What3Words | SEGMENT 6 | #267

One of the biggest consumer complaints when it comes to vehicles is navigation. Street locations aren't always very reliable, and there are many places in the world that don't even use addresses and postal codes! How are we supposed to find our way around? Giles Rhys Jones introduces What3Words (@what3words), an app that maps 10x10 foot squares of the entire globe and assigns unique 3 word combinations to them. Intrigued? Listen in!