What inclusive, diverse, & “authentic” content can look like for your marketing EP 177

When Jen looked at her business hard in 2020, she saw a white woman talking primarily to white people. Creating an anti-racist, inclusive, diverse community was a priority for Jen – but if you looked at her business, you’d NEVER have known that. In 2021, Jen joined a 6-month coaching program on anti-racist leadership to examine her biases learn how to create more inclusive, diverse community. What she learned was: • inclusivity is a HUGE topic ranging BEYOND race & skin color – • she wasn’t the only white woman afraid to say the wrong thing in her marketing & being cancelled • doing this work made her question what’s “professional” and “authentic” anyway! Creating more INCLUSIVE content in our marketing is a way to serve more people – obviously. But how do we do it WELL? Today, Jen interviews anti-racist leadership coach Alyssa Hall about how we can begin thinking about inclusivity, diversity, authenticity, and professionalism in new ways… In the conversation there are so many great examples, realistic ways to approach this in your own content marketing, and mind-shifts that will make you feel empowered rather than like “I’m doing it wrong” – Which – honestly – is how Jen felt most of the time until she joined Alyssa’s program! The work Jen did with Alyssa was personally life-changing, and we hope that this episode helps you uncover ways to be inclusive in your content marketing and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoices