Business Rockstars

Mike Macadaan Founder and Creative Director of This Is Ground

October 27, 201581 min
The story behind This Is Ground is rooted in adventure and design, both of which influenced the experience of Founder & Creative Director Mike Macadaan. There was his role as a crew chief for an advertising blimp traveling from city to city, carrying an array of weird, wild blimp gear. There were also his years spent as a graphic designer, working with unwieldy tech and design tools without anywhere to easily store them. The tipping point came one day when a design friend asked Mike for a creative solution to a common problem: cords, everywhere. Having just gotten tacos from a nearby restaurant, the Cord Taco was born, and with it, This is Ground, which found its own name in Mike’s previous role as a blimp operator and an appreciation for David Bowie songs.

Among other experience, Mike honed his professional credentials as VP of user experience & design for AOL Time Warner, working on product design for AOL and AIM; principal UI designer for Intuit, focused on TurboTax and Sna

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