Business Rockstars

2/19/14

February 19, 201484 min
On This Episode : Rob Fuggeta, George Veshoor and David Michail You need help with social media, we have Rob Fugetta, the the driving force behind Zuberance's vision and strategy. Today we learn just how important social media is for your business, and how you can turn your hub's into a major marketing tool! Fugetta founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of Word of Mouth and social media to drive sales. As CEO, Rob is ultimately responsible for all aspects of Zuberance's business including product, engineering, operations, customer success, and sales and marketing. Rob is a 20-year veteran of Silicon Valley who has played a leadership role in three start-ups including Genuity, which went public in June 2000. George Verschoor is considered one of the pioneers of non-fiction programming. Verschoor developed, produced and directed the first four seasons of MTV’s groundbreaking series The Real World, which launched the modern non-fiction genre and is one of the longest-running reality programs in history. As an Emmy-nominated showrunner, he executive produced and directed MTV's Fear, created & ran the hybrid mystery series Murder in Small Town X for FOX, and created & ran the live music competition series Nashville Star, which launched the career of country music star Miranda Lambert. Now, in this exclusive interview, George shares his amazing story. It's one thing to create a television show, but to have it be successful for a long period of time is the real trick! George explains how you can keep your show running like a well oiled machine! David Michail calls in to give our listeners advice and tricks to all things legal in the business world!

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