Business Rockstars

Rosie O'Neill CoFounder of Sugarfina

April 7, 201681 min
Rosie O’Neill Bio Rosie O'Neill is a newbie entrepreneur with a major sweet tooth. In August 2012, she launched her first company, Sugarfina, a luxury candy boutique featuring the finest candies from around the world, beautiful packaged and presented. Sugarfina opened its first retail boutique in Beverly Hills in November 2013 and now has 15 stores in major cities across the U.S., including New York, Boston, Atlanta, San Francisco and Vancouver. Named one of the world’s most beautiful candy shops by Architectural Digest, Sugarfina is disrupting the sweet space at retail with an innovative store design and experience. Before candy, Rosie played with dolls for 7 years as Director of Marketing for Barbie at Mattel, where she led a global business unit that sold more than 50 million Barbie dolls annually. She received her MBA from the UCLA Anderson School of Management and a BA in Communication Studies from UCLA. Her favorite candies are Champagne Bears, Peach Bellini and Fuji Apple Carame

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