Doing What Works
Doing What Works

Are you persuadable?

March 1, 201641 min
"The marketplace is broken," Persuadable author Al Pittampalli says. "Everybody’s selling something but nobody wants to buy anything." How do you fix it? By considering the possibility the person whose mind needs changing is yours! Start with this conversation. Why do we sometimes embrace change ourselves but hope the people closest to us stay the same? And how do you raise children who have open minds? I'd tune in myself just to hear Al talk about why assumptions are so difficult to challenge. "They're like air," he says. We don't even know we're making them.

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