What is Your Brainchild?
April 25, 2014•57 min
The most effective enterprises come from our own experiences. It happens to all of us. We get an amazing product idea based on our own desire to fulfill a personal need. We consider putting our brainchild into action, get spooked by the unknown and let the idea fizzle away. Then we freak out when we learn that someone else had the same idea, and is making a nice living off of our brainchild. If this has happened to you on more than one occasion, its time to re-evaluate and re-engage. Don't let another brilliant concept pass you by. There are so many reasons that I am excited to share this week's guest with you. Kelly Lester, the inventor of EasyLunchboxes, is that Mom Entrepreneur. You know, the one who created a product that seems so simple in retrospect that nearly anyone could have come up with it, but she was the one who took the ball and ran with it. She is the one who took action, and she did it with full commitment- without reservation, without exception, and without excuses. In