4/8/14 Ralph Simon Moblilium Global
April 8, 2014•81 min
Ralph Simon is widely recognized as one of the founders of the modern global mobile entertainment and content industry. He has been a prominent mobile visionary, trailblazer and innovator for the past decade, helping grow the world-wide mobile/wireless content and entertainment industries, and playing a central role in helping an international array of companies, start-ups, technologists and creative innovators to grow their mobile applicability and stickiness in the established and fast-developing international markets. He has become popularly known as “the father of the ring tone” – starting the first ring tone company which came to fruition in Santa Monica nearly two decades ago.
Paul Hibler does not call himself a chef, but he’s been in the food-service business for more than 25 years, and can still be found tossing dough in the back of the house at his Pitfire Artisan Pizza restaurants and collaborating with culinarians through his American Gonzo Food Corporation restaurant group. His career in the hospitality world took off in 1989 when he and David Sanfield started Deluxe Catering, a motion picture catering company. Three hundred film sets later, Hibler and Sanfield had served clients such as Steven Spielberg and James Cameron for movies filmed around the Deluxe Catering launched a private party division in 1994, making memorable menus for Hollywood’s A-listers. President Bill Clinton even called the caterers his preferred vendor on West Coast.
Creating a restaurant can be a daunting task! How do you do it in a world filled with them?! With two degrees each under their belts, real-world restaurant experience, a renewed commitment to cooking, and encouragement from each other, Chloe and John drew on their backgrounds to create everything from the ground up—from the East/Borough logo to the smallest details of the interior design. Chloe also reached back to her time in her family’s food truck while creating a menu that balances classic and French-influenced Vietnamese dishes, including bánh mì, vermicelli bowls, Bo Kho beef stew, and, of course, the spring rolls her college friends loved.