Marketing ATM
Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas & industry secrets. Join your hosts, Jess Ruhfus & Anaita Sarkar, serial entrepreneurs & marketing nerds who are here to help you make bank with your business.
Episodes
We're back! Fresh from Europe & Tasmania, we have a million & one insights to share. Resources mentioned in this episode:
Loved the ep? Leave us a review!
Or better yet? Buy from our brands Hero Packaging & No.2 Drops ;)
See omnystudio.com/listener for privacy information.
Resources we mentioned in this episode:
- Velocity's 1 point store
- Milanote
- Air.Inc
- Oatly
- Aldi / Aldeh
- Kove & Co
See omnystudio.com/listener for privacy information.
Resources we mentioned in this episode:
- Ultraviolette | Naked Sundays | Cancer Council & Choice
- Pitchslap.me
- TikTok Smart Ads
- Clutch Glue | Annabel Hay
- Baked in Space
- Maison Appret
- No.2 Toilet Drops
- Hero Packaging
See omnystudio.com/listener for privacy information.
Our top ranking episodes so far:
- Viral, Ugly, Private & Sexual Wellness Brands
- Building in Public, Controversy & the King of Phones
- Bold Awakenings, $25million & Recipe for Success
Resources we mentioned in this episode:
- Lacoste Leaf Artist
- Jaipur Rugs
- Hinge No Ordinary Love
- Shopify's Sidekick
- Chatgpt for CSS
- FazeIt
- Happy Hairbrush
- DJ Mashden Kutcher
- Ads Tips
- Bored George
Resources mentioned in this episode:
- Aftersell App (Shopify)
- Rekover Ai
- Peppr Beauty
- Happy Hairbrush
- Neon Goat
See omnystudio.com/listener for privacy information.
Resources we mentioned in this episode:
- Touchland's $880million Exit
- Anaita's 7 day content challenge
- NZ Cheap Cars
- Daydream David
- Microsoft Clarity & Hotjar
- Appstle & Recharge (for subscriptions)
- Underlash
See omnystudio.com/listener for privacy information.
We're back! Kicking off with some commentary on the Bezos wedding & poor PR choices made by celebrities (because celebrity impact on brand is HUGE & they're brands themselves)
- Magnific AI
- Whatsapp stories sticker
- Kerry Gold Butter
- Ashley Raso Capsule WD
- Cinch Skin
See omnystudio.com/listener for privacy information.
Check out some of the resources mentioned in this episode:
- Traakr
- Pippit.ai
- Sourmilk
- Sky Bailey - Email Marketing
- Ecoy
- VideoAsk
- TYB
- Loco Love Chocolate
See omnystudio.com/listener for privacy information.
We're talking about a struggling Country Road group, a resurgence of heritage brands, unhinged guerrilla marketing ideas for reaching new customers & diving deep into growth ideas for Bad on Paper- cheers, bitch!
Follow Anaita at @sellanythingonline & @hero.packaging + Jess at @jessruhfus & @no.2_co
See omnystudio.com/listener for privacy...
Welcome back to Marketing ATM! This episode we're diving into the RecipeTinEats & Brooki Bakehouse PR crisis, scent marketing & nostalgic activations.
A few resources we mentioned:
- Rangeme
- Countdown by James Newton Howard
- CeraVe's activation in a movie theatre
- Billie guerrilla marketing posters
- Tilda&Moo
See omnystudio.com/listener for privacy information.
Welcome back to Marketing ATM! In this episode, we're talking about tampon suits, behind the scenes teasers, yochi's model for loaded fries & how Elizabeth Holmes is advising a new startup... from prison?
Resources & brands we mentioned:
- Haemanthus
- BOUF Hair
- Chip N Mix Noosa
- Tally*
- ChatGPT or image generation
- Barilla's Spotify playlists
- Femme Organic
See omnystudio.com/listener for privacy info...
Welcome back to Marketing ATM! In this episode, we're diving into crowdfunding, a brand targeting men and a mushroom chocolate collab we LOVE.
A few of the resources we mentioned:
Birchal
IndieGogo
Too Good to Go app
Alice Mushrooms
Faire
Bulletin wholesale
Storehero
Comment Baiting on Ads @mr.paidsocial on TikTok
Tooletries
See omnystudio.com/listener for privacy information.
Welcome back to another episode of Marketing ATM!
A few resources mentioned in this episode:
HYRO Youtube Series
Order Editing on Linkedin (Hamish Mckay)
Building a $3m company with no employed staff @jessruhfus
ChatGPT Visual
Snoop Facebook Ad Libraries
Fone King
ICONIC DUO's course
See omnystudio.com/listener for privacy information.
Reels as a separate app?! We hope not. This episode dives into some seriously juicy insights into TikTok virality & Meta's plan for reels. We explore the sexual wellness category, Sephora's latest move & diversity & inclusion policies. We've also got a bunch of tips for increasing your email open rate & generating some side-hustle revenue.
Resources we mentioned:
- Partnar & Passionfroot
- Cloudicos
- MemoBottle
- ...
Fresh from a founders' retreat in the Whitsundays, we're back with our biggest takeaways from four days away. We're talking about Ben & Jerry's, AI hacks, a $1700 dress & picturing your audience in their underwear.
A few resources from this episode:
- Deepseek via Hix.ai
- BOTIKA
- HealthLab
- Leo Lin
- NatV Basics
See omnystudio.com/listener for privacy information.
This is a jam-packed episode covering silk flowers, Linkedin for B2C, automated DM strategies & our brand crushes at the moment.
Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
See omnystudio.com/listener for privacy information.
New year, new season! Welcome back to Marketing ATM. In this episode, we're talking about the Superbowl, the leveraging of 'celebrity,' Top of Funnel tactics & (as usual) some awesome quick tips to get skyrocket your growth and productivity.
Follow Jess @jessruhfus @no.2_co & Anaita @hero.packaging @sellanythingonline
See omnystudio.c...
MERRY CHRISTMAS FROM MARKETING ATM! In this bumper episode, & the last of the year, we're adding our best & worst marketing campaigns of 2024, the TikTok ban & trend predictions 2025.
Congratulations to Cass Deller Design who has won a free strategy session with us, & thank you so much for everyone sharing ...
Welcome back to Marketing ATM! We're back on the loyalty train, this time talking about a VERY brat moment in time square. How could you develop a loyalty program for your business that ACTUALLY hits the mark?
A few resources from this episode:
- Book a Demo with Yotpo
- SHOGUN Landing page app
- Fayshell x No.2 ‘Gift & Glow’ Market Saturday 7th December
See omnystudio.com/listener for privacy information.
Welcome back to Marketing ATM! This episode is a little about loyalty and a little about.... pyjamas? Stay with us, we have some great points ;)
A few resources from this episode:
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