March 1, 2026 • 31 mins
Luke Lintz, a serial entrepreneur, founded his first e-commerce business at 16, achieving a 375% ROI in 90 days. Now CEO of HighKey Enterprises, a PR company specializing in digital branding, Luke is a prominent figure in social media and press relations, advocating for impactful entrepreneurship. Luke website: https://highkeyagency.com/ IG: https://www.instagram.com/lukelintz/ Show notes: https://successgrid.net/sg258/ If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid Join AI Marketers Club: https://www.successgridacademy.com/3a30d0c6
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Episode Transcript
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Speaker 1 (00:00):
Hallo, I welcome to the Success Great Podcast with also Stale.
I am excited to introduce you to a series of
conversations with some of the most successful and sparing individuals
from various industries. My aim is to dive into their
stories behind their success and explore the knowledge, strategiest, habits, mindsets,
and wisdom that have propelled their success. Each episode of
(00:21):
the Success Great Podcast will feature a different guest who
will share their unique journey, the challenges they faced, and
the reasons they have learned along the way. I would
also be covering topics from entrepreneurship and innovation to leadership
and personal development. Whether you are inspiring entrepreneur, a seasoned
business profession, or just someone looking to improve your life,
(00:41):
the Success Great Podcast is for you. My goal is
to bring you valuable insights and inspiration that will help
you achieve your own success in business and life. So
get ready to learn and be inspired. The Success Great
Podcast starts now. In this episode, I am speaking with
Luke Linz to talk about building brands and have impact
(01:01):
for entrepreneurship. Luke is a serial entrepreneur, founded his first
e commerce business at age sixteen, achieving a three hundred
seventy five percent ROI in ninety ds now the CEO
of high Key Enterprises, a PR company specializing in digital branding.
Luke is a prominent figure in social media and TRST relations,
(01:24):
advocating for entrepreneurship and its impact on our lives. So
Luke will come to this episode of the Success Cread podcast.
Speaker 2 (01:32):
Hey, thanks for having me here, looking to look forward
to this and looking forward to giving the audience a
ton of value today.
Speaker 3 (01:37):
Awesome to have you here with us on this episode.
Speaker 4 (01:40):
So, first of all, because this is the Success Secret
podcast and apparently had early basically early business e commerce
at a sixteen, which is like great achievement, I would say,
and it's impressive. I want to know from you, what
do you or how would you define success personally and
professionally in business? And what would you see people define
(02:01):
success as undo agree or disagree with the great question.
Speaker 2 (02:05):
My definition of success has evolved over time. Where when
I first started in business and was first accumulating some
initial revenue and money inside the business, I saw success
as an end destination, so I'd set milestones in terms
of goals, usually equated to a monetary side of things.
(02:25):
In terms of say, making a million dollars the next year,
or generating this much income within five years, things that
had end goals and minded end milestones, And so I
considered success in my mind of being able to reach
that end milestone. But over the course of time, I've
(02:46):
realized that it's the wrong way to look at success,
and it's the wrong way to look at life in
general of the end goal, because you're supposed to find
happiness and fulfillment through the journey, and the actual working
towards something great is the thing that gives you so
much happiness and fulfillment, and the end destination actually should
(03:07):
really never come. You should have goals and missions and
a purpose in life that are really impossible to achieve
and that you're constantly striving for, and that you find
happiness and fulfillment through the journey. And so how I
find success now is really through and how I'm monitored
success is how balanced is my life? How much am
(03:30):
I I balanced in terms of my fitness regimen, how
much am I imbalance with my diet? How much I
am I imbalance compared to the work that I'm putting
in and the amount of energy that I'm putting into
my work compared to how much time I'm spending with
my family. And so a lot of the way that
I judge my success is based off of the balance
that I have in my life.
Speaker 3 (03:50):
That's what important.
Speaker 4 (03:51):
No, in regards to entrepreneurship and business, it is sixteen,
that's pretty early.
Speaker 3 (03:55):
So can I tell us a little bit about this fiory?
Why did you start out this stuff? Did the what
did you see? Who did you learn from?
Speaker 4 (04:05):
And specifically a business entrepreneurship is it's kind of maybe
how I would say, it's not I didn't want to
say how, but it's different.
Speaker 3 (04:14):
It's let's say it's different, right, and there are some
set and sacrifices. So can you expland on this?
Speaker 2 (04:20):
Yeah, for sure, entrepreneurship in general is probably one of
the hardest things that you could potentially go through in life.
And that's why I suggest that if you want to
take a leap into entrepreneurship, you should, because even if
you fail, you'll be learning so many valuable lessons that
you can take through into your entire journey through life.
And so it's not even necessarily the actual aspect of
(04:41):
you know, succeeding quote unquote with entrepreneurship is the actions
of doing it and what you're learning from it no
matter what, Like if you're going into entrepreneurship and you
fu on go through it, through with it, you will
take away so many things into every aspect of your life.
And so when I first started into entrepreneurship, it was
in grade ten of high school when we first started
up our e commerce company and we were the first
(05:03):
ever wireless earbuds to be sold across North America. Pretty much,
there wasn't really anything else on the market. There was
no AirPods at the time, none of those, and we
saw the need for wireless earbuds. So we sourced wireless
earbuds from China wholesale, purchased them with the money that
we had in our bank account, and it was a
great product timing fit because there was no other products
(05:24):
on the marketplace like us. So we just did some
gorilla marketing on Instagram with posting content that was very
viral and we placed our products in it and it
scaled up really quickly. I think the biggest thing Withren
there were some major takeaways I had with entrepreneurship. At
a young age, I didn't see myself as an entrepreneur
my entire life, I really thought that was going to
(05:44):
go down a traditional career of basically go to high school,
going to university, probably in the finance sector, and then
maybe get like some sort of accounting job. That's how
I saw my life even after starting the business, because
I didn't see myself as a creative as an entrepreneurial person.
I think a lot of people can potentially relate to
this in the audience if you're listening in terms of
(06:07):
not necessarily you being in a place and being like,
I don't see myself as a creative individual. I would
see myself as a person who could potentially start up
a business and run a business. And I think what
was is a few things With the school side of things,
I think school suppressed a lot of my creativity. School
(06:28):
makes you go in a very linear direction. It has
everything just cut out for you when you take tests
and exams. It's for you to study material to regurgitate
on an exam, and there's really only one answer at
the end of every single problem that you're given across
the courses, and so it doesn't really leave any room
(06:49):
for out of the box thinking, and so your entire
high school and university experience is pushing you out of
this creative zone where every single person has the capable
of going towards. And so I think that I was
very blessed with being able to tap back into that
creative element start up my entrepreneurial journey at a very
(07:09):
young age, and it got me out of the school
system and got me to where I am today.
Speaker 4 (07:15):
It's amazing, it's very I think it's very important for
young men and young women too start thinking and being
more caretive and putting if they have an idea to
start implementing, because that's the most important thing.
Speaker 3 (07:29):
It does not.
Speaker 4 (07:30):
Matter if it's the idea fails or the business fails,
because we will learn from it.
Speaker 3 (07:36):
So you mentioned gorilla marketing and social media. So when
we talk about building your brand then and now, what
is like branding has changed over the years that you
have worked with Do you think there's some kind of
a change And what do you mean when we talk
about when what do we mean when we talk about
gorilla marketing?
Speaker 2 (07:56):
Exactly for sure? So I'll break into both of those questions.
So branding over the past eight years. Eight years is
how long I've been in the business journey for branding
across the past eight years have changed tremendously in terms
of connecting with an audience and what you need to
be doing to connect with an audience. So back in
twenty sixteen, Instagram was like the starting phases of TikTok, honestly,
(08:20):
where there was so much viral capabilities and as long
as you post entertaining content, it was super easy to
go viral. And so we basically started off with creating
a meme page on Instagram where we were just posting
any sort of viral content that was relatable to a
high school or college demographic, and that content within that
(08:42):
demographic went massive. And so like, the thing that has
stayed true over the past, over the entire time and
over the past ever since social media has existed is
having a target audience that you're going after. The aspect
of niching down because the more spece your target audiences
that you're going after, the easier it is to create
(09:04):
content that you appeals to their pain points or is
entertaining specifically contextually to them, which makes it so much
easier for you to go viral. The things that have
changed are several things over the past eight years, people
are fed up with any sort of call to actions.
As soon as somebody gets a slight whiff of you
(09:25):
trying to sell them anything, they immediately disconnect from who
you are. And it's because they've been pitched so heavily
on social media. There's ads that have been bombarded across
all social media platforms, and so really you have to
build a connection with your audience in ways outside of pitching,
and for them naturally to ask about your offer, and
then you pitch them once they're asking about it. The
(09:46):
second thing is the aspect of authenticity with your brand,
where this wasn't really This wasn't really as an effect
many many years ago, but now people are craving authenticity
and it's kind of like the word now it's so
media is that people want to see who you legitimately are.
You see this so much with like TikTok videos is
the most viral. TikTok videos are just people being themselves,
(10:10):
being authentic, showcasing every day fail, showcasing who they really
are because it's relatable and people love the aspect of
being relatable and not watching content that's completely out of touch.
And so when we manage our client social media accounts,
we try and make sure that they're coming across as
authentic as possible, sharing stories that are actually relatable to
(10:34):
their target audience. And so those are some key takeaways
in terms of how branding has changed.
Speaker 3 (10:39):
Gorilla marketing, What is it exactly?
Speaker 1 (10:41):
Like?
Speaker 4 (10:41):
Are we talking about social media organic? Are we talking
about as in social media?
Speaker 3 (10:48):
What is it?
Speaker 4 (10:49):
And do think it's important? And after that we can
go more deeper into blending. And you talked about authenticity,
which is very important because nowadays when we talk about
a blend, we talk about.
Speaker 3 (11:00):
Anyone showing up being authentic.
Speaker 4 (11:03):
That's very important because people relate to people either because
they are in the same situation maybe or the level
from the regular people who don't see the much let's
say made up things, which is like mostly people post
about their successes, but also to post about.
Speaker 3 (11:22):
The stories and the failures. Maybe that's very important.
Speaker 2 (11:25):
For sure for sure. So with gorilla marketing, I see
traditional gorilla marketing as in the physical sense when people
used to like knock on the doors, where people still
knock on doors, or like send out postcards where it's
very manual labor with not a high hard cost and
so that same gorilla marketing has come to the digital
side of things. And so the things that we did
(11:47):
with gorilla marketing is, for example, we would reach out
to influencers of decent sized pages in niche followings. So
they had extremely strong followings, but they say had under
two hundred fifty thousand follow and so we were able
to reach out to all of them over Instagram DMS.
We had an extremely good product, and so we simply
(12:07):
explained to them that we would send them a product
in exchange for some type of promotion without us having
to pay them. And so I see that as a
component of gorilla marketing because it was a very low
cost because all we had was the cost of you know,
the actual product itself, which wasn't anything substantial. And then
in exchange, we would get content that we could retarget
(12:28):
with content for our page and then also them promoting
to their audience, which was massive for us. And then
the other aspect of gorilla marketing that we've done ever
since the beginning and all the way until now is
we would do things like, for example, giveaways on our
page where we would flood people either to an email
list or we would flood people into our Instagram dms,
(12:50):
and so we've we've found over the past eight years
that giveaways is the best possible way to incentivize somebody
to take action in a cert, take action on going
towards YouTube video, to watch a YouTube video, to sign
up for a newsletter, to check out any piece of content.
Because we talked about pretty much giving value is the
(13:13):
best possible way that you can grow an audience, and
there's no better way to give value than a giveaway
in itself. The third type of gorilla marketing is in
the Instagram dms, where we would outreach to potential customers.
We've used this technique more now with our public relations firm,
but it's actually our number one sales technique where we
generate the most leads through the Instagram dms and mass
(13:35):
outreaching two thousands of people per day.
Speaker 4 (13:38):
Maybe one of push, I would say, maybe then also pull.
So when we talk about dming, we talk about pushing
to certain things and reaching out to people and pulling
like we talk about like being authentic and also showing
certain things and stories and adding value.
Speaker 3 (13:58):
To other people.
Speaker 4 (13:59):
And they would ask you certain things like if you
have the course or if you have what they want
it is that you said still instead of pushing the
CITA the code to action that you mentioned earlier, So
now building the brands online. How important it is to
have this kind of authenticity in socials because because businesses
(14:20):
kind of survive without social I guess now what is like?
Speaker 2 (14:22):
Yeah, you see this even with businesses trying to be
as authentic as possible, where people don't want to follow
business accounts because business accounts have zero relatability. And so
you see the top business accounts on TikTok posting hilarious content,
sometimes not even to deal with their actual product, like
(14:43):
you see top you see top companies, for example, on
TikTok posting stuff about their staff, their culture, that's relatable
content inside their business that has nothing to do with
their product. You've seen top businesses like BKF, Burger King,
and Wendy's on Twitter posting out landish Have you seen
(15:04):
any of that them responding to comments on Twitter in
a super outlandish like super way where people will screenshot
and be like, I can't believe Burger King said this
type of stuff, like they were going back on people
and saying ridiculous stuff. And it's so cool because it
has nothing to do with their product, but it increases
their brand because people are able to see them as
(15:27):
a relatable company because it's like wow, like that's that's hardcore,
that's something that I would want to say type thing.
And so personal brands are even better for that because
it's a person and you're able to build so many
relatability points if you share every single aspect that makes
(15:47):
up who you are, your lessons, your values, your beliefs,
all your struggles, everything that you've overcome to get to
where you are. And we're we're living in a world
where knowledge is unlimited and information is unlimited because we
have access to Google, YouTube, JADGBT, now AI and so
(16:09):
there's unlimited information there. And so the way that you
can convey your own unique information is by sharing your
specific stories and then showcasing the lessons from those specific stories,
because nobody else can replicate the specific stories that you
have going through life, and people connect with stories extremely well.
(16:30):
And so through my content, I try and share stories
and then have the major takeaways of lessons from that you.
Speaker 4 (16:36):
Mentioned something very important information knowledge is basically out there
with Google YouTube, and I specifically no, it's no Google
basically it's AI the algorithms and sestines, but no more
advanced things with judge GBT and creating content with images,
videos and the text. It's much easier for people to
(17:00):
their content out. But you need we need to distinguish
between what content is and basically who does the content
and specifically like imagined telling certain things or telling stories
and being authentic on it because eventually, like this is
why it's important. We see a lot of people have
(17:21):
talked about the same things over and over and over again,
but some people like this one, some people like that one.
So depending on things, people would relate to you personally,
which is very important nowadays. And this is might be
actually the the only competitive advantage that any any of
us have nowadays, I guess with social.
Speaker 2 (17:40):
Specially we're dealing with For example, every single product based
business out there is competing with Walmart, Amazon, these massive
conglomerate companies that are pushing you into becoming a commodity.
Where what a commodity is is basically you're competing solely
based off of price, and so if you are selling
(18:02):
a product that's on Amazon or Walmart, they are constantly
pushing you down with their economies of scale where they're
doing so much volume, where they can have the thinnest
margins and push you out of business by constantly pushing
your prices down because you're in competition with them. So
the only way you can separate yourself from those massive
(18:23):
competitors is by creating a brand around your business, creating
a personal brand so that you're not competing on price anymore.
People are buying into the brand. That's why the conglomerate
of the people of the person who owns all the
designer brands, Louis Vauton, Gucci, all of those, the owner
of all those brands is the richest person in the
(18:46):
entire world. And the reason for that is because he's
mastered branding. He's mastered being able to for people to
completely disregard price because of the association they have when
they buy the product. And that's the most valuable thing.
What branding is is it's what third parties, what other
people are talking about you and your company when you're
(19:07):
not around. And so if people aren't talking about you
and your company when you're not around, then you don't
have any brand. But if people are talking negatively when
you're not around about you and your brand. Then you
have a negative brand presence, and so you want to
be getting your brand out there but also be crafting
it in a positive direction.
Speaker 3 (19:27):
Now you spoke about CTA, which is I assume a
lot of us would do online because whether it's fixed
or booken or whatever, because we want certain people to
do seftain actions, to go it on our emailing list
or whatever good list, freebie or whatever. So now we
talked about.
Speaker 4 (19:47):
Removing that and doing the telling stories and sharing things
and experiences with others. So how would you get people
and your businesses or let's say leads or customers into
the business, and how would you frame the city?
Speaker 3 (20:01):
Now not directly, but it's indirectly, right.
Speaker 2 (20:06):
This is the Yeah, this is the easiest takeaway for
the entire audience. And if you don't write anything down,
it would be this. It's give value in public, pitch
in private. And so all of your pitching, all of
your call to actions need to be done in private.
That's what we do. We set out thousands of Instagram
dms per day with pitches, but that's all in private.
(20:27):
Nobody public sees that. And then everything we post publicly
on our personal brands is literally just giving away as
much value as possible the content we put on our YouTube.
We don't have any really call to actions besides commenting, liking, subscribing,
no call to actions to make any sort of money.
We want to give out as much value as possible.
(20:48):
So people are like, wow, it would be ridiculous for
me not to work with this person.
Speaker 4 (20:53):
Hmmm, very interesting. So basically, when you do the call
to actions in private, you basically interact with one on
one person. You are so basically helping them and adding
value in advance, and then when you reach out to
if they reach out, you would have more conversation about
(21:15):
certain things that will lead to a call to action,
which is like, this is what a business wants to
keep going and survives and make more money and the
same time giving value to other people and the solution
and the resolution that.
Speaker 3 (21:28):
They are looking for. Right exactly, definitely.
Speaker 4 (21:32):
So this is like basically when when situation for all
and it's easier with not just like selling to the
let's say to the masses, which is.
Speaker 3 (21:42):
Like, would would not work? I guess I would say
it would not work?
Speaker 4 (21:47):
The message Yeah, so throughout your business and career through
these years. So now, what is the worst advice that
you have ever received and someone told you to take
action on and.
Speaker 2 (21:59):
Your Oh, that's a hard one. Worst advice I've ever received.
Probably the worst advice that I've received isn't for mentors
that have but from social media content from very high
level business owners. They would say, when you're starting up
in business and you're going all in on business at
the beginning, eat like shit and treat your diet like shit.
(22:20):
Where you've seen like gurus for example, or like coaches
like Gary Ve for example, He's big on that where
he says, listen, when you're just storing up, hustle hard,
living your parents' basement and eat rawmen noodles every single day,
and you have such a low overhead, And I'm literally
the complete opposite of that. I'm so about my diet.
(22:43):
I've been about my diet the entire time because having
your diet right, having your sleep schedule right allows you
to have so much more focus, so much more creative
energy and output during the day. And then things like,
for example, living in your parents' basement doesn't really motivate
you that hard, and so I'm all about moving out
of your parents house as much as possible, putting yourself
(23:04):
in an uncomfortable situation where you have more responsibility in
your life and you have to pay for things like
a roof over your head. So it's motivating every single
day you wake up with an external motivating factor where
it's like, I never want to move back into my
parents' house, so I'm going to do whatever it takes
to make sure I succeed in this. And so I'm
a big believer in the exact opposite of that entire mentality.
Speaker 4 (23:28):
Yeah, well, example, he's a good guy, but the advice
would be like generic generic in general, and everyone has it.
Speaker 3 (23:37):
We'll have all.
Speaker 4 (23:38):
Our own certain specific situation like you mentioned the city.
It also applies to this. I think we all have
some certain individual circumstances and lives and businesses, so not
everything could be the same, but the idea of things, yeah,
could apply in general. So what do you think that
is the best moment for you or let's say that, oh,
(24:00):
this moment for yourself.
Speaker 2 (24:02):
The proudest moment I've had was it was back in
twenty twenty and we just started a new branch to
our public relations firm where we partnered with celebrities and
so we kind of pioneered the space of collaborating with
celebrities for giveaways. And so what we did is we
(24:22):
partnered up paid a celebrity a large upfront amount of money,
and that celebrity would post an Instagram post of saying, Hey,
I'm giving away this tesla or I'm giving away these
designer bags. All you have to do is go to
this list of sponsors and follow all of them. And
so we would basically partner with the celebrity, we would
do the giveaway, and then we would sell sponsorship spots
(24:46):
that all of them would gain followers from. And there's
this one campaign that we did with Kevin Hart during
COVID and it was for sure probably one of the
most prous moments I've had for myself of you know,
watching Kevin Hart's stand up comedy and being like, this
guy's the funniest guy ever, Like I find so much
(25:07):
humor in him, seeing this guy as just an icon,
and being like, Wow, we've gone to the point of
being able to partner with him and being in direct
contact with him, which was a pretty cool experience.
Speaker 3 (25:22):
Yeah, it's pretty cool, I guess.
Speaker 4 (25:26):
But my favorite comedian is George Culin. I know if
you know George Colin is the he busted the way.
Speaker 2 (25:31):
I think I do know him. I didn't watch him, though, I.
Speaker 3 (25:35):
Think it's cool. So these guys learned from him, I guess.
Speaker 4 (25:40):
But anyway, so what do you think the best tools,
resources or books in your opinion?
Speaker 2 (25:48):
That's a huge question in terms of everything. I'll go
through books first and then we can go through other things.
First book I ever read was the first business book
I ever read was Rich Dad, Poor Dad. That opened
my mind up in terms of the mentality that I
grew up with with my parents and drew a direct
correlation with what it looks like with rich parents and
(26:10):
the mentalities that they grew up with. It also really
differentiated between assets and liabilities, which was a great frame
of mind to go off of at a young age.
That was just all around amazing. Then I go into
reading other, uh, just generalized business and mindset books. The
next one was Thinking Grow Rich. That was actually probably
(26:30):
my favorite book to date and has been one of
the most impactful. It basically just goes through, you know,
manifesting things into your future, but manifesting intentionally and so
it's not just aimless manifestation like I want to reach
this goal. It's very methodically broken down. It's kind of
(26:51):
like a scientific formula of what you have to do
and just a quick summary. If anybody is trying to
have like long term goals, a huge part of thinking
grow riches. Basically you have an exact milestone of what
you're trying to achieve. Usually it's financially based. For me,
it is I want a private jet, and then you
have an exact timeline associated with that goal. So for me,
(27:13):
it's I wanted a private jet before my thirtieth birthday.
And then what you have to do is you have
to say exactly what you're going to give up in
order to obtain that that goal, because nothing comes free
in this life. And so the thing that I wanted
to give up was basically my time because I think
that that that's where my headspace was back then, Like
(27:35):
the best thing that I could give up is my time,
and so I said that I would give up I
think like it was around sixty hours per week, and
then you break down the top three things that you're
going to be doing over the course of that time
in order to obtain that. So it gets you in
a front frame of mind of reverse engineering that goal.
So those are definitely two books that were extremely impactful
(27:56):
in my life.
Speaker 3 (27:57):
So now what would be like, let us tip or
take away for our conversation here.
Speaker 2 (28:04):
I'll do a couple of things. This is kind of
looping a back around to like the first point of
our conversation. But I think if you can truly find
a way to I think, if you can truly find
a way to find fulfillment, joy and happiness from the
things that you're doing on a daily basis, like it
is completely irrelevant to the end destination. And this is
(28:24):
way easier said than done because you can get so
caught up in your head. It's so amazing what happens
from that of being truly motivated, happy, inspired every single
day by just being on the journey of things rather
than being like I'm going to grind my face off
right now, I'm going to be probably unhappy. But then
once I get that house, once I get that car,
(28:47):
once I get that future wife, then I'll be happy.
Because it's not true once you get those things, once
you get money, it's just an embellishment of who you
already are. So if you're a crappy person, it's going
to embellish that more. If you're a very nice and
generous person, person will embellish that more. So that's a
huge thing about money. And then really you only fail
(29:09):
if you quit, Like literally, you only fail if you quit.
Any single person listening, Any single person has the capability
I believe to be an entrepreneur. Some people definitely have
more skill sets than others in terms of entrepreneurship, and
some people might be better at within a company, But
every single person has the capability of at least being
(29:31):
a decent entrepreneur. And you only lose in entrepreneurship, and
you only lose in business. You only lose in life
if you quit. Like the the goal is to keep going.
The goal is to be healthy so you can keep living.
The goal is to the journey that was talking about.
So those are some takeaways.
Speaker 3 (29:51):
Think, look, so where can people learn more about you
and what you do? Yeah?
Speaker 2 (29:56):
So best place would just be my YouTube channel at
the Glenn Oh I've imposting some great mindset tips on there.
Speaker 3 (30:05):
Awesome, Well, thank you for joining for this episode.
Speaker 4 (30:08):
I'm glad you shared your story, especially your stuff at
a very young age, like sixteen. That's very impressive. In general,
people generally startthink about businesses. Maybe they are like when
we past thirty or something in general, I think or
twenty something like that.
Speaker 3 (30:24):
So that's very important. And you shared with us an
amazing thing.
Speaker 4 (30:29):
That about cts, which is specifically important actually for anyone. Actually, Bay,
I'm like, I'm glad that you kind of reveal this
one because we do it in public, but it actually
should be specifically for each individual, because each individual is
specific and each one has specific certain needs, so you
might have certain CITs. She would put each one in there,
(30:52):
let's say bracket or place, and this way you can
grow your business and get more sales and have more
impact on other businesses.
Speaker 3 (30:59):
And so thank you for joining me for this episode.
Speaker 2 (31:02):
Thanks for having me here. Hope everybody got value appreciate
it
Hallo, I welcome to the Success Great Podcast with also Stale.
I am excited to introduce you to a series of
conversations with some of the most successful and sparing individuals
from various industries. My aim is to dive into their
stories behind their success and explore the knowledge, strategiest, habits, mindsets,
and wisdom that have propelled their success. Each episode of
(00:21):
the Success Great Podcast will feature a different guest who
will share their unique journey, the challenges they faced, and
the reasons they have learned along the way. I would
also be covering topics from entrepreneurship and innovation to leadership
and personal development. Whether you are inspiring entrepreneur, a seasoned
business profession, or just someone looking to improve your life,
(00:41):
the Success Great Podcast is for you. My goal is
to bring you valuable insights and inspiration that will help
you achieve your own success in business and life. So
get ready to learn and be inspired. The Success Great
Podcast starts now. In this episode, I am speaking with
Luke Linz to talk about building brands and have impact
(01:01):
for entrepreneurship. Luke is a serial entrepreneur, founded his first
e commerce business at age sixteen, achieving a three hundred
seventy five percent ROI in ninety ds now the CEO
of high Key Enterprises, a PR company specializing in digital branding.
Luke is a prominent figure in social media and TRST relations,
(01:24):
advocating for entrepreneurship and its impact on our lives. So
Luke will come to this episode of the Success Cread podcast.
Speaker 2 (01:32):
Hey, thanks for having me here, looking to look forward
to this and looking forward to giving the audience a
ton of value today.
Speaker 3 (01:37):
Awesome to have you here with us on this episode.
Speaker 4 (01:40):
So, first of all, because this is the Success Secret
podcast and apparently had early basically early business e commerce
at a sixteen, which is like great achievement, I would say,
and it's impressive. I want to know from you, what
do you or how would you define success personally and
professionally in business? And what would you see people define
(02:01):
success as undo agree or disagree with the great question.
Speaker 2 (02:05):
My definition of success has evolved over time. Where when
I first started in business and was first accumulating some
initial revenue and money inside the business, I saw success
as an end destination, so I'd set milestones in terms
of goals, usually equated to a monetary side of things.
(02:25):
In terms of say, making a million dollars the next year,
or generating this much income within five years, things that
had end goals and minded end milestones, And so I
considered success in my mind of being able to reach
that end milestone. But over the course of time, I've
(02:46):
realized that it's the wrong way to look at success,
and it's the wrong way to look at life in
general of the end goal, because you're supposed to find
happiness and fulfillment through the journey, and the actual working
towards something great is the thing that gives you so
much happiness and fulfillment, and the end destination actually should
(03:07):
really never come. You should have goals and missions and
a purpose in life that are really impossible to achieve
and that you're constantly striving for, and that you find
happiness and fulfillment through the journey. And so how I
find success now is really through and how I'm monitored
success is how balanced is my life? How much am
(03:30):
I I balanced in terms of my fitness regimen, how
much am I imbalance with my diet? How much I
am I imbalance compared to the work that I'm putting
in and the amount of energy that I'm putting into
my work compared to how much time I'm spending with
my family. And so a lot of the way that
I judge my success is based off of the balance
that I have in my life.
Speaker 3 (03:50):
That's what important.
Speaker 4 (03:51):
No, in regards to entrepreneurship and business, it is sixteen,
that's pretty early.
Speaker 3 (03:55):
So can I tell us a little bit about this fiory?
Why did you start out this stuff? Did the what
did you see? Who did you learn from?
Speaker 4 (04:05):
And specifically a business entrepreneurship is it's kind of maybe
how I would say, it's not I didn't want to
say how, but it's different.
Speaker 3 (04:14):
It's let's say it's different, right, and there are some
set and sacrifices. So can you expland on this?
Speaker 2 (04:20):
Yeah, for sure, entrepreneurship in general is probably one of
the hardest things that you could potentially go through in life.
And that's why I suggest that if you want to
take a leap into entrepreneurship, you should, because even if
you fail, you'll be learning so many valuable lessons that
you can take through into your entire journey through life.
And so it's not even necessarily the actual aspect of
(04:41):
you know, succeeding quote unquote with entrepreneurship is the actions
of doing it and what you're learning from it no
matter what, Like if you're going into entrepreneurship and you
fu on go through it, through with it, you will
take away so many things into every aspect of your life.
And so when I first started into entrepreneurship, it was
in grade ten of high school when we first started
up our e commerce company and we were the first
(05:03):
ever wireless earbuds to be sold across North America. Pretty much,
there wasn't really anything else on the market. There was
no AirPods at the time, none of those, and we
saw the need for wireless earbuds. So we sourced wireless
earbuds from China wholesale, purchased them with the money that
we had in our bank account, and it was a
great product timing fit because there was no other products
(05:24):
on the marketplace like us. So we just did some
gorilla marketing on Instagram with posting content that was very
viral and we placed our products in it and it
scaled up really quickly. I think the biggest thing Withren
there were some major takeaways I had with entrepreneurship. At
a young age, I didn't see myself as an entrepreneur
my entire life, I really thought that was going to
(05:44):
go down a traditional career of basically go to high school,
going to university, probably in the finance sector, and then
maybe get like some sort of accounting job. That's how
I saw my life even after starting the business, because
I didn't see myself as a creative as an entrepreneurial person.
I think a lot of people can potentially relate to
this in the audience if you're listening in terms of
(06:07):
not necessarily you being in a place and being like,
I don't see myself as a creative individual. I would
see myself as a person who could potentially start up
a business and run a business. And I think what
was is a few things With the school side of things,
I think school suppressed a lot of my creativity. School
(06:28):
makes you go in a very linear direction. It has
everything just cut out for you when you take tests
and exams. It's for you to study material to regurgitate
on an exam, and there's really only one answer at
the end of every single problem that you're given across
the courses, and so it doesn't really leave any room
(06:49):
for out of the box thinking, and so your entire
high school and university experience is pushing you out of
this creative zone where every single person has the capable
of going towards. And so I think that I was
very blessed with being able to tap back into that
creative element start up my entrepreneurial journey at a very
(07:09):
young age, and it got me out of the school
system and got me to where I am today.
Speaker 4 (07:15):
It's amazing, it's very I think it's very important for
young men and young women too start thinking and being
more caretive and putting if they have an idea to
start implementing, because that's the most important thing.
Speaker 3 (07:29):
It does not.
Speaker 4 (07:30):
Matter if it's the idea fails or the business fails,
because we will learn from it.
Speaker 3 (07:36):
So you mentioned gorilla marketing and social media. So when
we talk about building your brand then and now, what
is like branding has changed over the years that you
have worked with Do you think there's some kind of
a change And what do you mean when we talk
about when what do we mean when we talk about
gorilla marketing?
Speaker 2 (07:56):
Exactly for sure? So I'll break into both of those questions.
So branding over the past eight years. Eight years is
how long I've been in the business journey for branding
across the past eight years have changed tremendously in terms
of connecting with an audience and what you need to
be doing to connect with an audience. So back in
twenty sixteen, Instagram was like the starting phases of TikTok, honestly,
(08:20):
where there was so much viral capabilities and as long
as you post entertaining content, it was super easy to
go viral. And so we basically started off with creating
a meme page on Instagram where we were just posting
any sort of viral content that was relatable to a
high school or college demographic, and that content within that
(08:42):
demographic went massive. And so like, the thing that has
stayed true over the past, over the entire time and
over the past ever since social media has existed is
having a target audience that you're going after. The aspect
of niching down because the more spece your target audiences
that you're going after, the easier it is to create
(09:04):
content that you appeals to their pain points or is
entertaining specifically contextually to them, which makes it so much
easier for you to go viral. The things that have
changed are several things over the past eight years, people
are fed up with any sort of call to actions.
As soon as somebody gets a slight whiff of you
(09:25):
trying to sell them anything, they immediately disconnect from who
you are. And it's because they've been pitched so heavily
on social media. There's ads that have been bombarded across
all social media platforms, and so really you have to
build a connection with your audience in ways outside of pitching,
and for them naturally to ask about your offer, and
then you pitch them once they're asking about it. The
(09:46):
second thing is the aspect of authenticity with your brand,
where this wasn't really This wasn't really as an effect
many many years ago, but now people are craving authenticity
and it's kind of like the word now it's so
media is that people want to see who you legitimately are.
You see this so much with like TikTok videos is
the most viral. TikTok videos are just people being themselves,
(10:10):
being authentic, showcasing every day fail, showcasing who they really
are because it's relatable and people love the aspect of
being relatable and not watching content that's completely out of touch.
And so when we manage our client social media accounts,
we try and make sure that they're coming across as
authentic as possible, sharing stories that are actually relatable to
(10:34):
their target audience. And so those are some key takeaways
in terms of how branding has changed.
Speaker 3 (10:39):
Gorilla marketing, What is it exactly?
Speaker 1 (10:41):
Like?
Speaker 4 (10:41):
Are we talking about social media organic? Are we talking
about as in social media?
Speaker 3 (10:48):
What is it?
Speaker 4 (10:49):
And do think it's important? And after that we can
go more deeper into blending. And you talked about authenticity,
which is very important because nowadays when we talk about
a blend, we talk about.
Speaker 3 (11:00):
Anyone showing up being authentic.
Speaker 4 (11:03):
That's very important because people relate to people either because
they are in the same situation maybe or the level
from the regular people who don't see the much let's
say made up things, which is like mostly people post
about their successes, but also to post about.
Speaker 3 (11:22):
The stories and the failures. Maybe that's very important.
Speaker 2 (11:25):
For sure for sure. So with gorilla marketing, I see
traditional gorilla marketing as in the physical sense when people
used to like knock on the doors, where people still
knock on doors, or like send out postcards where it's
very manual labor with not a high hard cost and
so that same gorilla marketing has come to the digital
side of things. And so the things that we did
(11:47):
with gorilla marketing is, for example, we would reach out
to influencers of decent sized pages in niche followings. So
they had extremely strong followings, but they say had under
two hundred fifty thousand follow and so we were able
to reach out to all of them over Instagram DMS.
We had an extremely good product, and so we simply
(12:07):
explained to them that we would send them a product
in exchange for some type of promotion without us having
to pay them. And so I see that as a
component of gorilla marketing because it was a very low
cost because all we had was the cost of you know,
the actual product itself, which wasn't anything substantial. And then
in exchange, we would get content that we could retarget
(12:28):
with content for our page and then also them promoting
to their audience, which was massive for us. And then
the other aspect of gorilla marketing that we've done ever
since the beginning and all the way until now is
we would do things like, for example, giveaways on our
page where we would flood people either to an email
list or we would flood people into our Instagram dms,
(12:50):
and so we've we've found over the past eight years
that giveaways is the best possible way to incentivize somebody
to take action in a cert, take action on going
towards YouTube video, to watch a YouTube video, to sign
up for a newsletter, to check out any piece of content.
Because we talked about pretty much giving value is the
(13:13):
best possible way that you can grow an audience, and
there's no better way to give value than a giveaway
in itself. The third type of gorilla marketing is in
the Instagram dms, where we would outreach to potential customers.
We've used this technique more now with our public relations firm,
but it's actually our number one sales technique where we
generate the most leads through the Instagram dms and mass
(13:35):
outreaching two thousands of people per day.
Speaker 4 (13:38):
Maybe one of push, I would say, maybe then also pull.
So when we talk about dming, we talk about pushing
to certain things and reaching out to people and pulling
like we talk about like being authentic and also showing
certain things and stories and adding value.
Speaker 3 (13:58):
To other people.
Speaker 4 (13:59):
And they would ask you certain things like if you
have the course or if you have what they want
it is that you said still instead of pushing the
CITA the code to action that you mentioned earlier, So
now building the brands online. How important it is to
have this kind of authenticity in socials because because businesses
(14:20):
kind of survive without social I guess now what is like?
Speaker 2 (14:22):
Yeah, you see this even with businesses trying to be
as authentic as possible, where people don't want to follow
business accounts because business accounts have zero relatability. And so
you see the top business accounts on TikTok posting hilarious content,
sometimes not even to deal with their actual product, like
(14:43):
you see top you see top companies, for example, on
TikTok posting stuff about their staff, their culture, that's relatable
content inside their business that has nothing to do with
their product. You've seen top businesses like BKF, Burger King,
and Wendy's on Twitter posting out landish Have you seen
(15:04):
any of that them responding to comments on Twitter in
a super outlandish like super way where people will screenshot
and be like, I can't believe Burger King said this
type of stuff, like they were going back on people
and saying ridiculous stuff. And it's so cool because it
has nothing to do with their product, but it increases
their brand because people are able to see them as
(15:27):
a relatable company because it's like wow, like that's that's hardcore,
that's something that I would want to say type thing.
And so personal brands are even better for that because
it's a person and you're able to build so many
relatability points if you share every single aspect that makes
(15:47):
up who you are, your lessons, your values, your beliefs,
all your struggles, everything that you've overcome to get to
where you are. And we're we're living in a world
where knowledge is unlimited and information is unlimited because we
have access to Google, YouTube, JADGBT, now AI and so
(16:09):
there's unlimited information there. And so the way that you
can convey your own unique information is by sharing your
specific stories and then showcasing the lessons from those specific stories,
because nobody else can replicate the specific stories that you
have going through life, and people connect with stories extremely well.
(16:30):
And so through my content, I try and share stories
and then have the major takeaways of lessons from that you.
Speaker 4 (16:36):
Mentioned something very important information knowledge is basically out there
with Google YouTube, and I specifically no, it's no Google
basically it's AI the algorithms and sestines, but no more
advanced things with judge GBT and creating content with images,
videos and the text. It's much easier for people to
(17:00):
their content out. But you need we need to distinguish
between what content is and basically who does the content
and specifically like imagined telling certain things or telling stories
and being authentic on it because eventually, like this is
why it's important. We see a lot of people have
(17:21):
talked about the same things over and over and over again,
but some people like this one, some people like that one.
So depending on things, people would relate to you personally,
which is very important nowadays. And this is might be
actually the the only competitive advantage that any any of
us have nowadays, I guess with social.
Speaker 2 (17:40):
Specially we're dealing with For example, every single product based
business out there is competing with Walmart, Amazon, these massive
conglomerate companies that are pushing you into becoming a commodity.
Where what a commodity is is basically you're competing solely
based off of price, and so if you are selling
(18:02):
a product that's on Amazon or Walmart, they are constantly
pushing you down with their economies of scale where they're
doing so much volume, where they can have the thinnest
margins and push you out of business by constantly pushing
your prices down because you're in competition with them. So
the only way you can separate yourself from those massive
(18:23):
competitors is by creating a brand around your business, creating
a personal brand so that you're not competing on price anymore.
People are buying into the brand. That's why the conglomerate
of the people of the person who owns all the
designer brands, Louis Vauton, Gucci, all of those, the owner
of all those brands is the richest person in the
(18:46):
entire world. And the reason for that is because he's
mastered branding. He's mastered being able to for people to
completely disregard price because of the association they have when
they buy the product. And that's the most valuable thing.
What branding is is it's what third parties, what other
people are talking about you and your company when you're
(19:07):
not around. And so if people aren't talking about you
and your company when you're not around, then you don't
have any brand. But if people are talking negatively when
you're not around about you and your brand. Then you
have a negative brand presence, and so you want to
be getting your brand out there but also be crafting
it in a positive direction.
Speaker 3 (19:27):
Now you spoke about CTA, which is I assume a
lot of us would do online because whether it's fixed
or booken or whatever, because we want certain people to
do seftain actions, to go it on our emailing list
or whatever good list, freebie or whatever. So now we
talked about.
Speaker 4 (19:47):
Removing that and doing the telling stories and sharing things
and experiences with others. So how would you get people
and your businesses or let's say leads or customers into
the business, and how would you frame the city?
Speaker 3 (20:01):
Now not directly, but it's indirectly, right.
Speaker 2 (20:06):
This is the Yeah, this is the easiest takeaway for
the entire audience. And if you don't write anything down,
it would be this. It's give value in public, pitch
in private. And so all of your pitching, all of
your call to actions need to be done in private.
That's what we do. We set out thousands of Instagram
dms per day with pitches, but that's all in private.
(20:27):
Nobody public sees that. And then everything we post publicly
on our personal brands is literally just giving away as
much value as possible the content we put on our YouTube.
We don't have any really call to actions besides commenting, liking, subscribing,
no call to actions to make any sort of money.
We want to give out as much value as possible.
(20:48):
So people are like, wow, it would be ridiculous for
me not to work with this person.
Speaker 4 (20:53):
Hmmm, very interesting. So basically, when you do the call
to actions in private, you basically interact with one on
one person. You are so basically helping them and adding
value in advance, and then when you reach out to
if they reach out, you would have more conversation about
(21:15):
certain things that will lead to a call to action,
which is like, this is what a business wants to
keep going and survives and make more money and the
same time giving value to other people and the solution
and the resolution that.
Speaker 3 (21:28):
They are looking for. Right exactly, definitely.
Speaker 4 (21:32):
So this is like basically when when situation for all
and it's easier with not just like selling to the
let's say to the masses, which is.
Speaker 3 (21:42):
Like, would would not work? I guess I would say
it would not work?
Speaker 4 (21:47):
The message Yeah, so throughout your business and career through
these years. So now, what is the worst advice that
you have ever received and someone told you to take
action on and.
Speaker 2 (21:59):
Your Oh, that's a hard one. Worst advice I've ever received.
Probably the worst advice that I've received isn't for mentors
that have but from social media content from very high
level business owners. They would say, when you're starting up
in business and you're going all in on business at
the beginning, eat like shit and treat your diet like shit.
(22:20):
Where you've seen like gurus for example, or like coaches
like Gary Ve for example, He's big on that where
he says, listen, when you're just storing up, hustle hard,
living your parents' basement and eat rawmen noodles every single day,
and you have such a low overhead, And I'm literally
the complete opposite of that. I'm so about my diet.
(22:43):
I've been about my diet the entire time because having
your diet right, having your sleep schedule right allows you
to have so much more focus, so much more creative
energy and output during the day. And then things like,
for example, living in your parents' basement doesn't really motivate
you that hard, and so I'm all about moving out
of your parents house as much as possible, putting yourself
(23:04):
in an uncomfortable situation where you have more responsibility in
your life and you have to pay for things like
a roof over your head. So it's motivating every single
day you wake up with an external motivating factor where
it's like, I never want to move back into my
parents' house, so I'm going to do whatever it takes
to make sure I succeed in this. And so I'm
a big believer in the exact opposite of that entire mentality.
Speaker 4 (23:28):
Yeah, well, example, he's a good guy, but the advice
would be like generic generic in general, and everyone has it.
Speaker 3 (23:37):
We'll have all.
Speaker 4 (23:38):
Our own certain specific situation like you mentioned the city.
It also applies to this. I think we all have
some certain individual circumstances and lives and businesses, so not
everything could be the same, but the idea of things, yeah,
could apply in general. So what do you think that
is the best moment for you or let's say that, oh,
(24:00):
this moment for yourself.
Speaker 2 (24:02):
The proudest moment I've had was it was back in
twenty twenty and we just started a new branch to
our public relations firm where we partnered with celebrities and
so we kind of pioneered the space of collaborating with
celebrities for giveaways. And so what we did is we
(24:22):
partnered up paid a celebrity a large upfront amount of money,
and that celebrity would post an Instagram post of saying, Hey,
I'm giving away this tesla or I'm giving away these
designer bags. All you have to do is go to
this list of sponsors and follow all of them. And
so we would basically partner with the celebrity, we would
do the giveaway, and then we would sell sponsorship spots
(24:46):
that all of them would gain followers from. And there's
this one campaign that we did with Kevin Hart during
COVID and it was for sure probably one of the
most prous moments I've had for myself of you know,
watching Kevin Hart's stand up comedy and being like, this
guy's the funniest guy ever, Like I find so much
(25:07):
humor in him, seeing this guy as just an icon,
and being like, Wow, we've gone to the point of
being able to partner with him and being in direct
contact with him, which was a pretty cool experience.
Speaker 3 (25:22):
Yeah, it's pretty cool, I guess.
Speaker 4 (25:26):
But my favorite comedian is George Culin. I know if
you know George Colin is the he busted the way.
Speaker 2 (25:31):
I think I do know him. I didn't watch him, though, I.
Speaker 3 (25:35):
Think it's cool. So these guys learned from him, I guess.
Speaker 4 (25:40):
But anyway, so what do you think the best tools,
resources or books in your opinion?
Speaker 2 (25:48):
That's a huge question in terms of everything. I'll go
through books first and then we can go through other things.
First book I ever read was the first business book
I ever read was Rich Dad, Poor Dad. That opened
my mind up in terms of the mentality that I
grew up with with my parents and drew a direct
correlation with what it looks like with rich parents and
(26:10):
the mentalities that they grew up with. It also really
differentiated between assets and liabilities, which was a great frame
of mind to go off of at a young age.
That was just all around amazing. Then I go into
reading other, uh, just generalized business and mindset books. The
next one was Thinking Grow Rich. That was actually probably
(26:30):
my favorite book to date and has been one of
the most impactful. It basically just goes through, you know,
manifesting things into your future, but manifesting intentionally and so
it's not just aimless manifestation like I want to reach
this goal. It's very methodically broken down. It's kind of
(26:51):
like a scientific formula of what you have to do
and just a quick summary. If anybody is trying to
have like long term goals, a huge part of thinking
grow riches. Basically you have an exact milestone of what
you're trying to achieve. Usually it's financially based. For me,
it is I want a private jet, and then you
have an exact timeline associated with that goal. So for me,
(27:13):
it's I wanted a private jet before my thirtieth birthday.
And then what you have to do is you have
to say exactly what you're going to give up in
order to obtain that that goal, because nothing comes free
in this life. And so the thing that I wanted
to give up was basically my time because I think
that that that's where my headspace was back then, Like
(27:35):
the best thing that I could give up is my time,
and so I said that I would give up I
think like it was around sixty hours per week, and
then you break down the top three things that you're
going to be doing over the course of that time
in order to obtain that. So it gets you in
a front frame of mind of reverse engineering that goal.
So those are definitely two books that were extremely impactful
(27:56):
in my life.
Speaker 3 (27:57):
So now what would be like, let us tip or
take away for our conversation here.
Speaker 2 (28:04):
I'll do a couple of things. This is kind of
looping a back around to like the first point of
our conversation. But I think if you can truly find
a way to I think, if you can truly find
a way to find fulfillment, joy and happiness from the
things that you're doing on a daily basis, like it
is completely irrelevant to the end destination. And this is
(28:24):
way easier said than done because you can get so
caught up in your head. It's so amazing what happens
from that of being truly motivated, happy, inspired every single
day by just being on the journey of things rather
than being like I'm going to grind my face off
right now, I'm going to be probably unhappy. But then
once I get that house, once I get that car,
(28:47):
once I get that future wife, then I'll be happy.
Because it's not true once you get those things, once
you get money, it's just an embellishment of who you
already are. So if you're a crappy person, it's going
to embellish that more. If you're a very nice and
generous person, person will embellish that more. So that's a
huge thing about money. And then really you only fail
(29:09):
if you quit, Like literally, you only fail if you quit.
Any single person listening, Any single person has the capability
I believe to be an entrepreneur. Some people definitely have
more skill sets than others in terms of entrepreneurship, and
some people might be better at within a company, But
every single person has the capability of at least being
(29:31):
a decent entrepreneur. And you only lose in entrepreneurship, and
you only lose in business. You only lose in life
if you quit. Like the the goal is to keep going.
The goal is to be healthy so you can keep living.
The goal is to the journey that was talking about.
So those are some takeaways.
Speaker 3 (29:51):
Think, look, so where can people learn more about you
and what you do? Yeah?
Speaker 2 (29:56):
So best place would just be my YouTube channel at
the Glenn Oh I've imposting some great mindset tips on there.
Speaker 3 (30:05):
Awesome, Well, thank you for joining for this episode.
Speaker 4 (30:08):
I'm glad you shared your story, especially your stuff at
a very young age, like sixteen. That's very impressive. In general,
people generally startthink about businesses. Maybe they are like when
we past thirty or something in general, I think or
twenty something like that.
Speaker 3 (30:24):
So that's very important. And you shared with us an
amazing thing.
Speaker 4 (30:29):
That about cts, which is specifically important actually for anyone. Actually, Bay,
I'm like, I'm glad that you kind of reveal this
one because we do it in public, but it actually
should be specifically for each individual, because each individual is
specific and each one has specific certain needs, so you
might have certain CITs. She would put each one in there,
(30:52):
let's say bracket or place, and this way you can
grow your business and get more sales and have more
impact on other businesses.
Speaker 3 (30:59):
And so thank you for joining me for this episode.
Speaker 2 (31:02):
Thanks for having me here. Hope everybody got value appreciate
it
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