Nicole Grinnell, a 2x business owner, founded Mic'd Up Booking inspired by her profound belief in the power of podcasts. Rooted in a family legacy of entrepreneurship, her journey began in 2017 with Bosun Solutions. Balancing family life, she's now a testament to determination, resilience, and a $2 million revenue success. Committed to empowering small businesses through podcasts, Nicole is not just a service provider but a true believer in their transformative impact. Her story is one of tenacity, family values, and a dedication to making a difference in the business world, one podcast at a time. Nicole website: https://www.micdupbooking.com/ Show notes: https://successgrid.net/sg274/ If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid Podcasting Secrets: https://successgrid.net/6c7a
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Episode Transcript
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Speaker 1 (00:00):
Hallo, I welcome to the Success Great Podcast with also Stale.
I am excited to introduce you to a series of
conversations with some of the most successful and sparing individuals
from various industries. My aim is to dive into their
stories behind their success and explore the knowledge, strategiest, habits, mindsets,
and wisdom that have propelled their success. Each hibishud of
(00:21):
the Success Great Podcast will feature a different guest who
will share their unique journey, the challenges they faced, and
the ressons they have learned along the way. I would
also be covering topics from entrepreneurship and innovation to leadership
and personal development. Whether you are inspiring entrepreneur, a seasoned
business profession, or just someone looking to improve your life,
(00:41):
the Success Great Podcast is for you. My goal is
to bring you valuable insights and inspiration that will help
you achieve your own success in business and life. So
get ready to learn and be inspired. The Success Great
Podcast starts now. In this episode of the Success Great Podcast,
we are going to be doing why podcasting is an
unkept secret of passive networking, and how to harness podcasts
(01:06):
and how it can help you solve your marketing budget
joining me for this epis Nicole Grenelle Sooh. Nicole is
a two time business owner founded Mike up Booking inspired
by her profid belief in the power of podcast routing
the family legacy entrepreneurship. Her journey began in twenty seventeen
with a Bosston solution balancing family life. She's now a
(01:29):
testament of determination, residience, and a two million dollars in
revenue success. Committed to empowering small business through podcast. Nicole
is not just service provider, but a true believer in
their transformative impact. So Nicole will come.
Speaker 2 (01:47):
Thank you so much for having me today.
Speaker 1 (01:48):
I'm glad you're joining me for this episode. So, first
of all, because this is the successful podcast and you
have been a business owner twice. You found it mcd
up booking, and you are a love apparently with podcasts
and entrepreneurship and being resilient and have determination. These are
the qualities of people who would never give up and
(02:09):
look to always strive to do more in their lives,
in business or their lives. So that's very important. What
does success means to you and how do you see
certain misconceptions from people around you?
Speaker 2 (02:21):
Well, that's a.
Speaker 3 (02:21):
Great question, So, I mean success to me really is
making sure to have a purpose in whatever we're doing.
I tell entrepreneurs a lot if you're getting into this
to have your own schedule or for money, you're going
to be solely disappointed. There's a lot more to it
than that. But really, if you have a why and
a purpose, I think that really leads your determination and
(02:44):
your ability to find success in other ways other than
even just monetarily, but really in that purpose.
Speaker 1 (02:51):
Speaking of purpose, do you think that having your business
is built and your love for podcasting and how do
you think it could impact businesses and the lives of
those Do you think this is one of the reasons
that you are pursuing this type of thing because podcasting
there's a lot of things that's involved with podcasting. How
(03:11):
do you see podcasting and general and how important do
you think this area is.
Speaker 3 (03:15):
So in our staffing side of our other company, we
saw a lot of small to mid sized business owners
that were really needing to get their message out, have marketing,
SEO and really networking opportunities, and by being a podcast guest,
it really did hit on all of those fronts. So
I know from being in the business owner seat that
(03:35):
we struggle with our time and our financial budgets, and
this was a really great way to accomplish both of
those with a lot of bang for your buck by
really getting your message out and becoming that thought leader
of whatever your industry is.
Speaker 1 (03:49):
Do you think now in general to podcasting, do you
think the only best way is to always remain as
a like you mentioned the guest, being a guest side
of them, this side of them mic or do things
that each individual, for example, would be also a good
idea or on a great option to also have a
podcast of vern or do you think there is two
(04:12):
elements and two different things being a host and being
a guest.
Speaker 3 (04:16):
I think there's a different time for each. So I
think when a business owner is just starting up or
maybe trying to build some exposure their digital presence, doing
a guesting side is just a lot more or I
should say, a lot less of a time commitment as
well as a financial commitment as opposed to launching your
own show. But I think there's also a time in
(04:37):
business where you are to the place that you want
to bring value, you want to connect people, you want
to meet other people, and maybe you have the time
or resources to host your own show. That's a great
time for that too. So I think it really depends
on where you are in that stage of business in life.
But both are equally important and both equally give the
same results. It's just a matter of where you are
(04:58):
in that time and financial reas source that's important.
Speaker 1 (05:01):
So now when we are talking about podcasting being or
helping solve a problem marketing budget. When we talk about
marketing budget, we mean like, for example, doing some ads
and et cetera and this type of thing. So how
do you think, in your experience and within your business
and what you do for clients, how is being a
(05:22):
guest on a podcast really helping guests and their business
and to eliminate, let's say, or remove maybe the marketing budget.
And sometimes these kind of money may be wasted if
the ad is not right, if the budget is not right,
A lot of things going to add. That's a different
thing and then different beasts. But why do you think
(05:44):
podcasting is that powerful that can solve the issues of
removing marketing budgets?
Speaker 3 (05:50):
Yeah, I think you know, we went through this ourselves.
There's a lot of things that business owners struggle with
in just a print media where they're really not able
to get their story out. I'll hear this a lot
where they'll say, you know, if I'm able to sit
down in a room of people, I can talk about
my story and it's an easy sales.
Speaker 2 (06:06):
Conversion for me. Right, Well, how do we do that
on a mass scale?
Speaker 3 (06:10):
Right? There's only so many rooms that you can get in.
So what I found in podcasting was that that allowed
you to really amplify that audience. We really won with
our guests. We try to bring on and really target
who they're looking to be in front of. So what
are other pipelines? Where are other audiences, where are other
connectors living? So you're able to in your own words,
(06:31):
get that word out. And so what I found was
that that sales cycle was shorter because people had already
heard who and what we were about and they were
just ready to get working with us. So that was
a big thing. And then also just the time and
the expense that it took. So if you're going out
and doing on networking, if you are spending Google ads,
(06:52):
you're running marketing campaigns, that's a bigger financial commitment to
really get some results. I mean a lot of people
will tell you like if you want to play the
Google Words game or they go like, it costs a
lot of money, right, and so to play in that league.
So what is the way that small to mid sized
business owners can still have an impact, still have that
digital presence, but not merely for the marketing budget that
(07:14):
a lot of those require.
Speaker 1 (07:15):
So also, I think podcasting generally shows the authenticity and
shows that trustworthiness of that person, right of the guests
for example, those in general. So that's very important to
this time that you show authenticity for you are and
what you do and being just to you are and
(07:36):
how yourself others and adding value to other people, which
is like that I would say the main purpose of
being there, right.
Speaker 3 (07:45):
Yeah, exactly, And I think that's the biggest difference is
people want to understand now not just what the service
or product is, but what is behind that, what is
the purpose? People are drawn to mission driven companies and products,
and so when you're able to in your own room
words talk about that. It's just like, you know, companies
(08:06):
have websites, but where do people go to really see
behind the scenes. They go to an Instagram at Facebook?
What's their culture? Like who works there? They want to
see that, and so podcasting really allows business owners to
draw back that curtain and really let people understand who
they would be working with.
Speaker 2 (08:23):
And I think that's what really draws that direct connection.
Speaker 1 (08:26):
Definitely, that's very important. Now for example, you yourself, like
balancing businesses, being the fundle of you might help booking
a lot of things. So how you'reself dealing, for example,
with this, like how do you arrange the best way
that you can appear, for example, on certain shows, like
(08:48):
for example, how many shows do you appear a month
or do you think it is the ideal amount, let's say,
and for how long? BEMA frame is a six month
because I have seen some like will appear for six
months and then they will say pause and start again,
And I don't know how it do see it's from
your experience.
Speaker 3 (09:08):
Yeah, So I always tell clients that you should go
into it with at least six months. And even if
you want to look at it as like a six
month sprint, without six months, you're really going to get
anywhere from honestly, fifteen to twenty five shows that are
going to drop on your behalf. So it's a good
way even if you feel like you can't commit to
the year. It's a good way to get a lot
(09:29):
of content out that's going to continually drip. It's a
good way as a business owner to put in some
effort and some time and have consistent content going out
on your behalf. So for sure, six months we almost
require that as a minimum, because just like social media,
you don't do it for thirty days.
Speaker 2 (09:45):
And then quit and be like why didn't that work? Right?
So you really have to.
Speaker 3 (09:49):
Put some consistent effort into it. But I think if
a business owner is looking at their time and their finances,
six months is a great place to start. See what
that yield to you, and then you can start it again.
I go your around and I have my tea booking
me about four times a month, and that feels like
a really good cadence for me.
Speaker 2 (10:06):
But it all depends on what your schedule looks like.
Speaker 1 (10:08):
Eventually. It's something that you can control when do you
want to show up when you don't know, how much
do you want to be and how much shows that
you want to stop or whatever it is that is
something that you can I guess maybe it's a strategically
put out there so in a way that keeps going
in a way. So your mission is to help small
(10:29):
business owner fly right, So what do you think of
the best elements or the best things that can benefit
podcast guests from being there like we have. I'm not
talking about maybe if there's some kind of a book
or there's some kind of a course, other things like
(10:50):
maybe a way of communication, or some kind of ability
improvement or certain things that are related to self improvement
or development from being I guess other than being a
monetary Oh.
Speaker 2 (11:03):
Yeah, yep, I gotcha.
Speaker 4 (11:06):
Yeah.
Speaker 3 (11:06):
I mean, there's so much knowledge that can be gained
within podcasts, and I think the thing I really like
about podcasts is I'm kind of a person that I
don't want to learn from someone who's just teaching me.
I want to learn from someone who's been in the trenches.
And so when you're in the podcast community, it's typically
people that have been in your shoes. And every show
has that, right, So whether it's we want to talk
(11:28):
to business owners, or we want to talk to thought leaders,
or we want to talk to CEOs, whatever that is,
so you're kind of getting to find people that have
wopped in your shoes one way or another and really
learn from them. One of my favorite podcasts is how
I built this. So it's all about entrepreneurs and how
they started. It's awesome to see how they may have
started with one product and as they thought they had
(11:52):
their most amazing business plan, it completely pivoted and threw
it out the window and went another way.
Speaker 1 (11:57):
Right.
Speaker 3 (11:57):
So all those things that we all face in that
business our seat. It's a great way to hear directly
from people that have been there themselves, not just sitting
in a classroom right and teaching you the principles of business,
which they're still time and place for that, right. But
I think the podcast community is really that hands on
and that's what I appreciate about it.
Speaker 1 (12:16):
But do you think there are certain things that negatives
in that thing and podcasting, vod gust, guesting that could
encounter our guests and certain experiences that can be bad
or do you think that this is absolutely the way
from your own perspective.
Speaker 3 (12:32):
I think the only thing that would be negative, so
to speak, is really having the guests or our clients,
and we work with them on this is just coaching
them and how to tell their story. A lot of
times people will come to us and they think that
this is going to be a commercial, and we try
to coach them on that it's not a commercial, it's
a connection. So just you know, honing in public speaking
(12:52):
tips and ways of communicating. A lot of people come
in and they're like, what do I have to offer?
No one wants to hear from me. Well, everyone has
a story, everyone has knowledge that can be gleaned from
by others, and so we help our clients with that.
So I think just the negative would be just having
the confidence want to tell your story and your experience,
but also how to make it be a valuable to
(13:15):
the listener as opposed to feeling like this is a
sales pitch because it's not, and that's not what podcasting
is supposed to be.
Speaker 1 (13:21):
Yes, So for example, we expand on this, we are
talking about newly podcast guesting guests that are coming in.
They would say, like to you that what would I
offer is something that I'm going to say is would
be something of value because then I think it's not
these kind of things that they tell you about. And
(13:44):
also that there are certain things that you mentioned stories,
which is like generally people are interested in hearing stories,
whether it's maybe some bad stories maybe they can learn
from or a good Joe with they can get inspired
from boy.
Speaker 4 (14:00):
Yeah.
Speaker 2 (14:00):
Absolutely, Yeah.
Speaker 3 (14:01):
I think every story that you hear of other business
owners or anyone in your related field has some type
of value or education that you can glean from it, right,
And so I think that's really what podcasting provides.
Speaker 1 (14:13):
Because it is as we talked here, it's about one
of the important things is like authenticity, which is something
that we need more of nowadays. And eventually this type
of connection with someone we let's say at least hear
their voice, which is I would say, this is an
important thing, and you do want to share your story
(14:35):
or your message, so would align with that great If
someone does not, also they might hear a story and
maybe benefit even get some at least one idea from
the episode. So this is the idea of it. Like
sometimes it is about even when idea can change, things
(14:56):
can shift mindset, can build a business. This kind of
thing are very important. And yeah, I think it's very
great tool throughout your experiences and we're working with other people. Now,
what do you see do you see some people, like
for example, or certain things that have done that have
(15:17):
taken some kind of advice and did not work out,
Like what is the worst advice you personally received, and
what is the worst advice maybe you know I've heard
of that's.
Speaker 2 (15:27):
A really deap question. Well, let's see.
Speaker 3 (15:31):
I think it's not really advice, but probably the worst
thing I hear is a little bit what I said
at the beginning, is when people are set on being
an entrepreneur because they're tired of answering to someone and
feeling like they're going to be in control. There you
are a slave to every client that you have, So
to think that you are going to do this and
you are now magically going to like control or own
(15:53):
your universe is so foolish.
Speaker 2 (15:55):
I can't even begin to explain it.
Speaker 3 (15:57):
So I think that type of talk, or people getting
into terpreneurship because they want to make thousands of dollars
and that's just their goal.
Speaker 2 (16:06):
It is unbelievably.
Speaker 3 (16:08):
Grueling and tiring and frustrating, and there's also amazing things
about it, right, But if you don't really have like
a passion for what you're doing, and you're only looking
at the dollar signs with the control, you're going.
Speaker 2 (16:24):
To fade out.
Speaker 3 (16:24):
It's going to fizzle out. It's going to be a
very very hard journey for you. But if you are
feeling that desire because it's a passion for you, whether
it's a passion for the product, whether it's a passion
for helping others, providing opportunities, whatever, that looks like, that's
what's going to see you through to the end. So
I think just the worst advice to the worst things
(16:45):
I would hear is if you're going into it with
any type of selfish intent, you're going to be sorely disappointed.
Speaker 1 (16:52):
So now, for example, if someone wants to be I
guess on a certain show, how what things they should
look at at like, are we talking about specific niche
or general podcast or are we talking here we need
to be specific to the audios that we're speaking in,
or is it better to speak to the general public
(17:13):
in cases of someone who is established and been there
and someone who is let's say, in the cases and scenaralogy,
if someone is starting out and being a podcast starting
as a podcast.
Speaker 2 (17:24):
Guest, I think it's both.
Speaker 3 (17:25):
So the way that we've kind of approach it is
that this should be a well rounded representation of you
and your business. So, for instance, I will go on
shows they're about giving back. I will go on shows
about leadership. I will go on shows about women run businesses.
So it's really a great way to tap into networks
(17:46):
and networking opportunities on a grander scale. Then, for instance,
like my other company isn't staffing, thinking of well, I'm
in staffing, so I should only be on staffing or
HR related podcast that's not a great way to do podcasts.
You want to look at it and go but where
could all of my clients be living. Well, they may
be living in entrepreneur podcasts. They may be wanting to
(18:10):
look at ways to give back in their business, So
I'll go over there. So if a client comes in,
if a client of ours comes in with an open
mind to that and we're really able to hear about
their story, who they are, what their culture is, and
then along away their service, that yields better results than
just trying to stay in your one silo of industry.
Speaker 1 (18:28):
So you mentioned two things, like earlier you mentioned passions
and you mentioned now networking. So these kinds of things
are These two things are very important. Like I would
say maybe passion to solve problem is one of the
best things that you can have. Let's say a business
or entrepreneur or someone who's being a podcast guest. But
(18:50):
networking is the other thing that you mentioned, which is
that it's very important because sometimes I see personally, how
can I connect with other people in the same area
as me or other areas online for example, like podcasting is.
I think it's one of the ways. We're actually maybe
(19:10):
the best way to do that. A network with other
people who would be like in things that are the
similar areas as you, all different areas that you because
you can have this type of conversation. You can be
aligned or not aligned, but either way you will get
some kind of acquaintance at the end of the day.
Speaker 2 (19:26):
A light absolutely.
Speaker 4 (19:27):
Yeah.
Speaker 3 (19:27):
We call it our green room ROI, which is where
we really connect with our hosts as well, and we're
able to say, hey, you know, Bob, you've got to
hear my story, I'd love to hear about yours. Are
there some referral opportunities that you're hearing anyone in your
network that you might know needs X, y Z, and
really trying to build that networking opportunity and that relationship.
Speaker 1 (19:47):
That's very important. And as you mentioned, we talked earlier
about that, it's like solve the marketing budget because it's
basically generally generally it would be I guess for free.
Sometimes we know are certain podcasts that charge, I would
personally start doing that, but for certain things are certain
people who choose to do so what generally you would
(20:10):
be I guess there's no basically charge show. We have
to look at it from a house perspective that there
are certain things that can change with time or different
things to try out. That's from for example, from those
perspectives like I am now, but also the guest side
is also very important and they would know or see
(20:33):
what is the best let's say scenario for them and
they can do it. But eventually it's someone you would
know adding to your network and like it's like like
even in sales, like sometimes people don't need what you
are selling now. So at the same time, toople could
meet and maybe not let's say, have certain things or
(20:54):
beneficial collaboration at this moment, but maybe in the few
it could be a huge benefit in the future.
Speaker 4 (21:03):
Absolutely, absolutely, What would you recommend people as resources, tools
or books and regards to being a podcast guest and
how to improve their.
Speaker 1 (21:16):
Way of doing so?
Speaker 3 (21:18):
Yeah, I think there's a lot of good books about
there about speaking and different individuals who coach on speaking
as well. One thing we do even with our company
micd up is to really coach individuals on that and
how to be a good guest and to find that
to be fruitful for them. But I think you can
honestly throw a rock and learn more about how to
(21:39):
be a good guest, how to be a good speaker.
But when you're ready to go ahead and dive into that,
that's a world that we love to coach our clients
on and really get them in front of their audiences.
Speaker 2 (21:48):
That's going to yield that growth for them.
Speaker 1 (21:50):
Awesome, awesome, awesome thing because as I mentioned, podcasting is
like it's a graduate too. As we're talking here about podcasts,
the gatory to communicate with other people, whether they are
in the same area or different areas you are. You
will get and add people to your network, which is
could be you will never know what happens now or
(22:12):
in the near future of certain things gonna happen that
could be big for the business either way. So that's amazing. So, Nicole,
where can people learn more about you and get in
touch with you and your website?
Speaker 3 (22:24):
Yeah, if they got a mic booking dot com, so
it's m I C d up booking dot com and
you can reach out on there and learn more about
our services or just reach out to have a call
and get to know more about if you feel like
this might be a good fit for you.
Speaker 1 (22:37):
Awesome mons. Thank you very much Nicole for Jeremy for
this episode. It is very important to I would say
from my opinion, either like it's a good idea to
start a podcast or at least be I guess on
podcasts because it gives you, like we are talking about,
you can find more passion for certain things. On what
you do, you will build some kind of a network.
(22:59):
You can build a lot and und aligned and you'll
see how it develops over the future, which is very
important and eventually business in order for any business to grow,
and I think you might agree that you need a network,
whether it's the people who know you or the people
you know, so it goes both ways in order for
any business to grow. It's hard and possible to grow
(23:21):
any type of business, like I would say solo to
a certain point. If someone is looking, of course, as
entering a business, being a business own entrepreneur, as looking
for more cash or money for their bottom line. That's
very important in general, but most importantly is you need
to serve and add value and being authentic to others
(23:41):
people around you, and the money will flow right absolutely.
Speaker 2 (23:45):
I thank you so much for having me
Speaker 1 (23:47):
OWS, and thank you for joining it
Hallo, I welcome to the Success Great Podcast with also Stale.
I am excited to introduce you to a series of
conversations with some of the most successful and sparing individuals
from various industries. My aim is to dive into their
stories behind their success and explore the knowledge, strategiest, habits, mindsets,
and wisdom that have propelled their success. Each hibishud of
(00:21):
the Success Great Podcast will feature a different guest who
will share their unique journey, the challenges they faced, and
the ressons they have learned along the way. I would
also be covering topics from entrepreneurship and innovation to leadership
and personal development. Whether you are inspiring entrepreneur, a seasoned
business profession, or just someone looking to improve your life,
(00:41):
the Success Great Podcast is for you. My goal is
to bring you valuable insights and inspiration that will help
you achieve your own success in business and life. So
get ready to learn and be inspired. The Success Great
Podcast starts now. In this episode of the Success Great Podcast,
we are going to be doing why podcasting is an
unkept secret of passive networking, and how to harness podcasts
(01:06):
and how it can help you solve your marketing budget
joining me for this epis Nicole Grenelle Sooh. Nicole is
a two time business owner founded Mike up Booking inspired
by her profid belief in the power of podcast routing
the family legacy entrepreneurship. Her journey began in twenty seventeen
with a Bosston solution balancing family life. She's now a
(01:29):
testament of determination, residience, and a two million dollars in
revenue success. Committed to empowering small business through podcast. Nicole
is not just service provider, but a true believer in
their transformative impact. So Nicole will come.
Speaker 2 (01:47):
Thank you so much for having me today.
Speaker 1 (01:48):
I'm glad you're joining me for this episode. So, first
of all, because this is the successful podcast and you
have been a business owner twice. You found it mcd
up booking, and you are a love apparently with podcasts
and entrepreneurship and being resilient and have determination. These are
the qualities of people who would never give up and
(02:09):
look to always strive to do more in their lives,
in business or their lives. So that's very important. What
does success means to you and how do you see
certain misconceptions from people around you?
Speaker 2 (02:21):
Well, that's a.
Speaker 3 (02:21):
Great question, So, I mean success to me really is
making sure to have a purpose in whatever we're doing.
I tell entrepreneurs a lot if you're getting into this
to have your own schedule or for money, you're going
to be solely disappointed. There's a lot more to it
than that. But really, if you have a why and
a purpose, I think that really leads your determination and
(02:44):
your ability to find success in other ways other than
even just monetarily, but really in that purpose.
Speaker 1 (02:51):
Speaking of purpose, do you think that having your business
is built and your love for podcasting and how do
you think it could impact businesses and the lives of
those Do you think this is one of the reasons
that you are pursuing this type of thing because podcasting
there's a lot of things that's involved with podcasting. How
(03:11):
do you see podcasting and general and how important do
you think this area is.
Speaker 3 (03:15):
So in our staffing side of our other company, we
saw a lot of small to mid sized business owners
that were really needing to get their message out, have marketing,
SEO and really networking opportunities, and by being a podcast guest,
it really did hit on all of those fronts. So
I know from being in the business owner seat that
(03:35):
we struggle with our time and our financial budgets, and
this was a really great way to accomplish both of
those with a lot of bang for your buck by
really getting your message out and becoming that thought leader
of whatever your industry is.
Speaker 1 (03:49):
Do you think now in general to podcasting, do you
think the only best way is to always remain as
a like you mentioned the guest, being a guest side
of them, this side of them mic or do things
that each individual, for example, would be also a good
idea or on a great option to also have a
podcast of vern or do you think there is two
(04:12):
elements and two different things being a host and being
a guest.
Speaker 3 (04:16):
I think there's a different time for each. So I
think when a business owner is just starting up or
maybe trying to build some exposure their digital presence, doing
a guesting side is just a lot more or I
should say, a lot less of a time commitment as
well as a financial commitment as opposed to launching your
own show. But I think there's also a time in
(04:37):
business where you are to the place that you want
to bring value, you want to connect people, you want
to meet other people, and maybe you have the time
or resources to host your own show. That's a great
time for that too. So I think it really depends
on where you are in that stage of business in life.
But both are equally important and both equally give the
same results. It's just a matter of where you are
(04:58):
in that time and financial reas source that's important.
Speaker 1 (05:01):
So now when we are talking about podcasting being or
helping solve a problem marketing budget. When we talk about
marketing budget, we mean like, for example, doing some ads
and et cetera and this type of thing. So how
do you think, in your experience and within your business
and what you do for clients, how is being a
(05:22):
guest on a podcast really helping guests and their business
and to eliminate, let's say, or remove maybe the marketing budget.
And sometimes these kind of money may be wasted if
the ad is not right, if the budget is not right,
A lot of things going to add. That's a different
thing and then different beasts. But why do you think
(05:44):
podcasting is that powerful that can solve the issues of
removing marketing budgets?
Speaker 3 (05:50):
Yeah, I think you know, we went through this ourselves.
There's a lot of things that business owners struggle with
in just a print media where they're really not able
to get their story out. I'll hear this a lot
where they'll say, you know, if I'm able to sit
down in a room of people, I can talk about
my story and it's an easy sales.
Speaker 2 (06:06):
Conversion for me. Right, Well, how do we do that
on a mass scale?
Speaker 3 (06:10):
Right? There's only so many rooms that you can get in.
So what I found in podcasting was that that allowed
you to really amplify that audience. We really won with
our guests. We try to bring on and really target
who they're looking to be in front of. So what
are other pipelines? Where are other audiences, where are other
connectors living? So you're able to in your own words,
(06:31):
get that word out. And so what I found was
that that sales cycle was shorter because people had already
heard who and what we were about and they were
just ready to get working with us. So that was
a big thing. And then also just the time and
the expense that it took. So if you're going out
and doing on networking, if you are spending Google ads,
(06:52):
you're running marketing campaigns, that's a bigger financial commitment to
really get some results. I mean a lot of people
will tell you like if you want to play the
Google Words game or they go like, it costs a
lot of money, right, and so to play in that league.
So what is the way that small to mid sized
business owners can still have an impact, still have that
digital presence, but not merely for the marketing budget that
(07:14):
a lot of those require.
Speaker 1 (07:15):
So also, I think podcasting generally shows the authenticity and
shows that trustworthiness of that person, right of the guests
for example, those in general. So that's very important to
this time that you show authenticity for you are and
what you do and being just to you are and
(07:36):
how yourself others and adding value to other people, which
is like that I would say the main purpose of
being there, right.
Speaker 3 (07:45):
Yeah, exactly, And I think that's the biggest difference is
people want to understand now not just what the service
or product is, but what is behind that, what is
the purpose? People are drawn to mission driven companies and products,
and so when you're able to in your own room
words talk about that. It's just like, you know, companies
(08:06):
have websites, but where do people go to really see
behind the scenes. They go to an Instagram at Facebook?
What's their culture? Like who works there? They want to
see that, and so podcasting really allows business owners to
draw back that curtain and really let people understand who
they would be working with.
Speaker 2 (08:23):
And I think that's what really draws that direct connection.
Speaker 1 (08:26):
Definitely, that's very important. Now for example, you yourself, like
balancing businesses, being the fundle of you might help booking
a lot of things. So how you'reself dealing, for example,
with this, like how do you arrange the best way
that you can appear, for example, on certain shows, like
(08:48):
for example, how many shows do you appear a month
or do you think it is the ideal amount, let's say,
and for how long? BEMA frame is a six month
because I have seen some like will appear for six
months and then they will say pause and start again,
And I don't know how it do see it's from
your experience.
Speaker 3 (09:08):
Yeah, So I always tell clients that you should go
into it with at least six months. And even if
you want to look at it as like a six
month sprint, without six months, you're really going to get
anywhere from honestly, fifteen to twenty five shows that are
going to drop on your behalf. So it's a good
way even if you feel like you can't commit to
the year. It's a good way to get a lot
(09:29):
of content out that's going to continually drip. It's a
good way as a business owner to put in some
effort and some time and have consistent content going out
on your behalf. So for sure, six months we almost
require that as a minimum, because just like social media,
you don't do it for thirty days.
Speaker 2 (09:45):
And then quit and be like why didn't that work? Right?
So you really have to.
Speaker 3 (09:49):
Put some consistent effort into it. But I think if
a business owner is looking at their time and their finances,
six months is a great place to start. See what
that yield to you, and then you can start it again.
I go your around and I have my tea booking
me about four times a month, and that feels like
a really good cadence for me.
Speaker 2 (10:06):
But it all depends on what your schedule looks like.
Speaker 1 (10:08):
Eventually. It's something that you can control when do you
want to show up when you don't know, how much
do you want to be and how much shows that
you want to stop or whatever it is that is
something that you can I guess maybe it's a strategically
put out there so in a way that keeps going
in a way. So your mission is to help small
(10:29):
business owner fly right, So what do you think of
the best elements or the best things that can benefit
podcast guests from being there like we have. I'm not
talking about maybe if there's some kind of a book
or there's some kind of a course, other things like
(10:50):
maybe a way of communication, or some kind of ability
improvement or certain things that are related to self improvement
or development from being I guess other than being a
monetary Oh.
Speaker 2 (11:03):
Yeah, yep, I gotcha.
Speaker 4 (11:06):
Yeah.
Speaker 3 (11:06):
I mean, there's so much knowledge that can be gained
within podcasts, and I think the thing I really like
about podcasts is I'm kind of a person that I
don't want to learn from someone who's just teaching me.
I want to learn from someone who's been in the trenches.
And so when you're in the podcast community, it's typically
people that have been in your shoes. And every show
has that, right, So whether it's we want to talk
(11:28):
to business owners, or we want to talk to thought leaders,
or we want to talk to CEOs, whatever that is,
so you're kind of getting to find people that have
wopped in your shoes one way or another and really
learn from them. One of my favorite podcasts is how
I built this. So it's all about entrepreneurs and how
they started. It's awesome to see how they may have
started with one product and as they thought they had
(11:52):
their most amazing business plan, it completely pivoted and threw
it out the window and went another way.
Speaker 1 (11:57):
Right.
Speaker 3 (11:57):
So all those things that we all face in that
business our seat. It's a great way to hear directly
from people that have been there themselves, not just sitting
in a classroom right and teaching you the principles of business,
which they're still time and place for that, right. But
I think the podcast community is really that hands on
and that's what I appreciate about it.
Speaker 1 (12:16):
But do you think there are certain things that negatives
in that thing and podcasting, vod gust, guesting that could
encounter our guests and certain experiences that can be bad
or do you think that this is absolutely the way
from your own perspective.
Speaker 3 (12:32):
I think the only thing that would be negative, so
to speak, is really having the guests or our clients,
and we work with them on this is just coaching
them and how to tell their story. A lot of
times people will come to us and they think that
this is going to be a commercial, and we try
to coach them on that it's not a commercial, it's
a connection. So just you know, honing in public speaking
(12:52):
tips and ways of communicating. A lot of people come
in and they're like, what do I have to offer?
No one wants to hear from me. Well, everyone has
a story, everyone has knowledge that can be gleaned from
by others, and so we help our clients with that.
So I think just the negative would be just having
the confidence want to tell your story and your experience,
but also how to make it be a valuable to
(13:15):
the listener as opposed to feeling like this is a
sales pitch because it's not, and that's not what podcasting
is supposed to be.
Speaker 1 (13:21):
Yes, So for example, we expand on this, we are
talking about newly podcast guesting guests that are coming in.
They would say, like to you that what would I
offer is something that I'm going to say is would
be something of value because then I think it's not
these kind of things that they tell you about. And
(13:44):
also that there are certain things that you mentioned stories,
which is like generally people are interested in hearing stories,
whether it's maybe some bad stories maybe they can learn
from or a good Joe with they can get inspired
from boy.
Speaker 4 (14:00):
Yeah.
Speaker 2 (14:00):
Absolutely, Yeah.
Speaker 3 (14:01):
I think every story that you hear of other business
owners or anyone in your related field has some type
of value or education that you can glean from it, right,
And so I think that's really what podcasting provides.
Speaker 1 (14:13):
Because it is as we talked here, it's about one
of the important things is like authenticity, which is something
that we need more of nowadays. And eventually this type
of connection with someone we let's say at least hear
their voice, which is I would say, this is an
important thing, and you do want to share your story
(14:35):
or your message, so would align with that great If
someone does not, also they might hear a story and
maybe benefit even get some at least one idea from
the episode. So this is the idea of it. Like
sometimes it is about even when idea can change, things
(14:56):
can shift mindset, can build a business. This kind of
thing are very important. And yeah, I think it's very
great tool throughout your experiences and we're working with other people. Now,
what do you see do you see some people, like
for example, or certain things that have done that have
(15:17):
taken some kind of advice and did not work out,
Like what is the worst advice you personally received, and
what is the worst advice maybe you know I've heard
of that's.
Speaker 2 (15:27):
A really deap question. Well, let's see.
Speaker 3 (15:31):
I think it's not really advice, but probably the worst
thing I hear is a little bit what I said
at the beginning, is when people are set on being
an entrepreneur because they're tired of answering to someone and
feeling like they're going to be in control. There you
are a slave to every client that you have, So
to think that you are going to do this and
you are now magically going to like control or own
(15:53):
your universe is so foolish.
Speaker 2 (15:55):
I can't even begin to explain it.
Speaker 3 (15:57):
So I think that type of talk, or people getting
into terpreneurship because they want to make thousands of dollars
and that's just their goal.
Speaker 2 (16:06):
It is unbelievably.
Speaker 3 (16:08):
Grueling and tiring and frustrating, and there's also amazing things
about it, right, But if you don't really have like
a passion for what you're doing, and you're only looking
at the dollar signs with the control, you're going.
Speaker 2 (16:24):
To fade out.
Speaker 3 (16:24):
It's going to fizzle out. It's going to be a
very very hard journey for you. But if you are
feeling that desire because it's a passion for you, whether
it's a passion for the product, whether it's a passion
for helping others, providing opportunities, whatever, that looks like, that's
what's going to see you through to the end. So
I think just the worst advice to the worst things
(16:45):
I would hear is if you're going into it with
any type of selfish intent, you're going to be sorely disappointed.
Speaker 1 (16:52):
So now, for example, if someone wants to be I
guess on a certain show, how what things they should
look at at like, are we talking about specific niche
or general podcast or are we talking here we need
to be specific to the audios that we're speaking in,
or is it better to speak to the general public
(17:13):
in cases of someone who is established and been there
and someone who is let's say, in the cases and scenaralogy,
if someone is starting out and being a podcast starting
as a podcast.
Speaker 2 (17:24):
Guest, I think it's both.
Speaker 3 (17:25):
So the way that we've kind of approach it is
that this should be a well rounded representation of you
and your business. So, for instance, I will go on
shows they're about giving back. I will go on shows
about leadership. I will go on shows about women run businesses.
So it's really a great way to tap into networks
(17:46):
and networking opportunities on a grander scale. Then, for instance,
like my other company isn't staffing, thinking of well, I'm
in staffing, so I should only be on staffing or
HR related podcast that's not a great way to do podcasts.
You want to look at it and go but where
could all of my clients be living. Well, they may
be living in entrepreneur podcasts. They may be wanting to
(18:10):
look at ways to give back in their business, So
I'll go over there. So if a client comes in,
if a client of ours comes in with an open
mind to that and we're really able to hear about
their story, who they are, what their culture is, and
then along away their service, that yields better results than
just trying to stay in your one silo of industry.
Speaker 1 (18:28):
So you mentioned two things, like earlier you mentioned passions
and you mentioned now networking. So these kinds of things
are These two things are very important. Like I would
say maybe passion to solve problem is one of the
best things that you can have. Let's say a business
or entrepreneur or someone who's being a podcast guest. But
(18:50):
networking is the other thing that you mentioned, which is
that it's very important because sometimes I see personally, how
can I connect with other people in the same area
as me or other areas online for example, like podcasting is.
I think it's one of the ways. We're actually maybe
(19:10):
the best way to do that. A network with other
people who would be like in things that are the
similar areas as you, all different areas that you because
you can have this type of conversation. You can be
aligned or not aligned, but either way you will get
some kind of acquaintance at the end of the day.
Speaker 2 (19:26):
A light absolutely.
Speaker 4 (19:27):
Yeah.
Speaker 3 (19:27):
We call it our green room ROI, which is where
we really connect with our hosts as well, and we're
able to say, hey, you know, Bob, you've got to
hear my story, I'd love to hear about yours. Are
there some referral opportunities that you're hearing anyone in your
network that you might know needs X, y Z, and
really trying to build that networking opportunity and that relationship.
Speaker 1 (19:47):
That's very important. And as you mentioned, we talked earlier
about that, it's like solve the marketing budget because it's
basically generally generally it would be I guess for free.
Sometimes we know are certain podcasts that charge, I would
personally start doing that, but for certain things are certain
people who choose to do so what generally you would
(20:10):
be I guess there's no basically charge show. We have
to look at it from a house perspective that there
are certain things that can change with time or different
things to try out. That's from for example, from those
perspectives like I am now, but also the guest side
is also very important and they would know or see
(20:33):
what is the best let's say scenario for them and
they can do it. But eventually it's someone you would
know adding to your network and like it's like like
even in sales, like sometimes people don't need what you
are selling now. So at the same time, toople could
meet and maybe not let's say, have certain things or
(20:54):
beneficial collaboration at this moment, but maybe in the few
it could be a huge benefit in the future.
Speaker 4 (21:03):
Absolutely, absolutely, What would you recommend people as resources, tools
or books and regards to being a podcast guest and
how to improve their.
Speaker 1 (21:16):
Way of doing so?
Speaker 3 (21:18):
Yeah, I think there's a lot of good books about
there about speaking and different individuals who coach on speaking
as well. One thing we do even with our company
micd up is to really coach individuals on that and
how to be a good guest and to find that
to be fruitful for them. But I think you can
honestly throw a rock and learn more about how to
(21:39):
be a good guest, how to be a good speaker.
But when you're ready to go ahead and dive into that,
that's a world that we love to coach our clients
on and really get them in front of their audiences.
Speaker 2 (21:48):
That's going to yield that growth for them.
Speaker 1 (21:50):
Awesome, awesome, awesome thing because as I mentioned, podcasting is
like it's a graduate too. As we're talking here about podcasts,
the gatory to communicate with other people, whether they are
in the same area or different areas you are. You
will get and add people to your network, which is
could be you will never know what happens now or
(22:12):
in the near future of certain things gonna happen that
could be big for the business either way. So that's amazing. So, Nicole,
where can people learn more about you and get in
touch with you and your website?
Speaker 3 (22:24):
Yeah, if they got a mic booking dot com, so
it's m I C d up booking dot com and
you can reach out on there and learn more about
our services or just reach out to have a call
and get to know more about if you feel like
this might be a good fit for you.
Speaker 1 (22:37):
Awesome mons. Thank you very much Nicole for Jeremy for
this episode. It is very important to I would say
from my opinion, either like it's a good idea to
start a podcast or at least be I guess on
podcasts because it gives you, like we are talking about,
you can find more passion for certain things. On what
you do, you will build some kind of a network.
(22:59):
You can build a lot and und aligned and you'll
see how it develops over the future, which is very
important and eventually business in order for any business to grow,
and I think you might agree that you need a network,
whether it's the people who know you or the people
you know, so it goes both ways in order for
any business to grow. It's hard and possible to grow
(23:21):
any type of business, like I would say solo to
a certain point. If someone is looking, of course, as
entering a business, being a business own entrepreneur, as looking
for more cash or money for their bottom line. That's
very important in general, but most importantly is you need
to serve and add value and being authentic to others
(23:41):
people around you, and the money will flow right absolutely.
Speaker 2 (23:45):
I thank you so much for having me
Speaker 1 (23:47):
OWS, and thank you for joining it
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