That Photography Girl

In this episode, I’m sitting down with the founder of Social Templates Co, and honestly… if you’ve ever stared at your phone thinking “what do I even post?” — this one’s going to hit.

We’re diving into what this app actually is, how it works, and why it’s becoming such a go-to tool for photographers who want to show up consistently without reinventing the wheel every single time.

At its core, Social Templates Co is built arou...

In this episode, I’m pulling back the curtain on my last three wedding bookings and sharing exactly why each couple said yes. No guessing, no fluff. Just real insights from real inquiries that turned into real clients.

If you’ve been wondering why some inquiries convert effortlessly while others ghost you, this episode will help you see what’s actually happening behind the scenes and how to create more of those “it was an easy yes” ...

This episode was recorded live at WPPI 🎤 and honestly… it’s one of those conversations I wish every photographer could sit in on.

I’m joined by Elena S Blair, and we go deep into what’s actually working right now in your business from marketing strategies to mindset shifts to the reality of evolving seasons.

Because yes… inquiries might feel slower for some of you.
But this conversation is about so much more than that.

It’s about ...

April is where things start to feel real. Some photographers are finally seeing bookings come in… and quietly taking their foot off the gas. Others are refreshing their inbox wondering what they’re doing wrong.

In this episode, I’m breaking down exactly what to do in both situations, because the truth is… both can hurt your business if you don’t handle them well.

Whether you’re booked out or still waiting on inquiries, this is your A...

In this episode, I’m sharing a recap of my time at WPPI and some of the biggest takeaways I’m bringing home with me.From the conversations I had to the sessions I attended, WPPI was such a good reminder that growth in business does not always come from doing more. Sometimes it comes from getting in the room.I’m talking about what stood out to me at the conference, what I noticed in the photography industry, and the lessons that I t...

If you’ve ever wondered why your website is getting traffic but not turning into inquiries or bookings, this episode is for you.

Today I’m joined by the team at Quicksite Design to talk about the website mistakes we see photographers making all the time. And the tricky part? Most of them are small things that quietly add friction for potential clients.

We talk about the simple changes that can make a big difference in how you...

In this special International Women’s Day episode, I wanted to take a moment to celebrate the incredible women inside my coaching programs and share some of the momentum they’re building in their photography businesses.

Watching photographers grow their confidence, raise their prices, and step into stronger positioning in their businesses is one of the most rewarding parts of the work I get to do. So today I’m sharing a few wins and...

If photography inquiries feel inconsistent or slower than you want, this episode is your reset.

In this March Playbook episode, I’m breaking down how photographers can build real momentum by doubling down on what’s already working instead of chasing new strategies every month.

Because sustainable growth in a photography business doesn’t come from constant reinvention. It comes from refinement.

Inside this episode, we cover:

• How to ...

In this episode, Rachel Traxler dives into what to do when inquiries are down and why it is usually a visibility, funnel, or messaging issue rather than a reflection of your talent.

She explains how to audit your visibility to ensure new people are consistently discovering you, identify leaks in your inquiry funnel that may be costing you bookings, and refine your messaging so it resonates with today’s buyers.

You will walk away wi...

If your inquiries are slower than usual, this episode is your reminder to take a breath.Because fewer inquiries does not mean you failed. It means the economy shifted, buyers are behaving differently, and the old ways of attracting clients aren’t working the same way they used to.In this episode, Rachel breaks down what’s actually happening in the market right now and why so many talented photographers are feeling stuck, even when ...

Hello sunshine! I am here today if you are floundering in February to give you the EXACT playbook of what I want you doing. This is a behind the scenes look at the kind of guidance I give my coaching students as well, but I want you feeling purposeful and empowered this February. Tune in!

Remember that I will be sharing a playbook EVERY MONTH this year, so feel free to subscribe and keep your eyes peeled for this each month!

What if offering photo and film didn’t mean doubling your workload, learning new gear overnight, or turning your business upside down?

In this episode, I sit down with the team from Salar Media to break down exactly how photographers can add video to their packages in a way that feels simple, profitable, and aligned with how you already work.

This conversation is especially for photographers who:

Keep hearing clients ask, “Do ...

January can feel quiet in the photography world, and when inquiries slow down, it’s easy to let doubt creep in.

In this episode, I’m walking you through The Photographer’s January Playbook: what I believe you should focus on when bookings feel lighter and the noise in your head starts getting louder.

Instead of forcing momentum that doesn’t fit the season, I talk about how January can actually be one of the most strategic months of ...

In this episode of That Photography Girl, I’m joined by Miles Witt Boyer to break down what it actually means to be a luxury photographer and why high-end clients are choosing you, not just your photos.If you’ve ever wondered how photographers book premium clients without competing on price, this conversation is for you. Miles shares how luxury photography is built on experience, trust, and perception, not gear, presets, or chasin...

In this episode of That Photography Girl, we’re joined by the radiant and wildly talented Hope Taylor to talk about something photographers either love… or are slightly terrified of: same-day sneak peeks.

But here’s the hot take…Same-day sneak peeks aren’t just a “nice touch.”They are a visibility engine. A referral magnet. A repeat-client creator. And honestly?

One of the fastest ways to turn dreamy clients into lifelong hy...

In this episode, we’re talking about how to get out of the “only posting reels that are photo slideshows” rut and start creating content that actually builds connection, visibility, and trust with your audience.

We cover:

• What Social Templates Co is and who it’s for

• How and why it was founded

• Simple ways to diversify your content 

• Why mixing content types matters for growth, sales, and storytelling

Social Templates Co helps phot...

In this episode, we are talking all about how Photographers can maximize florists and the questions that they can be asking to maximize the results of their photos! Guest: Jaclyn https://www.hometownflowerco.com/🤍 Sponsor: PASS+ https://racheltraxler.passgallery.com/referralThis episode is brought to you by PASS+, that handles all my processing and marketing for me as a passive sort of photographer income. PASS+ doesn’t just organ...

Booking and proposal season is coming fast, and here’s the hot take most photographers don’t want to hear: You can’t treat your rebrand like a Band-Aid that will make more inquiries come. In this episode, I’m breaking down exactly what you should be prepping before inquiries spike so you don’t end up scrambling, ghosting leads, or leaving money on the table.We’re talking systems, client-facing touch points, and backend operations t...

In today’s episode of That Photography Girl, I’m sitting down with content creator Yvie Lambert, and this conversation is such a good one. Yvie has a way of breaking down creativity, content strategy, and the industry. We talk about staying in your creative zone, what actually makes good content right now, and why being willing to adapt is one of the most important skills you can have as a creator. Yvie also shares some simple, act...