Unplugged & Totally Uncut

Clendon Ross from Retail Me Not

March 16, 201610 min
March Madness fans are ready to spend some serious money! A recent survey from RetailMeNot, and conducted by Kelton Global, found that Americans who are willing to spend money on March Madness–related expenses said they would spend on average $211, up $20 from last year. On average, men are willing to spend almost $100 more than women ($248 vs. $155). Brackets may be one of the biggest expenses. Fans who say they would be willing to spend money on bracket entries say they would spend on average $90, with more than a third (35%) spending $100 or more*. Money isn’t the only thing basketball fans are willing to put on the line. Bosses beware! Dedicated fans are willing to ditch work to watch the Big Dance: •More than 1 in 5 (21%) have watched the tournament while at work •Over 1 in 10 (11%) have planned a vacation day just to watch the games •Close to 1 in 10 (8%) have gone as far as calling in sick to work Watching the games is alm

Chat About Clendon Ross from Retail Me Not