Matthew Newcomb and Brendan Green CoFounder of DigiPuppets
January 22, 2016•81 min
We created DigiPuppets to spread joy, love and learning to the mobile generation. The mobile device is officially the most popular kids toy - more than dolls, action figures, arts & crafts, blocks and all other play types. We created DigiPuppets to harness this opportunity to use the mobile device as a force for good. How? By creating an engaging, educational, socially-conscious character brand and play experience specifically designed for mobile. DigiPuppets was conveived in 2013 in an Innovation class at the Wharton School by MBA students Brendan Green, Dan Clay and Matt Newcomb. Since then, we've assembled a passionate team of illustrators, animators and storywriters; an experienced team of teachers and childhood development experts; talented designers, videographers and marketers; and best-in-class supply chain and manufacturing partners.