7/16/14 Jay Rockliffe CEO OfficeWellness
July 21, 2014•81 min
Jay Rockliffe - Having graduated from Sheridan College’s Honors Marketing Program in 1996, Jay joined Ogilvy & Mather as an account executive for IBM Canada’s corporate division. In this capacity, he managed advertising campaigns from conception to placement, including the IBM branded term “e-business”. Furthermore, he managed and sold the IBM Middleware Integrated campaign that quickly became a worldwide contract.
At Olgilvy & Mather he was fortunate to be on the new business team and therefore able to work with many major players, including Zellers Canada, Sears Whole Home, and the Royal Canadian Mint. In 1999 he joined Communique, where he used the experience gained on these accounts to become the project leader responsible for the strategic development of the Microsoft Windows 2000 launch. This extensive launch included print, outdoor, Internet and direct advertising initiatives, and allowed him to combine marketing expertise with technological skills. Continuing to focus more spec