Two Minute Business Wisdom

Two Minute Business Wisdom

Independent business analyst and small business owner J Cleveland Payne offers success tips for business owners and professionals every week in a quick and concise format.

Episodes

Don't Undersell How Much Luck Went Into Your Success - TMBW 267

July 23, 2024 • 2 mins
Much of our uccess in business, and in life in general, comes from a coin flip that just happened to come up in your favor at just the right time.
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The Disappointing But Simple Solution To The Fastest Way For A Business To Grow - TMBW 266

July 16, 2024 • 2 mins
Businesses will grow at their own rates, and that growth is mostly out of the control of the business owner.
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Don’t Take An Opportunity That Could Lose You More Than 20% Of Your Investment - TMBW 265

July 9, 2024 • 2 mins
Know your 20% or less number before looking at deals.
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Proceed With Caution When Taking On Partners - TMBW 264

July 2, 2024 • 2 mins
Every potential business partner you encounter is not looking to leave you high and dry. But it happens. That is why it is important to have rules to follow to keep you from signing on to potentially bad partnerships.
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Learn How To Demonstrate Products And Services You Sell Properly - TMBW 263

June 25, 2024 • 2 mins
Learn how to highlight key features and usage tips for all your inventory and service products on your sales sheet.
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Create New Product Launches To Attract New Customers - TMBW 262

June 18, 2024 • 2 mins
Introducing new products or services is a great way to attract customers you previously had no access to and retain customers with a shift in needs. Even if creating a new product or service isn't apparent, find a way to define and make them regularly.
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Adapting To Change Is The Key To Business Survival - TMBW 261

June 11, 2024 • 2 mins
The importance of flexibility and adaptability in business can not be understated. From knowing how to pivot to a new strategy in the face of market changes or when just to give up a product or service that is not working, the market will force change upon you, and you must react accordingly.
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Get Used To Telling (And Retelling) Success Stories - TMBW 260

June 4, 2024 • 2 mins
Highlights of significant achievements or milestones you have witnessed from previous customers are incredible tools to add to a sales pitch. If you think you lack the skill to be a compelling storyteller, plenty of coaches are waiting to sell you with some stores of their successful clients.
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Keep Up With Industry News And Updates - TMBW 259

May 28, 2024 • 2 mins
Keep informed on the news and innovations going on in your industry, and if you have the talent, contribute personally with the writing and presentation of that information to your customers and other curious people.
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Be Real About What Your Company Culture Represents - TMBW 258

May 21, 2024 • 2 mins
Just as important as your mission and values, it highlights team activities, values, and work environment. However, a person in power with nefarious reasons can also use these as a tool 'to protect' company culture.
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Present Your Company Mission And Values - TMBW 257

May 14, 2024 • 2 mins
Understand what your business stands for, and learn to express your business's core principles and goals with simplicity.
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Manage Yourself And Your Health Through A Crisis - TMBW 256

May 7, 2024 • 2 mins
Your physical and mental health are the most important aspects of your business because you cannot maintain a business without proper maintenance.
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Don’t Rely On Loans If You Are Unsure Of Prospective Income - TMBW 255

April 30, 2024 • 2 mins
Unless you are wealthy and can cover the cost of paying it back, have investors who can cover it for you, or have massive cashflow to cover it through salary, I don’t recommend taking out loans at the offset of launch your small business.
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Time Management Techniques For Entrepreneurs – TMBW 254

April 23, 2024 • 2 mins
This episode offers five strategies to help small business owners establish effective time management. SPOILER ALERT: You will never achieve genuinely effective time management, but don’t let that stop you from the attempt.  
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Take Advantage Of Networking And Collaboration Opportunities – TMBW 253

April 16, 2024 • 2 mins
The importance of networking, partnerships, and collaborations in driving small business growth cannot be understated. Despite the potential frustrations and exhaustion, remember that these connections can provide invaluable support and encouragement for your business.
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Mastering Customer Service In The Digital Age – TMBW 252

April 9, 2024 • 2 mins
Small businesses have no choice but to try and leverage technology to improve customer satisfaction. However, in this age where it is hard to get someone on the phone, you have the advantage of providing a personal touch, making your customers feel valued and your business feel more human.
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Building Your Brand From Scratch – TMBW 251

April 2, 2024 • 2 mins
Creating a solid brand identity and value proposition for small businesses can be daunting. But the best you can do out of the gate will help you immensely, even if your initial ideas need to catch on for the masses.
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Cover Your Small Business Legal Basics - TMBW 250

March 26, 2024 • 2 mins
You may only need a little paper or minimum time with a lawyer on retention to get down to business. But you need to know this from the first day of offering your products and services for sale to the public.
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Bootstrapping – TMBW 249

March 19, 2024 • 2 mins
Stories of people who could start and grow a business with minimal external funding are great. These stories also convince many people who can’t bootstrap their business to give it a shot when they should not.
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Digital Marketing on a Dime – TMBW 248

March 12, 2024 • 2 mins
Digital marketing comes with a cost, so use cost and time-effective strategies for your small business.
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