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The Bloomberg Advantage: Big Data Improving Creative Process

September 6, 20168 min
(Bloomberg) -- The Bloomberg Advantage with Carol Massar and Cory Johnson.

GUEST:
Michael D Smith
Professor of Information Systems and Marketing
Carnegie Mellon University's Heinz College
Discussing his book "Streaming, Sharing, Stealing: Big Data and the Future of Entertainment" and why industry leaders must transform their business models to address the disruption transforming the way we search for - and consume - entertainment.

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