This Little Parent Stayed Home

Tech and Tools for Do-It-Yourself PR

December 9, 201460 min
The Power of the Press

When I first launched Our Milk Money, I sought the advice of one my most adored

mentors, Susan Lyne, who I'd had the pleasure of working for years earlier while she was

president of ABC Television. Currently the president of AOL content, and formerly the

CEO of Martha Stewart Living, I knew that Susan had a few tricks up her sleeve. Her

advice to me was to put all of my energy into PUBLICITY. She told me that nothing else

would explode a business quite like this.
Get your business BUZZING. Fast.

I took Susan's advice and set out to get the press to fall in love with me. I worked the

publicity angle for several months, pitching my story enthusiastically to every news

source I could find. Finally I got a bite from Ric Romero, a reporter from ABC's

Eyewitness News, the local ABC affiliate. The day that the story aired about Our Milk

Money, our website nearly crashed. We had more hits than our server had ever handled

before. More than 800 new me

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