Pregnant Or A New Mom? Reach Out And Text4Baby!
March 15, 2013•9 min
How do you reach one of the most elusive cohorts in America: young, urban, highly mobile pregnant women and new mothers. The answer? Reach out and TEXT them.Here's a real public health challenge, how do you reach one of the most elusive cohorts in America: young, urban, highly mobile pregnant women and new mothers, a historically underserved population that needs critical health information, so they can have and raise healthy babies?The answer? Reach out and TEXT them on their lifelines aka mobile devices, according to Sarah Ingersoll, Director of text4baby. Text4baby and Discovery Fit & Health plan to raise awareness of text4baby and encourage moms to join up and tune in for great pregnancy and motherhood-focused programming.Text4baby is the first, free mobile information service designed to promote maternal and child health through text messaging, a free program of the non-profit National Healthy Mothers, Healthy Babies Coalition. The founding sponsor is Johnson & Johnson.