Business Rockstars

# 404 Mark Verge West Side Rentals

January 20, 201480 min
Brad Johnson is a leading force in the Culinary world. So how do you stand out in a world with a restaurant on every block? This is how Post & Beam was born, a concept he and and acclaimed Chef Govind Armstrong came up with, serving moderately priced California comfort food. The restaurant features a wood burning oven, open hearth cooking, open kitchen, patio and on-site garden. And Brad doesn't stop there, he is also the owner of Brad Johnson & Associates, a Restaurant management company dedicated to improving restaurant performance through cost effective operations, marketing and purchasing programs, comprehensive training, and sales development at the local level. Other services include concept development, site selection, design, build and project management consultation, and startup planning and implementation. Do not miss this incredibly informative interview! Mark Verge Founder and owner of Westside Rentals, a listings service for Southern California renters and landlords. Based in Santa Monica, Westside Rentals employs 80 people and lists about 20,000 apartments, houses and rooms for rent. Along the path: Verge rented office space in Santa Monica and attended trade conventions and apartment association meetings, where he would talk to owners and distribute Westside Rentals magnets and key chains. “It was honestly begging owners,” he says. “We’d do whatever it took to get that listing.” How it works: Owners and landlords get to list their properties free. Renters pay a membership fee of $60 for 60 days of access to the listings, which they can check out online, over the phone or in one of Westside Rentals’ seven local offices Andy Abramson is the founder of Comunicano, Inc., a 20+ person asymmetrical communications consultancy, geared to providing clients with Senior Advising, Marketing Communications, Corporate Communications and Marketer-In-Residence services to start-ups, companies in transition and established brands with regard to influencer relations, marketing, advertising, public relations, social media, promotion, events and reputation management in the technology, consumer products and business to business markets. In the last 10 years 27 of his agency’s clients have exited, with three IPOs. Some of the acquiring companies include Google, eBay, Yahoo, Nokia, Cisco, IBM, Citrix Online, Computer Associates, Symantec and Logitech.

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