Doing What Works

Where do you advertise?

February 16, 201641 min
An advertising guy who’s against tracking people. Do you believe it? Bob Hoffman's the author of Marketers Are From Mars, Consumers Are From New Jersey -- and he thinks while search and eMail are great, most online advertising is a waste of money. Is there anything more pathetic than begging for Facebook likes, for example? Bob doubts it. But this is Doing What Works, so he shared where he would put advertising dollars. And yes, radio made the list!

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