Business Rockstars

Jill Bigelow Founder of Pelv-Ice

December 10, 201581 min
The visionary behind the Mama Strut is Jill Bigelow, a serial entrepreneur, finance professional, USC MBA (2007) and mom of three – ages 6, 3 1/2 and a new born. After giving birth to her second child in 2011, she was frustrated that her hospital's solution for her pelvic discomfort was ice in a rubber glove, gauze underwear and pain medication. After scouring both the medical and maternity markets, Bigelow was surprised to discover there was no singular product that truly addressed all her physical ailments as a new mom. Inspired by other braces for soft-tissue injuries, the idea for the Mama Strut was born. In August 2011, Bigelow applied for a patent and turned to innovation incubators, tech contests and clinical trials with multiple departments at USC, including AIM Incubator, Greif Center, Marshall, Viterbi's MEPC Innovation Incubator and the Alfred Mann Institute. Through USC's tremendous support, she was able to bring her vision to fruition and perfect her product. In 2013, he

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