm going to send you.
The website link should be down below. If people want
to get in touch with me, you can just click
on the website, and then there is a section where
you can book a call with me if you want
to start your own YouTube automation journey so yeah, or
through my website.
Speaker 1 (25:44):
Awesome, awesome, Thank you very much Tony for joining me
for this episode of the Success Good podcast. Really insightful
tips and insights to how to grow a YouTube channel,
specifically for the people who do not want to let's say,
they don't want to show their face in their YouTube,
so they can have a face this YouTube channel, which
(26:05):
is also good and also could apply to people in
general who could want to grow their YouTube, which is
very important. Thank you very much for joining me for
this one.
Speaker 3 (26:15):
Thank you for having me
Hallo, I welcome to the Success Great Podcast with also Stale.
I am excited to introduce you to a series of
conversations with some of the most successful and sparing individuals
from various industries. My aim is to dive into their
stories behind their success and explore the knowledge, strategiest, habits, mindsets,
and wisdom that have propelled their success. Each hypishode of
(00:21):
the Success Great Podcast will feature a different guest who
will share their unique journey, the challenges they faced, and
the reasons they have learned along the way. I would
also be covering topics from entrepreneurship and innovation to leadership
and personal development. Whether you are inspiring entrepreneur, a season
business profession, or just someone looking to improve your life,
(00:41):
the Success Great Podcast is for you. My goal is
to bring you valuable insights and inspiration that will help
you achieve your own success in business and life. So
get ready to learn and be inspired. The Success Great
Podcast starts now. In In this episode, we are going
to be talking about how to make thirty k plus
with the facetst YouTube channel and videos using YouTube and AI.
(01:06):
In this episode, my guest his name is Tony disandridis
Tony has been running facet List YouTube channels for over
four years now, with one channel leating over one hundred
k subs. His current record breaking month is fourteen k
and he has monetized other for other channels since he
teaches others how to use AI tomatize face this YouTube channels.
(01:28):
So Tony will.
Speaker 2 (01:29):
Come thank you for having me? Who saying I appreciate it,
thank you.
Speaker 1 (01:32):
For joining me. So first of all, we are going
to get into YouTube and face list channels and facetest videos,
which is I think a lot of us want to
make because they would think it's easier. But first of all,
what do you use your own definition of success? And
how do you see people around you have certain misconceptions
what success is.
Speaker 3 (01:52):
That's a very good question.
Speaker 2 (01:53):
Who's saying in terms of success, everyone has a different
definition of success, And I would say that it's it's
not one size fits all. Everybody has their own goals
and their own dreams that they want to achieve in life.
And I would say that whatever your highest values are,
there's this book I read recently. It's called The Values Factor,
and it talks about understanding what you truly value and
(02:15):
living up to your values. And when you do that,
what happens is you begin to you begin to when
you truly live up to what you value, you begin
to live a very fulfilled life. So if you really
value cars, and you're driving your dream car, and you're
selling cars, and you're living your life around that thing
that you really value, then you are a successful individual.
(02:37):
You don't have to be a millionaire, you don't have
to have a hundred girlfriends. If you are living in
accordance to your highest values, then it's a form of success.
Speaker 1 (02:48):
So now speaking of YouTube success, it's so that's very
important topic. But first of all, before we dive deeper
into basically or specifically about there's these YouTube channels and
your experience, what is the most important things for people
to grow on YouTube and is it important to let's
(03:10):
maybe specify a niche the general overview of YouTube success
in your experience.
Speaker 3 (03:17):
That's a good question.
Speaker 2 (03:18):
I would say the main thing that will make you
successful on YouTube, whether you're showing your face or whether
you're doing face those YouTube channels, is essentially the idea
behind what you're doing. So the ideation is definitely the
most important thing. If you have a brilliant idea. It
can be the difference between you getting one thousand views
on a video and a million views on a video.
(03:40):
So having a brilliant idea, the video idea I'm talking about,
and the niche is very very important. So that's the
number one thing that's the most important thing in the
whole YouTube spectrum is the niche you are in and
the video ideas that you put into that niche.
Speaker 3 (03:57):
That's the most important thing.
Speaker 1 (04:00):
Yourself.
Speaker 3 (04:00):
How did you get to YouTube? Like, did you just did.
Speaker 1 (04:03):
You see others doing YouTube when they were successful, or
someone told you YouTube is a good idea? How how
did you decide to do YouTube videos? The story, the
ologny story, I would say for you.
Speaker 2 (04:16):
Yeah, so it all started in lockdown, the first lockdown
when at the time I was working in sales. I
was working for a security company selling security systems, and
we were put on something would fur allowed here in
the UK where we were asked not to come into
work because of the coronavirus and social distancing and all
that stuff, and we weren't allowed to go to work.
So I was stuck at home and I was just
(04:36):
left essentially with a bunch of time and a bit
of money.
Speaker 3 (04:41):
To just play around with in my bedroom.
Speaker 2 (04:44):
So I was just like, Okay, I've got I've got
this money, I've got a bunch of time. Now that
we're in lockdown, what can I do? So what I
ended up doing is actually it was like three am
in the morning and I was scrolling through through I
think it was Instagram or it was Facebook or something,
and I across this advert which actually was talking about
faceless YouTube channels and how you can have a side
(05:05):
income with faceless YouTube channels. And I was like okay,
and I had a look, and I ended up buying
the course. They were selling a course there and a program,
so I took the program, took the course, and then
I started applying what I was learning in the course.
And then essentially what then happened was I after eight months,
my YouTube channels monetized. So my strategy was just looking
(05:27):
at trends, looking at what videos were going viral, and
I was just doing similar videos to videos that were
already hit in tens of millions of views. And then
my video started getting tens of millions of views, and
within eight months, my first YouTube channel got monetized. Now
eight months is actually a long time to have a
monetized channel, because right now, the average time that takes
(05:50):
me to monetize the channel now with my experiences, around
thirty days, so one month. But because I was a
beginner back then, I didn't know how to do it.
So I was just figuring things out, making a bunch
of mistakes, which cost me a bunch of money, a
bunch of time, and a bunch of energy. But after
eight months, I then got monetized, started making a bit
(06:11):
of money on the side with YouTube, and then eventually
started to pick up, and then it went from two
hundred dollars a month to five hundred dollars a month,
to one thousand dollars a month, and then it went
to five thousand dollars a month, and then we hit
the fourteen thousand dollars a month, and then it just
went on from there. And then I just started to
go into different niches and monetize different YouTube channels and yeah,
(06:33):
and then after I had a bunch of people reach
out to me saying they wanted me to When they
found out what I was doing, people would reach out
to me ask me to teach them how to do this,
and then I started teaching students how to do this,
and they started getting monetized channels. So it's just been
an interesting journey since then. So it's been four years
in the making and yeah, it's been a phenomenal journey
(06:54):
so far.
Speaker 3 (06:55):
Cool.
Speaker 1 (06:56):
So that's amazing that. So the first thing you mentioned is,
for example, it took about eight months, but now if
you would start a new YouTube channel, it will take
you like thirty days to get monetized and get views.
So the most important things in order to get monetized.
Of course we know about YouTube criteria to get monetized
and all the general but the one thousand subscribers and
(07:19):
the four thousand hours of watch time while I think
maybe ninety million watch time on shorts.
Speaker 3 (07:26):
I think.
Speaker 1 (07:26):
So, now, in order for you to start a YouTube
channel now and we go with as quickly as a month,
as soon as a month, how would you find the content?
Because for example, general speaking, I do personally create content,
but it's not getting the eyes balls or the views
that I believe they should get, right, So what is
the framework to know that this content or this video,
(07:50):
whether it's even face this or non face this, is
going to get some kind of views and your process
of work for getting non faced videos.
Speaker 3 (08:00):
That's a very good question who's saying.
Speaker 2 (08:03):
What I would suggest is look at what has worked
in the past, So what has gone viral in the past.
For example, you're in the podcast in Niche, So I
would look at if I was doing a podcast, I'll
look at successful podcasts that are going viral right now
on YouTube. And right now, one of the podcasts that's
really doing well is Steven Bartlett's Diary of a CEO,
(08:25):
where if you look at his thumb nails, he has
a crystal clear picture of the guest and then a
quote on the thumbnail which is like shocking, has an
element of shock, sometimes has an element of fear. Like
he has a lot of health professionals come on his
podcast and sometimes they talk about a lack of sleep
reduces your life by thirty three percent or something like that,
(08:47):
and they he would put like a shocking statement in
the thumb nail that will cause people to click. So
I would look at his methodology of thumbnails and I'll
just do very similar tech, similar colors, and structure it
in a pretty similar way. Yeah, that's what I would do.
So essentially the same thing with faceless channels. I just
(09:09):
look at what has gone viral in the past few
months or in the past few weeks, and I find
out why it went what viral so, and I find
out what kind of audience is behind that YouTube channel.
Are they an audience who likes dopamine or are they
an audience who likes serotonin? Are there an audience who
are more of a dark side audience they like to
hear about bad news, like the dark side of New
(09:31):
York or the dark side of Dubai or the dark
side of London. Like I always look at what kind
of audience we're dealing with, and then I'll taylor the
title and the thumbnail to that audience. So essentially, just
look for something that went viral in the past few weeks,
and you do that through scrolling through YouTube. Scroll through
YouTube until you find something that went viral in the
(09:52):
past few weeks. I say viral, I'd say around one
hundred thousand views plus in the last if it went
if it had a hundred thousand views plus in the
last few days, and the channel that uploaded that video
was like a small channel, and if you can see
that it's actually a niche and not a one hit wonder,
then I would go into it and just do similar
videos model after the proven framework of that viral video,
(10:15):
target that audience, identify the audience, and then target the audience. Essentially,
that's how we do it. It's pretty simple once you get
the hang of it. It did take me a few
years to get to where I am right now to
be able to monetize the channel very quickly, and it's
not too difficult right now because YouTube are promoting smaller channels.
If you have a smaller channel under thousand subscribers, your
(10:39):
videos kind of get a bit of a boost from
the algorithm.
Speaker 3 (10:42):
So that's what they're doing right now.
Speaker 2 (10:45):
And it only just takes one video to monetize your
channel to get you to one thousand subscribers and four
thousand hours of public watch time.
Speaker 3 (10:52):
One video can do that for you.
Speaker 2 (10:53):
So it's not a big kind of it's not as
hard as people think, but it's not as easy as well.
Speaker 1 (11:00):
Yeah, it's about so it's about the views. It's not
about how big are the number of subscribers. It's about
the views. Because you say sometimes videos have a lot
of views, some other videos, for example, in a certain channels,
they don't have a lot of views. So now speaking
of face this YouTube videos, So if someone would create
a faces video, your process or let's say we know
(11:25):
now there's a lot of AI tools that can create
that text, the audio and the video and the imagery,
a lot of these kind of things. But with your experience,
what is the easiest let's say out for people to
do this and let's say it does not consume so
much time because a lot of us sometimes complain about
(11:46):
that it's taking so much time to edit videos, to
create videos, et cetera, et cetera.
Speaker 2 (11:52):
Yeah, so there's a four stage actually a five stage
process to look for viral videos or to create video.
So the process is, first you need to look for
the idea, so we just cover that, look for what
has gone viral and just do a similar video. Second
part of the process is a script writer, so you
can use you can either hire someone from upwork or
(12:15):
fiver to do the script, or you can do it yourself,
or you can just use chat gpt to do it
for you. There's a free version, there's a paid version.
The free version is pretty much enough to do.
Speaker 3 (12:25):
A script for you.
Speaker 2 (12:27):
So you have chat gpt that will do the script
for you. And then after chat GPT. After the script
is done, you'll need the voiceover to be done, and
the voiceover can either be done by yourself or it
can be done by a voiceover artist who just speaks
the scripts and brings the script to life. Now, the
(12:48):
AI tool that we use that I use to speak
the script is called eleven Labs. So it's basically like
a laboratory where you just plug in a script. You
just put the script into the AI and the AI
will generate a void and you would not think that
the voice is an AI voice. It sounds like proper human.
The quality is really sound, very crisp, and you wouldn't
(13:09):
think it's an AI voice. So essentially, yeah, so eleven laps.
Speaker 3 (13:13):
Is a really good AI tool. Variation of voices.
Speaker 2 (13:17):
You can have an American male or you can have
a British female, and you can have different languages, so
it's like it's a very powerful tool. So once the
script is done, you have the voice over done. After
the voiceover, you would want to use AI tools to
generate images basically to do the video. So after the
voiceover's done, you need the video editor to do is
(13:38):
to do his job, his or her job.
Speaker 3 (13:40):
So the video editor will put footage together.
Speaker 2 (13:44):
He can either use DAI to produce images, or mid
journey AI to produce images, or stable diffusion to produce
the images. And once those images are produced, he can
put them together with background music graphics and make the
video look really nice. And so that's that part done.
(14:05):
There's also an AI tool called in video which is
like it helps you with editing, So that's another AI
tool that we use in video AI. And then after
that we have the thumbnail. So the thumbnail essentially is
a it's the thing that people need to see before
they click on the video. So essentially, when you scroll
through YouTube, for people listening to the podcast that doesn't
(14:26):
know what thumbnail is, it's pretty much like a book cover.
So when you scroll through YouTube, you have the title
of the video that explains the video, but then you
also have the image that explains the video, and the
image essentially just depicts what the video is about. And
you need a quality thumbnail that is not just a
good image, because a good image doesn't make people click.
What will make people click is something that will spark curiosity,
(14:49):
that will trigger emotions, whether that be fear, whether that
be curiosity, whether that be joy like excitement, don't I mean,
so essentially that's what you would want to do is
have a graphic designer create a thumbnail for you, or
you can use the AI tools such as mid Journey,
put it into Canva and then add text or add
(15:11):
an arrow and do that.
Speaker 3 (15:13):
So that's the creation process of videos with.
Speaker 2 (15:16):
A I tools that have recently come out. So there
was a huge surge of AI in the last quarter
of twenty twenty three. It's it's a huge surge of
that AI has it has had its influence.
Speaker 1 (15:27):
Put it that way, Yeah, definitely has changed a lot
of things. It made certain things easier, creating content easier.
So its a lot of I would say content creators
and video creators to push more out there. Right, that's
very important. So but what we of course when we
(15:47):
talk about when we talk for example, so people who know,
like when we talk about the thumbnail, it's important the
thumbnail to have a good one because people and there
are scrolling, they would stop it. Do you talk about also,
let's see triggering some kind of joy, fears or success
or whatever it is in the text, so people would
(16:08):
click for it. That's an interesting point but also comes
down to after people if they click that video. It's
important actually to have some kind of a good quality
content because now there's so much, like I would say,
maybe competition in the space with a YouTube, any social
(16:29):
network in general, So it's important to deliver high quality
content as much as possible, which is I think you
would agree with, right.
Speaker 2 (16:37):
Yeah, one hundred percent. It's all about quality. So gone
are the days of farming videos and just throwing a
bunch of spaghetti on the wall and hoping something would stick.
That's the same we say in the UK or the
shotgun approach where you just blast the shotgun and you
hope you hit somebody. So those days and YouTube are
pretty much gone. It used to work, but it doesn't
(16:57):
work anymore. So essentially you would want to focus on
So that leads me on to my next point. So
the idea of the video is the most important part
of the whole process, but the second most important part
of the process is having a really good script. And
the script is not just designed to be to really
hook the viewer, but it's more so to add a
(17:18):
lot of value to the viewer. That's what's really gonna
make you different to many people is when you actually
hook viewers and you genuinely provide value to them. For example,
like if you used to watch a video that told
you about how to lose weight, and it told you
something that you've never heard anyone ever talk about before,
(17:40):
and you're like, oh my gosh, I've learned something amazing,
so new. It's so simple to do, it's so easy.
I mean, why isn't anyone else talking about this when
it's something like that valuable where you start telling people
about it without anyone telling you to tell people, You're
just naturally talking about it. You're just talking to your
friends and family about it because you just learn something
(18:00):
really really valuable. So that's the level of value that
you want to deliver. You want to really deliver something
that people have never heard of before, and that really
still it's something new to them, but it's not. It
doesn't conflict with them. So something new but really adds
value to their lives really aligns with their values.
Speaker 1 (18:21):
So yeah, you believe that success new in the YouTube
game is a numboards game because eventually, like we need
to do certain things, so some of us might actually
do certain video that would think that they are a
high quality, great MBRE, great line, great text, but eventually
you would not get that much views as expected because
(18:44):
for whatever reason, it is the right show. So people
should not be discouraged, right, they should create another video
and another video. But in order for example, like a
new earlier when you talked about you can monet ze
a YouTube channel in like, for example, a month in
that period thirty is how would you usually.
Speaker 2 (19:05):
Upload about ten? Sometimes it doesn't take ten. Sometimes it's
like the second upload that pops off and mix and
hits the one thousand views and the four thousand hours
of watch time. So actually it won't even be ten.
Sometimes it will just be like five to seven videos
in the first month, and then that would just do it.
(19:26):
So yeah, it's it's in a sense it is it's
more of a quality game than a numbers game.
Speaker 3 (19:31):
But numbers do play a part. And hiss.
Speaker 2 (19:33):
Why the way I like to explain it when I
explain it to some of my students is you want
to post ten videos in a month, so ten quality videos.
You don't compromise on quality never, So every month push
out three to four videos a week, minimum ten videos
a month. So once you push out ten videos a month,
(19:54):
you won't have success. With every video that you post,
and that's just a pill that you need to swallow.
That something you need to understand. Not every video that
you're gonna upload is going to go viral. So what
you would want to do is you would want to
treat every video as if it needs to give viral
and put your heart and soul into every of those
(20:15):
ten of ten videos. And out of those ten videos
that you upload in a month, not all of them
will make you money, but you might have three of
them that do make you money, and out of the
three that do a bit of money, you might have
that one video that goes viral and pays for all
(20:36):
ten videos that you paid for, because essentially, either you're
doing the videos yourself or you're gonna pay someone else
to do some of the video, like the video editing.
If you haven't got experience in that, you would want
to hire someone to do that. So out of the
ten videos, three of them will do well, and out
of the three that do well, those three will pay
for the other seven as well with profits. So that's
(20:57):
pretty much how the YouTube game works. Is a numbers
game by is also a quality slash numbers game, so
it's not just the numbers game. It's a quality slash
numbers game, I would say, And it's pretty much and yeah,
it's pretty much the same in sales. So when I
was in sales, we were taught about the numbers game
as well. You ring one hundred people on the phone,
and out of one hundred people, you would have ten
(21:19):
people who are interested. Out of the ten people who
are interested, you have three people who are really good leads.
And out of the three good leads, you have one
close one sale. So that's essentially how everything works. It's
pretty much a numbers game in everything in life, even
if like even if you're going on dates. You can
(21:41):
ask a bunch of females out, females out to go
on a date so that you can find a wife,
and then one hundred might say no, ten are interested,
three go on dates. One is one of them is
your wife. So it's pretty much a numbers game and
anything essentially.
Speaker 1 (21:57):
So speaking earlier about that, let's the research is. Do
you think is the best way to do that inside
of YouTube or do you think that there are also
good tools like for example, some people might use Google
Search for certain terms and see the questions there. I
think that this is a good idea to get ideas
for title video or for example websites like answer the
(22:20):
Public Or do you think the best is within YouTube itself?
Speaker 3 (22:25):
I'll say YouTube itself.
Speaker 2 (22:26):
I'd say you can look at other platforms, but you
have to be careful because if you look at other
platforms like TikTok, TikTok has very different, a slightly different
audience to YouTube because they're more of a short form
kind of short attention span audience who just scroll and
just watch videos that are like thirty seconds twenty seconds long.
(22:47):
So that's more of a very young audience. And most
of the people on TikTok are like twelve years old
and fifteen years old and twenty years old. And yeah,
you don't have a lot of old people on YouTube,
I mean on TikTok, and so YouTube is.
Speaker 3 (22:59):
More or YouTube has all sorts of demographics.
Speaker 2 (23:02):
There's billions of users, but it's a different audience. There's
a different type of people that go on TikTok and
and Facebook then on YouTube. So the best place to
go viral on YouTube in the best place to do
your research is on YouTube itself. I do use an
AI tool that teacher that tells me what videos are
getting how many views per hour, so I can It's
(23:24):
called vid iq. It's a software that you install onto
your browser and when you scroll through YouTube, he actually
shows you underneath every video how many views per hour
that video is getting. And when you can see that
video is getting like a thousand views an hour and
it was uploaded like two weeks ago by a very
small channel, you know that that video is in the algorithm,
(23:44):
it's still trending, the trend isn't dead, and you can
do a similar video and just pivot off of that success.
Speaker 1 (23:49):
Great, great idea, so very insightful. So what is the
worst advice that have you ever heard? Or someone told you?
Speaker 2 (23:57):
The worst advice I would say is buy YouTube subscribers
and buy YouTube views. That's the worst advice because some
people do that. Some people have bot followers, they have
bot views, bot subscribers, and the reason why they do
that is because they want like a shortcut to get
to the monetization phase and they'll actually get Youtubeill actually
(24:18):
approve them of monetization because it's like yeah, because they
have the views and the watch hours. But the only
problem is is that once you have one thousand bots
that are subscribed to your channel. Every time you upload
a video, YouTube are gonna promote your videos to those bots,
and those bots are not gonna click on your video.
(24:39):
They're not gonna watch your video, and that's gonna tell
YouTube that your video is crap. And so when they see,
when YouTube sees that no one's clicking on your videos
because they're bots, and it's gonna they're gonna stop promoting
your video. So your video is going to die because
of a bunch of bots. So the worst advice, and
that's a really good question, what's the worst advice is? Yeah,
(25:01):
people say buy bots by buy subscribers, buy fake views,
and that's just something I'm just fully against.
Speaker 1 (25:08):
Yeah, I'm totally with you. Now, it's a great perspective
into things because when you push a video and you
have a certain amount of subscribers and not even only view,
there's a trigger or YouTube the truth, there's something wrong. So, Tony,
where can people learn more about you and what you
do and get in touch with you?
Speaker 2 (25:26):
Yeah, so I have a website. I'm going to send you.
The website link should be down below. If people want
to get in touch with me, you can just click
on the website, and then there is a section where
you can book a call with me if you want
to start your own YouTube automation journey so yeah, or
through my website.
Speaker 1 (25:44):
Awesome, awesome, Thank you very much Tony for joining me
for this episode of the Success Good podcast. Really insightful
tips and insights to how to grow a YouTube channel,
specifically for the people who do not want to let's say,
they don't want to show their face in their YouTube,
so they can have a face this YouTube channel, which
(26:05):
is also good and also could apply to people in
general who could want to grow their YouTube, which is
very important. Thank you very much for joining me for
this one.
Speaker 3 (26:15):
Thank you for having me
Popular Podcasts
Hey Jonas!
Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com