Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
Co-Hosts David Erickson and B.L. Ochman address all aspects of content, social media, advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show addresses the following topics: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Interviews with marketing experts are featured every other week. Each episode is 30-45 minutes long. Audio and video of each episode is posted shortly after the live broadcast to the Beyond Social Media Show blog (https://BeyondSocialMediaShow.com/). along with links to all the stories, tools, and statistics we discuss. Follow the show on social: https://beyondsocialmediashow.com/connect Subscribe to the show's eNewsletter: https://beyondsocialmediashow.com/newsletter
Episodes
During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as:
- Search engine optimization for educational videos
- Slack's name pronounciation feature
- A clever QR code commercial
- Advertising guns
- Doorbell ads
- A Facebook phishing scandal
- Clumsy training videos
- Click-Through Rates by ranking stats
...
During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as:
- The brave new frontier of virtual product placements
- Coinbase gets all up in in haters' faces
- LEGO's crowdsourced Starry Night set
- A Taco Bell oil painting
- The problem of livestreamed mass murder
- The disasterously misnamed stablecoins
- GrubHub's costly lunch
- ShipGo's ridiculing commercial
- The most GenX tweet in th...
During episode 377, co-hosts BL Ochman & David Erickson discuss Elon Musk's acquisition of Twitter and the composition of his tweets, as well as:
- How the tech titans are teaming up to forge a password-free future
- How video game engines are transforming Hollywood
- Twitter's testing of Circles
- LeBron James talks to his younger self
- Budweiser's politically-charged "freedom" cans
- Cannabis marketers stealing famous food brand pa...
During episode 376, co-hosts BL Ochman & David Erickson discuss the quick and nasty demise of CNN+, as well as:
- A PSA campaign featuring actual gunshot victims unboxing firearms
- Google Docs can write summaries and OpenAI can write much more impressive prose
- Stripe and Twitter partnering on crypto payouts
- YouTube's new keyword research tool
- Google's Earth Day Doodle
- Jimmy John's gets high
- An NFT get-rich-quick scheme
- BeReal...
During episode 375, co-hosts BL Ochman & David Erickson discuss Pink Floyd reuniting for Ukraine, as well as:
- YouTube experiments with reactions
- AdAge educates marketers on Web3
- Podcasts on Twitter
- Twitter's edit button
- Fortune 1's NFTpocalypse
- Voice-activated graphic design
- AI salesforce
- The mother of all Facebook lawsuits
- Podcast consumption
Plus shiny new stuff and important stats and a lot of stuff in between.
During episode 374, co-hosts BL Ochman & David Erickson discuss Burger King's poop emoji ice cream, as well as:
- Ukraine's NFT fundraiser
- The conversational receptiveness of Arnold Schwarzenegger's video address to the Russian people
- YouTube video essays
- Sting's new Hiring Chain music video for World Down Syndrome Day
- Google's sunsetting Universal Analytics
- A botched TikTok ...
- Tracking the emotional responses to commercials
- Twitter's new eCommerce shops
- How to claim credit for your work so your boss doesn't steal it
- The White House's influencer marketing efforts to combat Russia's anti-Ukraine propaganda
- Russia's bankrolling of pro-Putin influencers
- Yet another PR pitch from hell
- Faceb...
During episode 372, co-hosts BL Ochman & David Erickson discuss how some California researchers identified Russian invasion troop movements using Google Maps, as well as:
- The new Twitter Community features
- LinkedIn's new marketers' community group
- The growing base of Metaverse users;
- Applebee's annoyed at CNN for picture-in-picture ad placement within breaking war coverage
- Gaming Wikipedia's SCOTUS candidate bio pages
- YouT...
During episode 371, co-hosts BL Ochman & David Erickson discuss YouTube's Super Bowl LXI Ad Blitz collection, as well as:
- Bay Area Rapid Transit's customer love story for Valentine's Day
- Apple's virtual reality operating system, realityOS
- The Go Viral video game that teaches you to recognize disinformation techniques
- Hawaiian Tropic’s cr...
During episode 370, co-hosts BL Ochman & David Erickson discuss Neil Young and other musicians leaving Spotify in protest over Joe Rogan's Covid disinformation, as well as:
- The Bryant Lake Bowl's amazing marketing video
- Gibson's NFT guitars
- Michelob Ultra's Super Bowl commercial previews
- M&M's mascot makeovers
- Influencers need to get their act together
- Twitter lets the Big Lie spread
- The ridiculous defintion of an Instagram Re...
During episode 369, co-hosts BL Ochman & David Erickson discuss LinkedIn's new virtual events feature, as well as:
- A social justice t-shirt campaign
- The Gap's $500 NFT hoodie
- A superb real estate influencer example
- Apple AirTag's stalking abilities
- FTC Investigates Facebook Meta for anti-competitive behavior
- Google and Facebook under fire for cookie policies
- North Korea hacks crypto to fund WMDs
Plus great new apps and i...
During episode 368, co-hosts BL Ochman & David Erickson discuss the top ten best marketing stories they covered in 2021 as well as the top ten worst marketing stories. Those stories included:
- Alien Oreos
- A handgun unboxing PSA
- 2020 hooks up with Satan in Match.com Commercials
- Bored Ape Yacht Club NFTs Launch
- Weinermobile Lyft Rides
- New York Times' interactive historical reporting of the Tulsa Race Massacre
- Snapchat Millionaire...
During episode 367, co-hosts BL Ochman & David Erickson discuss Prime Video's awesome anamorphic billboards for the Wheel Of Time premier, as well as:
- Twitter's new bot certification program
- The launch of The Atlantic's new newsletters
- Nicole Wallace conducts a master class on how to interview a politician with follow-up questions for Chris Christie
- Apple allows self-repair of their devices
- The World Wildlife Foundation's bril...
During episode 366, co-hosts BL Ochman & David Erickson discuss Iceland’s hilarious tourism video mocking Mark Zuckerberg’s launch of Meta, as well as:
- The Twitter Blue rollout
- TikTok’s Creative Exchange
- Is traditional SEO enough for voice?
- Email engagements that boost inbox visibility
- Content marketing tactics for recruiting talent
- Arby’s french fried vodka
- Apple’s secret advertising arbitrage
- Instagram poaching TikTokers
- The...
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During episode 364, co-hosts BL Ochman & David Erickson discuss Google's push to court creators, as well as:
- LinkedIn closes the chapter on Stories
- Instagram allows desktop uploads
- Journalists prefer Zoom interviews
- Australia pitches Chris Helmsworth
- A sign language Metallica video
- Facebook by another name
- Apple's privacy protection posing
- Walmart's crypto ATMs
Plus great new apps and important stats and a lot of stuff i...
During episode 363, co-hosts BL Ochman & David Erickson discuss Amazon's creepy home robot Astro, as well as:
- A study suggesting that jerks are jerks, online or off
- Sleep Number's content marketing campaign
- 5 new Twitter features, including business profiles
- A design firm's brilliant mock condom ads
- Amanda Gorman's Estee Lauder sponsorship gig
- Minnesota Vikings' stadium experiential marketing
- Branding NFTs
- BrightLocal's market...
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During episode 361, co-hosts BL Ochman & David Erickson discuss paid tickets for Twitter Spaces, as well as:
- Lyft and Oscar Meyer co-brand a Weinermobile lift
- The White House's pro-vax influencer campaign
- Google My Business' prominence signal
- Robot lawyers
- Walmart's advertising network
- Moms against misinformation
- Alan Page isn't notable enough for Twitter
- Facebook post plagiarism
- The Milk Crate Challenge
- Microsoft 11 support
- I...
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