3/5/14 Pooneh Mohajer COO Tokidoki
March 5, 2014•85 min
Oh the dreaded fanny pack! How many of us have held our head in shame while rocking one of these?! Sonia Kanner created hipS-sister based upon the concept of the fanny pack. Sonia strived to create an alternative option that is fashionable, functional, and flattering. “While on a hike with my friends, frustrated because we were all holding our precious iPhones and car keys, I said out loud, " there has to be something out there to hold all this stuff, that is cute and flattering.”And that’s just what Sonia did! Today Sonia fills us in on how she came up with this life changing idea, and how you can start something like this yourself. Pooneh Mohajer, COO and Co-Founder of tokidoki, is a serial entrepreneur at heart. Tokidoki is her third company to date. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. This innovative Company is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with evergreen brands such as Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Sephora, Marvel and others.