Business Rockstars

#347 Seth Goldman (HONEST Tea)

November 1, 201382 min
October 31st 2013 (Business Rockstars) - Are you bored on LinkedIn? Then you're probably not using it right! Ken gives you the tips you need to have a fantastic LinkedIn profile. Seth Goldman explains how he sold his business HONEST® Tea to The Coca-Cola company. And Richard Gibbs stops by to mentor up and coming artists Indian Summer! Seth Goldman is Co-founder & TeaEO of HONEST® Tea, the company he co-founded in 1998 with Professor Barry Nalebuff of the Yale School of Management. Over the past fifteen years the company has thrived as consumers have shifted toward healthier and more sustainable diets. In March 2011, HONEST Tea was acquired by The Coca-Cola Company. Seth explained that everything on the market was way too sweet, thus starting Honest Tea, an organic option for people who want something a little less sweet. Indian Summer is a musical combustion, a Blues/Folk/Rock explosion from Los Angeles, CA. Comprised of multi-instrumentalists Sara Carter, Toby Karlin, Summer Mencher, and Jon Lall, this collective met at Berkeley College of Music in Boston, MA but didn't begin making music till years later. They stopped by the studio and received invaluable advice from Mentor Richard Gibbs.

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