02/26/14 Roger Hamilton Business Expert
February 26, 2014•82 min
Marketing to your customers is an ever changing challenge. Should you market to specific group, or to a mass audience? David Sheer answers these questions today on Business Rockstars! As the president of SheerID, David oversees the day to day operation of sales, business development and new group database acquisition. A SheerID co-founder, David developed and is implementing an aggressive market expansion plan that targets online retailers who need to verify students and quickly pivots to offer verification services for association members, military families, corporate employees, union members and government employees. Jake Weatherly is a co-founder of SheerID, the first online shopping cart platform to provide instant and seamless group verification. As CEO, Jake spends much of his time and energy on the overall vision and direction of SheerID. When he is not concentrating on company culture, channel expansion, and strategic partnerships Jake is consistently pushing to reach company milestones ahead of time and under budget. For more than 15 years, Jake has focused his career on entrepreneurship and small business growth. He has traveled the world to teach business and marketing planning to small businesses, consultants, large enterprises, universities, and government organizations. We all wish we could hit the "fast forward" button for our business sometimes. Getting from point A to point B can be an extremely long and difficult process. Roger does exactly that! "Fast Forward Your Business" has been extremely successful, and now you get the tips and tricks you need to "Fast Forward Your Business!" Roger James Hamilton, an internationally renowned social entrepreneur and business expert. He has traveled and lived all over the world, being born in Hong Kong, educated in Scotland and England, and doing much of his most famous work while based out of Singapore. Hamilton makes regular guest appearances on the United Kingdom’s business television network yourBusinessChannel, which helps organizations and entrepreneurs utilize online video content formats to better market themselves digitally! Shannon Cassidy is the founder and CEO of bridge between inc., a specialized management-consulting firm focused on behavioral change and communication. Shannon explains that before she started her own company, Cassidy spent many years as a corporate leader, successfully building profitable businesses and driving innovation and leadership initiatives. This real-world experience combined with her commitment to human potential provides clients with the practical strategies, tools and inspiration needed to thrive during organizational change and lead with vision, values and purpose. David F. Michail primarily represents high growth start-up and Fortune 500 companies in a myriad of strategic domestic and international business transactions. His practice area focuses mainly within the media, technology and entertainment verticals with a particular emphasis on advertising and marketing law, intellectual property, information management and data privacy, entertainment, outsourcing, technology and internet, corporate, finance, mergers and acquisitions and other strategic advisory services. Having run his own law firm for over eleven years, Mr. Michail has successfully closed over 400 technology-related transactions within the U.S. and abroad. In addition, Mr. Michail is a frequent guest speaker and panelist regarding various corporate, finance, internet, advertising and business related issues throughout Southern California.