Business Rockstars

#375 Simon Mainwaring (We First)

December 16, 201382 min
Don DiCostanzo - Don DiCostanzo is the entrepreneurial co-founder of Pedego, a fast growing company that offers unique and innovative electric bikes worldwide. Mr. DiCostanzo is the founder of several successful companies over the past 10 years. Prior to his entrepreneurial ventures, Mr. DiCostanzo, spent over 20 years at Wynn’s, a worldwide public company doing business in over 100 countries. During his tenure at Wynn’s, he held a variety of sales and marketing positions that sustained Wynn’s position as the world leader of innovative products and programs for the automotive business. Simon Mainwaring - Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies tell the story of the good they do to build their reputation, profits and social impact. He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology. Chris Pouy - Chris Pouy is the founder and president of Cow Wow Cereal Milk. Previous experience includes 10+ years as a creative in the advertising industry. From 2000-2012 he worked as a writer developing campaigns for clients such as Jack in the Box, Taco Bell, Burger King, Nissan, Infiniti, Toyota, IKEA, Vitamin Water, Pepsi, Pedigree, Activision and Electronic Arts. Areas of expertise include television, print, radio, digital, social media and various alternative forms of marketing.

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