The Digital Café
2 wild and crazy marketing gals bring actionable advice about web design, WordPress, SEO and other digital marketing while working on their own websites and clients'. Uncensored and tangential conversation between Jenn and Barb, they talk about the knowledge theyÕve attained in their careers. Jennifer and Barb are relatable, funny and real, and tailor conversations to bring you the best tips to enhance your website and grow traffic. The Digital Caf_ is published once a week with tools and tactics business owners can use RIGHT NOW. Jennifer Weed is owner of Caffeinated Web Studio (caffeinatedwebstudio.com) and Barb Davids is owner of Photog Marketing (photogmarketing.com). To be a part of the show or get your questions answered, send an email to thedigitalcafepodcast@gmail.com.
Episodes
July 19, 2018 • 30 mins
It's that time again! We're bringing you some caffeinated happiness. Awesome productivity tools to help you with business and life!What You’ll Learn:How to free up space on your Mac.A way to keep track of your passwords.A great way to keep track of your website downtime.Some places to find paid and free stock photography.A cool way to track your bills!Quick Links:CleanMyMac 3 – https://macpaw.com/cleanmymacLastPass – ...
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July 5, 2018 • 61 mins
Sometimes you need another set of eyes on your site. Today we’re reviewing ten sites that listeners submitted.This episode is pretty long (we got a little carried away… ha), so grab a cup of coffee or a beer!Note: The audio for this episode has been split in two. The video is a complete recording.Video: https://youtu.be/ZktZbXiocCMWebsites Reviewed:https://jubileecollective.com 00:4:18http://sightglassphoto.com ...
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June 28, 2018 • 72 mins
Sometimes you need another set of eyes on your site. Today we're reviewing ten sites that listeners submitted.This episode is pretty long (we got a little carried away... ha), so grab a cup of coffee or a beer!Note: The audio for this episode has been split in two. The video on our site has is a complete recording.Video: https://youtu.be/ZktZbXiocCMWebsites Reviewed:https://jubileecollective.com 00:4:18http://sightglassphoto.com 00...
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June 14, 2018 • 57 mins
In part one, episode 4, we talked about why it's important to start with setting up Google Analytics.In today's part II, we're going to dive into the specifics. Setting up analytics to read from search console, set up a report, a goal. Dive a little into Tag Manager, using Jenn's site to track her downloads.What You’ll Learn:How to set up a dashboard and send reports via Google Analytics.What search terms your website is coming up ...
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June 7, 2018 • 35 mins
What is Local SEO? Why should you care? Jenn and Barb dive into how it can help your business get in front of the right people.What You’ll Learn:Simple ways to get started with Local SEO.Where to list your business.Why your Facebook page is making Jennifer crazy.How reviews impact your SEO.Quick Links:Photograph Like a Thief – http://a.co/d2rcTOSThe Steal Like an Artist Journal – http://a.co/1TehsE8Google My Business...
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May 24, 2018 • 29 mins
Today we're covering how to find keywords.What You’ll Learn:How to find a keyword.How to use Google Suggest.Tip to see how Google sees your site.List of tools free and paid to help find keywords.Quick Links:Kristen Kay Photography - https://www.kristenkayphotography.comDocument for Keywords discovered for Kristen Kay's website - https://thedigitalcafepodcast.com/wp-content/uploads/Sample-Keyword-Discovery.xlsxLoom - https...
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May 17, 2018 • 43 mins
Dubsado is a CRM that can help you run your business efficiently, making you look like a rockstar! Barb and Jenn both use Dubsado and are breaking down how it can work for you!What You’ll Learn:What the shit is Dubsado?How Dubsado can help you automate your business.Why people are obsessed with Dubsado.Quick Links:Dubsado - https://www.dubsado.com/?c=caffeinatedwebBastian Accounting - https://bastianaccounting.comMor...
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May 10, 2018 • 18 mins
Today we're covering the very basic explanation of search engine optimization or SEO.What You’ll Learn:What a SERP is.The top 3 things that will help increase your Google ranking.Barb makes bad jokes.Quick Links:SEMrush - https://www.semrush.com/sem/?ref=2017011925 (Barb is an affiliate because it's her #1 go to tool.)WooRank - https://www.woorank.comMoz - https://moz.comLighthouse Google Chrome Extension - https://chrome.google.co...
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May 3, 2018 • 17 mins
Today Jenn is gonna spread some Caffeinated Happiness! She runs across so many apps and solutions in her business and periodically pulls together a few to share.What You’ll Learn:How we easily share instructions with clients.A great way to organize all kinds of data.A learning resource with tons of great info.And more!Quick Links:Loom – https://www.useloom.comAirtable – https://airtable.comAirtable Community– https://www....
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April 26, 2018 • 14 mins
Today we're talking about some of our favorite marketing ideas that are simple and that you can begin on today! Yeah... TODAY!What You’ll Learn:A hack way to easy blogging.Why a Google My Business page is important.The power of cross marketing.Quick Links:The other 27 ideas – https://photogmarketing.com/31-epic-marketing-ideas-for-photographers/
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April 19, 2018 • 22 mins
WordPress plugins are a great way to add functionality to your website. In this episode, Jenn talks about her favorite plugins and why she loves them.What You’ll Learn:What is a plugin?Our favorite WordPress plugins.What we use them for.Quick Links:WP Media Folder - https://www.joomunited.com/wordpress-products/wp-media-folder/?atid=269ShortPixel - https://shortpixel.comConvert Fox - https://convertfox.comDrift -&nbs...
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April 12, 2018 • 13 mins
You've set up your website, have a domain, people can get to it... uh... now what? This is the first of a multi-part series. What You’ll Learn:The first two things you need to do with your website.How to find out what keywords people are finding your website with.Are you and Google friends?Quick Links:Google Analytics – https://analytics.google.comGoogle Search Console – https://www.google.com/webmasters/tools/home?hl=enA...
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April 5, 2018 • 12 mins
Choosing a platform for your website can be a tough choice but it doesn't have to be. Jenn and Barb discuss the pros and cons of different website platforms.What You'll Learn:What a website platform is.How to determine the best platform for you.How different platforms affect your business.Quick Links:Self-hosted Wordpress - https://wordpress.orgWordpress - https://wordpress.comSquarespace - https://www.squarespace.comWix ...
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March 28, 2018 • 10 mins
Starting a business is exciting! But, when it comes to your business website, things can get confusing. If you glaze over when people start mentioning things like domains, hosting and email clients… you’re not alone.Jenn and Barb discuss what hosting is and why you need it.What You'll Learn:What hosting is.Why you need it.What to look for in a hosting company.Benefits of having your hosting separate from your domain registrati...
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March 28, 2018 • 6 mins
Hello everyone and welcome to The Digital Café! This is our very first podcast! Grab a cup of coffee or a beer and listen as we bring you actionable advice about web design, WordPress, SEO and other digital marketing while working on own websites and our clients'.We decided to bring to the public our own version of our groove sessions, that is before Jenn became a traitor and left me and moved to Portland. We share uncensored and t...
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