WVU Marketing Communications Today

WVU Marketing Communications Today

West Virginia University's WVUMCToday is the intersection of data-driven decision making and marketing practice.... Show More

In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value. About our guest: Dan Hill, CEO Hill Impact Trusted by world leaders, CEO's and celebrities to build, defend and repair brands. America's most quoted & sought-after expert on brand positioning and reputation, appearing in the New York Times, USA Today, Los Angeles Times and Washington Post as well as shows such as NBC's "Today", PBS's "NewsHour" and NPR's "All Things Considered." More than twenty-five years advising public & private sector leaders in the US, Asia, Europe and South America. Hill is known as a true "fixer," routinely navigating complex systems and challenges to deliver positive outcomes against seemingly impossible odds. -- brand development & protection, including crisis-- strategic communications & public affairs-- executive & board coachingContributor to Newsweek & The Daily Beast.

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