All Episodes

August 1, 2025 85 mins

About the Guest(s):

Trevor Houston is the host of the "Who You Know Show," a podcast dedicated to connecting job seekers with strategies and resources to overcome the challenges of modern job searches. Known for his expertise in career transitions, Trevor empowers professionals by providing actionable advice and insights into networking, leveraging LinkedIn, and utilizing modern tools like AI to enhance their job search efforts. His commitment to helping individuals navigate employment challenges is reflected in his detailed, practical approach to providing solutions.


Episode Summary:

In this episode of the "Who You Know Show," host Trevor Houston addresses the top 35 questions submitted by job seekers struggling with ageism, LinkedIn profile building, and career pivots. This comprehensive session serves as a roadmap for turning job search challenges into opportunities. Trevor covers critical job search aspects, ranging from overcoming age bias, utilizing LinkedIn effectively, to building personal brands and adapting to technological advances like AI. His approach not only offers techniques for job hunting but also emphasizes the importance of mindset in the process.

During the show, Trevor discusses strategies for navigating a job search in a highly competitive market. Keywords include networking, adaptability, professional branding, and technology integration. He delves into the "hidden job market," the importance of follow-up communication, and how video emails can drastically reduce ghosting rates in job applications. Houston offers insights into transforming job application processes by teaching listeners how to effectively showcase adaptability, communicate unique value propositions, and maintain motivation throughout long job searches.


Resources:

Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 

LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com 


Chapters:

(0:00) Overcoming Ageism and Building a Strong Professional Brand

(2:55) Overcoming Age Bias by Demonstrating Adaptability and Technology Use

(7:00) Leveraging LinkedIn for Job Opportunities and Professional Networking

(11:34) Authenticity and Relevance in Professional Self-Presentation

(16:10) Embracing Technology for Problem Solving Over Human Reliance

(18:03) Authentic Networking Through Giving and Purposeful Engagement

(21:08) Effective Follow-Up Strategies and Accessing the Hidden Job Market

(27:25) Building an Authentic Personal Brand with AI and Storytelling

(33:07) Navigating Career Pivots and Overcoming Employment Challenges

(37:18) Overcoming Job Search Challenges Through Personal Branding and Positivity

(43:37) Strategies for Staying Positive During Job Searches

(49:26) Turning Job Rejections Into Opportunities With Gratitude

(52:41) Effective Job Search Strategies Beyond Focusing Solely on Resumes

(56:58) Effective Networking Through Value Addition and Connection

(59:47) Building Relationships and Following Up with Recruiters

(1:03:20) Demonstrating Adaptability and Gratitude in Job Interviews

(1:06:54) Managing Job Applications with CRM Tools and AI Assistance

(1:07:53) Leveraging Alumni Networks and Professional Associations for Job Search

(1:11:01) Aligning Salary Expectations Before Job Interviews

(1:12:22) Creating Authentic Video Resumes Using ChatGPT Prompts

(1:14:25) Leveraging LinkedIn Recommendations and Video Tools for Job Hunting

(1:18:44) Empowering Job Seekers with Confidence and Modern Strategies

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