Business Rockstars

Rachael McCrary Founder of Jewel Toned

January 5, 201681 min
Shapewear isn't usually pretty. We make pretty shapewear. We're disrupting the shapewear category by making body shapers so adorable you'll want to wear them out! A lingerie expert, founder Rachael McCrary realized her friends all had one intimate apparel problem in common – feeling bad and uncomfortable in their shapewear. A better option didn't exist, so she created Jewel Toned. The result? Shapewear that isn't quite underwear, and isn't quite outerwear. Perfect for women who make their own rules.

We are a small office full of bad ass babes who work around the clock to take the shame out of shapewear. And our customers are women who aren't afraid of asking for what they want, working hard to get where they're going, or wearing their underwear in public.
We design, manufacture and sell our own products directly to our customers so we can have a one-on-one relationship with you. Questions or want a Major Mini in your favorite color? Email us at:

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