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April 22, 2026 21 mins
After a life-altering accident derailed his career and life, Matthew Sanjari spent much of the next decade overcoming chronic pain, depression and a disability to become a serial entrepreneur and transformative figure in the business world. As the founder of PRIME Consulting, he leverages over 15 years of business ownership and public speaking experience to empower entrepreneurs and business leaders through coaching and consulting, focusing on pragmatic strategies for scaling businesses and achieving personal growth. With a track record of helping brands surpass their limits and a successful exit to his name, Matthew's holistic approach blends operational strategy with personal development, aiming to elevate clients from day-to-day operations to executive roles, he stays true to his motto: build people, build business. Matthew website: https://consultingbyprime.com/ Show notes: https://successgrid.net/sg267/ If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid Join AI Marketers Club: https://www.successgridacademy.com/3a30d0c6
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Speaker 1 (00:00):
Hallo, I welcome to the Success Great Podcast with also Stale.
I am excited to introduce you to a series of
conversations with some of the most successful and sparing individuals
from various industries.

Speaker 2 (00:11):
My aim is to.

Speaker 1 (00:12):
Dive into their stories behind their success and explore the knowledge, strategiest, habits, mindsets,
and wisdom that have propelled their success. Each hipishode of
the Success Great Podcast will feature a different guest who
will share their unique journey, the challenges they faced, and
the reasons they have learned along the way. I would
also be covering topics from entrepreneurship and innovation to leadership

(00:34):
and personal development.

Speaker 2 (00:36):
Whether you are inspiring.

Speaker 1 (00:37):
Entrepreneur, a season business profession, or just someone looking to
improve your life, the Success Great Podcast is for you.
My goal is to bring you valuable insights and inspiration
that will help you achieve your own success in business
and life. So get ready to learn and be inspired.
The Success Great Podcast starts now. This episode, I have

(00:57):
in Matthew Sangary about building by design and how to
measure what you manage by data driven decisions. After a
life altering accident derailed his career and life, Matt spent
much of the next decade, overcoming chronic pain, depression, and
disability to become a serial entrepreneur and transformative figure in

(01:19):
the business world. As the founder of Prime Consulting, he
reverages over fifteen years of business ownership and public speaking
experience to empower entrepreneurs and business leaders through coaching and consulting,
focusing on pragmatic strategies for scanning businesses and achieving personal growth. So, Matt,
welcome to the Success Greed podcast.

Speaker 3 (01:39):
Thanks for having me to say, and I'm excited to
have a good conversation.

Speaker 2 (01:42):
I'm glad you are joining me for this one.

Speaker 1 (01:44):
So, first of all, because this is the Success Gret Podcast,
You've been in business over fifteen years. Now what this
success means to you and what do you see Other
people around you or people who work with have certain
conceptions around what successes.

Speaker 3 (01:58):
Yeah, that's such a great question. I think for me,
success looks like leaving people and businesses better than I
found them, and so I think that that's a it's
a good mantra to have, not just in business, but
in life. I want to leave everything better than when
it first came to me, and I do think that

(02:18):
that's a disconnect that a lot of people have. You know,
we often think success looks like a million dollars, or
it looks like a dollar amount, or it looks like,
you know, I drive a really nice car. The problem
with a lot of those things is those things can
come and go, right, success can be fleeting if it's
measured by that and that much. Rather measure success by

(02:39):
the impact in the legacy we leave.

Speaker 2 (02:42):
Oh so, so you do believe in leaving a legacy
behind you.

Speaker 3 (02:45):
Yeah, absolutely that. I'm a big believer in that.

Speaker 1 (02:48):
Okay, So, speaking of fligacy, if we are going to
have a legacy, we need to have some kind of
blue brint framework design, some kind of design to do that.

Speaker 2 (02:58):
So why do you talk about building by design?

Speaker 1 (03:04):
And what do you mean? What do we mean actually
buy design? And we talk about design. Usually design is
attributed to architects. I guess maybe.

Speaker 3 (03:12):
So, yeah, no, Hey, that's a great question. Look, at
the end of the day, we're all going to live, right,
we're all living. We're all building, whether we really realize
it or not. We're building our lives, we're building relationships.
And at the end of the day, you're either building
by default or you're building by design, and so when
you build by default, you're just letting life happen to you.

(03:33):
You know, you just go through your day, you go
to your job, you hang out with your family, all
of those things are going to happen. You hang out
with your friends. So that's default. But default will only
get you what everyone else achieves. So if you want
to live a different kind of life, you need to
live a life by design. And I like to use
the analogy. You know, you brought up an architect. I

(03:54):
love using the analogy of building. Right at the end
of the day, you know, if you want to build
a house, say right, let's say you have this idea
in your head or in your heart. It's it's it's
the goal of a designer or an architect to take
that and put it on paper, because if it just
stays in your heart or your head and you start
directing people, man, we're going to be in trouble. Okay,

(04:15):
We're going to be in trouble because there's no measurements
in your head, right, there's no data in your heart,
and so we need to get that on the paper.
We need to quantify those things. And in the same way,
I challenge us. Why why don't we do the same
with our business in our lives because that blueprint, that design.
When when when the contract or, the construction guy comes

(04:35):
and he says, hey, I want to I want to
put a pool in the middle of your living room,
and we go, hey, that's a ridiculous idea. That's that's
not on the design. The reason we can say that
is because it's not in the design. The design is
very specified. It lays out the instructions, it lays out
the measurements. What's good, it's been thought over, it's been designed.

(04:56):
And in the same way, I want us to see
more people, including myself, live lives that are designed that
are off of a blueprint that they designed. And I
think that that's the proper way because we can make
adjustments to the design, but we at least always have
a framework that we can come back to.

Speaker 2 (05:15):
I like that you separated the two default and designed like.

Speaker 1 (05:19):
We generally live life by default, which is like and
then after a few years we ask ourselves why we
are here at this place?

Speaker 2 (05:27):
Right? So this is not a.

Speaker 1 (05:29):
Good thing to have, But at the same time, it's
good to have, let's say, a plan or a design
for it.

Speaker 2 (05:35):
Now.

Speaker 1 (05:35):
We know that life happens in general in our business
or life, that there are certain things that we cannot
control out of our hand. But the having or the
purpose of having this kind of a design gives us
an opportunity to have, like you mentioned, a better business
or a better life, and also certain things that happen, like,
for example, things that we cannot control. Maybe in this

(05:59):
design or this plan, we have some kind of maybe
solution for it, to not just be reactive, but be proactive.

Speaker 3 (06:07):
I guess I love that that what you just said,
because at the end of the day, when we live
by default, everything is reactive life. You're right, life happens,
disappointment happens, rejection happens, loss happens. But when we live
by default, everything is reactive. So I'm at the mercy
of what it is that's happening to me. When I
live by design, I have a plan, and when something

(06:30):
happens that I didn't plan for, I now get to
make the decision what I'm going to do? Right? Will
I adjust my plan? Will I move it? Will I
create another plan? I at least have some say in
what I get to do, and I get to take
ownership and control over my life and my business. And
I think that that's really really important. And it's the
difference between living by default or by design. Is I'm

(06:53):
not just going to let life happen to me. I'm
going to make life happen the way I generally want
to see it happen.

Speaker 2 (07:00):
Yeah, definitely, we need to make life happens for us,
not to us. I guess so.

Speaker 1 (07:06):
Now one of the important things in business or life
is decisions or choices. How do we meajure these kind
of things and our design, Like, how do we measure
the choices how good they are or.

Speaker 2 (07:19):
The decisions how good they are?

Speaker 1 (07:21):
Are They certain things that we should look at as
humans to know that these things have let's say, metrics,
Like you mentioned that we should have it on paper.
We don't have it, and everybody, yes, our brain is
is a bit of than any supercomputer in regards to
what can understand and memorize and whatever if we use
our human potential in general, but we need to also

(07:44):
have some things on paper, right.

Speaker 3 (07:46):
Oh? Absolutely, Yeah, I'm a big believer that you should
always put things on paper. Listen, your brain is great,
your head is important, your heart is important. But at
the end of the day, you will forget things because
you are the human d right. Things will have and
details will be missed, whatever, and so let's get things
on the paper. But when you talk about making decisions,

(08:07):
you know, at the end of the day, we're all
emotional beings. Some of us are better at that than others.
That's okay. But what we want to do is we
want to come to a place where our decisions are
not driven by emotions. They're driven by intelligence. And so
when I say I want to make data driven decisions,
I want to be able to say, man, you know,
when I look at my bank account, you know, for example,

(08:29):
you know, I could receive my paycheck and then I
could go spend it and then come to a realization, Oh,
I bought a bunch of nice things, but I have
no money left. Why I didn't have a plan, I
didn't have a budget, or I didn't follow it. Whatever.
But when I have data and I start to measure
what that data is, then I can look at my
bank account and say, you know what, I have a

(08:50):
habit of spending too much money on food, So you
know what, maybe I need to not spend as much
money on food outside of the home, and maybe I'll
make more food inside of the home, and just that
small too, I can save money data driven decisions. And again,
the data you want to collect, it's going to depend
on every person. For some people their health is so important,

(09:10):
for some people their finances are so important. I love
the first question you asked, because if you want to
determine what data you should be tracking and measuring, that
actually comes out of what you determine success in. I
love asking my clients. I always ask them, I say
what does success look like for you? Because if you
tell me with saying okay, well you know what success

(09:32):
for me looks like. I am very muscular, I look
like Arnold Schwarzenecker. Well guess what if that's what success
looks like to you, then we need to make sure
the data we measure of a lot of health indicators.
How much muscle are you putting on, how much are
you working out? How much are you eating? Right? So
we wouldn't know what to track if we didn't know
what success meant to you. And so when we determine

(09:55):
first and foremost what success looks like for us, then
we can start to at the data and measure those
things that are important to us financial health, relationships, and
from there we can make adjustments. Is this working? Is
this not working? Can I do this better? But you
can't ask those questions and get good answers if you
first don't know what it is you're going for and

(10:17):
you're not trapping the data. Otherwise you're just taking a
lot of gases.

Speaker 1 (10:21):
So the important of why we are doing, why why
we are doing is very important, like let's say the
purpose of things, but this is why we put things first,
and then we start having that driving decisions because we
need the why behind it, and because if we don't
know the why, we are not going to know the how,

(10:42):
and we are not going to for example, rich or
end the goal.

Speaker 3 (10:46):
Right, absolutely right. I love to say it's the why
behind the what. The what is your actions, The why
is the purpose. So there's the why, then the what,
and then we can figure out the how. But so
often we want to go just so that how, because
we are impatient as humans, and I think it's important
that we slow down and we start with the y,
because your why is very important. You know when life happens,

(11:10):
as you mentioned, you know when life gets hard, when
disappointment comes. When rejection comes, your how is going to
matter less, Your what is going to matter less. Your
why is going to become very important. And that's why
we see such amazing stories. You know, national heroes, athletes,
you know of people who are like wow, they're so resilient,

(11:31):
there's so so much perseverance. It's because there's a why,
and that why is strong enough to push past hard times.

Speaker 1 (11:37):
For example, like you mentioned these people love, we've been working,
for example, half four years to achieve certain goal, like
to run like two or three maybe five phrases of
one hundred meters. So it's not like something that it's
limited in what they are doing, but they have been
practicing for a long period of time.

Speaker 2 (11:58):
But why do you think.

Speaker 1 (11:59):
Let's say, a regular people, regular Jews as may be
afraid or have some certain obstacles.

Speaker 2 (12:05):
That why we don't have this kind.

Speaker 1 (12:08):
Of framework for ourselves and we keep living wite default
like you talked about earlier. Is it that we think
that life is like it's going to happen to us anyway,
and we cannot control it, and we don't truly believe
in ourselves and our abilities, and we are afraid of
multiple things like afraid of freaching success of whatever that

(12:31):
looks like to someone, or we are afraid of failure
of we are afraid of humiliation, which is one of
the things that a lot of people feel like being
humiliated for whatever a matter or subject or topic it is.

Speaker 2 (12:45):
It's a very big deal for people. So what do
you think about this?

Speaker 3 (12:49):
Listen, everything you said is absolutely true. It could be
all of those things. I think the biggest reason why
we don't do this is because we divorce logic. We
are not attached to the logic.

Speaker 2 (13:00):
Right.

Speaker 3 (13:00):
I give you the example of in construction, it makes
complete sense to have a blueprint right anytime I want
to build. If I want to build a car from scratch,
I need to have a blueprint. If I want to
build anything furniture, I need to have a blueprint. Right.
Even now, businesses are coming more on board with I
need a blueprint, I need a business plan. And so
we we are so used to having plans and designs

(13:24):
everywhere in our lives. You know, when the government or
the city wants to put up a building, they don't
just point and say, okay, put it up, right, we
have to have plans and designs. It feels like oftentimes
we don't. We're okay living in a world with plans
and designs, but yet we divorce ourselves from the logic
that it could impact us. And yes, everything you said

(13:45):
is true humiliation rejecting all these things like life happens.
But I like to ask the question, would you rather
be reactive to those things or would you rather have
some ability to say, I know these are going to happen.
I'm gonna accept reality, but I want to be able
to be in charge of my own life and have
some personal responsibility that I can at least decide how

(14:07):
I want to respond and not react.

Speaker 2 (14:10):
So that's very important.

Speaker 1 (14:12):
Do you think that there are some certain framework new
opinion that people can, for example, follow in regards to
how they can design their life, Because when we talk
about design, they would say I'm not a designer in general.
For example, some would say, but it's not just about
the design of things that we build, the design of
our life, which is the most important thing. I would say, right,

(14:35):
it's not the design of a building. Designing our life
is the most important. Looking out for yourself, your health,
whatever it is that you are looking to build. This is
the most important for any human being, I would assume,
So what for example, things that you would say can
can have certain systems, or certain things that we can eliminate,

(14:55):
or certain things that we can add to improve our
will being and having life as we look to it
to be a great one in the future.

Speaker 3 (15:07):
Yeah. Great, great question. Honestly, you don't need to know
how to design anything. You just need to ask yourself
three questions, why, what, and how, and the why is
the most important. So I like to use a framework
that is, I'm going to ask why five times. Okay,
if I ask why five times, I'm probably going to
get to my actual why. I'll give you an example. Hey,

(15:29):
I want to make a billion dollars. A lot of
people want to say that, and I would say, why, Well,
you know, I want to live a good life. I
want to spend some money. Why Well, because money buys
me freedom. When I have more money, I can own
my time because I'm less reliant on work. Why well,

(15:52):
if I own my time, I can spend more time
with my family because my family is important to me.
And if I don't have to work as much, I
can spend more time with my family. Why Because growing
up my parents worked a lot to provide for me.
I didn't get to spend as much time with them
as I wanted to. I asked why five times and
I got to my actual why. My actual why was

(16:14):
not a million dollars. My actual why is I want
to have the financial freedom that I didn't have growing up,
and I didn't see my family have growing up. So
that's why I want to do what I want to do.
Now that I have my why, what, what is it
that's going to help me accomplish that? Why? Is it
starting a business? Is it taking more courses in my education?

(16:36):
Is it networking? Is it meeting the right people? And
then out of that what I can figure out how?
The how. There's a million different ways. There's so many
ways to do it, but it all starts from the
why and so why, what and how? And when you
explore your why, if you can ask the why five
times and go pretty deep, you're going to figure out
pretty quickly.

Speaker 1 (16:55):
It's always as stuffed within, like it's always stopped within.
Everything starts within. And I love that that you go
five flippers deep. And it's also great if you can
even go dearer than five flippers, that will even get
more out of someone's mind, I would say, or are
to achieve higher things in their lives, which is very important.

(17:19):
What do you think of some of the worst advices
that you have ever received in regards to designing life
as a human being?

Speaker 3 (17:29):
Boof the worst advice, I don't know. I have to
think about that one. You know, I don't know if
it relates to designing life, but I think some of
the worst advice that I've heard in regards to success
in our lives is the idea that time he was out,
you know, with time. You know, I love my father.
My father used to have this line where he said,
you know what, you grow up and you forget about it.

(17:50):
And I think there's this idea we get sold that,
you know what, when you when you go through pain,
or you go through disappointment or something bad happens, don't
worry ten, fifteen, twenty, twenty, five, thirty years, you'll forget
about it. Time heals all. And I don't think that's true.
I think all time does is that it allows us
to bury right all the things of life. Start to

(18:11):
bury these things, but we don't ever forget about it.
In fact, those things that you went through, they actually
start to come out in your relationships, in your business
in ways that you probably don't know. And so rather
than time heals all, I like to guide people and
lead people to the idea that no, you choose to
heal all. You make the choice to overcome things, to

(18:34):
work through things, to be better, to learn from your mistakes,
But time doesn't heal all.

Speaker 2 (18:40):
Yeah.

Speaker 1 (18:41):
I actually I actually kind of agree with you and
that because with time, the more time passes on, it's
like I mentioned, layers, and layers gets put above it,
but it's actually still there, like like you would know
it's you would think it's like it's the gold, but
it's but it's still like you would sometimes go try
to dig it because you know it's still there under

(19:03):
the layer.

Speaker 2 (19:05):
You don't want to.

Speaker 3 (19:05):
Do that totally.

Speaker 2 (19:08):
Yeah, exactly.

Speaker 1 (19:09):
So, Now, what do you think are some of the
best toost resources or books for people to check out
in your opinion, because in general we need to leave
them to major so we can manage bitter and multiply
what we.

Speaker 2 (19:23):
Have, right.

Speaker 3 (19:24):
Yeah, great, great. I think Simon Sinek's book start with
Why is a great resource. It's one that's really really
impacted me. I also think anything you know, if you
want to just become a better person, one of the
best things you can do is personal development. So I
think anything by John Maxwell. He's one of my favorite authors.

(19:44):
You know, if you want it's so easy to expect
the world to change and is to expect others to change,
but sometimes more often than not, actually it's actually us
that needs to change. And so going down the road
a personal development and investing in yourself, he is a
very very important mechanism. And I promise you it's worked

(20:05):
for me, it's worked for people in my life. If
you work on you, you will be amazed to see
how your world starts to follow.

Speaker 1 (20:13):
I agree with you, like sometimes if we talk about change,
you might see some people need to change, and that
might be true in your opinion, for example, in someone's eyes,
But the most important thing is ourselves and how we
develop as a humans and if we do want a
certain change or not and progress that Now, if certain
things don't align, if we have, for example, on a

(20:33):
different level in the scale, that's fine, Like we don't
have to convince other people to be with us on
that same level if we are higher than them, but
we don't want it to be lower in our own standards,
which is that's very important.

Speaker 3 (20:47):
Absolutely. I agree with that one hundred percent definitely.

Speaker 1 (20:50):
So matt what time people learn more about you, see
what you do.

Speaker 3 (20:55):
Yeah, you can go to my website Consulting by Prime
dot com, Consulting by Prime dot Com, or look me
up on LinkedIn, send me a message. I love to
chat with people. That's Matthew Sanjari s A n j
A r I s A n j A r I
on LinkedIn.

Speaker 1 (21:13):
Awesome, Well, thank you very much Matthew for being with
me on the sitsuite of the Success podcast. Really insightful
things that we talked about and the important things that
we as a humans we should live our lives by
design and have everything around us by design because we
do not want to be a default sitting in a
video game.

Speaker 2 (21:34):
So that's very important. Thank you very much.

Speaker 3 (21:36):
Thanks very much for having me day and appreciate it.
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