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02/13 THE SUPER MARKET GURU PHIL LEMPERT, FAT, THE 4 THINGS YOU NEED TO KNOW, PATSY MCGAUGHY, NAPA VALLEY VINTNERS

February 13, 201752 min
THE SUPER MARKET GURU PHIL LEMPERT - FAT, THE 4 THINGS YOU NEED TO KNOW Philip Lempert has gained wide acclaim for his marketing savvy and broad experience. A distinguished speaker, he has addressed over 600,000 people over the past ten years, and is a respected analyst with an uncanny ability to identify and explain trends to both industry and consumers in a thought provoking and entertaining manner. In December of 1985 Phil released his first forecast in The Lempert Report to help retailers and brands understand the opportunities for the coming year…and since then his predictions have been shared on television and in hundreds of publications including USA Today, Forbes, the Wall Street Journal, New York Times, Fortune as well as retail and food trade publications So sit back, take a read, and feel free to agree, build on and even disagree - and share your thoughts FAT, THE 4 THINGS YOU NEED TO KNOW Here's the reason we all need fat. Dietary fats are more important than your shoppers may have previously thought. Of course we know they are essential for keeping inflammation at bay (omega-3s), but they are also deeply satisfying, providing a feeling of fullness, and add a flavor, texture, and consistency to foods that we like – and expect. Fats are found in every cell membrane in all the cells in the body, and they are critical components of brain and nervous tissue. Additionally, fats are used to make hormones that affect blood pressure, blood clotting, immune function, and smooth muscle contraction. For over two decades, health and nutrition researchers have discussed and debated the role of dietary fats; most of the debates have failed to stress the benefits of certain classes of fats and have mainly focused on the negative aspects. Until recently, virtually all of these discussions were based on recommendations from the National Academy of Sciences during the ‘80s. Following recommendations, Americans lowered their intake; saturated fat was seen as the bad guy, but little attention was given to the many benefits associated with other fats. Here are four things your shoppers need to know. 1. You need fat: Your body needs fat in order to function, without fats, we would not be able to properly absorb fat-soluble nutrients like vitamin A, D, E and K, and the range of carotenoids, the nutrients in foods like carrots and sweet potatoes. 2. Fat is great for the cardiovascular system and for managing weight: Researchers studying the Mediterranean diet, which consists of eating a variety of healthy foods that include whole grains, vegetables, protein and healthy monounsaturated and omega-3 fats, consistently find that this way of eating may lower heart disease risk nearly 30 percent. Healthy fats can also help you manage your weight. In fact, 25 to 30 percent of your total daily calories should come from fat. 3. The healthiest “fatty” foods: Olive oil, eggs, seeds and nuts, fish, avocado, coconut, grass fed or pastured chicken and beef. 4. Is lard making a comeback? Previously, lard was the fat that people cooked with. It wasn't butter, or canola oil or extra virgin olive oil. Lard - rendered pig fat - was what people used when they needed to make pastry; and even smeared on a piece of bread. It doesn't smoke at high temperatures so it's perfect for frying. It does wonders while roasting. Lard has 20 percent less saturated fat than butter; it's higher in monounsaturated fats which are said to lower LDL cholesterol; and it has no trans fats like shortening. WWW.SUPERMARKETGURU.COM PATSY MCGAUGHY - COMMUNICATIONS DIRECTOR,  NAPA VALLEY VINTNERS NAPA VALLEY AMERICAN VITICULTURAL AREA (AVA) Though just 30 miles long and a few miles wide, Napa Valley is home to diverse microclimates and soils uniquely suited to the cultivation of a variety of fine wine grapes. Among the internationally acclaimed wines produced in this small region are Cabernet Sauvignon, Merlot, Pinot Noir, Chardonnay, Sauvignon Blanc, Zinfandel and Cabernet Franc.

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