Business Rockstars

5/5/14 Mark Verge CEO West Side Rentals

May 5, 201480 min
Mark Verge is the founder and owner of Westside Rentals, a listings service for Southern California renters and landlords based out of Santa Monica. Westside Rentals employs 80 people and lists about 20,000 apartments, hours, and rooms for rent. Education: Associate's degree from Santa Monica College; Bachelor's degree in history from UCLA Personal: Married his high school sweetheart Lani. They live in Pacific Palisades and have a daughter, 7, and a son, 4. First job: A beach lifeguard when he was 18. "I was definitely not the definition of a lifeguard," Verge says. "I was a pale, skinny guy. They'd call me the Ghost." Got the idea: Verge, 40, says he was put off the listings services that would post rental ads without the landlord's permission. "All they would do was copy the newspaper," he says. "The business had a really bad name to it." Figuring he could do better, Verge sold the coin store he owned and started Westside Rentals in 1996.

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