Scaling Deep with Membership School

Scaling Deep with Membership School

Join Lisa Princic, Membership Coach & Business Strategist as she shares everything she knows on what it takes to build and grow a sustainable 6 figure membership business. Through her own trial and error and years of teaching coaches & experts how to design, launch and growth a profitable program, she shares all her simple hustle-free strategies.

Episodes

March 28, 2025 20 mins

Feeling stuck in your business? You might be asking the wrong people for advice.

In this episode, I’m sharing a story that totally caught me off guard — a call with a brilliant Scaling Deep Society member who was struggling to monetize her incredibly unique work. She told me she couldn’t do something because her web developer said so. And that’s when I had to jump in and say… wait, what?!

Here’s the thing: most of us don’t have the...

Mark as Played

Are you unsure what to charge for your programs right now? In this video, I dive into pricing psychology and share why raising your rates — rather than lowering them — could be your best move.

You'll learn:
✅ Why low-ticket offers may not boost your sales
✅ How higher prices can attract more committed clients
✅ Why offering more value at a higher price can improve results
✅ How to build confidence in your pricing through client suc...

Mark as Played

Things are shifting fast — AI is evolving, the market is uncertain, and many business owners are wondering what direction to take. But here’s the truth: no matter how advanced technology gets, it can’t replace strategic thinking.

In this episode, I’m sharing why strategists are more essential than ever in today’s business landscape — and how YOU can step into this powerful role to create more value, impact, and income.

👉 You’ll le...

Mark as Played
March 12, 2025 14 mins

2024 brought its challenges, but every setback is an opportunity for a comeback. As business owners, we know the journey is full of ebbs and flows. That’s why it’s time to look ahead with fresh strategies to thrive in 2025! In this episode, I’m sharing 8 innovative ways to boost your income in 2025, including:

  1. Read more
Mark as Played

• 🚀 ADHDish is Launching! 🚀

Tomorrow is the big day! In this episode, I’m sharing the behind-the-scenes journey of creating ADHDish, my brand-new subscription designed to help those with ADHD-like tendencies find balance, fulfillment, and actionable tools to thrive.

🎯 What You'll Learn in This Episode:

• Why launching ADHDish is a bold move for me despite 15 years of online business experience. • Who ADHDish is for: whether you’...

Mark as Played

In this episode, I’m taking you behind the scenes of launching my new subscription service, ADHDish—designed specifically for women with ADHD or those who think they might have it. Launching something new can feel overwhelming, but I’m breaking it all down. From setting realistic, achievable goals to cultivating a positive mindset, I’m sharing the strategies that keep me focused and motivated.

Be the first to know when ADHDish laun...

Mark as Played

There's nothing wrong with being a coach, but that's not exactly why you'd create a membership, right? To have your members co-dependent on your response to every question? Nope!

This is a trend I'm starting to notice.

When memberships ...

1) Give away so much they make other profitable upsells irrelevant 📉

2) Replace the coaching relationship only you don't get paid for it 😒

This is exactly the debacle my VIP client had, until w...

Mark as Played

Here's what we cover in this week's episode...

✦ I Finally Started My Subscription Tech

✦ Considerations when choosing tech/and how it needs to work

Mark as Played

There is so much to cover this week. Building a sales funnel for my new subscription is one of the most crucial steps to this launch. I will be sharing with you how I am structuring this funnel, testing it, and how I am building it. In order to offer support prior to the launch of this subscription, I have created a free mini-training to help you...

1️⃣ Determine why you feel ‘behind’

2️⃣ Redefine success based on what’s most impor...

Mark as Played

In this video, I am sharing with you where I am at in my subscription building & launch journey, as well as how I am using AI. I’ll admit, I was not the quickest to jump onto the AI bandwagon. I’ve always thought that sure, AI can be useful, but the human touch cannot be replaced.

And I actually still stand very firm on this believe. However, I learned that I can use AI to support my subscription launch in a way that doesn't take o...

Mark as Played

I'm not quite ready to share all the details of my subscription yet, but you'll be the first to know! In today's episode, I am sharing with you how to refine your subscription idea so you make sure it sticks! Don't forget to subscribe so you can follow along as I document my journey to launching a brand new subscription offer. 

Mark as Played

I kept finding myself back to the same idea... for years now, I've been studying, practicing and researching in an area and now, I'm finally ready to put it out into the world! In the form of a subscription. 

Over the next 6 weeks, I will walk you through my most exciting launch. From finalizing my offer, setting up the tech, to writing sales copy. You get to join me "backstage" and get a real, unfiltered, (valuable) look into what...

Mark as Played
Mark as Played

The "Three Levels of Change" are SO powerful when you understand how to implement them into your content. It's the key to truly valuable content - not endless amounts of "stuff" that leaves you feeling burnt out.

_______________________________

Mark as Played
September 18, 2024 8 mins

The fourth quarter of the year is a great time to boost profits in your business. I've noticed some key trends that can help you take advantage of this time period. Focus on authentic connection, testing new offers, and positioning yourself well for the new year.

I encourage you to j...

Mark as Played
September 11, 2024 12 mins

In this episode, I talk about how I plan out my Q4 strategy for my business. As a small business owner, I don't have the luxury of having the entire year planned out in advance - things change so quickly in the online world that it's really hard to predict what's going to happen far in the future.

Read more

Mark as Played

Cultivating an entrepreneurial, six-figure mindset can become your greatest asset when prepping for a live launch. Check out my 7 tips for really getting in the zone before your launch - I saved my best tip for last! If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figu...

Mark as Played

Live Launch 101🔥. In today's episode I'll take you through: 

• Different types of launch events, including the simple pressure launch, challenges, webinars, and workshops.

• Benefits of each event type and why I personally prefer webinars and workshops as they allow me to invest in and improve the training over time.

• The importance of getting people to actually show up and participate in the live event, as that is key to them co...

Mark as Played

To watch this video on YouTube go here: https://www.youtube.com/watch?v=wcKZzJCasqQ

This week’s business case study: my business, Scaling Deep! 🌀

Key Performance Indicators (KPIs) are often overlooked by small business owners. Without properly tracking these indicators surrounding your live launches, how do you actually know if you were successful or not?

📈 OBJECTIVE analysis can open the door to determining

  1. IF you need to m...
Mark as Played

In this week's episode, we are talking about all things NICHE. I share some tips on how to find the right niche for your membership. This includes doing keyword research, analyzing your competitors, and testing your idea with potential members. If you're interested in learning more about how to launch a successful membership program, be sure to check out my upcoming training, The Six-Figure Membership Secret.

👇👇👇 FREE TRAINING �...

Mark as Played

Popular Podcasts

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

    24/7 News: The Latest

    The latest news in 4 minutes updated every hour, every day.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

    Latino USA

    Latino USA is the longest-running news and culture radio program in the U.S. centering Latino stories, hosted by Pulitzer Prize winning journalist Maria Hinojosa Every week, the Peabody winning team brings you revealing, in-depth stories about what’s in the hearts and minds of Latinos and their impact on the world. Want to support our independent journalism? Join Futuro+ for exclusive episodes, sneak peaks and behind-the-scenes chisme on Latino USA and all our podcasts. www.futuromediagroup.org/joinplus

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.